Free Essay

Football Merchandise

In: Business and Management

Submitted By lsandland
Words 569
Pages 3
When partaking in this survey, will you please consider all types of club merchandise in your thinking i.e. Car accessories, bedroom décor/ accessories, memorabilia, mugs, car stickers etc. NOT just Football shirts.
NOTICE:ALL QUESTIONS REQUIRE THE CIRCLING OF ONE ANSWER

1. Has the success of your chosen club ever affected your merchandise buying behaviour? (i.e. trophy success, new signings?)

No

2. Does the purchasing of merchandise make you feel more involved in your club? (Closer to the club? Part of something bigger?)

Yes

3. If you are a supporter that purchases replica shirts or crested leisure wear, In what circumstances do you wear the product? 1) Matchday 2) At home 3) to the shops 4) to the gym

A) 1 & 2

NOT FOR PARTICIPANTS NOTICE: if the indiviual wears the garment at leisure as well as at matches and at home, I can begin to determine whether there is a trend between people who purchase a new shirt every season and how often they wear it

4. Do you believe that the marketing techniques of your football club has ever persuaded you to purchase merchandise? (i.e. Kit Unveilings, advertising, sales?) No

5. When purchasing club merchandise, how often is the product for your personal use?

A) Never
B) Rarely
C) Sometimes
D) Most of the time

6. Have you ever bought Club Merchandise as a gift for somebody other than yourself? If Yes: When/why do you buy it?

A) Football Club Merchandise is a ‘safe’ option B) I will only purchase products when an individual specifically asked for an item

7. Which type of fan do you see yourself as?

* A) Temporary – committed only as long as the team is winning * B) Local – Support the team because it represents your town/city * C) Devoted (a sense of self) – Significantly more loyal than the two above. Will stick around when team is under achieving * D) Fanatical - Likely to express teams identification in very public ways * E) Dysfunctional – An obsession. Your identification with the team is so strong that it dominates your life

8. Which category would you place yourself into?

* A) Loyalty is the repeat purchasing of a good or service by a consumer. A loyal customer is sensitive to differences in brands and prefers a brand or set of brands over others.

* B) Identification is when an individual reacts to events that occur to the team or player as if the events happened to him or her.

9. New club shirts are released every season in the top divisions – often they are very similar in appearance to previous seasons in appearance – What is the stimulus behind your decision to buy such a similar product year in, year out?

A) Fashion reasons (i.e Simply to fit in, or you don’t feel up to date unless you are brandishing the new shirt; or you feel a sense of freshness when pulling on the latest jersey) B) Out of Tradition C) I will only purchase a replica shirt when my club releases a design I like D) I rarely buy a replica shirts
Choose 1 answer

10. If you purchase less Merchandise from a club now than you have previously done in the past, what are the reasons behind this?

A) Cost and position of team B) Cost C) Change of club kit brand D) All looks the same E) Happy with merchandise already owned

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