...Marketing in FMCG Sector 2014 Submitted by: Mohit Shrivastava - 47 Abstract This study deals gives an overview of the FMCG sector. What products constitute as fast moving, market size and government initiatives undertaken to promote this sector. It will also cover the aspects of a product that draws a customer towards a particular product. In addition, it will cover the road ahead (growth opportunities) in this sector. Introduction India has been a consumption-driven economy for the last many decades. Consumer spending in the country is expected to increase about 2.5 times by 2025. Broadly categorized into urban and rural markets, the Indian consumer segment is gaining high attention and pampering from marketers across the globe. Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) is a product that is sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Malviya, S. (2014), The Economic Times Marketing of FMCGs (Fast Moving Consumer Goods) plays a pivotal role in the growth and development of a country irrespective of the size, population and the concepts which are so interlinked that, in the absence of one, the other virtually cannot survive. It is a fact that the development of FMCG marketing has always kept pace with the economic growth of the country. Both have experienced evolutionary changes rather...
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...Industry Analysis Report FMCG March 11 2014 Submitted By: Ankur Nag – P301412CMG388 Ansuman Singh – P301412CMG340 Ashish Khandelwal – P301412CMG349 Habib Khan – P301412CMG365 Lalatendu Pattnaik – P301412CMG377 Industry Analysis Report FMCG 2014 Contents 1. INDUSTRY PROFILE ........................................................................................................................................... 4 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 2. Sector Overview ............................................................................................................................................... 4 Sector Size ........................................................................................................................................................ 4 Major Segments in FMCG Sector ...................................................................................................................... 6 Competitive landscape ...................................................................................................................................... 7 Supply & Demand and-side Drive .................................................................................................................... 9 Porters‘ Five Force Model .............................................................................................................................. 11 Critical Success Factors .....................................................................
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...the 4 P’s of marketing which are Product, Place, Price, and Promotion. While Fashion marketing is the profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. It is the process of analysing, developing and marketing current fashion trends and determining and segmenting the customers. The goal of fashion marketing is to move clothing out of designer’s showrooms and into customer closets. Fashion marketing has increased competition as fashion gains exposure and has wider appeals. In this marketing, the fashion comes and goes according to the trends and the season. In fashion marketing, the customer’s needs depend upon the lifestyle of a person, for example a 22 year married girl will have different needs from a 22 year college going girl. In these types of market demand of product arises frequently and it get fulfilled very quickly. While in normal marketing the competition factor is less as there are no new innovations frequently because people prefer the same product more which they are using on regular basis. Fashion marketing involves a limited range of products such as apparels, accessories etc. whereas marketing is a wider concept and it involves a huge range of product such as FMCG products, automobile products etc. Fashion marketing targets a set of customers, who they think would be there potential customers...
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...The survey portrays the utility of cosmetics usage by students which is varying according to the age groups where as the research on stores at different places reflected different results. From the study it is found that with the growth of women cosmetic market, Men’s grooming product market is also growing rapidly. Consumers are more concerned about herbal and natural cosmetics. With the rise in fake cosmetics market, a lot of people face trouble in recognizing the real products and end up buying fraud ones. Since the consumer buying behavior is the important factor to forecast the sales of any product in a particular area.So company should keep close eye on the market situation. yet, customer were price sensitive, but the changing market trend and customer view and preference shown that customer are now quality sensitive. They want quality product, good services, easy availability of product and better performance by the product. Learning from the study: Understanding the current Cosmetic Industry in India. Understanding the practical aspects of conducting surveys on consumers. Dealing and Interacting with...
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...|SR. NO. |TOPIC |PAGE NO. | |1 |ABOUT THE COMPANY |03 | |2 |BRANDS OF HUL |04 | |3 |AWARDS AND RECOGNITION |06 | |4 |FINANCIAL ANALYSIS |08 | | |TRENDS AND FORCES | | | |COMPETITION | | |5 |NOTES TO STATEMENT |10 | | |BALANCE SHEET | | | |INCOME STATEMENT | | | |CASH FLOW ...
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...inhalation of its smoke from the other (usually filtered) end, which is inserted in the mouth. They are sometimes smoked with a cigarette holder. The term cigarette, as commonly used, refers to a tobacco cigarette but can apply to similar devices containing other herbs, such as cannabis. Approximately 5.5 trillion cigarettes are produced globally each year by the tobacco industry, smoked by over 1.1 billion people, which is more than one-sixth of the world’s total population (financialexpress.com). The Global Tobacco Market There has been a widely held perception that there is a decline in tobacco industry which is actually not the right view. There has been a continuous and steady rise and increase in production and consumption and this trend is expected to continue...
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...Strategic 1 Management Of UNILEVER STRATEGIC ANALYSIS OF THE ISLAMIA UNIVERSITY OF BAHAWALPUR Strategic 2 Management Of UNILEVER Submitted by: Nadia Shoukat (23) MBA, 4th semester, Section A, (M) Submitted to: Sir Shahid Yaqoob MBA Marketing Submittion Date: 22 May, 2010 THE ISLAMIA UNIVERSITY OF BAHAWALPUR Strategic 3 Management Of UNILEVER DEDICATION WE DEDICATE THIS HUMBLE EFFORT TO The Holy Prophet “HAZRAT MUHAMMAD” (P.B.U.H) The greatest Social Worker, Whose every tear was for The Cause of humanity And also dedicated to THE UNFATHOMABLE LOVE, UNFLINCHING SUPPORT UNTIRING MIDNIGHT PRAYERS AND STEADFASTNESS OF “OUR REVERED PARENTS” WHO HAS BEEN A BEACONHOUSE FOR USFOR THE WHOLE OF OUR LIFE, WHO HAS ALWAYS SHOWED US THE RIGHT PATH, THE PATH OF TRUTHFULNESS AND HONESTY AND WHO HAS BEEN ALONG WITH US THROUGHOUT OUR STUDYING CARRIER THE ISLAMIA UNIVERSITY OF BAHAWALPUR Strategic 4 Management Of UNILEVER Acknowledgements God never spoils any effort; every piece of work is rewarded according to the nature of devotion for it. We are extremely thankful to ALLAH ALMIGHTY Who, in spite of numerous difficulties, vicissitudes and acute frustrations enabled us to probe the present study and dissertation. We bow our head to ALLAH ALMIGHTY for the buntings and the blessings that He has bestowed upon us. Who has given us the courage and stamina to come up to the expectations of our revered teachers and ever...
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...Table of Contents Introduction 4 Objectives 6 Literature Review 7 Framework 9 Data Analysis 14 Qualitative Analysis 14 Qualitative Analysis 16 Research Methodology 17 Conclusion 20 Bibliography 21 APPENDIX – I APPENDIX – II APPENDIX – III APPENDIX – IV APPENDIX - V Introduction Predictive analytics has its origin from a famous saying: Past performance is the basic indicator of future results. It looks at historical cases and builds models which can then be applied to benefit present scenarios or predict future scenarios. Predictive Analytics is the best way for a business to predict customer responses in the future. It provides solutions for businesses facing main problems like ‘What segment of potential consumers will respond best to our message’ and ‘how can I stop my customers from leaving, and why am I losing them?’(Curtis, 2010). Predictive analytics is not just for providing a solution for a business problem but involves techniques mainly to improve the focus of company towards customers and customers towards company. The magnificence of predictive analytics is that a business characteristically perceives a win-win situation. In other words, a business not only benefits from higher returns but also gets to save on cost (Colin, 2009). Predictive analytics is becoming a competitive necessity and an important aspect of many types of business, particularly in this type of economy where an organization is trying to increase its efficiency and at...
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...recorded $64billion in net sales and $10billion in net income. Out of the 50 leadership brands that are most common and powerful household names, 25 brands are our Billion dollar brands, each generating more than $1 billion in annual sales. * P&G and Indian Market Summary Out of the 3 subsidiaries of P&G in India, two are listed. They are Procter and Gamble Hygiene and Health Care Ltd. and Gillette India. The other one is no listed and is a 100% subsidiary of US parent Procter and Gamble Home Products. The brands touching people’s life everyday with a pledge to make it better are Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head and Shoulders, Wella and Duracell. India plays a pivotal role in FMCG market share due to several reasons. * It’s GDP(PPP) is the third highest in the world. * It houses one of the largest growing population of the world. * Rising disposable income at hand. Therefore, our market research should be thourough, our strategies impeccable and our implementation methodical. * Current Indian market scenario 38% of the total P&G sales comes from the Developing countries while India has one of the smallest market with $1 billion sales. P&G has been under performing in the past years. As a CMO of P&G India, the onus lies with me to take P&G to its desired heights. Target Market Aware Open to Trial Most Often Used Regular User Recent User Trier (Non – Rejectors) ...
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...moving consumer goods industry (FMCG) as well as perform firm level analysis for of PepsiCo, a leading global food and beverage company with over $66 billion in net average annual revenues, generated through a global portfolio of diverse and beloved brands. The FMCG industry is a dynamic industry where value capture and value creation are a product of high productivity, strategic branding, strong distribution capacity, and in-depth marketing and communications strategies. The industry is mature and comprised of a number of competitors seeking to expand market share and improve competitive advantage. Our analysis of PepsiCo, as well as the FMCG industry, will focus on a number of the primary elements including the company’s competitive positioning and the market forces that shape the industry. We will use Porter’s industry 5 forces analysis to review the elements that drive positioning. Additionally, PepsiCo’s position and competitive advantage within the industry will be analysed using the “Who, What, How” tools, “VRIO” analysis, “Industry life Cycle” analysis, “Value Chain” and “Value Curve” assessments. INDUSTRY LEVEL ANALYSIS: Fast moving consumer good is one of biggest industry globally it terms of its number of brands and awareness. It is an industry with love brands, i.e. the day to day brands that you love and known forever. The products that wide spread from kitchen to toilets and living rooms to bedrooms across the world. FMCG industry is ranked #4 in the...
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...To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands. 2013 PRITHVI NATH THAKUR St. KABIR INSTITUTE OF PROFESSIONAL STUDIED 12/31/2013 EXECUTIVE SUMMERY The Project and research works are integral part of academic curriculum. During the process I get an opportunity to study the market scenario and set the practical aspect of theory which makes the concept clear. This is an outcome of the research work and study of market that undertaken on the subject related to “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” of the cosmetic items. The study and research is also to understand the value of sales and advertisement promotion so also the perception of cosmetic users. DECLARATION I Prithvi Nath Thakur student of PGDM at St. Kabir Institute of Professional Studies Ahmedabad, 2012-14 batch, hereby declare that the Project Report Titled “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” is the outcome of my work and same has not submitted by any institute for the award of any degree or any professional diploma. ACKNOWLEDGEMENT I owe a great many thanks to a great people, ...
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...LIMITED COMPANY An Overview of FMCG Companies in India Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal care items as shampoos, toothpaste, shaving products, etc and finally 3. Food and Beverages as snacks, processed foods, tea, coffee, edible oils, soft drinks etc. Global leaders in the FMCG segment are Nestlé, ITC, Hindustan Unilever Limited, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi, Gillette etc. A look at some factors that will drive growth in this sector: * Increasing rate of urbanization, expected to see major growth in coming years. * Rise in disposable incomes, resulting in premium brands having faster growth and deeper penetration. * Innovative and stronger channels of distribution to the rural segment, leading to deeper penetration into this segment. * Increase in rural non-agricultural income and benefits from government welfare programmes. * Investment in stock markets of FMCG companies, which are expected to grow constantly. Objectives The study aims at analyzing the working capital management of FMCG (fast moving consumer goods) Sector...
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...The failure and success of any organization or brand of any organization or business depends on the behaviour of the end user of the product /service. This is important even to the channel members who carry the product/service to the consumer. Hence understanding the consumer behavior helps the organization or the marketer to identify the strengths & weakness of the business. The consumer behaviour has an impact on the decision to purchase the product. The organization makes production decisions after studying the consumer behavior. The positioning of the product /service in the market depends on the consumption of the product & the behavior of the consumer. The behaviour of the consumer also reflects information about economy & growth of the nation. OBJECTIVES • To identify available brands of consumer electronics goods in organized market, • To study consumer behavior towards such brands in organized market, • To suggest brand promotion strategy, BRANDS & PRODUCTS A product is any tangible or intangible offerings which can satisfy the needs & aspirations of a consumer. CLASSIFICATION OF PRODUCT Products are classified on the basis of tangibility & durability found in an offering. They are classified as: • Service, • Durable, • Non- durable Consumer durables includes large number of household-use items like refrigerators, washing machines, air conditioners, TV, audio & video equipments & large number of kitchen appliance like mixer grinder, food processor. ...
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...Write the benefits of e-procurement that Indian organizations can derive E-procurement (electronic procurement, sometimes also known as supplier exchange) is the business-to-business or business-to-consumer orbusiness-to-government purchase and sale of supplies, work, and services through the Internet as well as other information and networking systems, such as electronic data interchange and enterprise resource planning. E-procurement is done with a software application that includes features for supplier management and complex auctions. The new generation of e-Procurement is now on-demand or a software-as-a-service. Necessity of E-Procurement in India Various studies have estimated that globally government procurement accounts for around 5-15% of the national GDP. The estimates for government procurement for India vary from 3.4% to 5.7% of the GDP. Therefore efficient practices in procurement of goods and services by government agencies is important from the perspective of lowering cost of procurement of goods and services, optimal delivery of public services, efficient allocation and use of public funds, fair opportunities for suppliers to compete for government contracts, encouraging good governance practices in procuring entities, reducing corruption, providing legal certainty to procurement procedures, ensuring transparency and thereby also attracting foreign investment and partnerships. Ministry of Commerce & Industry (Department of Commerce) has been nominated as...
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...HIMANSHU DEWAN Address: GG2/33C Vikas Puri, New Delhi 110018 Contact: 91 9891666015, 01145576321; Email: himanshu.dewan@yahoo.com, himanshu.dewan7@gmail.com [pic] CORPORATE SALES & BUSINESS DEVELOPMENT PROFESSIONAL Seeking entry level assignments in Corporate Sales, Commercial Operations, Channel Development [pic] PROFILE ← Competent, diligent & result-oriented Sales & Marketing/ Corporate Sales Professional with an excellent and rewarding career of 1.4 years predominantly in steering Business Development, Channel Sales & Marketing, Customer Acquisition/ Retention, Relationship Management functions with renowned business organizations. ← Currently spearheading with Indian Institute of Planning & Management, Delhi as Assistant Manager and possess experience in the Corporate Sales & Marketing, Channel Management, General Management & Business Development while performing in the cost-efficient manner along with the unwavering quality standards. ← Possess keen business acumen in analyzing and understanding business requirements, customer-value maximization and developing new business processes and revenue streams. ← Employs analysis and creativity to form productive systems and strategic business partnerships. Dedicated individual with a reputation for consistently going beyond what is required and using personal high standards to achieve results. ← Strong team leader builder and facilitator, fostering an atmosphere that motivates highly talented professionals to balance high-level...
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