...Market Feasibility Report. Australian Wild Tuna, in the Thai market. Table of Contents Introductions4 Executive summary4 Introduction4 Sam’s Australian Wild Tuna Pty Ltd4 Internationalizing a Product1 Advantages5 Disadvantages6 Economic Environment6 Socio-Cultural Environment7 Social Prestige7 Daily Life8 Buddhism8 Swot Analyses9 Strengths9 Weaknesses10 Opportunities10 Threats10 Market Feasibility11 References11 Market Feasibility Report Executive Summary The following report analyses the market feasibility of the developing country of Thailand for Australian Wild Southern Blue Fin Tuna, for an organisation named Sam’s ‘Australian Wild Tuna Pty Ltd’. Global economic integration is battled by disadvantages such as risking large dedications of resources are discussed for internationalisation of a product in general. As the economy is seen to be growing but a great fallen yield in the Thai fishery market, the window of opportunity to infiltrate such a successful market in the world is crucial yet to do this the correct social prestige in the way business should be conducted, how the product impacts daily life and the Buddhist culture amongst the Thai is explored for essential prior-knowledge. Major Strengths and opportunities are found to outweigh weaknesses and threats in order for a concluding that the market is feasible for Australian Wild Tuna if applying the correct knowledge and accommodating for the different economy and socio-cultural environments...
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...Natural Resources and Energy Paper People, Science, and the Environment SCI 256 “Earth provides enough to satisfy every man’s need, but not every man’s greed.” (Gandhi, 2011) Did Gandhi have foresight into the destructive ways of humans? Earth seemed to have endless amenities that would take humans a lifetime to consume. With the abundance of these amenities, have humans failed to conserve and nurture nature’s gifts in the name of greed? In this paper, the subject to identify and discuss will be the effects that a growing human population may have on the marine ecosystem’s resources, including loss or harm to population of wild species; discuss one management practice of sustainability and conservation of natural resources in the marine ecosystem. Finally, the paper will identify is the risks and benefits of extracting or using one type of nonrenewable and one type of renewable energy resource from the marine ecosystem. From a distance in space humans look at this planet called Earth. Earth covers the massive blue oceans of life. Planet Earth humans call home consist of numerous types of land and marine species from the deepest part of the ocean to the clear shallow water of sandy beaches that lie within an ecosystem. The marine ecosystem is so complex but at the same time it is not complicated. Humans cannot see creatures with the naked eye but can spot a massive blue whale from a distance;...
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...The Atlantic bluefin tuna is the largest species of tuna and lives near the top of the food chain within its ecosystem. Powerful and strong, they are known to have large appetites and a varied diet which allows them to grow to an average size to about 6.5 feet long and weigh up to 550 pounds, though some specimens have been known to be much larger. These fish are highly migratory, with distribution ranging from Newfoundland and Iceland to the Atlantic coasts of Brazil and Africa. Bluefins can be most commonly found in subtropical areas of the North Atlantic Ocean, the Mediterranean, and Black Seas. The fish typically grow slowly and are relatively late to mature. There are two known spawning areas of these tuna; the Gulf of Mexico and the Mediterranean. This knowledge and improved fishing techniques have brought in higher quantity catches over the years. However, the conservation and management of the tuna hasn’t changed quickly enough along with these techniques to address the depletion of stock in the Atlantic. Over the past 40 years, the International Commission for the Conservation of Atlantic Tunas (ICCAT) reported a decline of 72% in the population of eastern Atlantic and Mediterranean stock and an 82% decline in the western Atlantic stock (NOAA(a) 2009). The bluefin population has been continuously declining for several years and despite some measures being taken to manage the population in the Atlantic, it still remains highly hunted and highly coveted due to the high...
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...The Decline of Tuna due to overfishing Tuna are remarkable and impressive wild animals. The Atlantic bluefin can reach ten feet in length and weigh as much as 1500 pounds (more than a horse). Their specialized body shape, fins and scales enable some species of tuna to swim as fast as 43 miles per hour. Tuna swim incredible distances as they migrate. Some tuna are born in the Gulf of Mexico, cross the entire Atlantic Ocean to feed off coast of Europe, and then swim all the way back to the Gulf to breed. These extraordinary marine animals are also integral to the diet of millions and are one of the most commercially valuable fish. The majority of the market is made up of four species: skipjack, yellowfin, bigeye and albacore. As the methods of catching tuna have improved over the years, the conservation and management of tuna has not evolved as quickly. According to the United Nations Food and Agriculture Organization, most tuna stocks are fully exploited (meaning there is no room for fishery expansion) and some are already overexploited (there is a risk of stock collapse). The once abundant Northern Bluefin Tuna (Thunnus Thynnus), which lives throughout the Atlantic Ocean and the Mediterranean Sea, is plunging in a free fall towards extinction. The Northern Bluefin Tuna population has a slow growth rate and also a late sexual maturity age. Bluefin larvae have a 1 in 40 million chance of reaching adulthood, an extremely low number for an endangered species. The Bluefin mature...
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...management. It could be foreign or local study. Case Study: Restaurant downsizing Sally Smith is a manager at the Butcher Block Restaurant. Due to her extensive background in the restaurant business, she has great influence on the executive management and often makes significant recommendations for changes that are supported. The restaurant was closed two months ago after a news release issued by the regional Health Department claimed that at least twenty people had become ill apparently with the listeriosis infection after eating at the Butcher Block the month before. Listeriosis has been isolated in the feces of healthy humans, sheep, cattle and poultry, and the spread of this disease has been linked to the consumption of contaminated food production. Five of the sickened people had to be hospitalized. Although a thorough restaurant health inspection failed to prove the restaurant was responsible, the negative press intensified low attendance problems. This downturn in the business has made it necessary to prepare for a reduction in the workforce. The terminations will be permanent and there are no termination benefits. Executive management has identified five employees as the first ones to be considered for termination. All five employees are at the same organizational level, but from...
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...Market and Industry Dynamics in the Global Tuna Supply Chain Amanda Hamilton I Antony Lewis I Mike A. McCoy Elizabeth Havice I Liam Campling June 2011 2 ACKNOWLEDGEMENTS This study would not have been possible without the kind assistance of hundreds of people who made time available to meet with members of the consulting team during in-country visits and who provided valuable insights and data. Analytical and research support was also provided by several international fisheries experts, as well as logistical support from a number of industry representatives. The consultants and the FFA Secretariat gratefully acknowledge and extend their sincere thanks to all persons who assisted Pacarrying out this study. ce for in cif ic P eo ple A In particular, special thanks is extended to the following people who provided assistance over s r Sli aire F and above the norm: Phil Roberts, Hugh Walton, Masao Nakada, Len Rodwell, Peter Terawasi, Marco D’Agostini, Rick Heroux, Kwame Mfodwo, Isamu Murakami, Taro Kawamoto, Ken Banwell, David Webb, Jamie Birch, Alfonso Beitia, Alberto Quinteiro, Vicky Franco, Liu Xiaobing, Davy Chen, Zhao Gang, W.H. Lee, Chris Hsu and Jerry Tsai. 2011 - production of this report was provided by the Funding for the assignment undertaken for the2014 Government of Japan through the Overseas Fisheries Cooperation Foundation. OFCF Funding for the publication and distribution of this report has been provided by the European Union through the DevFish...
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...Overfishing: Bluefin Tuna What is Overfishing? Overfishing can be defines as fishing with a sufficiently high intensity to reduce the breeding stock levels to such an extent that they will no longer support a sufficient quantity of fish for sport or commercial harvest. Atlantic Bluefin tuna, the most valuable fish among the fish market is in danger of becoming extinct within the next couple of years due to over fishing. Part of the problem is that they are being caught as early as four years old, and don’t start to reproduce till around eight years of age; many are caught before they can even reproduce. This has lead to a ninety percent drop in the species from 1970. Location of the Problem Atlantic Bluefin tuna live in open water mainly around the eastern and western part of the Atlantic Ocean. The tuna spawn in the Gulf of Mexico where quota (in tones) is much lower then along the east side of the Atlantic. The largest yield of Atlantic Bluefin tuna is in the Mediterranean Sea. History Overfishing started in the 1970’s with the introduction to bigger and more effective vessels that were able to catch more fish more effectively. The Atlantic Bluefin tuna gained popularity in the 1970’s with the introduction of the international sushi market. Possible Solutions Measures are being taken right now to try to stop overfishing by making stricter quotas and setting up aquacultures. The 2009 Atlantic Bluefin Tuna quota is 22,000 tones, a twenty percent decrease...
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...Rebuilding Efforts of The Western Atlantic Bluefin Tuna Population Give a man a fish and he eats for a day; teach a man to fish and he eats for a lifetime. Juxtaposing this proverbial advice with the reality of Thomas Malthus’s Theory of Population reveals a disastrous truth: as the number of fishermen exponentially increases, the fish supply progressively declines. Unfortunately, a Green Revolution that would, in theory, save the plundering fish population has yet to emerge from the depths of science laboratories. Instead, the fishermen who were promised to eat for a lifetime are required to limit their taking from the bounty in an effort to reverse the Malthusian inevitability. This depiction is more than a hyperbolic tale to scare away hungry fishermen. Rather it is a phenomenon that is swimming its course across the Eastern coast of The United States as the Western Atlantic bluefin tuna battles to sustain viable population levels. The Western Atlantic bluefin tuna population is officially acknowledged as an endangered species by the International Union for the Conservation of Nature. Coupled with the commercial success of the species, the diminished populations have necessitated strict government regulation. Nevertheless, the bluefin tuna remains a common resource subjected to the constraints of economic hunger, creating an inefficient market that reflects the differing interests of stakeholders. The bluefin tuna industry is relatively young: according to the article...
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...ปลาทูน่ากระป๋อง (HS 1604140100) 1. การผลิต 1.1 กำลังการผลิต ประเทศไทยเป็นประเทศผู้ผลิตและส่งออกปลาทูน่ากระป๋องรายใหญ่ของโลก ปัจจุบันมีโรงงานผลิตอาหารทะเลกระป๋องควบคู่กับปลาทูน่ากระป๋องเพื่อการส่งออกจำนวน 29 ราย และที่ผลิตปลาทูน่ากระป๋องเพียงอย่างเดียว 24 ราย มีกำลังการผลิตรวม 230,000 ตันต่อปี คิดเป็น ร้อยละ 40 ของกำลังการผลิตอาหารทะเลกระป๋องทั้งหมด แต่ใช้กำลังการผลิตจริงประมาณร้อยละ 50 นอกจากจะเป็นผู้ผลิตและส่งออกปลาทูน่ากระป๋องรายใหญ่ของโลกแล้ว ประเทศไทยยังเป็นผู้นำเข้าวัตถุดิบปลาทูน่ารายใหญ่ของโลกด้วย เนื่องจากกว่าร้อยละ 80 ของปลาทูน่า ที่ใช้ในการผลิตปลาทูน่ากระป๋องต้องนำเข้าจากต่างประเทศ ทั้งนี้เพราะปลาทูน่าที่จับได้จากการทำประมงของไทยมีเพียงร้อยละ 20-25 ผลิตภัณฑ์ปลาทูน่ากระป๋องของไทยส่วนใหญ่เป็นปลาทูน่าพันธุ์ครีบยาว (Albacore) ครีบเหลือง (Yellow Fin) และท้องแถบ (Skipjack) โดยแหล่งนำเข้าที่สำคัญ ได้แก่ ไต้หวัน เกาหลีใต้ หมู่เกาะมาร์แชล ญี่ปุ่น ไมโครนีเซีย และ ปาปัวนิวกินี เป็นต้น 1.2 ต้นทุนการผลิต ต้นทุนการผลิตปลาทูน่ากระป๋องของไทยส่วนใหญ่กว่าร้อยละ 55-57 เป็นต้นทุนวัตถุดิบ ซึ่งต้องพึ่งพาการนำเข้าจากต่างประเทศ จึงทำให้ความผันผวนของปริมาณและราคาวัตถุดิบ ในตลาดโลกส่งผลต่อต้นทุนการผลิตปลาทูน่ากระป๋องของไทยโดยตรง ส่วนต้นทุนที่เหลือประมาณร้อยละ 43-47 เป็นต้นทุนด้านแรงงานร้อยละ 6 ค่าบรรจุภัณฑ์ร้อยละ 20 ค่าสาธารณูปโภค (ค่าน้ำ ค่าไฟ)ร้อยละ 5 ค่าขนส่งร้อยละ 2 และต้นทุนอื่นๆ อีกร้อยละ 3 (ตารางที่ 1) ตารางที่ 1 โครงสร้างต้นทุนในการผลิตปลาทูน่ากระป๋องของไทย (ในน้ำเกลือหรือน้ำมัน) |ต้นทุน ...
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...here are thousands of different jobs around the country that are currently being worked by teenagers and adults alike. These jobs range vastly from typical grocery jobs to hard labor summer jobs. Two distinct jobs that are massively different are working at Fareway, and working for a detasseling company. While one is an easygoing all year job, the other is a hard labored, summer only job. The differences between Fareway and detasseling are the hours available, the management, and the type of labor required. Scheduling hours while working at fareway is a very easygoing experience. There are always plenty of workers that are available, so workers can take off when needed. The shift lengths can range from anywhere between 2 hours to 10 hours at a time. The store is open from 8am to 9pm at night and has shifts starting from 5am to 11pm. Detasseling on the other hand, has very strict and set work periods. It only lasts about a month during the summertime so working as much as possible in a short time period is critical. Every employee works at the same time starting from 5am to anywhere between 12-1pm. Nighttime shifts are not available to detasseling and if a worker misses a day, there is no way to make it up. The management at fareway stores consist of about 15-20 full time workers who control the remaining 40-50 part time workers. Managers are for the most part easy-going and are willing to give a helping hand to anyone who asks. They are in charge of the store when the head...
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...Overfishing of Bluefin tunas is a serious concern for the environment and needs to be addressed by us. Bluefin tuna is enjoyed and is the source of the highest grade sushi and sashimi. The Pacific bluefin tuna population has declined by 96.4% since we began fishing it decades ago. If the Bluefin is allowed to further be decimated, other species will follow over time. A precedent of this type should not be set and needs to be resolved before other issues arise. The United States backed an international effort to have the Atlantic bluefin protected under the United Nations Convention on International Trade in Endangered Species, but the move was blocked by aggressive lobbying by Japan, where a single adult fish, weighing more than 300 pounds and measuring more than six feet long, can be sold for thousands of dollars. We can see how political agendas significantly trump environmental concerns but the end result is we reap what we sow. The targets I want to connect with are Samuel D. Rauch III (Acting) Assistant Administrator for Fisheries @ NOAA Fisheries Leadership NOAA Fisheries Service 1315 East West Highway Silver Spring, MD 20910 The National Marine Fisheries Service protects and preserves the Nation's living marine resources through scientific research, fisheries management, law enforcement, and habitat conservation. His focus is on rebuilding the Nation's fisheries and the jobs and livelihoods that depend on them by promoting management approaches that...
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...by human impact is the overfishing of the Bluefin Tuna to the point where it has been placed on the critically endangered species list. Bluefin Tuna are being overfished at an alarming rate this human greed from a Buddhist perspective will cause the depletion and over all extinction if nothing is changed. Bluefin Tuna populations in the Atlantic Ocean have declined over 70 percent in the last thirty years yet because seafood is a global commodity being flown into markets around the world the demand has become unquenchable. Overfishing for Bluefin continues scientist expect the fish to become extinct by 2012 if nothing changes. (PBS.org) The Bluefin Tuna is a species of Tuna native to both the western and eastern Atlantic Ocean as well as the Mediterranean Sea. This is a relatively large species of fish. A full grown male can average six to eight feet long and can weigh up to 770 pounds, although the Bluefin is capable of reaching over one thousand pounds. Bluefin Tuna are robust and rhomboidal in shape. They have dark blue upper body and grey below with a gold glint covering the body. They also have bright yellow caudal fins. Bluefin can live up to 30 years but due to heavy fishing mortality few specimens grow to a mature age.("Northern Bluefin Tuna") Bluefin are carnivores in nature they typically hunt small fish and invertebrates such as sardines, herring, mackerel, squid, and crustaceous. ("Northern Bluefin Tuna") Female Bluefin are though to...
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...a company located in Thailand that acquired Bumble Bee, which is in the United States, to effectively increase global market share and reduce costs to secure its future. Due to many factors Unicord is in extreme debt and revenue is low. They need a feasible way to resuscitate the company. Unicord was one of the largest exporters of tuna in Thailand before acquiring Bumble Bee. Unicord’s logic to acquiring Bumble Bee was sound. However there were factors that worked against Unicord. For example, a major problem with the acquisition is that Unicord, and the Thai government wanted the Bumble Bee acquisition rather than needing it. Bumble Bee was much larger than Unicord, and Unicord paid more for the company than its assets were worth. After the acquisition, the Unicord founder provided no autonomy to Bumble Bee managers causing an unstable relationship between them. External factors worked against them as well. Purse-seine fishing was popular at the time because it was fast and cheap, but due to the harm it caused to dolphins it came to NGOs attention immediately. This decreased tuna demand in the U.S market and increased the price of raw tuna for companies such as Unicord. Unicord founder, Dumri Konuntakiet, was under pressure to guide Unicord out of troubled waters. In 1995, he shot himself in his office and Unicord fell into receivership. Now, there are two alternatives. Sell off Bumble Bee, or choose to keep it with a strategic plan to become competitive in the U.S once again...
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...Problem/Opportunities Sealect Tuna can offer men a product that will not only fulfill, but exceed their dietary needs, aid them with meeting the physical goals that they wish to accomplish, all in a healthy, natural, and effective manner. Men require high amounts of protein to build muscles. It is the reasons which so many men work out at gyms consume “Whey protein” – a supplementary protein instant mix for body builders. It is not our intent to replace but rather levitate the use of “Whey protein” with Sealect Tuna, instead, we would like Sealect tuna M (or Sealect Tuna for Men) to be a part of their daily diet. Research Objectives The objectives of this research are to find out whether there is a demand for Sealect Tuna M in the men’s market and to identify the types of media and message appropriate for the launch of Sealect Tuna M communications. Sealect Tuna M Survey Questionnaire This research is being conducted by AWESOME POSSOM research and is a survey about: firstly, your attitudes and behaviors towards Sealect Tuna M (Sealect Tuna for Men), such as awareness, knowledge, likability reasons, purchase intent, and secondly, your exposure to different types of media and message. When you answer the questions which follow, we want you to think of Sealect Tuna M in terms of a product that offers 20% more protein (10g) than the existing Sealect Tuna products, while the repacking is similar to the existing Sealect Tuna cans, but dark blue with an ‘M’. ------------------------------------------------- ...
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...was taking place. In the town at the start of the film, the town seemed very loving and proud of the dolphins that existed there. There were paintings and statues of dolphins everywhere which almost gave the town a sense of pride displaying them as their main attraction. It is horrible to find out that this is hardly that way. The perspective of this film is from the American perspective. They take this matter very seriously and feel that the Japanese need to stop what is going on. They view the dolphins as intelligent creatures and this is not ok what is going on within the cove. Throughout the film, it is constantly showing us the horrible things such as slaughtering of dolphins along with their meat being sold as tuna fish. It kept on throughout the movie in trying to prove their point and hammer into the audience’s brains that this is completely a serious issue and should not be overlooked. This film was a very up and close personal style of movie because they were following the mission of getting evidence of what was going on at the cove. It showed different ways in getting the footage of the dolphins being killed. The second half of the movie was more persuasive, more interviews and displaying of the culture of the town so that the audience has a better idea of what the town and people are like. The movie was...
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