...Writing a Concept Paper Many private foundations have always required a concept paper be submitted for review prior to the submission of a full proposal. In recent years federal and state agencies have begun to encourage the use of concept papers as a way for applicants to obtain informal feedback on their ideas and projects prior to preparing a proposal. Some of these agencies now require a concept paper be submitted as part of the formal submission process. The purpose of a concept paper, from the funding agency’s point of view, is to help applicants develop more competitive proposals and to save time by eliminating proposals that are not likely to be funded. The applicant’s purpose in developing a concept paper is to capture the interest of the funding agency and demonstrate that the idea they are proposing is worthy of further consideration. Therefore, the first sentences of a concept paper are very important. You want the funding agency representatives or board members to continue reading! The first section (Introduction) should include some information about the funding agency. You need to demonstrate that you have done your homework and understand the mission of the funding agency and the types of projects that they support. Then you need to identify the agency you represent and how the missions of your agency and the funding agency mesh. Describe any partner agencies that will be involved and their interest in the project. Next describe the question, problem...
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...How technology has impacted the way I eat? Before advance technology was introduced, the only possible way for me to go and buy takeaway was simply by going out to the nearest fast food shop closest to me. Smartphones for me has in no doubt changed what I eat and how I make the food. I have always been open to trying different types of food (Johari's Window) for example, Indian food rather than the usual burger and chips. Recently downloaded a fast food restaurant app on my smart phone which made life so much easier because whenever I'm feeling up for a burger, pizza, or wings, I know that one small phone call would make my food come to my front door. However, the only downside of ordering food for me is actually having money or the right amount of money in my debit, which is vital at times when I am craving some junk food. Even though some people consider the idea of preparing food one of the most fundamental skills that we should learn, I believe that after months of trying to cook, ordering food just seemed somewhat of an easier solution, as it just so accessible and convenient. However, I have used technology in the past to help me prepare food by searching food websites healthy or not and following the steps to perfection, but for someone like me, after countless hours of trying; it appears that cooking is definitely not my forte I have experience in the past that eating with the family is somewhat an uncomfortable situation for me. I believe that there is an...
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...the answer are not included in this two-page restriction. Procedure to Submit In order to maintain anonymity, we shall be providing each team with their unique team ID. You need to submit your file in PDF format, with the file name being this ID. Refrain from mentioning any personal data in the answer sheet. Replies need to be made to the Gmail thread on which you received this document. Any submissions outside the thread shall NOT be considered for evaluation. Last date for submission is 8:00 am, November 16th, 2015. TinyOwl1 The Indian start-up ecosystem has off late caught a new fancy – food start-ups. This industry ranges from online listing of food outlets, grocery delivery to food ordering. In this case, you shall focus on an online food ordering start-up in India. Industry Background Over the past one year, there has been an exponential growth in the number of food startups. This area is garnering investors’ interest, so much so that the market size of...
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...to maximize the number of students who use our websites and apps. In our survey, there are 62.35 percent of people would like to try our online ordering services. We are trying to make customers as many as possible to know our service and use it as a daily necessity. With more people getting aware of the convenience of FoodHwy, our service will be spread out and attracting more potential customers to use. The main idea of the objective is to develop our reputation. Firstly, we are going to be focusing on customers' using experiences. Regardless of using either online or offline service, we want to make it the best to satisfy customers’ demand. At present, we are serving students on campus with strong preferences to save time and money. By using our website and service, students can also have various flavors of food to meet their needs a the meantime. In the first and second year, we may not achieve break even in finance, but we want to make at least 90 percent of students in UTM knows the existence of our services. In the third year, our goal is to make it break even and spread out to other universities where the similar situations have applied. In the third year, we hope this product would generate some profits to support our further expansion of which includes deliver food to anywhere in Toronto instead of only in universities. 2. Mission The mission of our company is to deliver various types of multi-cultural foods to targeted customers in different places. The point of our...
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...Strategy recommendation for how KFC should incorporate the reality of the Internet and social media into its business plan Yum! Brands is a global company that operates in 41 different countries and territories with approximately 41,000 restaurants. The company was formed in 1997 as a spin-off of PepsiCo and has become a leader in international retail development, opening an average of five restaurants per day outside the U.S. Yum! Currently owns 3 different concepts: KFC, Taco Bell and Pizza Hut. Colonel Harland Sanders is the founder of Kentucky Fried Chicken and is proven to be a great American success story. He began frying chicken in the early 1930’s at a travelers’ service station in Corbin, KY and after perfecting his 11 herbs and spices and frying technique that is still used today, the Colonel began franchising in 1955. 10 years later there were over 600 restaurants in the U.S. and Canada. The Benefits of using social media and the internet The benefits in using social media and the internet for any business is to increase exposure, gain traffic and connect with people. A business needs to create strategies that link the customer experience with the technologies and systems required to deliver the right content at the right time. (Hisaka, 2012, para. 1) KFC has to stay relevant to its customers and followers because it’s a brand that everyone knows and has been around since the 1950’s. Interacting with customers and asking for their opinion allows...
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...Mobile Applications September 1st 2014 Abstract The many inherent benefits of the mobile web applications are popular, there are numerous uses and scenarios where apps are the best choice-interactive games, regular usage such as personalized use-if your target audience will be using the app for personalized fashion on a regular basis. Complex calculation or reporting-if needing something that will take data and allow you to manipulate it with complex calculations, charts, or reporting an app will help you do that very efficiently. Native functionality or processing-if you need access to users camera or processing-apps are efficient at this, and there is no connection required, apps provide offline access to content and preform functions without a network/wireless connection. The Benefits of Mobile Applications (Forbs 2012 article) states that a recent survey showed the sales of computers decreasing, while the major bulk of sales, being the increasing demand for smartphones and tablet PCs. Intel corporation has announced that they are leaving the development of desktop PCs due to less demand in the market. People seem to use their smartphones quite often than their personal computers leaving organizations to embark on a new and different market venture. For business it would be safe to assume that a mobile app could bring in a huge volume of customers, people will use their smartphones to browse the web, stay connected with friends and do most of everything without using a...
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...INTERNATIONAL UNIVERSITY | PROPOSAL | BestLink Chat | | | | Group 6 Vo Hoang Ngoc Thuy Nguyen Vo Manh Tai Nguyen Phuong Hoang Cuc Le Thi Bao Tram Dao Hai Binh Le Phuoc Thanh Tin BUSINESS FORM a. Kind of business form: Partnership. Management responsibilities: 3 general parners are active in managing the firm. Mr. Lam is a limited parner who invests money in the business but does not have any management responsibility or liability for losses beyond the investment. b. Our partnership have many tax advantages. Our partnership can be viewed as an extension of its owners for tax purposes. Income, deductions and credits flow through to the owners retaining their character. There is no taxation at the partnership level, so there is only one layer of taxation assessed at the individual level. This is in contrast to a corporation that pays tax at the corporate level before distributing earnings to shareholders who must pay tax at the individual level. Besides, contributions to and distributions from our partnership can generally be made without any income tax consequence. Contributions made to a corporation are only tax free if the transferors are in control of the company after the exchange. Distributions from a corporation are generally taxable to the receiving party. c. Because this is a newly established company, there are 2 types of liabilities in our parnership: unlimited liability and limited liability. General partners have unlimited liability...
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...decreasing the long lines during peak hours. If the standards are not the same Starbucks jeopardizes their excellent reputation. If the standard of quality were to drop, consumers would be less likely to choose to pay the premium price, resulting in a significant loss of market share. With such rapid demand, Starbucks must also ensure that its standards are met throughout the world. Recommendations: * Introduction to Starbucks new ordering application (app) to ensure high quality customer service in every aspect of the Starbucks brand. Situation Analysis Starbucks has been a leader in coffee and other beverages and is a well-known brand. Starbucks offers a variety of products to meet customers’ needs and has expanded from solely coffee and tea to include breakfast and lunch options. In this transition, Starbucks has an increase in customers during peak hours. Market Summary Starbucks is well known and is looking to decrease their long lines during peak hours. In adapting to technology, Starbucks is looking to develop a mobile app for ordering via Smartphone and picking up in-store. Market...
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...I work as a manager for Manhattan bagel which is part of Einstein Noah Restaurant Group. I have worked with this company for the past 5 years. Our company use the differentiation strategy as its main generic strategy. The idea is to have a fast food service with a restaurant like atmosphere. They wanted to be different from regular bagel shops that we see in every corner. The differentiation includes, unique appearance, barista, big dining, lighter side bagels and menu and much more. Being different is also seen in our catering menu and customer service. We also call our customers by their names not by their order number. Though, when compared to big chains and brands like Starbucks and Panora bread the company use the cost leader strategy....
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...Some of the problems that face Starbucks are their limited product line, highly priced menu, and speed of service. Also Starbucks had expanded globally an in the United States over the past years but has been forced to close down a large number of stores due to the lack of demand for specialty coffee in certain places. Companies like Dunkin Donuts and McDonalds also offer a larger variety of food at a lot cheaper of a price compared to Starbucks. All of these factors together can be harmful to the future of Starbucks if nothing is done about it. Starbucks has time and the power to take this information and implement successful strategies to reverse these paths they are heading down. First by implementing a value menu Starbucks can gain back the people that do not want to spend too much money on their morning cup of coffee. McDonalds stated “4 dollars for a cup of coffee is dumb” and many people have catered to that idea and have been choosing the less expensive cup of coffee over the premium coffee that Starbucks offers. Also, Starbucks can implement the online app for ordering. In this new wave of technology, the majority of people have a smart phone and order things online. Finally, expansion of the product can help Starbucks widen their customer base and expand...
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...This type of shopping experience combines social activities with shopping meaning customers are more relaxed and in a better frame of mind to spend longer browsing products and making purchases. Independent retailers Independent retailers usually have less than ten branches. They sell either a specialist range of products such as medicines or they are general convenience stores which sell groceries, household goods, wines and spirits. These stores offer their own personal service and flexible opening hours. An independent store owner gets to decide the discounts, pricing and other trading policies that they apply (as long as they operate within the UK trading laws of course). Many independent stores' market share particularly in the food sector have declined due to a rise of the supermarket chain stores opening in many neighbourhoods. Franchised retailers Franchisee retailers have the selling rights in a geographical area and they pay a fee based on sales to the franchiser. Franchisee businesses are KFC and McDonald's for example. The benefits of a franchisee business is, the useful business aspects that customers will immediately recognise and value such as goodwill and trade name can be transferred to the new business. Also new businesses are offered with support and help from the franchisor such as staff training programmes, operating manuals and help in finding suppliers...
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...Online Busi-424 Since the early 1995 when commercial use of the web began to take off, E-commerce has transformed and impacted the way the businesses and consumers shop forever. Before the rise of E-commerce the only way to buy and purchase products was through your standard brick and mortar store and if you wanted to order products that were not available at that moment you would need to sift through a large catalog or directory. If you ordered through that you would send in the order item # along with basic contact information in mail and then came the long wait of receiving your product in the mail to your home or business. It all sounds really cumbersome, time consuming and inconvenient when compared to today’s current trends of ordering products. E-commerce has paved the way for people and businesses to shop easily, faster and more efficiently than was ever thought possible. Even though E-commerce is a relatively young industry with beginnings that point to only as far back as the 1970s, data has suggested that over the next few years some categories of E-commerce is expected to grow about 14% annually through 2017 while traditional retail sales are expected to only grow about 4% annually through that same time frame (Laudon and Traver, p. 27). There are four major types of E-commerce categories that are utilized daily. They include Business-To-Consumer (B2C), Business-To-Business (B2B), Consumer-to-Consumer (C2C) and Mobile E-Commerce (M-commerce). To better understand...
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...detail in Appendix 1. 1.2 Porter’s five forces: As shown in Appendix 2, there is intense competition among dominant market players such as Wasabi and Itsu which have numerous franchises and experience high brand values and customer loyalty. They benefit from economies of scale and have the resources to retaliate aggressively through pricing promotion. However, the barriers to entry is moderate since the initial capital outlay are relatively low. The market competitiveness increases buyers power. Customers are price conscious since these offerings are quite undifferentiated and customers experience no switching costs. The threat of substitutes is relatively high as there are many alternatives such as ready-made meals and other global fast-food operators. However, it is a good opportunity for existing players who can differentiate their offerings and also efficiently communicate their brand values to...
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...Complete Online Food Ordering System For Websites (eOrder) nibbleMATRIX provides A Complete Online Food Ordering System called eOrder. It makes online food ordering process simple, easy and fast for your customers. It provides your customers a flexible and a convenient way to order from your website or a smartphone app (Android/iOS) which we will provide you. It makes the online food ordering process fast and comprehensive at a competitive price which is better than anything. eOrder can easily expand and simplify your business by offering an end to end system for Customer Relationship Management (CRM) which helps you to know your customers better than ever and thus gaining customer loyalty. It allows you to receive an instant notification through sms or email on your smartphone, whenever your customers place an order. eOrder provides a complete address capturing system with GPS and avoids delivery delays, one of the main reason that makes customers to stop online food ordering. eOrder enables your restaurant or any food serving company to take online food orders and helps you to boost your business with more loyal and returning customers. It provides a complete online food ordering system for your customers that works well across all devices and engages them to order food easily with in no time. It even makes ordering process more convenient for your customers by providing an advance ordering feature that allows them to select a future date and time to order. eOrder builds a...
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...Company's Strategy Chipotle Mexican Grill's successful strategy is centered on their innovative menu and approach to food preparation. Chipotle would be considered to have a broad differentiation strategy because the company seeks to differentiate the company’s product and service from rivals in ways that appeal to a broad spectrum of buyers. Chipotle’s menu strategy is different than most fast-food restaurants and fine-dining establishments. Its menu strategy has been to keep it simple and do a few things exceptionally well. Serving a focused menu has let Chipotle focus on improving the efficiency and accuracy of the fast food ordering process and dish-creation process. It helps avoid selections that can complicate store operations and impair...
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