Ford Case Study

In: Business and Management

Submitted By chispa89
Words 1960
Pages 8
Synopsis
Ford is working to change its marketing strategy for developing compact cars. The Focus is Ford’s most popular economy car, and for years has been a low cost, reliable car. Ford is now beginning a new stage of the Focus by now offering the car with numerous additional features, resulting in a luxury car feel with the same Ford logo. With the rise in gas prices, and the current economy climate, Ford foresees a push from larger vehicles to smaller cars. This change in consumer preference stems from the superior gas mileage and reduced ecological footprint that compact cars provide.
Currently, Ford markets the Ford Focus to the United States and the European market. The cars that they make for each market are different based on consumer preference. The current Ford Focus selling in the United States is more economically friendly, with the base model having a very affordable starting price. In comparison, the current Ford Focus found in the European market has additional features not found in its counterpart, but at a higher price. The 2012 Focus will have the ability to satisfy many different classes of people from its base model, the S, to the top of the line luxury found in the new the Focus Titanium trim package. By manufacturing the Focus for both the U.S. and the European market in Wayne, Michigan, Ford will save a plethora on development costs.
A $28,090 price tag for a fully loaded 2012 Ford Focus sedan may discourage some consumers. However, one must consider that top of the line amenities that are included: voice-activated music, navigation systems, push-to-start button, a rear-view camera and an eight-inch touch-screen that controls basic functions. In addition, the Ford Titanium also includes a feature that allows the car to parallel park itself. Ford claims that buyers are primarily focused on elements like a car’s gas mileage and the…...

Similar Documents

Betty Ford Case Study

...what substances like alcohol is used for. Some use it to commemorate a special occasion or a special moment. Some individuals may use it to relieve themselves when they are feeling weighed down. Individuals tend to use alcohol in different situations. They could drink while alone, around others, or in a social environment. When an individual faces everyday challenges in their daily life it could cause alcohol use to become a problem. A person will tend to become dependent on alcohol when having increasing issues with their emotional and physical health. Betty Ford is a case of substance abuse and alcoholism that became a famous case. Throughout this essay I will discuss Betty Ford and her issues with substance abuse and alcoholism. I will also analyze the biological, emotional, cognitive, and behavioral components of the disorder from substance abuse. Client Description Current Description Betty Ford grew up in Grand Rapids, Michigan as the youngest of three children and the only daughter to father, William Bloomer, and mother, Hortense Neahr (The National First Ladies’ Library, 2012). Although Betty’s experiences growing up were both positive and pleasant, her mother was a perfectionist who had exceptionally high expectations for her children, and her father was a traveling salesman who very rarely spent time at home. When Betty was 16 years of age her father passed away. Because her father rarely spent time at home, it wasn’t until after his passing that she......

Words: 1389 - Pages: 6

Case Study of Betty Ford

...Case Study of Betty Ford Substances like alcohol are used for many reasons. Alcohol is frequently used as a means of celebration, and also to assist in diminishing feelings of being anxious or overwhelmed. Some people use alcohol in social settings, whereas other people may drink alone. The use of alcohol to self-medicate when challenges come up in everyday life can cause significant problems. In many instances a person can become totally dependent on alcohol so that he or she can function appropriately. If a person builds a tolerance to alcohol, he or she will most likely need to drink every day as well as consuming larger amounts in order to achieve the same feeling. One of the most prominent and well-known instances of alcoholism and substance abuse is Betty Ford. Betty Ford was married to President Gerald R. Ford and was thought to be one of the most powerful first ladies in our history. Betty Ford’s achievements include her sponsorships of breast cancer awareness and women’s rights (Meyer, Chapman, & Weaver, 2009). Even though Betty Ford was acknowledged and respected for these achievements, she turn out to be an even greater inspiration in society when she admitted to and overcame her lifetime battles with prescription drugs and alcohol. Betty Ford was raised in Grand Rapids, Michigan and was the only daughter and youngest of three children (The National First Ladies’ Library, 2012). Even though Betty had a pleasant and positive childhood, her mother was......

Words: 1249 - Pages: 5

Ford Case Study Analysis

...Assignment 2.1 Ford Analysis PSPR 6208 Strategic Marketing and Communications Fall 1 2013 1. Where would you put Ford in terms of competitive position? Why? By shifting their focus, developing a new marketing strategy and focusing on the Ford brand, Ford has dramatically enhanced their competitive position and turned things around for the company. In doing so, they strategically placed themselves back at the top in terms of competitive position. This was no small feat, especially considering the fact that they were in far worse shape than most car companies as recent as 2008 (Kotler & Armstrong pg 547). Ford with the assistance of new CEO Alan Mulally fought hard against bankruptcy and even harder to gain consumer trust in the company and the brand. This strategy has helped Ford to gain a competitive advantage, especially in terms of customer satisfaction. 2. Is Ford a market-centered company? How can it improve in this area? Considering the fact that Ford currently pays attention to both customers and competitors in designing the company’s marketing strategies, I would say they are definitely a market-centered company. This may not have always been the case, as is evident from reading the case study. At some point, Ford took its eye off the market, loosing focus, especially in regards to customer needs. I think that they were driven to shift their focus by several factors, top of mind being the dire economy. Moving forward, they will need to......

Words: 534 - Pages: 3

Ford Motor Case Study

...Ford Motor Case Study Table of Contents Executive Summary 3 Introduction 4 Issue Identification 5 Environmental and Root Cause Analysis 6 Alternatives and Options 8 Recommendations 10 Implementation 11 Monitor and Control 12 Exhibits 13 Executive Summary After reviewing Ford Motor supply chain, we became aware of its very complex nature. Due to this complexity we are forced to search for alternatives to overcome the costly supply chain challenges faced by our industry both now and in the future. The present system has an inefficient control of a large database and a vast and complex network of suppliers. We need to change our supply chain in order to make it more cost effective and profitable. After careful analysis we recommend the implementation of a partial virtual integration system, similar to the system used by Dell Computers. With this system, Ford will use information technology and the internet to interact and transact with both their suppliers and their customers. Ford can increase their sales by providing better customer service and faster communication from the supply end through to the manufacturing division and right on to their end user, the customer. This system will be implemented with their existing supply chain so Ford will cover both markets at the same time. If Ford concentrated only on the virtual system their competition would put them out of business,......

Words: 1783 - Pages: 8

Ford Case Study

...Ford Case Report Virtual Integrate or Not? Table of Contents -------------------------------------------------------------------------------------------------------------------------------Executive Summary 3 Issue Identification 4 Environmental & Root Cause Analysis 4-5 Alternatives 6 Recommendations 7 Implementation 8 Monitor and Control 9 Executive Summary Being one of the top 3 auto manufacturers, Ford had been challenged for their leading position in the auto industry by their foreign-based competitors (Honda and Toyota) in past decades; at the same time auto industry was overcapacity which lead to more fierce competition. How could Ford maintain competitive power and market share in auto market? Improve quality, decrease price and fast response......

Words: 2056 - Pages: 9

Study Case Ford

...Study Case Ford Ford Motor Company-2007 Step 1 Identify the firm’s exiting vision, mission, objective and strategies (Executive summary). Vision: To become the world’s leading Consumer Company for automotive products and services. Mission: We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. We anticipate consumer need and deliver outstanding products and services that improve people’s lives. Strategies: Aggressively restructure to operate profitably at the current demand and changing model mix. Accelerate development of new products our customers want and value. Finance our plan and improve our balance sheet. Work together effectively as one team, leveraging our global assets. Step 2 Develop vision and mission statements for the organization Vision To be the world’s first choice transport in responsibility to produce friendly environmental car and at the same time will maximizing shareholder profits. Mission Ford is a car producer company. Our philosophy is to make customer safely drive their car and at the same time make them feel comfortable while driving. With the car of ford is affordable for everybody, people will get to their destination with safe. We want to expand the market share that our company had to gain more profits for our shareholders. With the latest technology and the credibility of employees that our company had, we will definitely......

Words: 293 - Pages: 2

Ford Motor Case Study

...Executive Summary: Ford wanted to adapt the idea of virtual integration to improve its supply chain. By the use of technology; it wanted to reduce its working capital and increase profits. Moreover, the company was emphasizing more and more on shareholder value and customer responsiveness so they were looking into reengineering some of their processes which can help improve their current forecasting model and reduce OTD cycle times substantially. With new business models prevailing, Ford did not want to be left behind; they were looking at high-tech industry’s growth in the recent years and thought if they could implement some these ideas to their business. Ford has always been a forerunner in employing technology to overcome its constraints of information flow between its global manufacturing sites, they wanted to implement a similar I.T solution to get the better of its suppliers. But having such a large supplier base was making it difficult to manage; then they looked at high tech industry’s leading player DELL who was not only growing phenomenally every year but was also successful in building proximity to both its suppliers and customers. A comparative analysis of Ford and Dell’s SCM operation helps understand the differences in their organizational models and find strategies that could be applied for Ford’s success. Different areas like supplier management, sales, inventory management and customer experience have been compared to identify the bottlenecks in Ford’s......

Words: 1307 - Pages: 6

Ford Case Study

...Assignment # 1 - Chapter 5 Case - “Ford Motor Company” Fred Baylor Principles of Management - BUS 302 Professor Khaki Weber October 31, 2010 The case creates four options to choose from. Discuss at least three criteria the company should use to decide which of the four listed options is best and the reasons why each criterion should be used. Ford is a household name and has been around for over 100 years. Their slogan, “Built Ford Tough”, is engraved in the hearts of a lot or people, both employees and dedicated customers. In order for things to start to look up for Ford, they must develop a project plan that will work, but make the plan flexible enough to adapt if market conditions change. A solid project plan should include making certain that they are compliant with the United Auto Workers (UAW), so that jobs, benefits and retirement is impacted and falls under the guidelines that are in place. It will be impossible to make changes and this area not be impacted. The plan should include selling all or some of the products from their luxury car line, maybe not all at one time, but a gradual dissemination. The demand for luxury cars these days have declined and consumers are not sure if they have the value that they have had in the past. Lastly the plan should include extending their presences in the international market where they have been successful. Europe, South America, and China have been very...

Words: 1461 - Pages: 6

Case Study on Ford

...Introduction and Review of case Ford Motor Company, American automotive corporation founded in 1903 by Henry Ford and 11 associate investors. (htt28) It is the multinational corporation and the world's third largest automaker based on worldwide vehicle sales. The Company operates in two segments: Automotive and Financial Services. Automotive includes Ford North America, Ford South America, Ford Europe, and Ford Asia Pacific Africa region. Financial services include Ford Motor Credit Company and Other Financial Service. The Company manufactures or distributes automobiles across six continents. Its automotive brands include Ford and Lincoln. Other Financial Services includes a range of businesses, including holding companies and real estate. Effective September 26, 2013, Ford Motor Company acquired Livio, a developer of software. (htt29) Ford Motor Company is one of the largest car makers in the world. In the past the ford sold large number of vehicles that are fuel efficiency. In 2007 ford receive the severally awards and its revenues increased to $173.9 billion, while producing over 6.5 million automobiles. By 2005 ford losses the market share and due to high labor cost and high price of gasoline the ford company lost $ 12.6 billion in 2006. The demand of ford automobile is decreased in the market and the labor cost is increased furthermore the company was suffered from labor surplus. To control over its expanding labor costs the company and the United Auto Workers,......

Words: 911 - Pages: 4

Ford Case Study

...CASE ASSIGNMENT: Ford Motor Co. 1. One Ford; One Big Turnaround In 2006, as the United States was nearing one of the worst economic recessions in its history, Ford Motor Co. was best known for big brawny pickups, gas-guzzling SUVs, and the all-American Mustang. That year, Ford posted a $12.6 billion loss. In 2007, it posted a $2.7 billion loss, and U.S. and global economies dove into a three-year recession. During that recession, Ford’s major U.S. competitors (General Motors and Chrysler) suffered such losses that the U.S government gave them massive bailout loans and both companies filed for bankruptcy. Ford, however, executed a series of key strategic maneuvers, asset divestitures, cost-cutting initiatives, and layoffs to weather the storm without bailouts. The result is a very different company and brand. A major part of Ford’s strategy involved significant changes in the products it had to offer. For years all the Detroit automakers had largely ignored the market for small cars, but the oil shock of 2008, increased regulatory pressure, and changing consumer demand made it clear that the focus had to change. Understanding the shift in consumer demand when he became CEO in 2006, Alan Mullaly started a massive consolidation of Ford’s product lines. One of Mullaly’s goals was to have a stable of products clearly defined for each market segment around the world—small, medium, and large cars, utilities, and trucks. Mullaly set a goal for Ford: reduce the existing 97......

Words: 939 - Pages: 4

Ford Case Study

...Case Study of Ford Motor Co. Executive Summary Ford Motor Co. was second largest automobile company in the word, with revenue $.144 billion and more than 370,000 employee (in 1996), with extended operations to 200 countries. Ford dealing with a huge number (thousands) of suppliers and dealers in daily basis, which create high level of complexity combined with other internal and external factors have pushed Ford to search for solutions in order to overcome the costly supply chain challenges that they are facing and may continue to face in the future if they didn't find a proper solution . the main issues with their current system is: the inefficient control of their large data base and complex network of suppliers, the existence of independent distributors and their inability to communicate and serve their customers directly. Ford realized that they should modify their supply chain in order to make it more cost effective and more profitable, in order to solve this issue for launched a full organization re-structures business process plan called (FORD 2000), by segmenting their market to 5 Vehicles Centers (VCs) for product development activates, each (VC) was responsible about for developing of vehicles in a particular customer market, By partly adapting the virtual integration direct business model of Dell Co., Ford can use the emerging information technologies and internet as well as new ideas from high tech industries in order to interact and transact with......

Words: 1853 - Pages: 8

Ford Case Study

...the automotive industry, Ford wants to reposition itself and its business model regarding as how to better satisfy consumer needs, which is to produce smaller economic cars that the US middle-class customers value. Therefore, it seeks to take a new direction and to bring a revolution to the automobile industry, and to revive its glory years. A number of vehicle programs have been changed, delayed or even dropped throughout 2007. Ford officials believe that the shifts are aimed to get the right products to the market faster, with the emphasis on reducing costs and accelerating product development. 3.1 TOWARDS MORE ECONOMIC VEHICLES Ford’s current business strategy is to make new mobility solutions that are fuel-efficient and environmental-friendly, and at an affordable cost to consumers. By monitoring the US market, Ford has detected a change in consumers’ purchasing behavior: the fact that the sales of trucks & minivans constantly fell since 2004 (the “peak” year), while small cars sales have been growing since the same year. This is a clear indication that the trucks in the US is in its declining stage, whereas smaller cars are favored in consumers’ eye. The ever-rising fuel price is another incentive for future car owners in buying more economical, thus smaller cars. Therefore, Ford’s vision of its short-term to medium-term strategy is that the firm will be able to bring affordable mobility solutions to millions of US citizens. By year 2020, Ford will be able to......

Words: 4697 - Pages: 19

Ford Pinto Case Study

...type of automobile, car manufacturers in United States of America started to manufacture their own subcompact cars. The current president of Ford at that time, Lee Iacocca, recognized the market potential for this design of vehicles; he then led the designing of Ford’s first subcompact model car, namely Pinto on the year 1968. Due to the competition from various domestic and international automobile companies, Ford was influenced to accelerate the production of their first subcompact car. After for only 25 months of designing and manufacturing of the vehicle instead of a typical time frame of 43 months, Ford Pinto first debuted into the automotive industry as a two-door sedan with the entry model price at $1850 and followed by a hatchback and wagon version of the car later in 1972. The short time frame of the car from being a conception to the production surely raised some doubt among the sceptical during that time. Nevertheless, Ford Motor Company was still eager to market the car since it was a trend at the time. During the first few years Ford Pinto was introduced to the world, the sales were remarkable. By January 1971, the Pinto had sold over 100,000 units and 352,402 for the entire 1971 production run. 1974 saw the most Pintos produced in a single model year with 544,209 units (“Ford Pinto,” 2015). However, during mid-1970’s, Ford Pinto was surrounded by numerous controversies due to several accidents involving the car. The first accident occurred in 1972 involving a......

Words: 2403 - Pages: 10

Ford Case Study

...Ford Case Study Natausha Blakley Dr. Jayna Newell Principles of Management February 12, 2011 The case creates four options to choose from. Discuss at least three criteria the company should use to decide which of the four listed options is best and the reasons why each criterion should be used. 1. In my first opinion the company should close down old plants to realign production as well as sales. If the company continues to loose billions of dollars year after year adjustments need to be made somewhere, so the concentration should be put in the plants that are successful and slow production in the lagging plants or just simply close down. Second I would choose to reduce the SUV and truck lines because of the high gas prices throughout the country simply because the smaller cars would be more gas efficient, more cost efficient, and a lot of money being lost through the lack of being able to sell the expensive SUV’s which also doubles in cost to fill up and drive on a daily basis. Most Americans are buying the smaller cars because of the recession or the public opinion that we are in a recession. Third, would be to go ahead and sell the premium automobile group to somebody that would be able to make use and profit off of the lack of sales year after year. Cars like Jaguar and especially Aston Martins which are one of the most expensive cars in the world, don’t really sell on a large scale in the US except for the wealthy percentage of the population, so......

Words: 1241 - Pages: 5

Ford Case Study

...SCMP MODULE 1, SESSION 9 FORD MOTOR COMPANY CASE STUDY Prepared by: Christine Godby, Accreditation Candidate Table of Contents Executive Summary Page 2 Issue Identification Page 3 Environmental and Root Cause Analysis Page 5 Alternatives and/or Options Page 9 Recommendations and Implementation Page 10 Monitor and Control Page 11 1|Page Session 9, Ford Case Study by Christine Godby Executive Summary As Director of Supply Chain Systems, I have reviewed the analysis by my esteemed colleagues of our current supply chain and our recently implemented strategies to date. We have made significant changes to our supply chain through Ford 2000 and we should be proud of our achievements! Our use of information technology (IT) has enabled us to work together as a global team, even though we are on different continents. We have successfully reduced our supplier network which and work as a team with our current suppliers as well as enjoy cost savings and a more reliable supplier network. Our development of the Ford Production System (FPS) has resulted in a leaner more responsive and efficient manufacturing operation and our Order to Delivery (OTD) initiative has reduced our order to delivery time from 45-65 days to just 15 days! This being said, the global market is extremely competitive and I believe is challenging us in ways we have not seen before. With emerging technology and the ability to reach global audiences through......

Words: 2087 - Pages: 9