...Executive Summary: 3 1.0 Introduction: 4 2.0 Situational Analysis: 5 3.0 Gaps Model: 8 4.0 Apostle Model: 10 5.0 Service profit chain model: 11 6.0 Recommendation: 12 7.0 Conclusion: 12 8.0 References: 13 9.0 Appendix: 15 Executive Summary: This report provides an overall portfolio of business activities of MacDonald’s Corporation which considered being the world leading food retailer. This report made up of six main parts where the introduction includes the history of the company as well as a brief explanation about the case study. The situational analysis (TOWS) is about the company internal strengths and weaknesses, and the external opportunities and threats as well as the strategies. In addition, the main parts include the gap model where it shows the gaps in the services that the company provides to their customers and the strategies that may aid them to minimize or close those gaps. Furthermore, Apostle Model is one of the main parts in this report where it shows the types of customers according to their loyalty to the company. As well as, the service profit chain where it shows the relationship between profitability, customer loyalty, and employees’ satisfaction. In addition, recommendation is provided in this report which may aid the company to retain its customers and make them loyal to their brand. 1.0 Introduction: MacDonald’s is considered to be the world’s leading food service retailer, it was found by the two brothers Richard and Maurice MacDonald...
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...American Dream is disappearing across the country. When the Great Recession of 2008 hit, many of the people living across Park Avenue lost their jobs and income (Park Avenue, 2012). People living in the South Bronx depended on food stamps to survive during the bad economy (Park Avenue, 2012). They faced failing school systems and many African Americans failed to graduate from high school (Park Avenue, 2012). America needed to fix the problem by electing a democratic congress to solve the problem with unemployment and increase the graduation rate. Gap between the Poor and Rich. I was surprised that the gap between the poor and the rich has been getting wider in the last thirty years. I...
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...2011 and 2012 are still fresh in our minds. Thousands of voices chanting, “We are the 99%!” and blockading the stock exchange have not left the psyche of American’s, and were successful in getting their message across. Before 2011, it was heard in whispers: “They have too much.” Now, it’s a shout. The rich are indeed doing very well for themselves. In fact, the wealth gap is almost unprecedented, except for right before the great depression, and the subsequent rebellion that shook the United States that ultimately resulted in the New Deal. (DeSilver, 2013) History doesn’t necessarily repeat, but we are seeing a world eerily similar to that which was in place before 1929: The rich hoarding all the money and anger simmering in the proletariat. Globally, the reaction against this sort of systemic looting of the people by the capitalist class is taking form and is becoming increasingly better organized and more violent. The global wealth gap is a combustible recipe for insurrection, and will result in a collapse of capitalism and the rise of radical left, and right wing ideologies if it is not fixed. The wealth gap in the world is at astonishing levels. A simple browse of the news, or the Facebook feed of any liberal-leaning page will bring up statistics that would seem like they were made up if we weren’t bombarded by them at all times, and the data to back them up. According to William Domhoff of the University of California-Santa Cruz, the top 1% of earners in society own 50%...
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...In Barbara Ehrenreich’s book, Nickel and Dimed, she leaves her Ph.D. and money behind and attempts to live in low-wage America. She investigates the hardships of living with such low wages and uncovers the truth about covering the cost of living with a minimum wage job. Ehrenreich exposes the injustices and corruption of living in the economy's lower depths. “If you have only a room, with a hot plate at best, you can’t save by cooking up huge lentil stews that can be frozen for the week ahead. You eat fast food or the hot dogs and Styrofoam cups of soup that can be microwaved in a convenience store.” (pg. 27) Society preaches that people must eat healthy, what people do not realize is that healthy food is not accessible for all. Stores such as Whole Foods or Trader Joes are out of the question for people living on minimum wage. Throughout her journey through lower class America Ehrenreich did not have access to healthy foods, which is, simply put, an atrocity. During Ehrenreich’s first job as a waitress at Hearthside she works from 2:00pm to 10:00pm for $2.43 an hour plus tips. Throughout her time in Key...
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...Mexico. The group’s mission is to adopt best practice in all disciplines of industrial design, manufacture, measurement, and technical support for industry. To deliver a quality product and service on time - every time - and to earn the continued confidence of our business partners - our customers. Company T manufactures bespoke measurement machines for the Food and Beverage Can Manufacturing, aerospace, medical and general gauging sector. This is a product specific plan focusing on the Enamel Rater for the Food and Beverage Can Manufacturing Sector. The Enamel Rater was introduced at the beginning of 2009 and sales have increased significantly far out weighing the forecast prediction. Company T currently only has 5% market share in the Food and Beverage Can Manufacturing sector over in the Americas and from market research predictions there has been a significant growth in the can manufacturing area in this geographic (14% rise in Can production over in the Americas (CanMaker pg 23 Vol 22 September 2009) The objective of this plan is to achieve a 10% growth in the can manufacturing sector over in the Americas over the next 12 months, tripling our market share for the Enamel Rater to 15%. This plan details how this can be achieved with an investment in personnel and resources. Situation Analysis The Enamel Rater is a recent introduction to the packaging sector and has been received by customers positively. The product has exceeded forecast sales and there are...
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...Decline of Democracy in America The founding fathers didn’t create a democracy because they thought it would work perfectly. They didn’t give people the right to vote so that everyone would find true happiness. They knew better than to create a utopia where everyone had their own white picket fence, went to church on Sunday and lead lives as model citizens. They understood that toes would get stepped on, feelings would get hurt and sacrifices would happen. The founding fathers didn’t start a revolution to make people happy, they started a revolution because they believed in the idea that everyone had the right to equality. They founded America on the belief that hard work will lead to prosperity in the land of opportunity. All the ideas we associate with America: capitalism, the free market, education, elections, these all came about because people wanted to have power over where their life took them. Being able to make decisions in your own interest: the founding fathers based America on that principal, and they structured the government so it would protect those interests. Today, this is not the case. Although it may appear that America has come a long way since the civil and women’s rights movement, increasing inequality and discrimination in the 21st century has created a democracy that no longer represents the interests of its constituents but its ruling elite. Despite people’s preconceptions that our society represents...
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...conditions 13 3.1.3 Socio- Cultural Factors 13 3.2 SWOT Analysis 14 3.2.1 Strengths: 14 3.2.2 Weaknesses: 14 3.2.3 Opportunities: 14 3.2.4 Threats: 14 3.3 Market Segmentation 15 3.3.1 Target Market 15 4.0 Marketing mix Strategies 16 4.1 Global Entry Strategy 16 4.2 Product Strategy 16 4.3 Promotional Strategies 16 4.4 Distribution strategy 18 4.5 Pricing Strategy 18 4.5.1 Value- based pricing 18 5.0 Conclusion 19 References 20 Appendix 1: World Governance Indicator 24 Appendix 2: Brazil Exports Worldwide 25 Appendix 3: Growth Tracker 26 Appendix 4: Darabif Products 27 Appendix 5: Darabif Malaysia Promotion for Restaurant 30 * Executive Summary This paper seeks examine the demand gap of halal meat in Brazil where the Muslim population exists but with hardly any proper halal meat supplied. Thereby, enabling Darabif to carry out its operations in Brazil to serve and fill up that demand for proper halal meat. At the same time halal restaurants are also scarce in Brazil, one of Darabif’s plans are to include a dine restaurant with the store. Islam is one of the fastest growing religions in the world; therefore, we find a need to produce halal meat in Brazil the authentic way that could turn out profitable. This paper analyzes the internal and external environment of the company and industry. Furthermore, it...
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...and to behave the way the new community would accept them. For more illustration I will mention a story that uncovered how deep the generation gap and the difference in beliefs and thoughts between parents and children are. "The Joy Luck Club" is a sufficient example that displayed how the Chinese mother's character and thoughts never meet her daughter's. They argued about many issues in life such as, the way the daughter should cut her hair, giving a tip of the waiter in the restaurant and choosing her partner in life. Through different stories and this specially, I could link between the background and the story and to know that this generation gap was the result of having their children raised in...
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...and consumers please visit www.euromonitor.com or contact your local Euromonitor International office: London + 44 (0)20 7251 8024 Vilnius +370 5 243 1577 Chicago +1 312 922 1115 Dubai +971 4 609 1340 Singapore +65 6429 0590 Cape Town +27 21 552 0037 Shanghai +86 21 63726288 Santiago +56 2 4332226 2 Retailing - Hennes & Mauritz © Euromonitor International Strategic Evaluation Competitive Positioning Geographic Opportunities Category Opportunities Brand and Operational Strategies Recommendations 3 Strategic Evaluation Retailing - Hennes & Mauritz © Euromonitor International Key Company Facts Hennes & Mauritz (H&M) AB Headquarters Regional Involvement Stockholm, Sweden Asia Pacific, Eastern Europe, North America, Western Europe, Middle East and Africa Clothing and footwear specialist retailers, homeshopping,...
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...2012 2012 Dec 20th Dec 20th The Relationship between the Price of Petrol, Biofuels, and Food: a case for biofuels NCUK IFY BEIJING AOJI 6108 Jack (Ba-12-0023) The Relationship between the Price of Petrol, Biofuels, and Food: a case for biofuels NCUK IFY BEIJING AOJI 6108 Jack (Ba-12-0023) Contents Introduction 2 Key terms 2 Graph 1 supply and demand curve 3 Graph 2 food price since 1990 3 Graph 3 wheat future US 4 Main body 4 The influence of the price of petrol on biofuels in long-term 4 Graph 4 America bio-ethanol output 5 The subsequent effect on food price 5 Graph 5 percentage of main biofuel production country 5 Table 1 Wheat production and consumption 7 Discussion 9 Evaluation 9 Graph 6 China food price 10 Conclusion 11 References ...
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...The Beringian theory is based on people migrating from Siberia across the land bridge that was revealed in the Bering Strait area because the sea level decreased during the last Ice Age. The Laurentide ice sheet receded to expose gaps in which the early humans voyaged through and spread southward. Small groups of hunters followed game animals across the land bridge and set up settlements in America. In Clovis, New Mexico the first ever clovis evidence was found by archaeologist Johnson. The artifacts were dated to 12,000 years ago. The Maritime theory is based on early humans in watercraft moving South along the Pacific coast From modern-day Russia past Alaska, Canada, and Central America to Monte Verde, Chile by 12,500 years ago or earlier....
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...well-known politician, was promptly declared to have “won” the debate by CNN, despite most focus groups declaring Sanders to be the winner. During the debate, Bernie Sanders made what many considered to be bold, revolutionary statements, such as his belief that college tuition should be nonexistent. Bernie Sanders is the best candidate for President of the United States for 2016 because he will lessen the wealth gap, strive for...
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...inequality means that the income is distributed in an uneven manner among a population. It generally refers to a society which the income gap between individuals or groups and also the international wealth gap. The percentage of income to a population is often presented by income inequality. It’s also considered as the gap between the rich and others and has been obviously growing for recently years. There have measures for income inequality. It’s important to view this data sets and measures as it can show the differences of a country, especially the advantages and disadvantages. Income inequality should have a clearer data or picture to explain the differences and can be also obtained by using those measures. The “Gini Coefficient” can measure income inequality. Gini Coefficient is the way to measure the distribution of nation residents’ income. Corrado Gini (Italian statistician and sociologist) is the person who developed and published it. The among values of distribution will be measured by Gini coefficient such as income levels. If everyone has the same income, it will be shown as Zero (perfect equality) in the Gini coefficient. Conversely, if Gini coefficient shows one mean that only got one person have the income, as know as perfect inequality. In the United States, there has been growing obviously for income inequality and the gap between rich and others. According to the report of Gini coefficient, united States have the high income inequality and continuously growing...
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...Truth about the Income Disparity Recently, President Barack Obama announced his plan to rein in the compensation of executives and raise tax rates on capital gains. This has again brought the topic of America’s widening income gap to the front page. While it is true that the wealth of America has long been dominated by a small number of people, most Americans do not see it as economic inequality or an obstacle to the development of the economy, which can be explained from two aspects—culture and economy. Instead, the real problem is the workers’ slow-paced wage increase, especially compared with the rising health care costs. Admittedly, most of the household income and wealth in America are occupied by a small minority of people at the very top, and actually the income gap has been rising at an increasing pace for the last few years. According to the data released by the Internal Revenue Service in 2005, 21.2% of all the household income went to the top 1% of Americans, the percentage of which was just 19% in 2004, and 20.8% in 2000—the previous high hit due to the skyrocket stock market. First of all, however, are the income disparity and economic inequality the same thing? Definitely not. As pointed out by Ladd and Bowman, rooted in the concept of equality for Americans is the notion of “equality of opportunity” (33). Great disparity in income distribution among social members can be tolerated as long as they can perceive that they have the opportunity to move...
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...immigrate are looking to start new lives in America, but don't have a plan for fitting into America. Some immigrants find it easy to adapt to a culture by trying the new language that everyone around them is speaking. Other immigrants fit in by having friends who share a similar backgrounds as them. Also, trying America’s new foods can help some immigrants fit into their new environment. Some immigrants go to schools to learn the new languages so they can fit into the new cultures. Schools are being tested by immigrants coming who...
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