...Introduction This study is to focus on the attitudes of the community towards violence against women, this study introduce: * the origin of domestic violence, * the definition of domestic violence against women, * how it affects the society, * forms of domestic violence , * the cause of domestic violence * A Review of Literature is to emphasize on the importance of the attitudes of the community towards the topic, the determinant, the suggested improvements and the limitations. This study will also conclude what is to be done to improve the attitudes of the community. Personal experiences and perspective The concern of this topic has sparked my interests as a Marketing student due to the recent reports of inhuman violent acts against women in India that has raised commotion all over the country, however this report is not pin-pointing at any countries, but as a general subject. You need also to link your topic and your personal experience to the theoretical perspectives (epistemologies and paradigms) that were discussed in class. Domestic Violence against Women The status of women has been seen as unequal to the status of men in terms of authority, opportunity as well as independence. Although the society has reached a tremendous change from degradation (1990s) to a position of equality (2000s), Violence against women which is defined as “an act of gender-based violence that results in, physical, sexual or psychological harm, or suffering...
Words: 5104 - Pages: 21
...company turned to focus groups for insights? A focus group is “a panel of people (typically made up of 6 to 10 participants), led by a trained moderator, who meet for 90 minutes to two hours”(Cooper & Schindler, 2014, p.160). The group is led by the moderator in various directions that allow the panel to exchange a variety of ideas. The goal is to allow the participants to interact with one another in order to share information that could be useful in consumer research. Ericka Burroughs (2005) and her research team believe that, Qualitative data, such as those collected in focus groups, provide in-depth information necessary to understanding attitudes and motivations that influence consumer’s decisions and behavior. Focus groups give participants an opportunity to describe their experiences and preferences without the limitation of present response categories. Focus groups also are helpful because researchers want participants to interact with each other, sharing ideas in their own words and responding to each other’s comments. HealthPlus has recognized the value in focus groups, therefore they will use their qualitative data to gain insights. “HealthPlus seems well positioned given the growing concerns over rampant obesity, especially among youth”(Cooper & Schindler, 2014, p.143). Though well positioned, HealthPlus believes customers are avoiding their products because they are skeptical that something healthy can taste good. The company developed focus groups from San Francisco...
Words: 394 - Pages: 2
...(Bulearca and Tamarjan,2010). This tool will allow more access and marketing opportunities online. The main focus was to determine if this tool is marketable and beneficial for companies or their brands. To conduct the testing focus groups were used. This method was chosen because it offers great discussions like everyday conversations with no restraints. A pilot study will be implemented to amend any questions prior to the focus group study. The technique of peer checking was instituted to find blind spots and ensure the validiality of the questions. Member checking was used to verify the accuracy of the study and enables the researcher to get valuable feedback from the focus group. A good description of participants was provided to ensure the case study focus groups were viable and can be used for further research. The use of Augmented Reality as a form of experiential marketing during the past two years has been raising numerous controversies regarding its long-term benefits, extending from AR being only a promotional tool, to AR effectively contributing to a positive customer-brand relationship and to customer satisfaction through the creation of perceived experiential value (Bulearca and Tamarjan,2010). There is little known data on the long term effects of this type marketing due to a lack of benchmarks, and research studies. However, the purpose of the focus groups is to help the development of customer satisfaction. There are few companies that use the AR marketing...
Words: 430 - Pages: 2
...outcome for the patient. Healing and recurrence is difficult for venous leg ulcers (Todd, 2011). Compression bandaging is the best method for management of leg ulcer and healing occurs in effective, timely manner (Annells,O”Neill&Flowers,2008). This paper will focus on qualitative research critique on a study conducted in Australia in one of the community health centers on “Compression bandaging for venous leg ulcers: the essentialness of a willing patient” Research problem and purpose Venous leg ulcers cause undesirable experiences such as pain, limited mobility and social seclusion. Long term care requirements increase health care economic burden (Annells, O”Neill & Flowers, 2008). Compression bandaging is the best practice for the management of venous ulcers. The effectiveness of the treatment depends on appropriate dressing done in timely manner. Community health nurses often use compression bandaging with little knowledge about why it is done. The study purpose was to explain and discover why do or why do not community nurses use compression bandaging as an element of the management of venous ulcers? The study pursued to recognize both enablers and limitations ( Annells, O’Neill & Flowers,2008). The importance of...
Words: 1161 - Pages: 5
...Sensitive Skin: It is a Growing Problem and We Should Create Products to Help Customers Combat the Issue Have you ever tried a product for the first time and had some type of reaction to it? Well on average, 4 out of 10 women do have a reaction to new skin care or cosmetic products (Kligman, 2006). As one of the world leaders in the beauty industry, we should provide products for all skin types, even the most sensitive. Recent studies have shown that customers are worrying more about what they put on their skin and the possible reactions they will have. Customers want to know the products are made for their sensitive skin, but will also give them the type of results they come to expect from our brand. One of our competitors, Clinique, offers products that are gentle on the skin and do not contain some of the more popular irritants (Why Clinique, 2013). We need to figure out a way to gain the customers of our competitors and have them enjoy our products for what they offer to their skin. This study will help us understand the exact customer we want to reach as well as what they are looking for in their products. We will then be able to determine if we can move into the production phase and when the products are finished, where they should be sold. Problem Statement As more and more consumers are becoming health conscious, they are worry about their skin. In order to have healthy skin, you should wash, tone, and moisturize daily. For those with sensitive skin, it could be...
Words: 3166 - Pages: 13
...Unit 3: Introduction to Marketing In this task I will describe how Pret A Manger uses market research to contribute to the making of its marketing plans, I will then explain the limitations that Pret A Manger will face during this and then I will give three recommendations with an explanation explaining why Pret A manger should use them. Marketing research is the process or set of processes that links the consumers, customers, and end users to the marketer through information. Companies carry out market research as it permits them to examine the products and services which they offer or are going to offer which gives them a chance to arrange out in the event that they're going to do well or not. It provides for them a perspective if the product/service would offer well and additionally being solid for the shopper. Anyway organizations can utilize statistical surveying as a part of request to discover data about their clients, rivals additionally understanding the business environment. The importance of market research in understanding customers is that it will allow the business to see what product/service they like and what their preference is and will also help the business know what they need to do or change in order to be a better business in the customers eyes. By doing market research in understanding customers the business will be able to also find out what current products may need to be improved on or taken off as the customers may feel that particular product...
Words: 3608 - Pages: 15
...strategy | | | E.all of the above are part of the marketing research function | | Answer Key: E | | | Question 2 of 25 | 4.0 Points | Determining what consumer attitudes are with regard to a particular product and its advertising would be part of the _________ function in marketing research | | A.descriptive | | | B.diagnostic | | | C.predictive | | | D.forecasting | | | E.none of the above | | Answer Key: A | | | Question 3 of 25 | 4.0 Points | A marketing firm bids on a project for a bank study. In the study, a minimum of $20,000 is budgeted for data collection and focus groups after the survey. The bank responds by saying that it can only allocate $10,000 for data collection alone. What should the marketing research firm do? | | A.scale back the project sample size | | | B.delete the focus group research | | | C.decline the project | | | D.both (a) and (b) | | | E.none of the above | | Answer Key: C | | | Question 4 of 25 | 4.0 Points | Which of the following is NOT a way marketing research is used by corporate marketing departments to support the marketing decision-making process? | | A.To evaluate the ongoing success of operational marketing strategies | | | B.To identify new target markets. | | | C.To measure the quality of customer service and level of satisfaction | | | D.To assess changes in the internal environment | | | E.All of the above are used...
Words: 1332 - Pages: 6
...HIV/AIDS Affect on the African American Community Nicole Donald Capella University HIV/AIDS Affect on the African American Community HIV/AIDS is prevalent in the African American community. African Americans are among the highest risk group for contracting HIV/AIDS. HIV/AIDS has been an issue in the African-American community for a number of years. This learner will provide a general overview on the ethnic population under study but will have a particular focus on black heterosexual men for the purpose contributing to the much lacking knowledge base on this particular population subset. Problem Statement The topic of HIV/AIDS is relevant to mental health counseling because this disease can have a devastating effect on the psyche of any human being suffering with this illness. Many minority teens and adults have a passive attitude when it comes to HIV/AIDS, and when confronted with the issue, they need to have access to the proper channels for information and support. Over 33 million people worldwide are living with HIV infection, and approximately 56,000 new HIV infections are reported every year in the United States alone (Kamen, et al., 2012). Black heterosexual men (BHM) are seldom mentioned in HIV prevention research, policy, and interventions, despite evidence that heterosexual contact is becoming the leading exposure category for BHM (Bowleg & Raj, 2012). It is important to identify the risk factors and treatments available for African Americans with HIV/AIDS...
Words: 4234 - Pages: 17
...weaknesses…………………………………………………......Page 7 5. An outline of how you might present the findings in order to persuade stakeholders to act on the results…………………………………Page 9 A brief description of the research project and issue under investigation and an analysis of good practice in relation to this issue. I would like to conduct a research project which will focus on employee engagement within Carillion Services, I can then evaluate the research information to look at the impact this has on the current staff turnover levels. Carillion FM Services has a wide range of hard and soft FM services ranging from engineers, site managers to cleaners, catering staff and caretakers, the turnover of employees has increased over the last year. Carillion have recently issued the results to their annual “Your Say Survey” and employee engagement has been highlighted as a major action that needs more attention to resolve. This research will focus on making recommendations to improve the employee engagement by researching which employees who are engaged and what makes them engaged versus employees who are not engaged and the reasons behind this. This research project will focus mainly on the Facilities Management sector of Carillion Services...
Words: 3079 - Pages: 13
...Chapter 1 Introduction The environment in which research is disseminated and used is undergoing a radical change and the task of modern HEIs is to better understand this change and support new ways of accessing content. It is now beyond doubt that the internet has revolutionised the way that research content is discovered, accessed and used. Content which once needed specialist skills to find is now widely available and searches which once took days of painstaking work can now be done in a matter of seconds. Increasingly, learners and new teachers’ needs are defined by their capacity to differentiate information: to recognise what is and what is not research content, to sort out the good from the bad, the useful from the merely relevant. The internet also appears to have had an impact on the way that research content is used in the real world. Many universities have invested heavily in learning spaces designed to facilitate the kind of social interaction that the internet promotes. Networks – online and offline – are increasingly a part of the way that the modern world evaluates information, including research content. Yet all this presumes that modern users will best know how to find their way in this new information environment, that they have the skills to find the right databases, enter the right search terms, to discover the most appropriate research content for their teaching and learning and use it in the most appropriate way. This study was commissioned by JISC...
Words: 3317 - Pages: 14
...compares the research method of case study with five other methods in business research. The five methods are focus group, in-depth interview, observation, questionnaires and field experiment. This essay provides the definition, advantages, disadvantages/limitations for each of the six methods. Moreover, five published articles related to case study method and two published articles related to each of the other five methods were found to further discuss their application in research. Case Study Definition It is an understatement that there is confusion among students, teachers and researchers about the definition of case study research. In this essay, I use the definition as follows: A case study is a study in which (a) one case (single case study) or a small number of cases (comparative case study) in their real life context are selected, and (b) scores obtained from these cases are analysed in a qualitative manner.(Dul & Hak, 2008). Advantages The case study method involves detailed, holistic investigation and can utilise a range of different measurement techniques (the case study researcher is not limited to any one methodological tool). Data can be collected over a period of time, and it is contextual. The histories and stories that can be told about the company are also something that can be assessed and documented.(The university of Melbourne, 2010) Limitations The case study involves analysis of small data sets, such as one or two companies, that may lead the researcher...
Words: 3584 - Pages: 15
...Abstract The National Department of Health and The South African National AIDS Council (SANAC) jointly agreed to launch a massive campaign for HIV Counselling and Testing. The campaign was launched as an effort to step up and supplement and modify the programmes that are already running in the country, to fight HIV and AIDS. The campaign is known as the National HIV Counselling and Testing Campaign and it is based on the National HIV Counselling and Testing Campaign Strategy of SANAC (2010). The study aimed to investigate the impact of the campaign in terms of awareness levels of the benefiting groups as well as the challenges experienced by the relevant role players in implementing the campaign at the Ga-Motupa community in Limpopo. The investigation tools used in the research were interview schedules (qualitative). Three different focus groups were sampled from the target groups, namely Care givers, learners and ABET educators. Individual...
Words: 14954 - Pages: 60
...Journal of Nursing Management, 2000, 8, 265±272 The development of a model to manage change: re¯ection on a critical incident in a focus group setting. An innovative approach M. CARNEY RGN, RM, RNT, FFNRCSI, MBA (HONS) Lecturer, School of Nursing and Midwifery, University College Dublin, Ireland Correspondence Marie Carney School of Nursing and Midwifery University College Dublin National University of Ireland Earlsfort Terrace Dublin 2 CARNEY M . (2000) Journal of Nursing Management 8, 265±272 The management of change: using a model to evaluate the change process. An innovative approach management of change. The Change Management Model may provide nurse managers or change agents with a structured and measurable model for managing and evaluating the change process. A measurement constructs tools to further assist the evaluation process is also described. Background The author argues that certain key variables can be identi®ed which contribute to the successful implementation of change. These variables include critical success factors for change, communication issues, change dynamics that include resistance or acceptance of change, and the variables related to the management of the implementation and evaluation stages of the change process. Key issues Change is a constant in the health care ®eld. Nurse managers must learn to accept change as a normal process and to develop coping and managing strategies for the successful management of change. This acceptance...
Words: 5327 - Pages: 22
...............................................2 2. Introduction....................................................................................................................3 3. Methodology..................................................................................................................4 4. Hypnosis: The Science…………………………………...............................................5 5. Focus Group Hypnosis...................................................................................................6 6. New Innovations………………………………………………..................................10 7. Limitations of Hypnosis……………………………………………………………..11 8. References....................................................................................................................12 1 Abstract This term paper aims to analyse the uses and impact of hypnosis and suggestion in advertising. In this new age where there is an increased onus on inbound marking and social media, we see advertisers taking up more path breaking avenues to tap into the minds of customers such as hypnosis focus groups. While hypnotised, a person’s brain functions at a deeper level called the alpha level where the subconscious is highly susceptible to suggestions and messages. Also, hypnosis can reduce the biases and normative behaviour associated with respondents and can also be effectively used in banner ads and other visually propagated advertisements. The paper studies the various ways in which hypnosis and...
Words: 3109 - Pages: 13
...Limitations and Implications for Future Research Several limitations of this study should be noted. First, the sample size was somewhat small, particularly with respect to analyses pertaining to communication and effort. Although this is understandable given the difficulty of securing cooperation from only Cypress students only, it would be helpful if investigators attempted to obtain larger sample sizes in future studies, and especially more diverse samples that include non students. Larger and more diverse samples would provide an opportunity to conduct more sensitive tests of how well the investment model predicts measure levels of commitment, communication, and intimacy in two groups of participants; those who are single and those who are in a relationship. Second, because our results are correlational and data were gathered at only one point in time, we cannot make attributions of causality with the two groups of participants; who are single and those that are in a relationship, if the levels of commitment, communication, and intimacy perspectives change over due course of time. Researchers in future studies of commitment and satisfaction in a romantic relationship use the longitudinal designs to follow the two groups of participants to observe developmental changes, thus controlling for cohort effects. Also, in future research, it would be helpful to obtain external corroboration of later levels of commitment and satisfaction of participants through a third person as...
Words: 840 - Pages: 4
