Free Essay

Ford Figo

In: Business and Management

Submitted By chaosdarky
Words 350
Pages 2
Car has been a necessity instead of luxury nowadays. It has already been part of everyone’s life. Due to the different needs and personalities of the people, there are vast of car models which varies from its usage, size, style and efficiency that has been available in the market today. There are different types of car. Few of these that is commonly used are the sedans, hatchbacks and station wagons. In the case study, the Ford PVT LTD India is suffering the dilemma in sustaining the status quo of the company in producing hatchback-typed car and the Figo in the market. Based on the information stated in the preparation of launching the Ford Figo, In order to maintain the Figo, Ford should still apply all the mechanism and contrivance used in preparation of the Figo. These includes the methodology used like data gathering, hypotheses, and assumptions so that Ford would be able to formulate more concrete and exceptional ideas in marketing the Figo or any Ford’s hatchback. Customer’s needs plays a vital role in the sustaining a product in the market so Ford must able to create car’s features that could fulfill the needs of its users. Ford may also use other engineering standard for the quality, compatibility, and testing to ensure that the customers get the maximum service that it needs. Ford might also differentiate the pros and cons of hatchback from different types like sedan and wagon which can be used in formulating new features. Also I believed that the multi-pronged strategy used in Ford Figo plays a big role in the triumphant of the product in penetrating the market so Ford should still use this kind of strategy to sustain the marketability of the product in the market. The Ford might still use the social media site like Facebook and Twitter and other online platform like blogging, video-sharing, and advertising site in promoting the product. They could also use TV commercials, Newspapers and other print media. Aside from this, Ford could also formulate contest and promos that can attract more buyers and customers.

Similar Documents

Premium Essay

Ford India Private Limited

...Ford India Private Limited is a wholly owned subsidiary of the Ford Motor Company in India. Ford India Private Limited’s head quarter is located in Chengalpattu, Chennai, Tamil Nadu. It is currently the 6th largest car maker in India after Maruti Suzuki, Hyundai, Tata, Mahindra and Chevrolet. Ford has been in India since 1901 when it launched the Model A here. Ford India was established but the operations were discontinued in 1954. Ford re-entered the market in 1969 producing tractors in a joint venture with Escorts Limited. Again in 1995, Ford Motor Company received approval from the government to establish Mahindra Ford India Limited (MIFL). It was a 50:50 joint venture with Mahindra and Mahindra Limited. In November 1998Ford received approval to increase its share in the joint venture to 92.18%. the company re-christened as Ford India Private Limited. It has set up a modern, integrated manufacturing facility in Maraimalar Nagar. In the Wake of economic liberalization in India, Ford entered the Indian marker and since then Ford India Limited has registered an impressive growth. The total cost for setting up the project is 1700 crores. Ford India has opened 28 new dealerships in India, bringing the total number of ford outlets to 164 facilities in 97 cities. Nearly 50 facilities feature quick service, a new servicing process that is designed to quickly perform routine maintenance in less than 90 minutes. Ford India has been revamping all its dealership under ford brand@......

Words: 1251 - Pages: 6

Free Essay

Hyundai I20 Marketing Plan

...FINAL PROJECT REPORT FORD FIGO: MARKETING PLAN SECTION B GROUP 10 Ranjitha G P FPM-08/10/M Arun Kumar Agarwal PGP/18/070 Kalpana Sharma PGP/18/080 Neha Prasad PGP/18/090 Punit Rathi PGP/18/100 Sourav Pattanayak PGP/18/110 Yaman Rai PGP/18/120 Executive Summary The market today is dominated by young and youthful people. Where a research agency says that 65% or over 700 million Indians are younger than 35 years. They are open to risk, novelty seeking and are willing to try anything that sets a trend, an attribute that has been accounted by their growing potential of purchasing power. As a result, marketers are forced to try innovative strategies where Markets have become too congested with competition. The launch of Ford Figo was an important event and a turning point in the history of ford which entered the small car segment which was a sweet spot during 2009-10. As the competition grew and major macro environmental factors brought a dramatic shift in the economy, it became tougher and tougher for figo to sustain in the market. This marketing plan analyses the current situation of Figo in terms of macro and micro environment, SWOT analysis and its current marketing strategies in order to internalize and project a effective and efficient plan for 2014-15. The major objective of Figo in this Marketing plan is to enhance the market share and sales by the next year 2015 as a short term strategy and bring a product......

Words: 4777 - Pages: 20

Free Essay

Odour of Chrysanthemums

...NAME OF THE BOOK - Odour Of Chrysanthemums. NAME OF THE AUTHOR - David Herbert Lawrence (D H Lawrence). SOURCE - eBook. No. of Pages - 11. PUBLISHERS DETAILS - Published in "The English Review" Magazine, in June 1911 by editor "Ford Madox Hueffer". He was also an author of various books written under the name of "Ford Madox Ford". ABOUT THE AUTHOR - David Herbert Richards Lawrence (11 September 1885 – 2 March 1930) was born in Eastwood, Nottinghamshire, England. He was an English novelist, poet, playwright, essayist, literary critic and painter. His notable works include Novels (Sons and Lovers, The Rainbow, Women in Love, Lady Chatterley's Lover), Short Stories (Odour of Chrysanthemums, Daughters of the Vicar, The Man who loved Islands), Play (The Widowing of Mrs Holroyd), etc. His collected works represent an extended reflection upon the dehumanising effects of modernity and industrialisation. In them, Lawrence confronts issues relating to emotional health & vitality, spontaneity, and instinct. In his later years he continued to write despite his failing health. In his last months he wrote numerous poems, reviews and essays. He died at the Villa Robermond in Venice, France, in March 1930, from complications of tuberculosis, after being discharged from a TB sanatorium. DESCRIPTION OF THE STORY - "Odour of Chrysanthemums" focuses on a dramatic moment in the life of Mrs. Elizabeth Bates and the accidental death of her husband, Walter Bates. The story goes on telling...

Words: 444 - Pages: 2

Premium Essay

Indian Hatchback

...with customers and sales have dropped 35 percent year on year. Among hatchbacks in India, Maruti Suzuki is the most dominant player followed by Hyundai and then Tata. Maruti’s Alto is the country’s and the world’s largest selling hatchback, at 346,840 cars being sold in India last year, a growth of 47 percent. The second-largest selling hatchback in the country is again from Maruti – the Wagon R. However, the Wagon R has close competition from the Hyundai i10, which is just behind it, though the i10 hasn’t grown as much percentage wise. Tata’s Indica is floundering, with sales having dropped 16 percent despite introduction of the Vista. It looks like quality issues and maintenance are beginning to turn buyers away to other brands. The Ford Figo, which was introduced at the beginning of last year, has zoomed up the sales charts at 78,116 units, closing in on the Indica. Tata’s Nano, which was expected to be...

Words: 6865 - Pages: 28

Premium Essay

Ford Motor Company

...Ford Motor Company Ford Motor Company In 2008, three major U.S. automakers asked the government for a bailout. Ford, along with GMC, was two of those companies. Ford was able to mortgage enough assets and avoid for a bailout to avoid bankruptcy. Since that time, Ford has made strides toward increasing their annual income, providing more fuel efficient cars, and becoming known in the global world market. After reviewing the 2010 income statement, Ford reported a full net income of $6.6 billion. It competitors, Honda reported a full net income of $6.88 billion and GMC a full net income of $6.17 billion. Even though GMC shares are higher, Ford showed higher earnings than GM. According to Ford’s 2010 annual report, the earnings per share increased by 80 cents a share from 2009 and that the net income is Ford’s highest in more than ten years (annual report). It would be beneficial for Ford management to investigate a variety of ways to increase interest among its internal and external stakeholders to purchase stocks which in turn will help to increase the overall net profit of the company. In looking at the balance sheet, Ford reported the most in liabilities and long term debt. However, Ford showed greater earnings assets than both Honda and GMC (Appendix B). Honda reported the lowest amount in liabilities and a significantly lower long term debt than Ford (Appendix B). Overall, GMC fared better than Ford on the balance sheet with the lowest long term debt and......

Words: 3407 - Pages: 14

Free Essay

Automotive Industry of India

...Automotive industry The automotive industry is a term that covers a wide range of companies and organizations involved in the design, development, manufacture, marketing, and selling of motor vehicles, towed vehicles, motorcycles and mopeds. It is one of the world's most important economic sectors by revenue. The automotive industry in India is one of the larger markets in the world. It had previously been one of the fastest growing globally, but is currently experiencing flat or negative growth rates India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9 million units in 2011. According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), grew 16 to 18 per cent to sell around three million units in the course of 2011-12. In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand.In 2010, India beat Thailand to become Asia's third largest exporter of passenger cars Maruti Suzuki Maruti Suzuki India, commonly referred to as Maruti and formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki As of November 2012, it had a market share of 37% of the......

Words: 1484 - Pages: 6

Premium Essay

Case

...SWOT- Analysis of Automotive STRENGTHS 1. Indian Automobile Industry is globally cost competitive: It is possible because of cheap labor availability and tax holidays provided by SEZs. 2. Government support: Indian government has also put Auto among its priorities 12 with 2012 target to become 10% of our GDP. 3. Indian Automotive Industry is following global accepted quality measures at a lower cost. This makes it a perfect destination for production-outsourcing of automobiles. 4. The availability large talent pool at cheap prices. 5. Availability of cheap R&D; IITs be deemed as centers of excellence for automobile research and access to latest technology. WEAKNESS The biggest and probably the only weakness of Indian automobile Industry is its slow growth in Research and Development most companies (barring TATA and M&M) do not have adequate spending on R&D in comparison to their turnover. Maruti for instance is completely dependent upon Suzuki for any new technology all of the successful cars sold by it were developed by Suzuki; Swift, A-Star (which replaced alto in other markets as New Alto), SX4, Ritz etc. This weakness will soon become history as Indian companies are catching fast in R&D and are showing strong signs of success e.g.: M&M Scorpio Hybrid, TATA Nano. Besides R&D the other weakness is political hostility (TATA Nano Singur plant) but is only a regional problem of less developed states or pro-communist states, states like Gujarat,......

Words: 3315 - Pages: 14

Premium Essay

Competition

...Introduction Ford Motor Company is an American multinational automaker, founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. In the past it has also produced heavy trucks, tractors and automotive components. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. Henry Ford's methods came to be known around the world as Fordism by 1914. Ford is the second-largest U.S.-based automaker and the fifth largest in the world based on 2010 vehicle sales. At the end of 2010, Ford was the fifth largest automaker in Europe. Ford is the eighth-ranked overall American-based company in the 2010 Fortune 500 list, based on global revenues in 2009 of $118.3 billion. In 2008, Ford produced 5.532 million automobiles. And employed about 213,000 employees at around 90 plants and facilities worldwide. Competition Factor Between the 20th century 80s to 90s, the growth of automobile industry is very slow, and many American companies try to use discount and some preferential policy to attract customers. At the same time, more and more Japanese cars were preferred by customer cause of their high quality and attractive price, like Honda, Toyota and Nissan. Compared with Ford, Japanese cars used higher......

Words: 3987 - Pages: 16

Free Essay

American Innovators

...Great American Innovators America has gone through great change from its foundation to present day. Many people have helped to shape the great country in which we proudly call home. Our nation has produced some of the great innovators who shaped the industrial revolution, modern day communications and the use of electric light bulb. The simplest things that we take for granted once were the greatest innovations of their time. Thomas Edison, Alexander Graham Bell and Henry Ford are three of the greatest men that have contributed directly to a many things that we use in our day to day lives and without these men we would not be the advanced society that we are today. Reaching for a light switch is something we do every day. This is possible due to the contribution of Thomas Alva Edison, the inventor of the light bulb. Edison was born on February 11, 1847, in Milan, Ohio (Frith 5). He did not attain a formal education due to the poor family in which he was raised instead he started working on the railroad at age 12(Frith 14). Although Edison did not complete school, he continued to learn and experiment. Edison set up a printing press in the baggage car on the train and sold his own newspaper to the passengers (Frith 17). He retold the news from one end of the rail line to the other end of the rail line, allowing the people to be better informed of their neighboring towns. He was also able to have a small lab to perform scientific experiments, at least until his......

Words: 1679 - Pages: 7

Premium Essay

Planets

...Born on February 11, 1847, in Milan, Ohio, Thomas Edison is the quintessential American inventor. Before he died, he gave us the phonograph, the transmitter for the telephone speaker, an improved light bulb, and key elements of motion-picture apparatus, as well as other bright inventions. He also created the world's first industrial research laboratory. Edison died on October 18, 1931, in West Orange, New Jersey. CONTENTS Synopsis Younger Years Early Career Becoming an Inventor Edison Illuminating Company Industrialist and Business Manager Final Years QUOTES "Opportunity is missed by most people because it is dressed in overalls and looks like work." – Thomas Edison « prev1 / 2next » Younger Years Born on February 11, 1847, in Milan, Ohio, Thomas Alva Edison was the last of the seven children of Samuel and Nancy Edison. Thomas's father was an exiled political activist from Canada. His mother, an accomplished school teacher, was a major influence in Thomas’ early life. An early bout with scarlet fever left him with hearing difficulties in both ears, a malady that would eventually leave him nearly deaf as an adult. In 1854, the family moved to Port Huron, Michigan, where Edison attended public school for a total of 12 weeks. A hyperactive child, prone to distraction, he was deemed “difficult” by his teacher. His mother quickly pulled him from school and taught him at home. At age 11, he showed a voracious appetite for knowledge, reading books on a......

Words: 549 - Pages: 3

Free Essay

Ronald Reagan an Overrated President

...Ronald Reagan an Overrated President Tami Arreguin HIS/145 July 15, 2013 Nancy Fraleigh Ronald Reagan an Overrated President Ronald Reagan, the nation's 40th president, only recently became one of the most revered men in history. Reagan's ratings were higher than the averages of his three immediate predecessors Jimmy Carter, Gerald Ford, and Richard Nixon (Newport, Jones, & Saad, 2004) . How and why would so many Americans too soon forget all of the dishonesty and broken promises that came out of the White House while Reagan was in office? It is clear that many factors came into play that goes to show that Ronald Reagan is highly overrated as not only the president, but also an individual. One of the first situations that occurred, as Reagan was sworn in, was the release of the 51 hostages from the American Embassy in Tehran. It seemed that the projected win of the future President Reagan triggered some fear in the Iranians. However, there were a few incidences that occurred, prior to the inauguration of Reagan, that actually set the stage for the emanate release of the hostages. (United States History, n.d.) In July, near the last leg of the presidential race, The Shah of Iran died. The return of the Shah, being one of the many requests in negotiations with the Iranian’s, was now neutralized. This brought the negotiations one step closer to closure (United States History, n.d.). Also, shortly after the death of the Shah, Iraq invaded Iran which......

Words: 1181 - Pages: 5

Free Essay

The Mokeys from the Arctic

...The The Monkeys from the Arctic Nowadays succeeding in the music industry it’s very challenging. Moreover if you come from England and you have the pressure of big rock bands like The Beatles behind you. Arctic Monkeys have now four CD’s on the street, but as all the bands they have been trough many changes and difficulties. I personally encourage people and listen to all of their songs. The Monkeys are like wine, the older, the better. And they are only 25. After their debut in 2006, their second CD, Favourite Worst Nightmare, wasn’t so good. It was a grey come back in general. It’s entertaining because you can dance to some songs, but it wasn’t so gripping as the first one. Only the songs “505” or “This house is a circus” are impressive and shine over all the other songs. With Humbug, their third album, they reached the top. They were bored of doing the same over and over. The album starts with a lot of energy and it gets better while you are listening to all the tracks. One particular strength of Humbug, is the use of keyboards, that gives the track an innovating sound never heard before. A marked difference between the two......

Words: 259 - Pages: 2

Free Essay

Dream Car

...My dream car would be a 1969 Chevy Camaro with a 350 engine and a four speed transmission. The name "Camaro" came from a French word for friend. The decision on the name came down to the last minute, with most of the world sure the car would be named, "The Panther." But the name Camaro fit in with other Chevy names- Corvette, Chevelle, Chevy 2, and Corvair. The main reason the Camaro was introduced was because of the huge success of the Ford Mustang. The Camaro was roughly the same size as the Mustang, a little wider and based more on high performance. The Camaro is one of the last remaining muscle cars still in production today. It is only fitting that buyers still expect maximum performance from their Camaros. It is that expectation that has kept the Camaro alive for all these years, while many other cars have faded away, lost in memory. The Mustang GT only offered the 289- cubic inch or a 390- cubic inch V8 in 1967. The Camaro rolled out with 302, 327, 350, and 396 cubic inch V8's The Camaro's style was much smoother as well. The introduction of the Camaro threw pony car (Mustang) development into frenzy. Before the Camaro, the Mustang and Barracuda were not quite considered full muscle cars. Most serious performance enthusiasts still opted for intermediate sized GTO's or the Chevelle Super Sports (SS). The Camaro changed the image of those sport coupes. The Z28 and the stout SS-396 were more than just a stylish ride. Under the hood Camaros were well......

Words: 484 - Pages: 2

Free Essay

Case

...Lincoln Gives Its Big SUV a Face-Lift Ford Plans to Formally Unveil the Restyled Navigator at the Chicago Auto Show By  JOSEPH B. WHITE  The face that launched a thousand supertankers is getting a makeover. Ford Motor Co. F -2.28% 's Lincoln brand is giving a new face and some new features to its venerable Lincoln Navigator, the model that jump-started the fad for supersize, fuel-thirsty luxury sport-utility vehicles when it first made its debut in the late 1990s. The restyled Lincoln Navigator from Ford. Ford Motor Co. General Motors Co. GM -2.65% 's rival Cadillac brand at first balked at following the Navigator, then countered with its own plus-size Escalade SUV, which later grew into a family of luxury versions of GM's largest SUV models. A four-wheel drive 1999 Navigator had an estimated fuel economy of 12 miles per gallon in city and highway driving. That later improved to 15 miles per gallon. The 2008 recession and a series of gasoline price spikes slashed sales of the Navigator and Escalade, and ultimately killed off GM's Hummer brand of big, high-price SUVs. But the Navigator and the Escalade survived and both are now getting makeovers. GM is planning to roll out a redesigned Escalade this spring. The revamped Navigator will be in showrooms this fall, Ford said in a statement. Ford sold just 8,613 Navigators last year, up 2.9% from a year earlier, but about a fifth of the model's peak sales in 1998. The refreshed Navigator will get a new grille, with......

Words: 312 - Pages: 2

Premium Essay

Pinto Fires Case

...Dennis Gioia was recall coordinator at Ford Motor Company in the early 1970s when the company decided not to recall the Pinto despite dangerous fires that were killing the occupants of vehicles involved in low-impact rear-end collisions. In his information and overloaded recall coordinator role, Gioia saw thousands of accident reports, and he followed a cognitive “script” that helped him decide which situations represented strong recall candidates and which did not. The incoming information about the Pinto fires did not penetrate a script designed to surface other issues, and it did not initially raise ethical concerns. He and his colleagues in the recall office did not recognize the recall issue as an ethical issue. From the standpoint of Hooker’s test, we will start with the geralizability test. Hooker (2011) states that to pass generalizability, it must give the reasons for an action have to be consistent with the assumption that others who have the same reasons act the same way. To release the Pinto as scheduled and risk the safety of those who purchased it or spend more time designing the car, thereby seceding more of the subcompact auto market to the competition. After a cost-benefit analysis of the safety improvements and the potential death toll, Ford decided to release the model without the safety improvements. Their estimation showed that it was cheaper to ignore public safety. From the standpoint of the utility test Ford believed that creating an......

Words: 716 - Pages: 3