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Five Guys Success

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Five Guys: Recipe for Success 1

Five Guys Burgers and Fries: Recipe For Success Bonds
Contemporary Business- BUS 508
January 25, 2013

Five Guys: Recipe for Success 2

Five Guys Burgers and Fries: Recipe For Success
Introduction
Five Guys and a Burger was created in 1986 when founder Jerry Murrell realized his two oldest sons did not want to go to college. He was okay with their decision and decided to use their tuition money that had been saved to open the first Five Guys and a Burger, a quality hamburger take out restaurant located in Arlington, Virginia. This paper will discuss the company’s philosophy; start up values, factors for success and the culture of the food.
Five Guys Philosophy
Five Guys’ philosophy sets them apart from any other food chain. They believe that if you sell quality food and maintain superior customer service that the product will sell itself. “Keep it simple, focus on “food,” not “fast,” and use honest-to-goodness fresh ingredients of the highest quality you can buy.” (Smith, para.3) When a restaurant keeps it simple, inventory and training is much easier within the restaurant and employees usually do a better job due to their tasks being much more manageable. When owning a small business quality versus quantity is important because it separates you from well known companies. Most consumers know and recognize that cheaper does not necessarily mean better.
Original Start Up Values
“Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don't cut corners. That's been the business plan since Jerry Murrell and his sons opened their first burger joint in 1986.” (Welch, 2010) When Murrell started his...

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