Five Guys Bugers
Business and Management
Submitted By Bevjac123
“Five Guys Burgers and Fries: Ingredients for Success” Case Study
Professor: Paul Jaikaran
BUS50829VA016-1126-001: Contemporary Business
July 22, 2012
Five Guys Burgers has been a Washington, D.C. area favorite since 1986 when Jerry and Janie Murrell opened their first restaurant in Arlington, Virginia after two of their four sons did not want to attend college (Bonne &Kurtz, 2012). They advised their sons to “Start a business or go to college.” The Murrell’s decided to use the money intended for their son’s college tuition to open a place where consumers could get a fresh, juicy burger with all the toppings you could stuff between fresh-baked buns using top quality ingredients.
Five Guys sets themselves apart from other fast-food chains because they use the philosophy of concentrating on fresh food. Jerry Murrell believed that in order to effectively compete with large and well established fast food chains, they would need to concentrate on the quality of their product, and the satisfaction of their customers. In his own words, Jerry Murrell’s business plan was simple “sell a really good, juicy burger on a fresh bun. Make perfect French fries, Don’t cut corners” (Boone & Kurtz, 2012). They are determined to provide the best quality burger they can while offering as many topping as possible. In fact they only use 80% lean beef which is always fresh, never frozen (they do not own freezers only coolers). The potatoes used to make fries come from Northern Idaho, where they are grown more slowly, because of weather conditions, solid and tasty. Five Guys offers 250,000 possible ways to order a burger and they only use fresh beef and ingredients.
Knowing what is important to yourself, your business, and everyone affected by its actions (social responsibility), is significant in deciding where you want to go and how to get there…...