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Focus Paper Comparison

In: Film and Music

Submitted By questlove
Words 2594
Pages 11
Focus Paper Two:
Studio C! Theater vs. NCG Cinema

Focus Store:
Studio C Theater
1999 Central Park Dr, Okemos, MI 48864
Visited 3/24/15 – 1.5 hours

Competitor:
NCG Cinema
Eastwood Towne Center, 2
500 Showtime Dr, Lansing, MI 48906
Visited 3/25/15 - 3.5 hours

Total hours: 5 hours

Focus Paper Two

Part One (Introduction): The intention of this paper is to take my focus store, Studio C! movie theater, and compare it to the other local movie theater, NCG cinemas. At the heart of both of these companies is the fact that they are both in the business of showing movies. However, when it comes to what sets the two of them apart, in both successful and unsuccessful ways, the experience that happens at each of the companies differs greatly.
Part Two: How Studio C effectively incorporates good customer service. 1. Don’t sell stuff…sell experiences: As mentioned in my first paper, Studio C is unlike any other movie theater in that there is a Bistro and full bar inside for the customers to enjoy along with their movie. Prior to a place like studio C, the only place people could eat full entrees whilst watching a movie was at home on their couch. That is an experience that Studio C holds in high regard. Another thing that they do that allows for a great experience is the fact that it is in such a small and intimate building, that is always staffed the perfect amount so that a worker is always around if you need anyone. Most theaters seem to have only a few people for tickets and then for concessions, but at Studio C there are employees that circulate the lobby, theater, and even regular bathroom checks to make sure that the facility, and its people are taken care of. 2. Engage in mass customization and try to make the customers product unique: This theater makes great strides in allowing for lots of different customization options on and off the...

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