...allegations are identified with three dismissed. We will be discussing the issue at hand, what the basis of the suit is and ground rules, ethical issues, how Coca Cola’s leadership conduct affected the company, and the changes needed. The history of Coca Cola dates back to the 1886 when an Atlanta pharmacist named of Dr. John S. Pemberton discovered that by mixing sweet syrup with carbonated water an eccentric taste was produced. In 1886 Coca-Cola started as a five cent drink in a neighborhood pharmacy and today has become a household name for millions. With the increasing push for health, coke, and other carbonated soft-drink manufacturers have experienced a 2.1% volume decline in one year alone. In an effort to prevent decreasing soda sales, Coca-Cola decided to manufacture Vitaminwater. The success of this product was largely because of the marketing power of the organization and the products health claims. For example they listed that this product will provide “optimal functioning of the immune system,” and that Vitaminwater “is specially formulated to provide 50% of the many important vitamins you need every day" (Brison, p 195, 2012). According to Brison, “In 2009, Coca-Cola was named in a class action lawsuit, Ackerman v. The Coca-Cola Company based on Fraud/Misrepresentation, Unfair Business Practices, False Advertising, and Breach of Express and Implied Warranties” (Brison, p 195, 2012). This lawsuit implies that Coca-Cola misrepresented the product by...
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...Vitamin Water, Energy Drinks, other Beverages Case Study 2 The beverage industry has been rapidly growing for many years now. New products are being produced, as well as old products being refined. One of the largest markets thus far, beverages are continuously changing and being tinkered with. We look at a few different types such as, energy drinks, sports drinks, and vitamin-enhanced beverages. With different corporations comes different success factors. Some success factors for the beverage industry consist of rapid growth in category, premium prices, and high profit margins. Coca Cola and PepsiCo have been expanding on numerous different flavors, holding to the same products and production line. By expanding the “line up”, companies can expand their production, as well as profit and the business as a whole. “As consumer preferences shifted during the 2000s, sports drinks, energy drinks, and vitamin- enhanced drinks had grown to become important segments within the industry in 2010.” [Gamble C 76]. Noticing that most of the energy drinks are vitamin based, the growth of these products has been positive. Looking at Exhibit 1, we understand and can see the growth and volume sales over the years between 2005 and 2014. This chart pictures a constant growth based on the growth determined within prior years. The Five-Forces Model of Competition, is a key analytical tool in organizing a model based on buying and selling. The Five Forces are considered to be: firms...
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...VITAMIN WATER VITAMIN WATER VITAMIN WATER VITAMIN WATER Executive Summary Executive Summary Group Members: Faizan Makhdoom Sarah Waheed Rutba Gabool Mehak Masood Group Members: Faizan Makhdoom Sarah Waheed Rutba Gabool Mehak Masood VITAMIN WATER Executive Summary This term report is a compilation of our research based on a lengthy interview taken from the Brand and Category Managers of Vitamin Water by Searle. In this report we explored factors that have led the brand to build its equity since its introduction in 2013. It was initially introduced as an Enhanced Water product with 6 essential vitamins and minerals and came in only 5 flavors. It is the only Enhanced Water category product that exists in Pakistan. This is where it has gotten an edge over its competitors. However, they believe that the target market is still unaware of what the product exactly is, despite of being aware of the Brand’s existence. Currently, Vitamin Water is at its introductory phase where it is looking to generate leads and educate its audience about the Enhanced Water Product category. They have started conducting researches for long-term plans and to evaluate their existing market performances. They believe that in the next 5 years, Vitamin Water is likely to have a larger share in the market, especially when people are more aware of it category rather than its existence. Table of Contents Introduction to vitamin water 3 Consumer Based Brand Equity 3 Brand...
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...• Business plan Proposed a new business plan to company by :- - Create a business ideas based on business operation that did by the company. - Proposed a business called rice milk beverages which can be done by company since it main product is mainly based on rice production. - This business plan is to help company to expand its production, profit and in the meantime increase its brand in the market. 1. Company Background |1.1 Company name |: Sunnah Tani Sdn. Bhd. | | |Former business activities |: Seling organic rice and catfish | | | New business ideas |: Rice milk beverage | | | | | | |1.2 Modal for Rice milk beverage |: RM20 000 | | |Allowed Modal |: RM - | | |Single Holder |: RM20 000 ...
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...we will not change the sizes we currently sell; however, we will add an additional size, so that the bottle will be light weight. Before the opening of our store 2 and 1 will have a smaller bottle to offer Asians. The new size will be a 6 ounce bottle to accommodate most of the people that do not want as much weight to carry around. The design of our bottles and the taste will be marketed at our stores. 2 and 1 has located a designer company as well as a consultation company in Asia that will help us stay on top of the latest design needed for the area. 2 and 1 feel it is important to stay on top of what the people are looking for in this country, so that we will not fail; therefore, 2 and 1 will plan a positioning strategy. An expert consultant will be needed if we plan to have a premium position. Studying the way competitors do their product...
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...Marketing Plan for Snapple Date: Dec. 5, 2011 TABLE OF CONTENTS EXECUTIVE SUMMARY………….………………………………………….…….pg. 2 COMPANY DESCRIPTION…………………………………………………………pg. 3 STRATEGIC FOCUS AND PLAN…………………………….………………….....pg. 3 SITUATION ANALYSIS…………………………………...……………………..…pg. 5 MARKET-PRODUCT FOCUS…………………………………………………….…pg. 7 MARKETING PROGRAM……………………………………………..…………….pg. 8 FINANCIAL DATA AND PROJECTIONS……………………………...…………pg. 10 ORGANIZATIONAL STRUCTURE……………………………………………….pg. 11 IMPLEMENTATION………………………………………….………………….…pg. 12 EVALUATION AND CONTROL…………………………..………………………pg. 13 Executive Summary Snapple is a well-known brand of iced tea and fruit drinks. It is a publicly traded company owned by Dr. Pepper Snapple Group. They are best known for their slogan of “Made From the Best Stuff on Earth” and Snapple Fact Caps. The company’s mission is to be the best beverage business in the Americas. It will achieve that goal through their philanthropic and sustainability efforts as well as building on their brand. The ready-to-drink industry is very competitive - containing teas, soft drinks, sports drinks and bottled water to name a few. The food and drink market is constantly changing. The current market trends are focused on health and wellness as well as its’ consumers being sure that the brands they use fit into their lifestyles. Consumers are more informed and knowledgeable than ever and it is important that a brand can deliver a message and product of the...
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...CHLOROPHYLL RESTAURANT BUSINESS PLAN a Table of Contents Executive Summary…………..……………………………………….…….. Company Profile……………..……………………………………………… Marketing Plan……………………………………….……………………... Marketing Objectives……………………………………………………. Marketing Mix…………………………………………………………… Target Market Segmentation…………………………………………….. Competitor Analysis……………………………………………………... SWOT Analysis…………………………………………………….. Five Forces Analysis………………………………………………... Marketing Strategy……………………………………………………….. Advertising Method…………………………………………………. Promotional Campaign……………………………………………… E-Commerce……………………………………………………………... Management Plan………….………………………………………………... 1 2 4 4 4 4 5 5 6 7 7 8 8 10 Organization Chart……………………………………………………….. 10 Management Summary…………………………………………………... 10 Hiring Positions…………………….……………………………….. 11 Three-year Personal plan………………………………………………… 12 Facilities and Utilities……………………………………………………. 13 Value Chain Management………………………………………………... 13 Total Quality Management………………………………………………. 15 Government Regulations………………………………………………… Protection of Intellectual Property Rights……………………………….. Financial Assumption……………………………………………………. 16 16 17 Financial Plan………………..………………………………………………. 17 Financial Statements……………………………………………………... 18 Financial Ratios……………………………………………………... 18 Capital Budgeting…………………………………………………… 19 Income Statement…………………………………………………… 20 Balance Sheet……………………………………………………….. 21 CHLOROPHYLL RESTAURANT BUSINESS PLAN b Statement of Cash Flow…………………………………………….. Financing – Installment Plan……………………………………………...
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...Myra A. Duke Business Plan Dr. Amona Washington Business Plan Draft September 14, 2015 Executive Summary Natural Vitality Energy Drink Sole purpose is to help increase the energy level of busy and athletic individuals in today’s society. With the busy lives of most people, we are all looking for a quick boost of energy to help get us through those last couple of hours at work or those late nights of cramming for a test, but we should take consider a healthy alternative to the popular energy drinks on the market today. Natural Vitality Energy Drink is for the health conscious individuals who are concerned with the ingredients that they consume. Natural Vitality Energy Drink, that is manufactured by Starrs to the Skye Manufacturing Company, is a unique blend of green tea, ginseng, B vitamins, and taurine, all natural ingredients that aides in boosting energy for several hours. Starrs to the Skye Manufacturing Company is a start-up company that will be specializing in all natural NAB. Natural Vitality Energy Drink is the first product on the market with this company for now; however, other products are being formulated and patented and will be available for the public in 2016. The strategic position that is going to help the success of Natural Vitality Energy Drink will be Differentiation Strategy. For small businesses, a product differentiation strategy may provide a competitive advantage in a market dominated by larger companies. The price point of Natural Vitality...
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...12-1-2014 Location Atkinson, Nebraska, which is located in North Central Nebraska. Feed resources around Atkinson include: Green Plains Ethanol Plant (dry-milling), leased hay meadows, and local grain elevators. Description Family operation, primary operation will consist of a custom back grounding lot with 100% of the cattle being customer-owned, with the feedlot maximum capacity being 1200 head. These customers will be from contacts that have been made prior to the construction of the pens; with the agreement they will provide the cattle for the yard. Primarily the yard will receive un-weaned cattle weighing from approximately 350 pounds to 700 pounds and will then put the allotted amount of weight on them depending on the customers’ plan. This plan may be keeping the average daily gain around 2-2.5, to ensure cattle will be the right weight going into the grazing period, or pushing the cattle to gain more weight to reach the desired weight faster. The yard will not finish cattle predominantly, but rather grow the cattle up to 800-900 pounds, where they will then be shipped to the customers’ finishing yard or sold privately. The...
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...Report On Customer satisfaction about marketing mix of Horlicks Report On “customer satisfaction about marketing mix of Horlicks” Submitted by: Group Name: jaguar Sec: 04 Name | Id | Nusrat Jahan | 10113101137 | Taskir Ahmed | 10113101140 | Humayun Kabir Rajib | 10113101176 | Omika Ome | 0809310112219th | Submitted to: Maniruzzaman Lecturer of BUBT Bangladesh University of Business & technology Date of submission:16 April 2012 16 April 2012 Md Maniruzzaman Lecturer of BUBT Subject: Submission of report Dear Sir We are highly delighted to our report on “customer satisfaction about marketing mix of Horlicks” to you. We have tried our best level to put highest effort for the preparation of this report. We will whole-heartedly welcome any suggestion for improving this report. We hope all will see the flaws in forgiveness mind. We have gathered a lot of practical experience about Horlicks. Which is the only industries that fulfill their demand by themselves. We have also gathered a lot of knowledge about products of Horlicks. By analyzing our topics and have enjoyed it. We strongly hope and believe that you will enough to accord your kind approval to this report. Sincerely yours, Group: Jaguar Sec: 04 Program: BBA Bangladesh University of Business & Technology ACKNOWLEDGEMENT Prosperous conclusion of any course requires support from various personnel and we were fortunate to have that...
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...Marketing Plan STUDENTS MKT 421 University of Phoenix DATE Professor Pepsi B Energy Marketing Plan: Phase One Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to Pepsi’s soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink a healthier Pepsi. Pepsi B Energy’s Marketing Plan Phase One is designed to develop the basics of a marketing strategy for Pepsi B Energy. Pepsi B Energy’s Marketing Plan Phase One provides an overview of PepsiCo, a brief description of the product, the importance of marketing for PepsiCo, a SWOTT chart for Pepsi B Energy, and the preferred marketing research approach for Pepsi B Energy. PepsiCo Pepsi was founded in 1898 by a druggist from North Carolina named Caleb Bradham. Through a series of acquisitions and other business dealings, Pepsi became PepsiCo. PepsiCo currently produces a variety of beverages, many in partnership with other companies. PepsiCo sell soft drinks, juice drinks, sport drinks, bottled and enhanced waters. Recently...
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...Final project Marketing Mangement Submitted to: Sir Zeshan Shaukat Submitted By: Ghulam jilani Zeshan Naseem Zeshan Munir Zeshan javed UNIVERSITY OF MANAGEMENT AND TECHNOLOGY, LAHORE “Cerelac is a reliable and innovative product and a symbol of commitment. Cerelac is an ideal infant starter and excellent source of energy” TABLE OF CONTENTS 1. Executive summary ……..…………………………………….....4 2. Selection of Nestle cerelac……….……………………………....6 3. Nestle company intro…….………………………………………7 4. Nestle financial data……………………………………………..8 5. Nestle products………………..…………………………………9 6. Nestle Cerelac……………………………………………..….…10 7. Situation analysis………………………………..………………13 8. Market opportunities and issues…………………………………14 9. Objectives…… ……………………………………………….…15 10. Marketing strategy………………………………………………15 11. Target marketing…………………………………………………15 12. Positioning…… …………………………………………………16 13. Marketing Mix……....……………………………………………19 14. Product……… …………………………………………………..19 15. Price………………………………………………………………20 16. Promotion……………….……………………………………..…20 17. Place……………………….……………………………………..21 18. Conclusion………………………………………………….……20 EXECUTIVE SUMMARY Business is a never ending race and in the fast running world of business, there is variety...
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...unconcious over the health benefits of the food products. Nutrition is a language of healthy life, proper diet and wellness of everyone. The advocacy of “Health is Wealth” is in every corner of the world but sad to note that the number of malnutrition in the Philippines alone, is increasing. According to statistics, under Poverty, Children and Health (Inquirer.net)malnutrition increased from 2005 to 2008, the prevalence of underweight children aged 0-5 years increased from 24.6 percent to 26.2 percent, about 3.35 million children. Another problem that concerns nutrition, is the rampant obesity. Obesity is more of a life and death issue than simply looking “bad.” Obese people are much more higher to develop diabetes type 2 and if not given extra attention will also cause a more servere diseases or simply complicates ones health. Malnutrition and obesity are just few of the health problems our society are facing now adays. We have the growing breast cancer problems, colon cancers, strokes that kills over 150,000 Americans a year, making it the number 3 killer (www.vegetarian-nutrition.info/updates/trends.php), food-borne illness, anemia and many other...
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...Premier university, chittagong Assignment on “New Business Plan” Submitted to: Md Atikur Rahman Course Teacher, Faculty of business studies Premier University, Chittagong. Submitted By: Name | ID | Mir Md. Belal | 1022114557 | Sifuddin Ahamed | 1022114559 | Kuhinoor Akhter | 1022114580 | Irin Julekha | 0920113595 | Nishat Yesmin Sonia | 1022114586 | Joyasree Ghosh | 1022114684 | | | Date of submission: 16/03/2014 14 march, 2014 Md. Atikur Rahman Lecturer, Department of Management, Faculty of Business Studies, University of Chittagong Subject: Submission of report of establishes Mango Juice Industry. Dear Sir, It is a great piece of pleasure for us to make this Report. This work is encouraged to make the students’ knowledge about Project. We have tried to give our best concentration and knowledge in preparing this Project Report. We have tried to give our heart-best potential in preparing this Report. Thank you very much for giving us the opportunity to explore this type of Project which gives us many experience on different task. The Project Report is presented here in and we hope you will find everything in order. In case of any type of problem to understand any part of this Project, please ask us. We will try our best and be at your convenience. Sincerely Yours, Mir Md. Belal Sifuddin Ahmed Nishat Yesmin Sonia Irin julekha Kuhinoor Akther Joyasree Ghosh Table of Contents Project name4 ...
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...1970’s, one of the Hansen brothers decided to transition their beverage business into marketing ‘natural sodas’. This was the upturn of the company that led them to where they are today. Today, Monster Beverage Corp. has transformed into the largest energy drink company in Canada with sales of more than $ 2.1 billion in 2012. Monster beverages have always been, and still claim to be free of preservatives, caffeine, sodium, artificial flavours and colours. Although many people believe that all energy drinks contain high levels of caffeine and are not healthy, the company’s mission statement which has not changed since Jan 5th, 2012 when the company changed its name, states otherwise. The Mission Statement The mission of Monster Beverage Corp. is to satisfy consumers' needs for superior quality and great tasting, healthy, natural and functional beverages. Our beverages will be positioned as an upscale brand and will often be marketed at a premium to competitive mainstream products. This mission statement provides Monster Beverage Corp. with the information needed for the company’s vision. It answers the following questions: * What business are we in? * Who are our customers? * What offerings should we provide to give these customers value? Monster Beverage Corp. shows that they understand their customers’ needs. They are a successful business with higher growing revenue every year. Their revenues did decrease during the economy’s recent...
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