Five Guys Success

In: Business and Management

Submitted By zahidanwarusa
Words 945
Pages 4
Five Guys: Recipe for Success 1

Five Guys Burgers and Fries: Recipe For Success Bonds
Contemporary Business- BUS 508
January 25, 2013

Five Guys: Recipe for Success 2

Five Guys Burgers and Fries: Recipe For Success
Five Guys and a Burger was created in 1986 when founder Jerry Murrell realized his two oldest sons did not want to go to college. He was okay with their decision and decided to use their tuition money that had been saved to open the first Five Guys and a Burger, a quality hamburger take out restaurant located in Arlington, Virginia. This paper will discuss the company’s philosophy; start up values, factors for success and the culture of the food.
Five Guys Philosophy
Five Guys’ philosophy sets them apart from any other food chain. They believe that if you sell quality food and maintain superior customer service that the product will sell itself. “Keep it simple, focus on “food,” not “fast,” and use honest-to-goodness fresh ingredients of the highest quality you can buy.” (Smith, para.3) When a restaurant keeps it simple, inventory and training is much easier within the restaurant and employees usually do a better job due to their tasks being much more manageable. When owning a small business quality versus quantity is important because it separates you from well known companies. Most consumers know and recognize that cheaper does not necessarily mean better.
Original Start Up Values
“Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don't cut corners. That's been the business plan since Jerry Murrell and his sons opened their first burger joint in 1986.” (Welch, 2010) When Murrell started his…...

Similar Documents

Five Guys

...Contemporary Business October 28, 2012 Professor Rhonda Evans Strayer University Describe how Five Guys’ philosophy sets it apart from other fast food chains.       Five Guy’s philosophy sets apart from other fast food chains because of their ideal burgers.   “Five Guys goal is to sell the best quality burgers possible.  To sell the best burgers possible they focus on quality, service, and cleanliness”. (Elan, 2007)   When a customer leaves Five Guys the aim is for them to really find the products and services irresistible.  The high quality food does all the talking.   Another way they differ from other food chains is they don’t invest a lot into advertising.   York (2009) points out that Five Guys’ invest in an intensive secret shopper program where restaurant crew members can earn additional pay by getting high scores from secret shoppers.   Also, a wide variety of topping choices for their burgers is offered. Welch (2010) explains how they “prepare their fries by soaking them in water so that when the fries are pre-fried, the water boils forcing steam out of the fry”. While visiting Five Guy’s Burgers and fries for the first time back in 2003, during a brief conversation with the friendly cashier, I was amazed to find out that they use coolers instead of freezers. The truth is, I had never heard of that being done before in a restaurant. Another thought that I have that makes Five Guys’ different from other food chains is the way they execute the processing of......

Words: 2339 - Pages: 10

Five Guys Burgers and Fries: Ingredients for Success Case Study

...Abstract Five Guys’ has evolved from a small family eatery, to one of the largest restaurant chains in America. They haven’t utilized any major marketing methods, but have accomplished this simply by understanding what their customer’s want, and how to consistently provide it. Five Guys’ was founded in 1986 with its original restaurant located in Arlington, Virginia, and quickly became a Washington, D.C. area treasure. It was Jerry and Janie Murrell who presented their four sons with two options, start a business or go to college. The Murrell brothers chose the latter opening their first restaurant location with their parents’ supervision. The family operated five restaurants by the year 2001 and began to offer franchise opportunities in 2002. Now, 26 years later, there are in excess of 1000 Five Guys’ locations throughout the nation, with plans for 1500 locations in development. This paper examines what differentiates Five Guys’’ from other restaurant chains. The literature notes the factors that contributed to Five Guys’’ success and rapid growth. How Does Five Guys’ Philosophy Set It Apart? As stated on the company’s website “We follow the philosophy of focusing on a few items, and serving them to the best of our abilities,” this is what sets Five Guys’’ apart from other fast food chains. Unlike their competitors, such as Burger King and McDonalds, Five Guys’ has a specific goal, which is to serve the highest quality hamburgers and fries achievable. Their...

Words: 976 - Pages: 4

Five Guys

...Five Guys The Five Guys mission statement, as simple as its menu, is aligned with the philosophy that if you're going to sell hamburgers and fries in a restaurant industry that has a lot of hamburger-french-fries business, you'd better do hamburgers and fries well than the competitors. Five Guy’s focus is not to add more items to the menu, but to serve top quality burgers and fries to keep their business booming. According to Boonze and Kutrz (2012) Murrell states “We figure our best salesman is our customer”, “treat that person right, he’ll walk out the door and sell for you” (pg. 78). This philosophy is one of the key factors that keep Five Guy’s apart from other fast-food chains. Five Guys philosophy has shown significant strength; today Five Guys has more than 1,000 stores nationwide. Five Guys is so successful because though it only sells burgers, it does that extremely well. That's why Five Guys doesn't comparison shop, says Murrell, to ensure the quality of their products is top-notch. They have many of the same vendors they did in 1986. Their fresh, made-to-order burgers and fries have been the recipe to their success. Five Guy’s does not plan on changing a formula that's worked for more than two decades, even if they could find products cheaper. The fact that Five Guy’s want to keep its originality and not venture into other markets such as chicken and fish is another method that keeps them apart from other fast-food chains. The support the Murrell’s has......

Words: 354 - Pages: 2

Five Guys

...BUS-508 CONTEMPORARY BUSINESS JULY 20, 2012 Five Guys philosophy of just staying with hamburgers and fries as the only thing they sold did set them apart from other fast-food chains because of the fact that all those sold was the hamburgers and fries. What the Murrells decided was to do things the way they wanted to do them. No matter what anyone else said they should sale they stuck to their plan of just hamburgers and fries. “What they decided in the beginning was that if they were going to make it, they were going to do it the way they wanted to do it, Murrell says. If we just cooked hamburgers and fries and can make it doing that, we'd be alright.” (QSR Magazine, 8/2011). “There was a lot of temptation along the way to do milkshakes and to advertise and to do a lot of things that we did not want to do, he says. Our philosophy was to stick within their own four walls and have the food do the talking for us.” (QSR Magazine, 8/2011). What sets Five Guys apart from other fast-food chains is the small menu they had of just hamburgers and fries and the other fast-food chains had all kinds of food on their menus from chicken to salads. They decided to do just the hamburgers and fries and nothing else. “Very early the Murrells realized that in order to compete with the fast-food chains, Five Guys would have to concentrate on food.” (Boone & Kuntz, p. 78). “ And for 16 years, that's how the Murrell family ran Five Guys, overseeing their small cluster of stores and......

Words: 1504 - Pages: 7

Five Guys

...Entrepreneurial Leadership: Five Guys Burgers and Fries At the heart of every entrepreneur is a drive and motivation to take an idea and see it evolve into a fully functional and striving business. To see a business progress and be successful there has to be vision, fearlessness, determination, and resources. When these things are in place a dream can become reality. A true entrepreneur knows this and will do what it takes to bring the vision to pass. “Treat that person right, he'll walk out the door and sell for you." This statement embodies the belief and philosophy of Five Guys Burger and Fries owner Jerry Murrell. From the beginning Mr. Murrell wanted the focus of the company to be on producing a quality product and customer satisfaction. In a world where there is a fast food restaurant on every corner, there has to be something to make one establishment stand out from the others. Five Guys’ stance on quality and satisfying the customer has gotten them many awards and recognition over the years. They have proven to be a grade above most of their competitors. From day one Five Guys has stayed simple by sticking with the basics. The company was founded on the principles of quality, great customer service, and cleanliness. The company wants the place so clean the floor could be eaten off of. As reviewed in “Five Guys Burgers and Fries: Ingredients for Success”, they take pride in cooking fresh meat and having their fries grown in Idaho which is......

Words: 1195 - Pages: 5

Five Guys

...ENTREPRENURIAL LEADERSHIP The Five Guys Story Jeanne M. Catalano Strayer University Authors Note This paper was prepared for Bus 508 Contemporary Business Taught by Professor Dr. Nayak Passion, creativity, and the desire for the Benjamin ignites the flame in which entrepreneurship grows. One such man, Jerry Murrell gave his kids an option: college or run a business, and thus, Five Guys and a Burger was formed in Arlington, Virginia. (Boone, 2012, p. 78). Like all other small businesses’, Jerry faced obstacles such as competition, supply and demand, and capturing market share all while trying to maintain an ethical and socially responsible business. Jerry has maintained this success by following one simple recipe for success: burger and fries (“Five Reasons,” 2010). This simple concept along with his 5 rules of the business: best salesman is the customer, every position has ownership, know what your good at and stick to it, quality is everything, and employee incentives has catapulted Five Guys into over 16 years of business. (“Five Reasons,” 2010). Since 1986, despite the recession, the beef crisis, and competition, Five Guys have not only sustained their business but have almost doubled in size. Over the years, Jerry has stood by his original value to just sell burgers and fries and execute it well (Joiner, 2012). His philosophies have remained strong and his success can be attributed to three main factors: Product specialization, human resources, and......

Words: 1624 - Pages: 7

Five Guys

...In this paper I will be discussing Five guys Burgers and fries: ingredients for success. In which I will be addressing four main topic the first one is determin how five guys philosophy set is apart from other fast food chains .the second is analyzing the original vaules for the start- up company and how it remains strong today ,the third is to enumerate three factors that contribute to five guy’s success in such a short time and what effects ,if any external market had on these factors,and the fourth is assessing how ethical and social practice are part of five guys culture providing examples to support my choice .Five guys was started in 1986 by Janie an Jerry Murrel and sons matt , Jim , Tyler, Chad and Ben giving it the name Five Guy’s ,the frist five guys was established in Arlinton Virgina’s Westmont shopping center. By 2001 five guys had five successful stores which prompted them to franchise there concept the expantion started in Maryland and virgina an by the end of the year in 2004 over 300 units were in development throughout the northeast , as of today there arethere are 250,000 ways to order a burger at five guys the toping consist of mayo, lettuce , pickles , tomatoes , grilled onions , grilled mushrooms , ketchup , mustard , relish , onions , jalapeno peppers , green peppers ,A.1 sauce , bar-b-que sauce , hot sauce ; while serving fresh cut Idaho potatos cooked to order . The menu is very simple but freshly cooked the menu consist of hamburgers , cheese......

Words: 342 - Pages: 2

“Five Guys Burgers and Fries: Ingredients for Success”

...“Five Guys Burgers and Fries: Ingredients for Success” How does one start a business in an industry that is dominated by companies that emphasizes speed and quantity over quality? Jerry and Janie Murrell with the help of their sons have come up with a formula to compete and beat some of the top fast foods companies. When the boys where proposed “start a business or go to college”, they picked to be entrepreneurs (Boone and Kurtz, 2012). Jerry Murrell and his wife started Five Guys Burgers and Fries in 1986. They opened the doors to the first carry out store in Arlington, Virginia with a philosophy that is accredited for the success of Five Guys Burgers and Fries. The original values of the company still stand strong today. There are three factors that contribute to the success for the company. Along with the social practices of the company which has also been a factor in the overall success of the company. “Sell a really good, juicy burger on a fresh bun. Make perfect fries. Don’t cut corners” (White 2009). This has been the Murrell’s basic philosophy since the beginning of Five Guys. Five Guys is known as a chain that sells fresh burgers that are never frozen and are prepare when ordered. There are 15 fresh ingredients that allow customers to specialized there burgers just the way they want. The fries are fresh cut and also made to order. The fries are only cooked in peanut oil. When a customer goes inside one of the Five Guys stores they have can see a sign...

Words: 1412 - Pages: 6

Five Guys

...Five Guys: An Honest Business Built on Simplicity Reyna Haynes-Smith Professor Barry Adkins Contemporary Business BUS 508 October 19, 2012 Food. It’s a major topic of discussion today. What’s healthy, what’s not. What’s filling, what’s worth the money. There are many factors that contribute to the reason consumers choose one business over another. Most choose fast food options because they don’t have the time for a sit down meal. Time is short and many want a meal that is filling but also want something healthy. Enter Five Guys Burgers and Fries. Five Guys was founded in 1986 by Jerry and Janie Murrell in Washington DC. They wanted to give their sons the opportunity to either build a business or go to college. The business route won and the family opened a carry out burger joint in Alexandria, VA. Their premise was to concentrate on the quality of their product and the satisfaction of their customer. From that a simple yet beneficial business was born. The “Keep it simple” mindset has brought Five Guys tremendous success. “Now, over 20 years after Five Guys first opened, there are over 1,000 locations nationwide and over 1500 units in development. Five Guys continues to receive media attention and has grown a cult-like following around the world”. Five Guys took many years to perfect their business practices. Many of their practices differed from those of other......

Words: 1454 - Pages: 6

Five Guys in the future. One of the most well known fast-food chains, Five Guys Burgers and Fries, started its business in 1986 in Arlington, Virginia. Jerry Murrell and his sons opened four other locations over the next 13 years. As years went on, Five Guys started to franchise. Now, they have more than 1000 stores with approximately $483 million sales as of 2009 (Five Guys, 2012). The reason why Five Guys is growing so much is because it has philosophies that set it apart from other fast-food chains, such as, their recipe, and quality and customer.       The Company has had strong business philosophies since its origin. Two of the main ideas that separate Five Guys from its competitor are its quality and recipe. Aside from their juicy hamburgers and fries which appealed to the masses; Five Guys also have a unique recipe and fresh marketing tactics to appeal to the market. The recipe in itself differentiates the product from that of its competitors; the major ones being McDonalds; Wendy’s and Burger King. The company does not serve frozen or dehydrated products to customers which sets its taste apart from the other companies' products (Inc, 2013). Today, it is showing everywhere how frozen food are unhealthy and should not be consumed. The company also makes their fries from real potatoes that make the taste better and healthier. Therefore, people who care about eating healthy and fresher food prefer to go to Five Guys to eat. Besides this, the company sells burgers; only......

Words: 1089 - Pages: 5

Five Guys

...Five Guys Ingredients to Success Danielle Rush Dr. Etta Steed BUS 508/ Contemporary Business October 24, 2013 Five Guys How it Started In 1968 Jerry and Janie Murrell gave their four sons a proposition; the four Murrell brothers had to either start up a business or go to college (Five Guys Holdings LLC, 2012). The boys decided that the restaurant business was the journey to embark upon. With the guidance of Jerry and Janie the first carryout only burger joint was opened in Arlington, Virginia in 1986 (Five Guys Holdings LLC, 2012). It cost the Murrell family $70,000 to open up the first Five Guys with the company being ran by Jerry, and his three sons: Matt, Jim, & Chad, while his wife Janie did the books (Burke, 2012). The Murrell family had one mission and that was to ensure the customers would be getting top quality burgers and fresh cut fries. The Murrell family knew that with good quality food and great customers the burgers and fries would speak for themselves and start to attract a crowd. Over the course of a few years the family found the recipe for success and what it takes to make a consistently great tasting burgers and fries time after time. Throughout the course of this paper the five guys philosophy, values, success, and the ethical and social practices of five guys culture will be discussed. Five Guys Philosophy Jerry Murrell and his sons maintain a focus on the freshest and high quality burgers and fries the customers can buy. Through......

Words: 1575 - Pages: 7

Five Guys

...FIVE GUYS BURGERS AND FRIES: INGREDIENTS FOR SUCCESS Five Guys Burgers and Fries: Ingredients for Success Dr. Hammad Elbedour BUSINESS 508: CONTEMPORARY BUSINESS 27 October 2013 FIVE GUYS BURGERS AND FRIES: INGREDIENTS FOR SUCCESS Five Guys Burgers and Fries: Ingredients for Success Five Guys considered by many as the best burger on the market originated in Lorton, Virginia in 1986. Five Guys entrepreneurs were Jerry Murrell with his wife and sons, Forbes Magazine identified in 2012 as the fastest-growing restaurant chains in America, five new stores opening weekly (Boone). The philosophy of Five Guys has set this fast food chain apart from the other fast-food chains. One of the company’s primary competitive differences is keeping it simple and perfecting their limited menu. Five Guys was built with the intent of keeping the Murrell family together as a unit and those strong family values remain today. Each of the seven Murrells own equal company shares of Five Guys, totaling 75% of the company. The family continues to hold business meeting at 1:00 PM on Tuesdays at their Virginia headquarters and decisions are made by a unanimous vote. The Murrell family has remained constant on the simple concept they started their business; creating a better burger and while making a little money doing it. Three factors that have contributed to Five Guys success is their branding, business ethics and franchising. Five Guys quality centered......

Words: 956 - Pages: 4

Five Guys Burgers and Fries: Ingredients to Success

...Five Guys Burgers and Fries: Ingredients to Success Several characteristics of the national burger chain, Five Guys Burgers and Fries, sets it apart from other fast-food chains. These characteristics include the company’s philosophy, its original values, ethical and social practices, and its overall company culture. Without a doubt, a company who embodies all of the above characteristics is surely worth a more detailed exploration. The Philosophy A company’s philosophy highlights the overarching goal of its operation. In addition, it can help a company set itself apart from its competitors. This is precisely what occurred at Five Guys Burgers and Fries. According to its website,, the company philosophy is “focusing on a few items, and serving them to the best of our ability.” As opposed to most of their competitors, Five Guys Burgers and Fries invest their money into the quality of the food instead of marketing. Five Guys' owner, Jerry Murrell believes "Our best salesman is our customer. Treat that person right, he'll walk out the door and sell for you." (Welch) This type of philosophy clearly sets the company apart from others. Not only does Five Guys Burgers and Fries have a powerful philosophy, the company also has original core values that remain strong today. Original Values Five Guys’ original values were created simple. "Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners." ” It is vitally...

Words: 881 - Pages: 4

Five Guys

...Five Guys Evelyn McAllister Strayer University Contemporary Business BUS508 Dr. Ruether October 27, 2013 Five Guys How Five Guys’ philosophy sets it apart from other fast-food chains. Five Guy’s philosophy focuses on creating a quality product that customers will appreciate. They make sure to focus on the customers and their employees. According to Boone and Kurtz (2012), Five Guys has focused on quality by ensuring that its meat is 80% lean, keeping its plants clean, ordering its quality potatoes from Idaho instead of purchasing cheaper potatoes from Florida or California, soaking its fries to avoid them from absorbing oil, making their burgers to order and ensuring fresh bread gets delivered to each franchise daily (Boone & Kurtz, 2012). Customers appreciate the Small details such as cooking their burgers to order. Each burger is made when the customer orders it unlike most other burger chains where the burgers are already made and sitting in a bin. They do not offer a wide variety of food products like other burger chains. In an interview for Inc. magazine, Five Guy’s founder Jerry Murrell stated, “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Do not cut corners” (Welch, 2010). That has been the business plan since they opened the first store in 1986. Five Guy’s has built its business on burgers and fries. Many other burger or fast food chains tend to cut corners. They use frozen products because the cost may be a little...

Words: 1335 - Pages: 6

Five Guys

...Entrepreneurial Leadership: “Five Guys and Fries” Professor Watts MBAE5302 – Economics and the Free Market December 16, 2014 Euronda S. Jefferson Five Guy’s Philosophy “Anyone can make money in the food business as long as you have a good product, reasonable price, and a clean place” (Pulizzi, 2010) It was this quote from John Willard Marriott that provided the groundwork John Murrell used to build Five Guys Burgers and Fries. Jerry Murrell, Owner of Five Guys Burgers and Fries, has had a love affair with burgers and fries since he can remember – but not just any burger and certainly not just the run of the mill fries. For this reason, Five Guys’ philosophy, and mission sets it apart from other hamburger chains, thereby creating a successful business model. Five Guys’ philosophy sets it apart from other fast-food chains for the following reasons. First of all, Jerry did not have the pressure like others do when planning to start a business. Jerry was not in a fuss to make money, nor have a strong ambition to monopolize the burgers and fries market. Contrary, Jerry’s goal was to send his two sons to college, and not start a burger joint, a business philosophy providing Jerry the leverage to make more meaningful decisions for starting his burger business. Second, to Jerry’s surprise, his sons did not want to go to college, a decision that he supported. The whole family decided and agreed to use the son’s tuition to start a......

Words: 1843 - Pages: 8