...FIVE GUYS BURGERS AND FRIES: INGREDIENTS FOR SUCCESS Five Guys Burgers and Fries: Ingredients for Success Dr. Hammad Elbedour BUSINESS 508: CONTEMPORARY BUSINESS 27 October 2013 FIVE GUYS BURGERS AND FRIES: INGREDIENTS FOR SUCCESS Five Guys Burgers and Fries: Ingredients for Success Five Guys considered by many as the best burger on the market originated in Lorton, Virginia in 1986. Five Guys entrepreneurs were Jerry Murrell with his wife and sons, Forbes Magazine identified in 2012 as the fastest-growing restaurant chains in America, five new stores opening weekly (Boone). The philosophy of Five Guys has set this fast food chain apart from the other fast-food chains. One of the company’s primary competitive differences is keeping it simple and perfecting their limited menu. Five Guys was built with the intent of keeping the Murrell family together as a unit and those strong family values remain today. Each of the seven Murrells own equal company shares of Five Guys, totaling 75% of the company. The family continues to hold business meeting at 1:00 PM on Tuesdays at their Virginia headquarters and decisions are made by a unanimous vote. The Murrell family has remained constant on the simple concept they started their business; creating a better burger and while making a little money doing it. Three factors that have contributed to Five Guys success is their branding, business ethics and franchising. Five Guys quality centered brand...
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...Five Guys Burger and Fries Restaurant Five Guys Burgers and Fries restaurant started as a 1 restaurant operation located in Arlington Virginia. As an alternative to college Jerry Murrell decided he would build a family business that his sons would help run. He then told his two older sons if they opted not to go to college he would use their college money and put it towards a business and they would stay behind to build and help run the business. His sons agreed. The two younger sons also joined the family business and in 1986 Five Guys Burgers and Fries restaurant was launched. (Monte 2012) Although not the least expensive burgers in town Jerry Murrell, his wife and their sons were determined to create a place where people can go and have good home made to order burgers and fries. They set themselves apart from traditional fast food burger restaurants such as McDonalds and Burger King by not cutting corners and using the best and the freshest ingredients. Good high quality meats are always used to make burgers and put between daily fresh baked buns and lots of topping. Their hand made fries are cut from fresh patatoes cooked fresh every day. Nothing on the menu starts out frozen. Making these good dishes would not only put smiles on their customer's faces but keep them as returning customers time after time with family and friends. Their customers would become the advertisment for Five Guys. The Murrell family were believers in the keep it simple approach to...
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...Cambridge Five Creation and Operations Introduction “Cambridge Five” or “Magnificent Five” is the name given to a group of five young men whom all graduated from Cambridge University. They betrayed their country by spying for the Soviet Union and passing them secret information. They were probably the most successful Soviet spies to penetrate the western intelligence. Their actions allow the Soviet Union to get access to vital intelligence and created rift between the British and the Americans. This essay will look at the background of each member and how they joined the Soviet intelligence services, their operations and its impact in the world of espionage. In addition, this essay will evaluate the significance of each individual’s actions and how it affected intelligence services. Origin of Cambridge Five Cambridge Five refers to a spy ring which the members were all part of Cambridge University. It is unclear there were more than five men, regardless the five individuals are Guy Burgess, Donald Maclean, Kim Philby, Anthony Blunt and John Cairncross. They all attended Cambridge University between 1926 and 1934 studying in different disciplines with a strong belief in Communism. They were all good friends with each other with the exception of Cairncross who was never really part of the circle. The first of the Cambridge Five group and probably the most famous was Harold Adrian Russell Philby, also known as Kim codenamed Sohnchen, then Tom and Stanley. He was born...
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...Entrepreneurial Leadership: “Five Guys and Fries” Professor Watts MBAE5302 – Economics and the Free Market December 16, 2014 Euronda S. Jefferson Five Guy’s Philosophy “Anyone can make money in the food business as long as you have a good product, reasonable price, and a clean place” (Pulizzi, 2010) It was this quote from John Willard Marriott that provided the groundwork John Murrell used to build Five Guys Burgers and Fries. Jerry Murrell, Owner of Five Guys Burgers and Fries, has had a love affair with burgers and fries since he can remember – but not just any burger and certainly not just the run of the mill fries. For this reason, Five Guys’ philosophy, and mission sets it apart from other hamburger chains, thereby creating a successful business model. Five Guys’ philosophy sets it apart from other fast-food chains for the following reasons. First of all, Jerry did not have the pressure like others do when planning to start a business. Jerry was not in a fuss to make money, nor have a strong ambition to monopolize the burgers and fries market. Contrary, Jerry’s goal was to send his two sons to college, and not start a burger joint, a business philosophy providing Jerry the leverage to make more meaningful decisions for starting his burger business. Second, to Jerry’s surprise, his sons did not want to go to college, a decision that he supported. The whole family decided and agreed to use the son’s tuition to start a burger...
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...ENTREPRENURIAL LEADERSHIP The Five Guys Story Jeanne M. Catalano Strayer University Authors Note This paper was prepared for Bus 508 Contemporary Business Taught by Professor Dr. Nayak Passion, creativity, and the desire for the Benjamin ignites the flame in which entrepreneurship grows. One such man, Jerry Murrell gave his kids an option: college or run a business, and thus, Five Guys and a Burger was formed in Arlington, Virginia. (Boone, 2012, p. 78). Like all other small businesses’, Jerry faced obstacles such as competition, supply and demand, and capturing market share all while trying to maintain an ethical and socially responsible business. Jerry has maintained this success by following one simple recipe for success: burger and fries (“Five Reasons,” 2010). This simple concept along with his 5 rules of the business: best salesman is the customer, every position has ownership, know what your good at and stick to it, quality is everything, and employee incentives has catapulted Five Guys into over 16 years of business. (“Five Reasons,” 2010). Since 1986, despite the recession, the beef crisis, and competition, Five Guys have not only sustained their business but have almost doubled in size. Over the years, Jerry has stood by his original value to just sell burgers and fries and execute it well (Joiner, 2012). His philosophies have remained strong and his success can be attributed to three main factors: Product specialization, human resources, and branding...
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...Five Guys: An Honest Business Built on Simplicity Reyna Haynes-Smith Professor Barry Adkins Contemporary Business BUS 508 October 19, 2012 Food. It’s a major topic of discussion today. What’s healthy, what’s not. What’s filling, what’s worth the money. There are many factors that contribute to the reason consumers choose one business over another. Most choose fast food options because they don’t have the time for a sit down meal. Time is short and many want a meal that is filling but also want something healthy. Enter Five Guys Burgers and Fries. Five Guys was founded in 1986 by Jerry and Janie Murrell in Washington DC. They wanted to give their sons the opportunity to either build a business or go to college. The business route won and the family opened a carry out burger joint in Alexandria, VA. Their premise was to concentrate on the quality of their product and the satisfaction of their customer. From that a simple yet beneficial business was born. The “Keep it simple” mindset has brought Five Guys tremendous success. “Now, over 20 years after Five Guys first opened, there are over 1,000 locations nationwide and over 1500 units in development. Five Guys continues to receive media attention and has grown a cult-like following around the world”. Five Guys took many years to perfect their business practices. Many of their practices differed from those of other businesses...
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...Five Guys Ingredients to Success Danielle Rush Dr. Etta Steed BUS 508/ Contemporary Business October 24, 2013 Five Guys How it Started In 1968 Jerry and Janie Murrell gave their four sons a proposition; the four Murrell brothers had to either start up a business or go to college (Five Guys Holdings LLC, 2012). The boys decided that the restaurant business was the journey to embark upon. With the guidance of Jerry and Janie the first carryout only burger joint was opened in Arlington, Virginia in 1986 (Five Guys Holdings LLC, 2012). It cost the Murrell family $70,000 to open up the first Five Guys with the company being ran by Jerry, and his three sons: Matt, Jim, & Chad, while his wife Janie did the books (Burke, 2012). The Murrell family had one mission and that was to ensure the customers would be getting top quality burgers and fresh cut fries. The Murrell family knew that with good quality food and great customers the burgers and fries would speak for themselves and start to attract a crowd. Over the course of a few years the family found the recipe for success and what it takes to make a consistently great tasting burgers and fries time after time. Throughout the course of this paper the five guys philosophy, values, success, and the ethical and social practices of five guys culture will be discussed. Five Guys Philosophy Jerry Murrell and his sons maintain a focus on the freshest and high quality burgers and fries the customers can buy. Through taste...
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...Five Guys Evelyn McAllister Strayer University Contemporary Business BUS508 Dr. Ruether October 27, 2013 Five Guys How Five Guys’ philosophy sets it apart from other fast-food chains. Five Guy’s philosophy focuses on creating a quality product that customers will appreciate. They make sure to focus on the customers and their employees. According to Boone and Kurtz (2012), Five Guys has focused on quality by ensuring that its meat is 80% lean, keeping its plants clean, ordering its quality potatoes from Idaho instead of purchasing cheaper potatoes from Florida or California, soaking its fries to avoid them from absorbing oil, making their burgers to order and ensuring fresh bread gets delivered to each franchise daily (Boone & Kurtz, 2012). Customers appreciate the Small details such as cooking their burgers to order. Each burger is made when the customer orders it unlike most other burger chains where the burgers are already made and sitting in a bin. They do not offer a wide variety of food products like other burger chains. In an interview for Inc. magazine, Five Guy’s founder Jerry Murrell stated, “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Do not cut corners” (Welch, 2010). That has been the business plan since they opened the first store in 1986. Five Guy’s has built its business on burgers and fries. Many other burger or fast food chains tend to cut corners. They use frozen products because the cost may be a little...
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...off in the future. One of the most well known fast-food chains, Five Guys Burgers and Fries, started its business in 1986 in Arlington, Virginia. Jerry Murrell and his sons opened four other locations over the next 13 years. As years went on, Five Guys started to franchise. Now, they have more than 1000 stores with approximately $483 million sales as of 2009 (Five Guys, 2012). The reason why Five Guys is growing so much is because it has philosophies that set it apart from other fast-food chains, such as, their recipe, and quality and customer. The Company has had strong business philosophies since its origin. Two of the main ideas that separate Five Guys from its competitor are its quality and recipe. Aside from their juicy hamburgers and fries which appealed to the masses; Five Guys also have a unique recipe and fresh marketing tactics to appeal to the market. The recipe in itself differentiates the product from that of its competitors; the major ones being McDonalds; Wendy’s and Burger King. The company does not serve frozen or dehydrated products to customers which sets its taste apart from the other companies' products (Inc, 2013). Today, it is showing everywhere how frozen food are unhealthy and should not be consumed. The company also makes their fries from real potatoes that make the taste better and healthier. Therefore, people who care about eating healthy and fresher food prefer to go to Five Guys to eat. Besides this, the company sells burgers; only what...
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...Entrepreneurial Leadership: Five Guys Burgers and Fries At the heart of every entrepreneur is a drive and motivation to take an idea and see it evolve into a fully functional and striving business. To see a business progress and be successful there has to be vision, fearlessness, determination, and resources. When these things are in place a dream can become reality. A true entrepreneur knows this and will do what it takes to bring the vision to pass. “Treat that person right, he'll walk out the door and sell for you." This statement embodies the belief and philosophy of Five Guys Burger and Fries owner Jerry Murrell. From the beginning Mr. Murrell wanted the focus of the company to be on producing a quality product and customer satisfaction. In a world where there is a fast food restaurant on every corner, there has to be something to make one establishment stand out from the others. Five Guys’ stance on quality and satisfying the customer has gotten them many awards and recognition over the years. They have proven to be a grade above most of their competitors. From day one Five Guys has stayed simple by sticking with the basics. The company was founded on the principles of quality, great customer service, and cleanliness. The company wants the place so clean the floor could be eaten off of. As reviewed in “Five Guys Burgers and Fries: Ingredients for Success”, they take pride in cooking fresh meat and having their fries grown in Idaho which is considered...
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...Contemporary Business October 28, 2012 Professor Rhonda Evans Strayer University Describe how Five Guys’ philosophy sets it apart from other fast food chains. Five Guy’s philosophy sets apart from other fast food chains because of their ideal burgers. “Five Guys goal is to sell the best quality burgers possible. To sell the best burgers possible they focus on quality, service, and cleanliness”. (Elan, 2007) When a customer leaves Five Guys the aim is for them to really find the products and services irresistible. The high quality food does all the talking. Another way they differ from other food chains is they don’t invest a lot into advertising. York (2009) points out that Five Guys’ invest in an intensive secret shopper program where restaurant crew members can earn additional pay by getting high scores from secret shoppers. Also, a wide variety of topping choices for their burgers is offered. Welch (2010) explains how they “prepare their fries by soaking them in water so that when the fries are pre-fried, the water boils forcing steam out of the fry”. While visiting Five Guy’s Burgers and fries for the first time back in 2003, during a brief conversation with the friendly cashier, I was amazed to find out that they use coolers instead of freezers. The truth is, I had never heard of that being done before in a restaurant. Another thought that I have that makes Five Guys’ different from other food chains is the way they execute the processing of the orders...
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...Entrepreneurial Leadership Contemporary Business October 27, 2013 Five Guys is a large fast-food chain restaurant that stands out among the rest. They have different philosophies that set them apart from other fast-food companies. Many of the values that Five Guys started with have made them succeeded and are still a huge factor in their success today. After being around for seventeen years, Five Guys decided to start franchising the company, which lead to a large success in such a short amount of time. We will also discuss the ethical and social practices that Five Guys have that are a part of their company. Five Guys have a few different philosophies that set them apart from other fast-food chains. The first is that they are not a “fast-serving restaurant,” they take pride in their burgers with having a quality burger, and it being fresh made to order. In the past years they had signs in their restaurants that stated “If you’re in a hurry, there are a lot of really good hamburger places within a short distance from here (Welch).” A second philosophy that they believe in is “their best salesman is their customer (Welch)”. They feel by just treating their customers with respect that that is all the advertising that they need. The original values of Five Guys were “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners (Welch).” They use 80 percent lean...
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...The book Slaughterhouse-Five by Kurt Vonnegut is a book on the experiences of World War Billy Pilgrim, the main character of this book happened to be among the military soldiers participating in this war. As a soldier, not adequately trained appears in various events that surrounds his life in Dresden. The of the book, Kurt Vonnegut organizes this events in an abnormal chronological way as he fragments the events in relation to time, characters, and the structure to combine his nonlinear story. From the book, Slaughterhouse-Five, the initial details that the readers get about Billy is that he pays unsystematic visits to every event during the war period (Bloom 11). The experiences that Billy goes through are episodes that do have chronological obligations. This reflects the structure of the book that has the beginning, body and the conclusions, not placed traditionally. The author of the book says that Billy has, “come unstuck in time.” From this phrase, the author turns the time from something intangible to something tangible and therefore uses this as a fix to his own purpose (Federhen 44). The use of the word “unstuck” by the author implies that Billy is free. Apparently, Billy and Vonnegut achieve a certain level of freedom. In other words, Vonnegut and Billy have no limitations with time and the author, Vonnegut can place the character, Billy in a period of his choice. This makes the book have an effect of collage that makes the pieces and bits of the life that Billy has...
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...Insanity is generally described as being mentally deranged. They are unable to make conscious decisions on their own therefore they are placed in a psychological state that prevents normal behavior and perception. Slaughterhouse-Five explores the life of the protagonist Billy Pilgrim in a series of arbitrary events. As his life progresses, his insanity begins to progress and reveal more. In Slaughterhouse-Five, Kurt Vonnegut introduces Billy Pilgrim who is ‘unstuck in time’ and creates Tralfamadore for his positive reinforcement, as someone insane due to the trauma and causes of his war-time experiences. After Billy remarkably returns from World War 2, he is unable to let go of the war experiences he suffered in, which were very traumatizing, He is institutionalized with post-traumatic stress disorder and this was the source to him feeling very isolated and lost. While Billy was being treated in the hospital: “Everybody else thought he looked fine and was acting fine. Now he was in the hospital. The doctors agreed: He was going crazy”... “They didn’t think it had anything to do with the war” (Vonnegut, 100) Everyone but the doctors believed that he was a fine patient. Billy lives through horrible conditions during the war for example when people started dying on the box car and many soldiers in the war often had hallucinations, diagnosed with many problems because of all the traumatic images seen during that time, and must have lost any type of motivation for life and...
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...Slaughterhouse Five Chaplain's Assistant Billy Pilgrim is a disoriented, fatalistic, and ill-trained American soldier. He does not like wars and he is captured by the Germans during the Battle of the Bulge. The Germans put Billy and his fellow prisoners in a disused slaughterhouse (although there are animal carcasses hanging in the underground shelter) in Dresden. Their building is known as "Slaughterhouse number 5". The POWs and German guards alike hide in a deep cellar; because of their safe hiding place, they are some of the few survivors of the city-destroying firestorm during the Bombing of Dresden in World War II. Billy has come "unstuck in time" and experiences past and future events out of sequence and repetitively, following a He is kidnapped by extraterrestrial aliens from the planet Tralfamadore. They exhibit him in a zoo with B-movie starlet Montana Wildhack as his mate. The Tralfamadorians, who can see in four dimensions, have already seen every instant of their lives. They say they cannot choose to change anything about their fates, but can choose to concentrate upon any moment in their lives, and Billy becomes convinced of the veracity of their theories. As Billy travels—or believes he travels—forward and backward in time, he relives occasions of his life, real and fantasy. He spends time on Tralfamadore, in Dresden, in the War, walking in deep snow before his German capture, in his mundane post-war married life in the U.S.A. of the 1950s and early 1960s, and...
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