...within the environment of the larger organization. This especially means within a business where those skills have been lost and replaced with a corporate mindset that focuses on process, systems and risk minimization rather than entrepreneurial behavior. A great example of entrepreneurial leadership would be Five Guys Burgers and Fries. Five Guys Burgers and Fries were founded in 1986 by the Jerry and Janie Murrell and their sons. The company came about when their two oldest sons decided not to go to college, so their parents decided to take their college fund to open up a tiny hamburger take out shop in Arlington, Virginia. Amazing after franchising in 2002, Five Guys grew significantly ranking #7 in the growth survey which was done this year. Five Guys franchise grew to around 570 in the United States and Canada. In Jerry Murrells business plan his philosophy was to concentrate on the quality of their product and the satisfaction of their customers. This would be done by simply selling a really good and juicy burger on a fresh bun, and making perfect fries and not to cut corners. This is how Five Guys stand out from all their other competitors. Five Guys burgers are 80 percent lean and...
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...Five Guys is a fast casual restaurant chain that originated in Arlington, Virginia within the Washington Metropolitan Area (York). The chain sells mainly hamburgers, hot dogs and French Fries (York). Five Guys enterprises has grown from a single family owned restaurant to a franchise with 450 locations in thirty states (York). Five Guys opened its doors to Arlington, Virginia in 1986 (York). The restaurant was started by four brothers who were given the choice to start a business or go to college by their parents (York). The burger and fry shop drew in a ‘cult-like’ clientele base which demanded the opening of four additional locations in the Metro D.C. area between 1986 and 2001 (York). At that point, the family decided that they should expand beyond D.C. to give more people the opportunity to experience their food (York). In 2002, they opened franchise opportunities limited to D.C., Virginia, and Maryland, and in 2003 to the rest of the country (Five Guys Inc., 2008). Five Guys philosophy sets apart from other fast-food chains by their uniqueness or originality. Their concept is different and like very well was able to compete with other burger restaurants. Their philosophy is a simple minimalist menu of freshly prepared food, served nearly the speed of a fast-food establishment. The business plan for Five Guys since 1986 has been simple, sell high quality food in a clean and friendly environment with excellent customer service, while not cutting corners (York)...
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...Business 18 April 2013 The first Five Guys restaurant opened in 1986 in Arlington Virginia founded by Janie and Jerry Murrell The name Five Guys was inspired by Murrell’s five son’s Matt, Jim, Chad, Ben, and Tyler which are currently involved in the business. Matt and Jim travel visiting over 1000 locations, Chad oversees the training of new employees, Ben is in charge of selecting the rapid growing franchisees, and Tyler is in charge of running the bakery department. Most Five Guys restaurants have a simple layout of tables and chairs for dine in customers where there are bags of potatoes stack along the wall for lack of storage space and also peanuts to enjoy while you wait for your order to be ready. The kitchens are open behind the counter which is used for placing and picking up your orders. The restaurant’s décor is simply a layout of red and white checkered tile, because of the owner’s high concentration on the best juiciest burger on a fresh bun and perfect fresh cut fries. Five Guys uses only 80/20 fresh ground chuck high quality ground beef never frozen with no fillers. They do not use ammoniated procedures to treat the groud beef which means that there is no “pink slime” in the burgers. Five Guys purchase all of their raw materials from major meat suppliers in the United States that follow all procedures set forth by the USDA. The burgers are hand formed cooked to perfection on a grill. They cook their burgers well done so that they can ensure a consistent...
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...Contemporary Business October 28, 2012 Professor Rhonda Evans Strayer University Describe how Five Guys’ philosophy sets it apart from other fast food chains. Five Guy’s philosophy sets apart from other fast food chains because of their ideal burgers. “Five Guys goal is to sell the best quality burgers possible. To sell the best burgers possible they focus on quality, service, and cleanliness”. (Elan, 2007) When a customer leaves Five Guys the aim is for them to really find the products and services irresistible. The high quality food does all the talking. Another way they differ from other food chains is they don’t invest a lot into advertising. York (2009) points out that Five Guys’ invest in an intensive secret shopper program where restaurant crew members can earn additional pay by getting high scores from secret shoppers. Also, a wide variety of topping choices for their burgers is offered. Welch (2010) explains how they “prepare their fries by soaking them in water so that when the fries are pre-fried, the water boils forcing steam out of the fry”. While visiting Five Guy’s Burgers and fries for the first time back in 2003, during a brief conversation with the friendly cashier, I was amazed to find out that they use coolers instead of freezers. The truth is, I had never heard of that being done before in a restaurant. Another thought that I have that makes Five Guys’ different from other food chains is the way they execute the processing of the orders. ...
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...Philosophy: Set apart A fast food burger is a burger, right? Not at 5 guys. Other chains use frozen meat with additional preservatives and have extensive menus with items such as milkshakes, salads, desserts, etc. 5 Guys website states “We follow the philosophy of focusing on a few items, and serving them to the best of our ability. If we were to add to our menu, then you can guarantee that we would only do so if we could serve the highest quality product possible.” (5 Guys Website) They go on to add that if they are not able to do something the very best, better than what is already available out there via other venues, they are not going to do it at all. 5 guys have received several awards for being the best and this philosophy certainly is a big part of how they have maintained such consistent success. If you go into any 5 guys you will clearly see their simple approach from decorating to pounds of potato bags filling the dining area. You know you will get fresh cut fries and that is only one of the many fresh options available. The menu is not extensive as stated already, however it is classic and alluring. You can order a burger “your way” at Burger King, but it’s a whole other ballgame at 5 Guys. Here you can see the fresh selection list of toppings…all free of charge to make your burger the best it can be. This is not stingy burger or fries either. A small fry can easily feed two people as not only is the cup it comes in filled to overflowing, the bag they...
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...Five Guys has the Right Combination for Success Strayer University BUS508 Dr. Peter DeDominici August 14, 2012 Five Guys has the Right Combination for Success According to the Five Guys website, Five Guys Burger and Fries (Five Guys) started humbly with one restaurant owned by Jerry Murrell and his family back in 1986 and is now being called one of the largest fast food businesses with over 1,000 locations in the United States and Canada today (www.fiveguys-about Us). Five Guys’ successful model of entrepreneurial leadership included a passion for a good idea, hard work and experiences to build a burger business in the fast-casual dining industry. Jerry Murrell shared his vision and values to his customers through suppliers, employees and now franchisees in a way that has allowed the company’s popularity to soar. To determine how Five Guys’ philosophy sets it apart from other fast-food chains I needed to understand the difference between fast-food and fast-casual dining. In the last several years I noticed that fast-food restaurants like McDonalds and Wendy’s have improved their décor and menu choices. Sanburn (2012) indicated that fast-food restaurants were redefining themselves just to compete with a fast-casual restaurant (like Five Guys). Darren Tristano, executive vice president of Technomic was quoted saying, “Fast casual has raised the bar. When your competitors are doing this, you don't want to lose relevance" (Sanburn, 2012, p.60). I concluded that fast-casual...
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...COVER PAGE Group 5 Strategic Management Final Project Report - Five Guys Table of Content Five Guys’ Strategy Analysis - Final Report Industry: Casual-fast restaurant in Canada Company: Five Guys Contact: Michael Oppedisano, from Asst. Controller at Bantam Restaurants Part 1: Organizational Introduction Five Guys has been a Washington, DC favorite since 1986 when Jerry and Janie Murrell offered sage advice to the four young Murrell brothers: “Start a business or go to college.” The business route won and the Murrell family opened a carry-out burger joint in Arlington, Virginia. Their mission was to serve an unparalleled burger made with fresh ingredients, in a clean environment and with a reasonable price. In order to achieve their mission, they sought out the best ingredients: paid top price for meat, bought the most expensive bacon and used peanut oil to cook their burgers. The family drove the direct material costs higher unlike any other burger chain, but spent zero dollars on marketing or advertising. They believe that the best salesman is the customer and as Jerry Murrell’s says “treat that person right, he’ll walk out the door and sell for you.” Five Guys also differentiates itself with the crew system they have developed for their employees that is tied to a bonus pay based on performance. Every crewmember is well aware of his/her responsibilities and knows that the crew’s incentive pay will decrease or increase according to how well he/she fulfills...
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...ENTREPRENURIAL LEADERSHIP The Five Guys Story Jeanne M. Catalano Strayer University Authors Note This paper was prepared for Bus 508 Contemporary Business Taught by Professor Dr. Nayak Passion, creativity, and the desire for the Benjamin ignites the flame in which entrepreneurship grows. One such man, Jerry Murrell gave his kids an option: college or run a business, and thus, Five Guys and a Burger was formed in Arlington, Virginia. (Boone, 2012, p. 78). Like all other small businesses’, Jerry faced obstacles such as competition, supply and demand, and capturing market share all while trying to maintain an ethical and socially responsible business. Jerry has maintained this success by following one simple recipe for success: burger and fries (“Five Reasons,” 2010). This simple concept along with his 5 rules of the business: best salesman is the customer, every position has ownership, know what your good at and stick to it, quality is everything, and employee incentives has catapulted Five Guys into over 16 years of business. (“Five Reasons,” 2010). Since 1986, despite the recession, the beef crisis, and competition, Five Guys have not only sustained their business but have almost doubled in size. Over the years, Jerry has stood by his original value to just sell burgers and fries and execute it well (Joiner, 2012). His philosophies have remained strong and his success can be attributed to three main factors: Product specialization, human resources, and branding...
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...BUSINESS Assignment #1 Five Guys Burgers and Fries: Ingredients for Success By Ignatius B. Perry Sr Presented to Professor Lundondo Mumeka Five Guys Burgers and Fries: Ingredients for Success Introduction What if you woke up one day and said I would like to make the very best hamburger there is. In your mind you said I don’t want to be like McDonald, Burger King, Wendy’s or any other hamburger maker that is out there. You decided that you didn’t want to people to have the ‘normal” experience of going to a fast food restaurant when they cam into your hamburger shop. Not only that you didn’t want your customers to be confused with tons of choices on your menu. So instead you would keep it very simple and be the most customer friendly establishment out of all burger joints there where. If this was you then you would be the owner and visionary behind the restaurant know as Five Guys. We will take a look at what set the Five Guys restaurant apart from the other fast food chains. We will look at the values of the food chain and how they are still growing strong today just like when they first started. We will look at a few of the factors that have made Five Guys so successful and it’s effect on an all ready crowded market. We will look at the company’s ethical and social practices and see how it affected its success. Factual Analysis Five Guy’s philosophy sets apart from other fast food chains because of their ideal burgers. “Five Guys goal is to sell the best...
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...for Dance. The Charlotte Ballet is a Charlotte-based, world class repertory dance ensemble who is artistically directed by Jean-Pierre Bonnefoux. The Charlotte Ballet has been in existence for over twenty-five years where the company has been in four different locations. The company holds over 700 academy students ranging in ages from three and up. They currently have sixteen full time teachers where they teach classes with the curriculum of Russian trained. Innovative Works was a collection of shorter works where we saw five different dances choreographed by different artists. The first dance that was performed was called “Utopia” choreographed by Sasha Janes. This dance was choreographed based on what was going in the Americas in the 1950s. There were four dancers in this piece including the Husband, Wife, Secretary, and Psychiatrist. The husband wearing a black tux and a white button down with suspenders. The wife was wearing a black and white floral dress that came to her knees where she wore an...
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...morals is as follows: “of, pertaining to, or concerned with the principles or rules of right conduct or the distinction between right and wrong”. The way we as human beings interprets this is entirely based on our community, religion, parents, government, and the society we were raised in. But what really defines what a moral is? Who’s to say that this is right and wrong? How do other cultures view our morals compared to theirs? These are but just a few questions I will be addressing in this essay. Let’s start from the beginning and break down some of the key components of this definition. Pertaining to the rules or principles of what’s right and wrong. In the United States what we consider morally right and wrong is determined by our government and the court systems. If we plunge deeper into this topic we can take into account our religious up-bringing, the views of our parents and friends, what we see and hear from the media. What was morally wrong fifty years ago is now on everyday television and exposed to children day after day. Fifty years ago women were shunned from their families and friends if they were to sleep with one person promiscuously. Now men and women are taught to sleep with multiple partners to determine if you are sexually satisfied and can see yourself being with only that person for the rest of your life. If you look at Muslamic culture, women have absolutely no rights, they can’t even show more than their nose and eyes, yet here in America young teenage...
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...REFLECTIVE ESSAY INTRODUCTION Working in groups can be as easy as sitting down, discussing ideas, and reaching a consensus. It can also be as difficult as trying to speak to a bunch of aliens who do not share the same language, expectations, or knowledge of the topic. Ideally, the first scenario is the preferable one. Practically, the second scenario is the one that seems to result most often. The question naturally arises as to why this is so if all that is necessary is to reach a consensus. That, after all, is the point of doing work in a group-to solicit opinions, to explore them in terms of the problem being solved, determine a solution that everyone can agree upon, and to apply derived solutions to the problem There are several theories that address this problem, and it is clear from the theories that there are three main attributes to clear communication: 1. Fields of experience of the receiver of the communication and the sender. 2. Feedback from the receiver to the sender 3. A common communication medium. Most group work involving communications is grounded in system theory, but system theory prefers stability over change, so that innovation is considered an outlier of sorts, to be scrutinized as an anomalous function in the group rather than the function of the group. Functional theory, on the other hand, looks at the prescriptive nature of group deliberations and applies communication as a tool that is used to reach outcomes and solve problems...
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...Moneyball: The Art of Winning an Unfair Game Michael Lewis For Billy Fitzgerald I can still hear him shouting at me Lately in a wreck of a Californian ship, one of the passengers fastened a belt about him with two hundred pounds of gold in it, with which he was found afterwards at the bottom. Now, as he was sinking-had he the gold? or the gold him? —John Ruskin, Unto This Last Preface I wrote this book because I fell in love with a story. The story concerned a small group of undervalued professional baseball players and executives, many of whom had been rejected as unfit for the big leagues, who had turned themselves into one of the most successful franchises in Major League Baseball. But the idea for the book came well before I had good reason to write it—before I had a story to fall in love with. It began, really, with an innocent question: how did one of the poorest teams in baseball, the Oakland Athletics, win so many games? For more than a decade the people who run professional baseball have argued that the game was ceasing to be an athletic competition and becoming a financial one. The gap between rich and poor in baseball was far greater than in any other professional sport, and widening rapidly. At the opening of the 2002 season, the richest team, the New York Yankees, had a payroll of $126 million while the two poorest teams, the Oakland A's and the Tampa Bay Devil Rays, had payrolls of less than a third of that, about $40 million. A decade before, the highest payroll...
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...NASCAR and Formula 1 Both have their roots in the car races of the early 1900's. The European races of the 20's and 30's for Formula 1 and the beach course races at Daytona Beach, Florida in the 30's. Formula One is open wheel racing, meaning simply that the cars' wheels are open, or not covered by the skin of the vehicle. The sport is basically technology driven. Manufacturers spend time and money in research and development to produce new parts construction materials to make their cars faster than the next guy. The courses are generally road courses, a term meaning that the course consists of left and right turns as well as straights. As mentioned by others Formula 1 races are sometimes run on courses made of blocked off city streets. They also race in the rain and use a different type of fuel. Formula 1 races take place all over the world. NASCAR is stock car racing, meaning that the cars are loosely based on 4 door sedans currently in production by the auto makers that compete in the series; Ford, Chevrolet, Dodge, and Toyota starting in 2007. The cars do use older technology, but they are meant to emulate the classic American hot rods. It's the idea of taking what you have and doing enough modifications to beat the other guy. Although, in NASCAR, those modifications must meet the standards and fit the rules. They compete on many different tracks, although most are considered oval. There are many configurations though; ovals, tri-ovals, quad-ovals, nearly rectangular...
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...Getting my MBA: The right choice at the right time Jake Medlock MGT 521 April 4, 2011 Bob Armbrust Getting my MBA: The right choice at the right time The American job market is growing tougher and opportunities for advancement are dwindling. More business professionals are finding it hard to compete in such a diverse, global, and highly competitive workforce that becoming the norm in American business. It could be that opportunities are simply not there, or that people are not trying hard enough to advance to the position they want. In most incidents this could be the case, but with such a flooded job market, fewer jobs, and an economy crying out for only the best and brightest, the need for higher education is obviously the answer to get that new position in a new company or to advance up the ranks of a company today. In fact, enrollment trends in MBA programs are continually on the rise with just 5,000 MBA’s earned annually in 1960 to over 150,000 earned in 2010 (Hansen). These numbers indicate that the MBA will make the bachelor’s Degree seem more like a high school diploma, especially in the field of sales and management that I am currently in. When I began my sales career over eight years ago, I did not even think of an MBA because I had assumed that the longer I worked, the more money I would make, more opportunities would come my way, and a bachelor’s degree would be good enough to get me to where I wanted to go. As the business world progresses...
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