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In: Business and Management

Submitted By yanamazlan
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New Zealand Company, Fonterra Co-operative Group Ltd. is the world’s biggest milk producer as well as one of the best-known international companies. The company operates in New Zealand and it is headquartered in Auckland, NZ. As in July 31, 2012, the company employed 17, 300 people and owned by 10,600 New Zealand farmers. In 2012, the company recorded revenue is NZ$19,769 million in the financial year ended in July.

Fonterra basically markets and distributes milk and milk based product for both industrial and consumer use. Fonterra has become the world’s largest dairy exporter and global leader in dairy nutrition , which posts 95% of its New Zealand-made dairy products to 140 countries since being formed in 2001(“Fonterra’s harsh Chinese”, 2008). Fonterra is also a market leader with their consumer brands in Australia/New Zealand, Asia/Africa, Middle East and Latin America

Fonterra business is based on secure source with high quality milk. They served their customer with a product contain a natural nutrient from the milk itself as a add value of their product. Here, their dairy product set a gold standard for nutrition and there a growing population want the best that they can offer.

Fonterra Milk Scandal
I. Fonterra Background

Fonterra is a global leader in dairy nutrition – the preferred supplier of dairy ingredients to many of the world’s leading food companies. Fonterra is also a market leader with their consumer brands in Australia/New Zealand, Asia/Africa, Middle East and Latin America.

The farmer-owned New Zealand co-operative is the largest processor of milk in the world, producing more than two million tonnes of dairy ingredients, value added dairy ingredients, specialty ingredients and consumer products every year. Drawing on generations of dairy expertise, Fonterra is one of the largest investors in dairy...

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