Premium Essay

Foil

In:

Submitted By konj
Words 330
Pages 2
The most important issues are that the Luna pen contributes the major sales of Global that reached to one fourth of total sales and Global is ready for a major expansion. It showed that there is already a good base of customers in Asia for the Luna pen, and it would be detrimental if Global were to lose the product. Whereas Luna pen produced a lot of profit to Global, DGG doesn’t want to be in the fountain pen business which weakens their lawsuit. Also, the company doesn’t have any real damages. The lawsuit would be expensive, there is not enough corporate support to pursue a lawsuit, and there is no guarantee that they will not be responsible for the costs of both parties in the lawsuit.

A cooperative strategy is the only way DGG and Global can productively do business together. Global cannot do business in the American or Europe without an agreement with DGG. DGG cannot realize a benefit from Luna without an agreement with Global. The negotiation should be agreed on collecting past revenue, collecting future revenue, and selling or licensing the Luna name. An agreement for a percentage of profit will directly influence the compensation DGG receives. However, Mr. Feng will probably not be interested in a relationship unless a mutually beneficial agreement can be arranged.

Alternative Strategies

There’s a conflict situation showed here, for Erika, she doesn’t have much time to play in the area that haven’t made profits to the company anymore. If DGG goes for negotiation, she has to put much time and effort in the process. She feels that there are more important things to be working on. But Chinese relationships take time to grow, and a relationship is almost always a prerequisite for a strong agreement. Erika must decide what would be best for the company; She has three choices:

1. Take a lawsuit for violating DGG’s trademark

A lawsuit would not gain

Similar Documents

Free Essay

Annie Mac

...saying “Arrived in Leeds O2 to hear 2,700 people sing ‘Latch’ at the top of their voices. Go Disclosure!..” so as you can imagine, it was an intense start to the night! Arguably one of the most anticipated songs of the night was Feel The Love – Rudimental. The combination of the strobe lights, the saxophonist and the amazing voice of John Newman was enough to send shivers down your spine and led to 2700 people screaming the lyrics at the top of their lungs – I’m still singing it in my head 3 days later! Shortly after Rudimental had made my hairs stand on end, the moment we’d been waiting for had finally arrived – Annie Mac. She stood behind the somewhat makeshift DJ booth (it resembled a table covered in tin foil – in fact, I think it was a table covered in tin foil) and mixed all that was good from 2012 with old school classics and anything with a beat the crowd could bounce to. Annie’s music and sheer talent speaks for itself, but my only criticism is her lack of flare. Perhaps she is deep in concentration and lost in the music, but the...

Words: 622 - Pages: 3

Free Essay

Aluminium Foil

...The little things in life can sometimes be the biggest players in how the world is run. Pieces of the world we use everyday are full of small things that make a big difference. Aluminum foil is one of the small things in life that can be easily overlooked, and yet it plays a very large role in making life easy for all of us. Because of it’s history, how its made, and how its used, aluminum foil has changed the way we live. To understand the many uses of aluminum foil and how it has made life easier, the history of where aluminum foil came from, needs to be understood. Because aluminum was not made into the foil used today until the 19th century, it is best that we trace the many uses for aluminum in other forms. Aluminum was being used in ancient Egypt where they used alumina, an aluminum compound, for various medicinal uses. It was mostly used for mixing with other compounds to make the desired medication (aluminum foil). It was not until the early 1800s that someone tried to create aluminum for a practical use. In 1807 Sir Humphry Davy was the first person to try and create pure aluminum from minerals found in the earth. Davy was a British scientist and was the first person to identify and create pure substances that only existed in in other forms through electrolysis (Sir Humphry). He was unsuccessful in isolating aluminum but his ingenuity lit the way for many successors. Sir Humphry Davy inspired others to try and create a solid aluminum ingot. “Danish physicist...

Words: 2387 - Pages: 10

Premium Essay

Foils In The Crucible

...How the contrast between two characters highlights one another's character traits Re: Abigail & Elizabeth Elizabeth and Abigail are the epitomai of foils in The Crucible. Abigail represents evil and duplicity while Elizabeth represents naivety and truth. These two characters highlight one another's traits in the result of the contrast of personality between the two. Abigail serves as a representation of all things evil, sly, and treacherous. Almost everything that can be heard from her mouth is either a lie or a form of deception. To begin on page 1195 Abigail says, “She made me do it! She made Betty do it! She makes me drink blood!” (Miller 1195). In this quote, Abigail is accusing Tituba a person who has shown nothing but kindness toward...

Words: 584 - Pages: 3

Premium Essay

Foil of Hamlet

...The Foils of Hamlet Hamlet is dominated by an emotion which is inexpressible, because it is in excess of the facts as they appear.... We should have to understand things which Shakespeare did not understand himself." T.S. Eliot (Hamlet and His Problems) In the play Hamlet [Titles] by William Shakespeare the cast of main characters use the support given to them by the foils to enhance the play. A foil is a minor character who by simulations [?] and differences reveals character, and who, as an element of plot, is there for the more important character to talk to (vevra [sic] ). Such an example is Laertes is a foil to Hamlet. [SS -1] [Is the last sentence in this paragraph the thesis?] Before the events of the play Ophelia[,] the daughter of Polonius and sister of Laertes, tells us that Hamlet was a model courtier, soldier, and scholar, ["?]The glass of fashion and the mould of form, Th’ observed of all observers."( pg 676) [Citation] With the death of his farther [sic] and the hasty remarriage of his mother to mother [sic & sloppy] to his uncle, throws Hamlet into a frustrated state were [where-H50] he lashes out at evil he sees and then relapse into a suicidal misery. [SS] It is in the [this?] state of mind that he meets the ghosts [more than one?] of his father. When he meets the ghost he isn’t afraid of the ghost but instead wants to confront the ghost face to face. It is at this point in the play were [that] Hamlet finds out that his uncle murdered his father[...

Words: 886 - Pages: 4

Premium Essay

Mercutio Foil

...“To be happy is to be a little bit sad for it is the negative that balances the positive, What is the use of being happy if there is no sadness?” (I, a Night Owl). The play “Romeo and Juliet” was written in 1596 by William Shakespeare. This was during the Elizabethan era. “Romeo and Juliet” is a play about two young people who fall in-love however it ends tragically. It is also about loyalty, family, and friendship. Mercutio and Romeo are two characters in the play that are friends and both accentuate each other's personalities. William Shakespeare uses the positive uplifting Mercutio as a foil of the pessimistic romantic Romeo to highlight him as the tragic hero of the play. People get along better when they have things in common. Romeo and Mercutio have a few similar traits. They both are alike in how they speak so deeply about what they believe to be true. Mercutio and Romeo are both dramatic. They are also loyal to each other. When Tybalt threatens Romeo, Mercutio is angered and stands up for Romeo. Quote Romeo does the same when he avenges Mercutio’s death. Even though they share similarities they do have many differences. These...

Words: 678 - Pages: 3

Premium Essay

Horatio's Foils In Hamlet

...The king commands Osric to bring the foils, and then asks Hamlet if he knows the wager. Hamlet says he realizes the king has wagered on the weaker side, but the king assures him that although Laertes has improved since he went to France, the king has the odds. While Laertes choose his foil, Hamlet inquires if all the foils are the same length. Then he chooses his. Before the match begins, the king orders that cannons be fired if Hamlet scores the first or second hit, and announces that he will drink a cup of wine in his honor. Further, he will place a precious pearl in the cup to be drunk by the successful swordsman. After the sound of kettledrums, trumpets and cannon, the king drinks to Hamlet and the contest begins. After Hamlet scores the first hit, Claudius calls for a drink of wine and urge Hamlet to join him to get the pearl he has won. But Hamlet refuses saying he wishes to continue. He achieves another...

Words: 1143 - Pages: 5

Premium Essay

What Are The Foils In Antigone

...In the play Antigone, Ismene and Antigone are sisters who happen to be foils of eachother. Antigone, by the Choragos, is described as being “headstrong and deaf to reason.” However, Ismene is loyal to Antigone but puts the government before god. In addition, they are both self-serving. In the play, they both exhibited an obedience, stubbornness, and selfishness that leads them to be independent in their own actions. Antigone and Ismene both expressed obedience in different ways. Ismene,for example, followed the laws of Creon rather than the gods. Ismene knew that Creon would place severe punishment on anyone who dared to break his rules. This made her obey Creon rather than the gods. Ismene spoke these words “...our own death would be if we should go against Creon” when Antigone discussed burying their brother Polyneices. She also adds “But think of the danger! Think what Creon will do!” (688). This is relevant because she was clearly intimidated by him and wasn’t willing to risk her life to disobey his unjust laws. However, Antigone believed...

Words: 513 - Pages: 3

Premium Essay

Horatio Foils In Hamlet

...In Shakespeare’s classic tragedy, Hamlet, there are several sets of foil characters. The foils, similar but different to their more prominent counterparts, highlight the worse and the better in those characters. The most obvious foil would, of course, be Laertes to Hamlet--they have different views and sides, but are both violent men who seek revenge for their fathers’ murders. However, there are also foils within the side characters: in this case, we see Horatio, a devoted servant and companion to Hamlet, and Rosencrantz and Guildenstern, hands for the opposing side. Just as with any foils, they have clear differences, but are quite similar in their roles. Rosencrantz and Guildenstern act as a foil to Horatio in their role as the corrupt version...

Words: 1103 - Pages: 5

Premium Essay

Character Foils In Romeo And Juliet

...In the book, Romeo and Juliet, the author, William Shakespeare, uses character foils in order to emphasize the extreme differences of each character to show how the characters have the ability to complement one another. Character foils reveal how two opposites can come together to form a unique whole that is equally balanced. Through the characteristics brought forth by character foils, readers can see the significance of the relationship. William Shakespeare uses the methods of speech, effect on others, and actions of indirect characterization to demonstrate how the contrasting characteristics of Benvolio and Tybalt represent the feud between the Montagues and Capulets. William Shakespeare uses the articulation of speech to demonstrate how...

Words: 1053 - Pages: 5

Premium Essay

Examples Of Foils In The Crucible

...Foils Foils are characters who serve as contrasts to each other. The Crucible has multiple foils that contradict each other in many ways. However, Danforth and Hale are two of the most contrasting characters. They have different characteristics, values, and character developments throughout the story. To begin with, Judge Danforth is the deputy governor of Massachusetts, and in his eyes he’s a honest and righteous man who is doing what needs to be done. He has a lot of pride in himself and doesn’t want to lose the respect he has gained. Throughout the story, you can tell he doesn’t really care about the people that are being affected by the Salem Witch Trials. He is a selfish man who only cares about his reputation. “Come, then, sign your...

Words: 402 - Pages: 2

Premium Essay

Foils In Great Expectations

...One of Dickens most complex and effective literary techniques is his use of character foils to convey certain ideas that, while not essential to the meaning of the story, add further details and allow for added depth to the novel. Bentley Drummble in Great Expectations, for instance, is portrayed as a respectable gentleman and a part of the upper class of society. Despite this portrayal, Drummble is actually a cruel, and genuinely mean person. Dickens creates a foil, in this instance, because Pip believes that the upper class of society is polite and respectful, as a result, Drummble represents a foil to Pip’s expectations. Furthermore, in A Tale of Two Cities, the main female character, Madame Defarge, is portrayed as an innocence and docile wife who busies herself with knitting and basic task around the wine shop. However, in reality, Madame Defarge remains at the head of the revolution and she knits a quilt with all of the names of those that the revolution should kill first. Additionally, Madame Defarge’s character foil also sheds light on the French peasants who, at first appear content and happy, are actually storing up hatred and resentment inside of themselves as they have endured much hardship and affliction. Because of Dickens ability to create these complex character foils, he adds an additional depth to his stories that allows him to remain as one of the greatest novel writers of all...

Words: 551 - Pages: 3

Premium Essay

Foils In Shakespeare's Romeo And Juliet

...Shakespeare's Romeo and Juliet has many characters, some good some bad. Throughout the duration of the play you gain the sense that the Capulet family (Juliet’s family) are the antagonists as Tybalt seems to always be trying to fight and Lady Capulet seems very hate filled toward the Montagues by saying all are welcome unless from the house of Montague. The characters that will be contrasted will be the hate filled Tybalt and the peaceful Benvolio, Romeo and Paris and Nurse and Lady Capulet. The peaceful Benvolio acts as a foil to the fiery, aggressive Tybalt. Tybalt is quick to anger and often instigates fights, whereas Benvolio tries to “keep the peace”. As the play opens and the servants of both houses are arguing, Benvolio tries to stop...

Words: 300 - Pages: 2

Premium Essay

Disorders

...1. Tamika comes to a psychology clinic with complaints of poor concentration. As she was talking with the psychologist, she spoke very rapidly and it was difficult to follow her train of thought. Tamika reported that she felt invincible and had not slept for three days since she had been very busy with various tasks. She also reported that in the past, she had frequently experienced periods of time that she felt “down”. Answer: Bipolar Disorder 2. Roy has not been feeling himself lately fpr the past 3 weeks. He lays in bed all day because he does not have the energy to get up and because he feels worthless and guilty for “being a burden to everyone.” His family reported that he appears to have lost a significant amount of weight. Answer: Major Depression 3. Francesca’s family was concerned because she had talked about how dying would “make the pain go away.” She reported that she no longer enjoyed doing things that had once bought her joy and that she had great difficulty making decisions. Her parents were puzzled because 2 weeks before she seemed to have an unusually high self-esteem, was incredibly active, and was very talkative in comparison to her usual self. Answer: Bipolar Disorder 4. Jill is terrified of flying. She has never been on vacation beacause she is afraid of having a panic attack. She recently turned down a job promotion that she really wanted because the new position would require her to fly across the country several times a year. Answer:...

Words: 702 - Pages: 3

Free Essay

Foils in King Lear

...Foils in King Lear: Kent and Oswald Matin Shariatian Shakespeare’s plays are always rich in complex and interconnected characters which compare and contrast in such a way that an analysis of these characters reveals the themes of the play. King Lear is no exception to that. This play’s foils reveal the main themes carried in the story such as loyalty, nature, identity, love, etc… This essay will focus mainly on the theme of loyalty as it is the main theme carried by the characters that will be compared and contrasted in this text, Kent and Oswald, two servants with mostly, but not always, opposite natures. Kent and Oswald’s characters quite clearly contrast each other in many levels. Kent’s line “No contraries hold more antipathy/Than I and such a knave” (7, 84-85) is well representative of the connection of these two characters in the play. The most obvious contrast between the two is the people they serve. Kent’s master, King Lear, and Oswald’s master, Gonoril, are enemies in the story as the motivations and actions of one bring the other one down. This marks the most superficial difference between Kent and Oswald. Another aspect in which these two servants differ is their morality and values. Kent, an extremely loyal servant, motivated by defending his values, confronts Lear after the King banishes his daughter for being truthful. He explains “To plainness honour’s bound/ When majesty stoops to folly” (1, 139-140) meaning that he honors his value, plainness,...

Words: 1192 - Pages: 5

Premium Essay

Atticus Finch Foil

...A foil character can sometimes contrast one character to another in order to highlight particular qualities of the main character. In the fictional novel To Kill a Mockingbird, Harper Lee uses Atticus Finch, as the main character, and Bob Ewell, the minor character, to showcase the kind nature of Atticus Finch. The author uses these two characters to illustrate the overall theme about the importance a father can impact a child. Atticus is a successful lawyer, lives in a nice neighborhood, and people are fond of him in the community. He is also the father of Scout and Jem Finch, and he has a very sapient and deferential way of parenting his children. On the other hand, Bob Ewell is known as a dirty and alcoholic man who lives in the dump, most...

Words: 799 - Pages: 4