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Ford Case Study

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Ford Case Report
Virtual Integrate or Not?

Table of Contents
-------------------------------------------------------------------------------------------------------------------------------Executive Summary 3
Issue Identification 4
Environmental & Root Cause Analysis 4-5
Alternatives 6
Recommendations 7
Implementation 8
Monitor and Control 9

Executive Summary
Being one of the top 3 auto manufacturers, Ford had been challenged for their leading position in the auto industry by their foreign-based competitors (Honda and Toyota) in past decades; at the same time auto industry was overcapacity which lead to more fierce competition. How could Ford maintain competitive power and market share in auto market? Improve quality, decrease price and fast response to market were “must-win-battles” in this global competition.
Ford 2000, an ambitious restructuring plan, included multiple consolidation activities in operation, and major reengineering project such as order to deliver (OTD), Ford Production system (FPS) was embarked in 1995 to win these battles.
In the same time period, with emerging of new technology; Dell had pioneered a new supply chain

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