Free Essay

Fondue or Salad

In:

Submitted By eyzofgreen
Words 1685
Pages 7
Fondue or Salad?
American became known as the “Melting Pot” when people from different countries, having different cultures, languages and religions blend together into their new homeland. ("Credo", 2013) in the early 1900. Since that time the “melting pot” seems to have turned into a “salad bowl.” (“Cultural Savvy,” 2011) Now America is becoming a salad bowl culture. With the melting pot title, every culture immigrating to America blended into one culture. Since then, we have been receiving people from countries that have never been part of the melting pot before. We are now beginning to take on the flavor of a salad. When you have a salad, each ingredient maintains its own distinct flavor apart from each other ingredient. With this type of culture, we have become a nation that is no longer blended as one culture. The reason for this dramatic change in the culture of America is that people relocating to America are not as willing to adapt, and those already here are not as accepting as they once were. Even though out of many one, remains our country’s motto, multiculturalism does not work because one culture is not accepting of another and new cultures do not want to change and adapt.
For many years, people who immigrated to America were mostly of European heritage. These immigrants wanted to become part of the “melting pot” culture. When these immigrants came to America, one would have thought that the first thing they did was to begin to learn the English language although for the first generation of immigrants this was not true. Many of the first generation European immigrants did not want to lose their old way of life. Although, the future generations were not in agreement with this idea. Their desire was to come to America for a better life, and in their mind, in order to do that, they must become part of the culture and were very proud of themselves when they accomplished this. After a few generations, they all spoke English fluently, and had blended in so much so that you could not discern them from anyone else. This immigration took place at a time when our Statue of Liberty was a symbol to the world’s “huddled masses yearning to breathe free.” ("U.S. History Pre-Columbian To The New Millennium," 2014).
However, with more recent immigrants coming to America many have no desire to learn to speak English or to become part of the “melting pot.” These new immigrants not only do not want to become part of the existing culture they expect America to adapt to them. We are seeing this now with the Pentagon changing its rules about uniforms. They are now allowing the wearing of turbans and beards for religious purposes. With this thinking instead of remaining a “melting pot”, we will instead become known as a “salad bowl” culture where each culture will retain its own flavor so to speak. As in a salad each ingredient maintains its own flavor and does not blend in with the other ingredients to take on their flavor. The people of these cultures may live in the same proximity to each other, but, they will remain merely tossed together and will not incorporate and blend together as a whole. With a “Salad Bowl” culture you would have within on society many life-styles living side by side where each would have equal rights. With respect for each other ("Proquest", 1995.)
America is no longer the original “Melting Pot” as it once was. Evidence of this would be the commercial that Coca Cola aired during the 2014 Super Bowl. This commercial featured “America the Beautiful: being sung in seven different languages. Coca Cola’s intention was meant to show the diversity of our country. Radio Host Glenn Beck was quoted as saying, “And I said, ‘why did you need that to divide us politically?’ Because that’s all this ad is. It’s in your face, and if you don’t like it, if you’re offended by it, you’re a racist. If you do like it, you’re for immigration. You’re for progress. That’s all this is: to divide people” Sacks (2014.) This thinking is why America has become the “Salad Bowl” we are today. If Americans are offended because every immigrant coming here, has not melted into the likeness of those here before them, then bring out the salad dressing and put the fondue pot back in the cabinet. If the original languages of American were still spoken we would be speaking some dialect associated with one or more of the American Indian tribes as they were the first residents of America.
I have seen issues where in the southern portion of Florida one would think you were in a Spanish speaking country. All of the billboards and signs are written in Spanish, and it is very difficult to find someone who even speaks English. These immigrants do not want to assimilate into the culture of America they want to maintain their own cultures and beliefs. This is also becoming an issue with the influx of Muslims coming to America as well as to other countries. The Muslims do not want to follow the laws of the country they relocate to, and in turn expect that country to adapt to their laws known as Sharia Law. Muslim protesters in London are demanding that shops and restaurants no longer sell alcohol since this is against their Sharia Law (Burrows, 2013.) Immigrants of Muslim religion are also getting the rules relaxed in the medical field to accommodate their Muslim faith. Many women in the medical field are being allowed to wear long sleeves instead of having their arms bare from the elbow down ("The Telegraph", 2010.) This they are saying is a modesty issue for women. Also, they are relaxing the rules which has said that jewelry is prohibited and are now saying that Sikh members can wear bangle bracelets as long as they push them up when they treat a patient. Many in the medical field still worry about the possibility of transmitting disease because of these relaxed conditions ("Mail Online2", 2010.) With the abundant numbers of Muslims immigrating to countries such as U.K. Sweden, and now the United States one might fear that these and other countries will become one day Muslim countries.
America is seeing a vast decline in membership in civic organizations ranging from the P.T.A., to the Elks, and such groups as the League of Women Voters. For American to become able return to being a “Melting Pot”, again the people must come together and work alongside of their fellow brother or sister. In past generations, families would spend time on the front porch and in that way would know their neighbors and would all work together for the common cause. In this day of homes all having air-conditioning, many families now do not even know the name of, or even say a simple hello to the family living next door to them. The front porch has become a thing of the past, many times being blocked from one side or the other by a garage protruding from the front of our homes. If, on the other hand, we can regain the neighborhood unity by developing contact with our next door neighbor and then in turn they come into contact with other neighbors the community as a whole will improve with time. Putnam (2000) stated, in 1829 Thomas Green made this very insightful statement. “We come from all the divisions, ranks and classes of society…to teach and to be taught in our turn. While we mingle together in these pursuits, we shall learn to know each other more intimately; we shall remove many of the prejudices which ignorance or partial acquaintance with each other had fostered…In the parties and sects into which we are divided, we sometimes learn to love our brother at the expense of him whom we do not in so many respects regard as a brother...We may return to our homes and firesides [from the lyceum] with kindler feelings toward one another, because we have learned to know one another better.”
Ultimately, it is becoming apparent that multiculturalism is not a workable plan for America. With new cultures arriving on a regular basis, they are not blending with the cultures, which have been in place for many years. These new cultures, in fact, instead of blending into the “melting pot” want to be an ingredient in the “salad bowl.” With this idea, the new cultures believe that they cannot only maintain their own identity, but also they are expecting that Americans accept and embrace their cultures. Many of the new cultures not only want Americans to adapt and accept their beliefs, but also if given their way, would indeed have many laws changed or written so that we would be changing to their way of living instead of the ways that have been in place for centuries. For a multicultural society to work, each culture must be willing not only to accept new cultures, but also new cultures must be willing to accept the previous cultures, and to blend and adapt to the way things had been before they arrived.

References:
Credo. (2013). Retrieved from http://av4kc7fg4g.search.serialssolutions.com.ezproxy.apollolibrary.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info:sid/summon.serialssolutions.com&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft.genre=book%20item&rft.title=Dictionary+of+American+Government+and+Politics&rft.atitle=Melting+Pot&rft.date=2010-01-01&rft.pub=Edinburgh+University+Press&rft.isbn=9780748635016&rft.externalDocID=11925302¶mdict=en-US
Cultural savvy. (2011). Retrieved from http://www.culturalsavvy.com/understanding_american_culture.htm
ProQuest. (1995). Retrieved from http://phoenix.summon.serialssolutions.com.ezproxy.apollolibrary.com/search?s.q=Salad+Bowl+Culture
U.S. History Pre-Columbian to the New Millennium. (2014). Retrieved from http://www.ushistory.org/us/38c.asp
Burrows, B. (2013). The Mirror. Retrieved from http://www.mirror.co.uk/news/uk-news/muslim-brick-lane-protest-muslim-2926404#.Uu1cYBCwJcR

Similar Documents

Free Essay

Indian Health Service

...Tuscan For complete details and pricing per person, please contact your local Banquet Sales Manager. Served with freshly baked Bread, brewed regular and decaffeinated Coffee, Hot Tea and Iced Tea. Four-Hour Beer & Wine Package Featuring Chateau St. Jean Sonoma Chardonnay, California Merlot and California Cabernet Sauvignon, Imported and Domestic Beers, Sodas and Juices. First Course ~ Choose Two Appetizers & Two Salads Appetizers ~ Served Family Style or Buffet Mozzarella Marinara Stuffed Mushrooms Bruschetta Spinach & artichoke al Forno Crispy Zucchini Fritté Four-Cheese ravioli Fritté Calamari Fritté Sausage & Peppers Tomato Caprese Asiago-Crusted Shrimp, + $4 Crab & Shrimp Fondue, + $4 Shrimp Oreganata, + $4 Jumbo Lump Crab Cakes, + $5 Salads Caesar Maggiano’s Spinach† Chopped Chopped apple & Walnut† Italian Tossed Second Course ~ Choose Two Pastas & Two Entrées Pastas ~ Whole Wheat Penne Pasta available for substitution. Spaghetti, Meat or Marinara Sauce Spaghetti, Meatball or Sausage Fettuccine alfredo Shells & Vegetables with Tomato Pesto Broth† Bowtie aglio Chicken & Spinach Manicotti rigatoni “D”®, Chicken, Mushrooms, Marsala Baked rigatoni Pomodoro Baked rigatoni & Meatballs with Smoked Italian Cheese Whole Wheat Penne with roasted Eggplant Marinara Four-Cheese ravioli, Pesto alfredo Sauce† Mushroom ravioli al Forno Chicken Tortelloni, Smoked Nueske ham Ziti, Pomodoro or Marinara Sauce Baked Ziti & Sausage gnocchi & Italian Sausage Six-Cheese Cannelloni...

Words: 1535 - Pages: 7

Free Essay

Aa Men

...Scramble, 63 c Poached) Eggs Benedict, (63c eggs) w/ either Pulled Duck, Smoked Salmon …8.5 Potato Rosti, BBQ Pork, Fried Egg, Cheddar, English Muffin …6.75 French Toast w/ Ham, Mature Cheddar & Honey Mustard …6.2 Bloody Mary …6.5 (cc) Virgin Mary …4.5 Mimosa …6.5 (cc) Apple & Orange Juice …2.5 (E, G, M) (E, G, M, F) EXTRA’S (E, G, M) (E, G, M, MS) (M) House Made Sausages, Peppers, Herbed Mushrooms, Tomato, Proper Fried Eggs, Sourdough Toast …9.5 (E, G, M,MS) Herb Roasted Mushrooms… 3 Avo Mash, Olive Oil, Chilli & Lime…2.5 2 x House Made Sausages…3.5 Smoked Streaky Bacon…3.5 (CC,M) Ricotta Gnocchi, Tomato Fondue, Kale and Broccoli w/ Poached Egg, Pecorino …8.95(v) (E, G, M) (MS) (F French Toast w/ Marscapone, Poached Plum, Honey Comb …6.40(v) (add bacon £1) Tomato Fondue…3 Kasundi…2.5 )Smoked Salmon…3.95 (E, G, M) Herb Roasted Mushrooms, Poached Eggs, Truffled Hollandaise on Sourdough Toast (v) ….8.95 (E, G, M) L U N C H S A LA D Weekdays 11 -4, Weekend 12 - 4 Slow Roasted Candy Beet’s, Barley, Rhubard Dressing, Sorrel…3.50 sml / 6.50 lrg CRAFT SANDWICHES & BURGERS Coconut Laksa, Chicken Dumplings, Soft Boiled Egg …5.5 Sticky Duck Burger, Chutney, Chilli …6.95 in / 5.5 out (G) Broccoli, Green Beans, Chilli,Roasted Peanut, Marinated Tofu, Fried Shallots… 3.50 sml /...

Words: 1502 - Pages: 7

Free Essay

Business Model

...Appetizer medaglione di fegato d’oca con funghi al profumo di miele e arancio foie gras medallion mushroom orange honey flavor 38,- australian beef tenderloin carpaccio carpaccio di manzo marinato al barolo con rughetta e parmigiano rocket salad parmesan 35,- ricca insalatina di mare con polipo, aragosta, caviale sevruga, crema al sesamo rich seafood lobster + octopus salad sevruga caviar sesame cream 62,- toro tuna carpaccio carpaccio di tonno rosso “toro” con finocchio croccante olio e wasabi fennel salad wasabi oil dressing 55,- seasonal lettuce salad insalata di lattughe con mozzarella di bufala e prosciutto san daniele buffalo mozzarella san daniele ham 29,- (n) nut (v) vegetarian (s) spicy all prices are inclusive of 10% service charge and 10% tax. no gratuities please. Soup crema ai funghi porcini e castagne porcini mushroom soup chestnut 21,- cauliflower soup vellutata di cavolfiori, asparagi e capesante asparagus scallop 19,- zuppetta ricca di pesce con crostone all’aglio rich seafood soup garlic crouton 25,- (n) nut (v) vegetarian (s) spicy all prices are inclusive of 10% service charge and 10% tax. no gratuities please. Pasta spaghetti di gragnano con l’astice e pomodoro gragnano spaghetti lobster tomato sauce 96,- gragnano spaghetti spaghetti di gragnano vongole e polipo al limone clam octopus 38,- cherry tomato tortelli con ripieno di merluzzo e zucchine in ristretto di crostacei ...

Words: 601 - Pages: 3

Free Essay

Be Success

...Medium Fish | Fried Thick Noodles | Noodles + Oil | Fried Noodles | Buckwheat Noodles + Oil | Tempura | Egg + Flour + Oil | Pancake | Egg + Milk + Flour + Oil | Pot Sticker | Cabbage + Onion + Flour + Oil | Risotto | Tomato + Onion + Riceballs + Oil | Dry Curry | Riceballs + Curry Powder | Cooking Pot: 41 Recipes Hot Milk | Milk | Hot Chocolate | Milk + Chocolate | Wild Grape Wine | (wild) Grape + Wine + Purple Grass | Pumpkin Stew | Pumpkin | Fish Stew | Medium Fish or Large Fish | Boiled Spinach | Spinach | Boiled Egg | Egg | Candied Potato | Yam | Dumplings | Cabbage + Onion + Flour + Oil | Strawberry Jam | Strawberry | Apple Jam | Apple | Grape Jam | (wild) Grape | Marmalade | Orange | Cheese Fondue | Cheese + Bread | Noodles | Flour | Curry Noodles | Noodles + Curry Powder | Tempura Noodles | Tempura + Noodles | Buckwheat Noodles | Buckwheat Flour | Tempura Buckwheat Noodles | Buckwheat Noodles + Tempura | Mountain Stew | Carrot + Bamboo Shoots + shiitake | Rice Soup | Riceballs | Porridge | Milk + Riceballs | Tempura Rice | Riceballs + Tempura | Egg Over Rice | Egg + Riceballs | Stew | Milk + Flour | Curry Rice | Riceballs + Curry Powder | Blue Curry | Riceballs + Curry Powder + Blue Grass | Green Curry | Riceballs +...

Words: 1049 - Pages: 5

Premium Essay

Cheese

...------------------------------------------------- Food Research Project Cheese Origins, history and where it is now found in the world In the ancient eras, during the Greeks and Romans’ time, cheese was an important trade product and was mentioned extensively in the literature of the day (including in Homer’s odyssey, whereby Cyclops Polyphemus’s cave have description on cheese’s production). In the first century AD, The Roman writer Apicius states the steps in cheese production when writing. The Roman word for cheese is caseus, which is derived from the word casein, which means milk protein that is curdled to make cheese. The French word for cheese fromage and Italian is formaggio and Italian word, which come from the Greek word formos which stands for form or mould. Essentially, cheese is produce by curdling fermented milk then removing the liquid that forms which is known as the whey. The curds are generally curdled using rennet; a substance extracted from the stomach of animals such as cows, and salt is used to flavor it. It was unclear when exactly rennet was first used, but there is assumption that it was by the Etruscans, during the fifth and sixth century BC. The Romans were the ones who pioneered the method of cooking curds in cheese making, allowing for longer shelf life, enabling harder cheese to be trade and transport conveniently. The combination of bacteria used to ferment the milk, in combination with kind of milk and particular type of cheese-making method...

Words: 3347 - Pages: 14

Free Essay

Buisness Ethics

...History: * The Swiss confederation achieved independence from the Holy Roman Empire in 1648 * Remained neutral in World war 1 and 2. * 1963 joined the Council of Europe * September 10 2002 abounded their neutrality to become the 190th member of the U.N. * 1648 declaration of independence Switzerland becomes an independent nation * 2011 they had a female president. 1st female president in 1999 * Women did not have the right to vote or to hold office until 1971. * Inhabited by the Celtsin in the West, Helvetii in the North, Raetians in the East. * August 1st is national day. Similar to the fourth of July a lot of fireworks. * Strong  local government. * The Swiss National Park, founded in 1914, is the oldest in the Alps. * Bellinzona are among the most important examples of medieval defensive architecture in the Alps. With its castles, walls, towers, battlements and gates, this impressive fortress is a source of wonder and amazement. Bellinzona was a very important line of defence for the ancient Romans, and the first written reference dates back to 590. Population: * 7.5 million people * 55% Catholic. Others are Jews, Buddhists, and Mormon. Religion is not discussed in public. * Bern: Bern Historical Museum (Bernisches Historisches Museum) * This museum features furniture and other antiques that demonstrate how people have lived in Switzerland for the past two centuries. * Capital of Switerland is Bern ...

Words: 1119 - Pages: 5

Free Essay

Discover

...Dioecious. Having the male and female reproductive organs in separate individuals Plumerias are tropical trees famous for their gorgeous flowers which are used to make leis (floral garlands). 1. Axils. the upper angle between a leaf stalk or branch and the stem or trunk from which it is growing. 2. A transgenic is a gene or genetic material that has been transferred naturally  hermaphrodite is an organism that has reproductive organs normally associated with both male and female sexes. Many taxonomic groups of animals (mostly invertebrates) do not have separate sexes Pollen is a fine to coarse powder containing the microgametophytes of seed plants, which produce the male gametes (sperm cells stamen (plural stamina or stamens) is the pollen-producing reproductive organ of a flower. Carica papaya. Scientific name of papaya Dietary fiber or roughage is the indigestible portion of food derived from plants.  pulp is usually removed from the juice by filtering it out. Polyphenols are abundant micronutrients in our diet Carotenoids are organic pigments that are found in the chloroplasts and chromoplasts of plants  Pectin is a naturally-occurring thickening agent that is most often used by adding it to jams, jellies Edible. Something fit to be eaten Lozenge. Medicated Enzymes are biological molecules (proteins) that act as catalysts and help complex reactions occur everywhere in life.  Antioxidants are chemicals that block the activity of other chemicals...

Words: 3207 - Pages: 13

Premium Essay

Strategic Mgt Case No.17

...2. ROGERS’ RESOURCES AND CAPABILITIES: The firm had strong resources and capabilities. These are given below- ❖ Physical Resources: Rogers’ was a healthy company with significant assets. Rogers’ chocolate used to produce 24000 square foot manufacturing facility on the outskirt of Victoria .There were about 110 non-unionized retail and production employees. It had large retail outlets about 50% of the company’s sales come from Rogers’ 11 retail stores. Consequently, it had widespread distribution system which is based on geographic, demographic, cultural, socio-economic and all other demographic factors. ❖ Financial Resources: The company was in a good financial position with great cash flow and good margins. It had well designed financial strategies and it followed the Canada Revenue Agency’s guidelines. ❖ Strong Brand Name: Rogers’ had positive brand image. The brand was established around Rogers’ long history, with traditional packaging, including pink or brown gingham-wrapped Victoria creams, Chocolate Almond Brittle and Empress Squares. ❖ An Attractive Customer Base: Rogers’ chocolates were of the highest quality; and the company had many loyal customers around the world. The people who knew the brand were willing to pay for the product. ❖ Technology: Rogers’ most production system consisted of batch processing, utilizing technology. It had the ability to improve its production processes by advancing the technology related aspects. Such as...

Words: 1368 - Pages: 6

Premium Essay

Amul

... *Approx. values | | Shelf Life | 9 Months for Cheese Tins and Cheese Chiplets and 6 Months for Cheese Blocks and Cheese Slices | Storage condition | Refrigerated at 4°C or below. Do not deep freeze. | Product Features * Wholesome cheese. * Good source of Calcium and milk Proteins. Product Application * It is a popular cheese for snacking on its own as chiplets and slices. * It adds flavor in melted dishes such as soup and sauce recipes. * A few dishes which use processed cheese are mashed potatoes, macaroni and cheese, casseroles etc. * Cheese tastes superb between toasted wheat breads along with cucumber and tomato slices. * Processed cheese can be added to omelettes, pizza, souffles, au gratins, fondues etc. * The cheese balls are also popular application. * The Cheese makes a delightful pairing with fruits...

Words: 1626 - Pages: 7

Premium Essay

Vendor Network

...Assignment #1- Vendor Network Photographer Company Name: Sarah Wiggins Photography Address: 126 Marchmount Rd, Toronto Phone: (416) 220-6396 Website: www.swphoto.ca Email: sarah@swphoto.ca Pricing: Summer Saturdays Package: $1950 • Coverage of up to 6 hours • High-resolution digital negatives on DVD • Second Photographer & Assistant • 1-Hour Engagement Portrait Session Off Season/ Day Package - $1250 (N/A Saturdays from June through September) • Coverage of up to 4 hours • High-resolution digital negatives on DVD • Second Photographer & Assistant • 1-Hour Engagement Portrait Session Additional Hours billed at $280/Hour, Second Photographer and Assistant are included in extra hours. Additional Wedding Service PHOTOBOOTH GUESTBOOK • Exciting new service being offered and comes with a real photographer, and a printed hardcover book with all your Photobooth Guestbook pictures $725 / 2 hours • 8 X 10 Inch, Custom Printed Photo Book – $250 • 13 X 11 Inch, Custom Printed Photo Book – $350 Professional Photo Lab Prints • Starting at $0.90 (4x6) up to $140 (24x20) • Trash The Dress Photo Session - $275 Description: Sarah graduated from Sheridan College over4 years ago and since then has been successfully managing her own photography business. Sarah meets with her clients at least twice before their wedding so that she can get an understanding of their vision...

Words: 1545 - Pages: 7

Premium Essay

Castle Rock

...Table of Contents Executive Summary…………………………………………………………………p.3 Mission Statement…………………………………………………………………...p.4 Business Opportunity…..............................................................................................p,4 Current Situation…………………………………………………………………….p.4 What Makes your Proposed Business Unique?..........................................................p.5 Creating Value for Customers…................................................................................p.5 Key Success Factors………………………………………………………………...p.6 Management Philosophy……………………………………………………………p..6 Type of Organization………………………………………………………………..p.7 Management Qualifications……………………………………………………..…..p.8 Business Insurance…………………………………………………………………..p.9 Hotel Concept and Theme…......................................................................................p.10 Food Service Concept and Theme…………………………………………..………p.11 Hotel Licensing……………………………………………………………...………p.12 Liquor License, Health and Fire Permits…........……………………………………p.13 Business License……………………………………………………………….……p.13 Description of Target Markets………………………………………………………p.14 Market Potential…………………………………………………..…………………p.15 Competitive Analysis………………………………………………………………..p.16 SWOT Analysis………………………………………………..…………………….p.16 Location………………………………………………………..…………………….p.17 Nature of Competition…………………………………………………………….....p.17 Potential New Hire Competition…………………………………………………….p.17 Potential New Restaurant and Food Service...

Words: 6382 - Pages: 26

Premium Essay

Hot Spot and Grill Bar

...been a part of the culture of the Filipino. Filipino have always been a food lover, be it traditional food or food from another country. Hot is an adjective word that means having or giving off heat; having a high temperature; showing intense; requiring immediate delivery or correspondence; demanding priority. Spot is a noun word that means a place or locality; a specific position in a sequence. The owners chose this name because of the very reason that it is catchy and the word itself is explainable; it will be easily understood by their chosen target markets. Also, the owners thought of using this name because their main mission is to serve their customers with products that are warm and fresh. It features a variety of menu such as salads, pasta, hamburgers, rice meals, desserts and beverages hot or cold, alcoholic or non-alcoholic. It is also known for having the best ambiance having a laid back style with a twist of modernized furniture. Rest assured that Hotspot bar restaurant will maintain its security well. Hotspot bar and restaurant is an establishment that is very flexible and in its operations, it will make sure to cater to the needs and wants of every individual of all ages. B. Technical Study Burgers was introduced to the Philippines by the Americans, since then the Filipinos are fond of eating burgers. Hotspot bar and restaurant wants to be known for their best tasting burgers but they also offer a wide range of food from their appetizers to the beverages...

Words: 19178 - Pages: 77

Premium Essay

Feasibility Study Milan - Oil & Vinegar

...Carolin Quast Justine Roche Bryan Thijssen Avans School of International Studies 10th June, 2011 ------------------------------------------------- Executive Summary Oil & Vinegar is a chain of culinary gift shops that was founded in 1999 by Dutch entrepreneurs John Blogg and Femke Stevens. The concept has been praised for its unique retail formula and exclusive positioning. The brand has, since its establishment, expanded with 84 retail stores spread over twelve different countries using a master franchise business model. “Oil & Vinegar”, which is the actual and only brand of the company, offers a wide variety of products. All of them fall under one of the following categories: appetizers, herbs and spices, salads and dressings, oil and vinegar, pasta products, sweet food, biological products and gift sets. (ASIS-IBMS, General information O&V, 2011) The reason for writing this report is to research whether Oil & Vinegar is able to expand to Milan, Italy. Oil & Vinegar operates on the business-to-consumer food retail market where they are categorized as food specialists. The research will show whether the market is attractive or not. This report contains information about the four separate parts of feasibility, which are market-, product-, organizational-, and financial feasibility. From all parts together, a conclusion will be drawn. When all four parts are feasible, the project will be accepted. When one or more parts are not feasible...

Words: 12495 - Pages: 50

Free Essay

Ethics

..................................................................................................1 Almond Chicken ................................................................................................................................................2 Almond Biscuits ................................................................................................................................................3 Barbecued Spareribs ........................................................................................................................................4 Bean Curd with Oyster Sauce ..........................................................................................................................5 Bean Sprout Salad .............................................................................................................................................6 Beef with Broccoli .............................................................................................................................................7 Beef Kwangton ..................................................................................................................................................8 Bird of Paradise .................................................................................................................................................9 Cantonese Roast Duck ..............................................................................................

Words: 19672 - Pages: 79

Free Essay

Picard

...Company Perspectives: Picard is unique on the French frozen food market because it is both a distribution label and a brand name. The strength of this innovativ e concept enables us to offer our customers the double guarantee of a well-known brand and our own distribution network that now comprises more than 600 points of sale and 23 home delivery bases. For 30 year s Picard has selected and created the best products and perfected the best recipes in order to enable our customers to enjoy the pleasure of eating well every day. History of Picard Surgeles Ads by Google VMware® Virtual Servers Get the Reliability of VMware® with a Cost-Effective Package for SMBs. www.VMware.com/vSphere Business Opportunity Connect with suppliers & exporters from China & Asia. Free Service. www.hktdc.com Invest in Land in Brazil Double your investment in a short period, with a low risk investment www.landcorpnews.com FundCount Software Private Equity Accounting Software for Professionals www.fundcount.com Picard Surgeles is France's leading frozen foods specialist. The Font ainebleau-based company operates as both a manufacturer and a distrib utor, with a network of more than 500 retail stores throughout most o f France. The company also operates an e-commerce capable web site an d offers home delivery services. Picard's revenues of more than EUR 7 85 million ($890 million) gives it a market share of more than 12 percent of the total French frozen food market, as...

Words: 7738 - Pages: 31