...Ford Hybrids Q1. The case indicates that several different product categories may provide suitable analogs for the diffusion of hybrid cars. a. Based on the case, explain why these product categories may provide as suitable analogs. b. Go to the “Dataset for Finding p and q Parameters” excel file. Using “Bass Forecasting Model ► Estimate parameters using analogy” find the analog product from the window and select the appropriate designated cells where the data will be placed. The software will insert the p&q parameters into the designated empty cells. Save this excel file and paste the complete “Forecasting Scenario” output to your report. A.) Based on the case, the four product categories we chose were “ABS, Diesel cars in Europe, Hybrid Corn, and Electronic Fuel Injection.” As read in the case, since 1976, purchases of diesel vehicles have increased steadily in Western Europe. This is good to keep in mind when forecasting for potential hybrid sales. The case also mentions “under the hood innovation” which would tie in with the product categories ABS and electronic fuel injection. Overall, the case is focusing on the production of hybrid vehicles, which supports the “hybrid corn” product category. With these four categories we were able to create a forecast model using p and q parameters as seen below in part B. B.) Q2. Go to the excel sheet titled “Ford Hybrid Car Sales Forecasts” and fill it out. Explain in detail how you come up with forecasts of “U.S. Total Number...
Words: 785 - Pages: 4
...pessimistic to optimistic with regard to market performance of hybrid cars. - Electronic Fuel Injection: This scenario is an optimistic scenario for hybrid cars adoption. In this scenario 100% of the market will eventually adopt the hybrid car. This scenario predicts that the growth will start out slow, until there is a breakthrough in technologies that make the hybrid car even more efficient and affordable to the struggling class. When the breakthrough occurs there will be an accelerated growth and eventually the hybrid car will become the norm with 100% of the market will be adopting the car. - Solar Energy: This is an average scenario for hybrid cars adoption. This scenario predict that the hybrid car will see a steady growth from the beginning but it will never reach 100% market penetration. Unlike the optimistic scenario there will not be a period of extreme growth, instead, the growth will be steady throughout until the penetration reach about 80% of the market. The maximum market penetration potential for this scenario is about 90% and it will take a long time to get there. The reason for this scenario is that the technologies for the hybrid car will advance at a steady rate and at one point will overtake others car technologies, thus, become the best selection in the market. - Diesel Car in Europe: This is a pessimistic scenario for hybrid cars adoption. This scenario is predict a very slow growth for the hybrid cars. The growth will be small starting out and will...
Words: 1808 - Pages: 8
...A hybrid car is a motor vehicle that uses two or more different sources of power. In most hybrids, you will find an internal combustion engine in addition to an electrical motor. Depending on how the vehicle is driven and the availability of power, the car uses gasoline and battery power alternately. In this assignment, you will research five different hybrid cars and evaluate their impact on the environment. Using the readings for this module, the Argosy University online library resources, and the Internet, do the following: * Identify the top five most popular choices of hybrid cars. Analyze the advantages and disadvantages of each car’s technology, price, manufacturing, and impact on environment. Include the scientific principles involved in the technology. * Determine which type of car would work best for you and your family. Justify your decision based on your analysis of the five hybrid cars. * Explain the impact these cars will have on the United States’ economy. Consider the following issues in your analysis: consumer buying, sustainability, recycling, and fuel economy. * Evaluate the impact that hybrid-car technology has had or could have on the United States’ political relationships with oil-producing countries. Be sure to include an analysis of economic issues such as production, supply, and trade. Describe how this technology will influence world politics. Include an analysis of economic issues such as production, supply, and trade. The top...
Words: 337 - Pages: 2
...Organism Physiology Paper Tigers are the biggest of cats and arguably the deadliest of land predators. Solitary animals, an existence of unmatched superiority is shown in their every stride. Living in forested areas, they have adapted to hunt large animals by virtue of their size, power, and stealth among many other attributes. Hunting from birth Like all other cats, tigers show hunting behaviors early on in playing and interacting with their environment. Even the simple action of a kitten batting at a string displays the natural hunting skills of all cats. All cats also practice stealth in sneaking up on potential targets and pouncing from short distances. The difference with tigers is their incredible size and power even early on in development. Size Evolutionarily speaking, a bigger cat will be more successful in taking down a large animal like a buffalo then will a smaller cat. Natural selection has produced a very powerful animal that can reach a weight of 660 lbs. and a length of 10.9 feet (Sea World, 2012). Tigers can run up to 35 miles per hour, leap up to 20 feet horizontally, and up to 6 feet vertically (Tiger Territory, 2001, Gigantic Leaps). Coupled with sharp teeth and claws, there is no disputing the killing potential in this deadly creature. But often overlooked are the other tools at the Tigers disposal. Senses In the category of senses, a tiger does not differ much from an ordinary house cat. Heightened hearing, smell, and a visual advantage are all traits...
Words: 585 - Pages: 3
...through critical management tasks. These performance measures include productivity, capacity, quality, speed of delivery, flexibility, and process velocity. Process analysis can be defined by several important characteristics of processes. Most processes use process flowcharting to represent major elements of a process that include tasks or operations, flows of materials or customers, decision points, and storage areas. Process flowcharting is the ideal methodology to begin analyzing a process. There are many types of process that a manager can use in order to gauge their organization’s performance. The hybrid process is the most common encountered today which consist of multiple stages to produce required goods and services. Within this multistage process many different types of processes can exist at each stage which is why this is a hybrid process. Process analysis can be multiple-stage processes organizations use to measure performance. Multistage processes buffers or storage areas exist between manufacturing activities. Other types of processes are The Make-to-Stock versus Make-to-Order process and the Modularization process. The Make-to-Stock versus Make-to-Order process is only activated in response to an actual order or to meet an expected or forecast demand. These...
Words: 508 - Pages: 3
...4 Advanced Automobile Concepts Case Objective This case item requires students to identify the proper associative analysis, run it with SPSS, and interpret the findings with respect to implications for integrated case, Advanced Automobile Concepts SPSS dataset. Answers to Case Questions 1. Use each unique hybrid model demographic profile to determine whether or not statistically significant associations exist, and if they do, recommend the specific media vehicles for radio, newspaper, television, and magazines. This exercise requires students to revisit the demographic groups they found significantly different for each hybrid model style in Case 17.3. With Case 17.3, they have identified groups within the various demographic variables that characterize each hybrid model’s target market. Here, they must determine the media preferences of those groups. So, they must run crosstabs for the demographic variables and the media preferences for each vehicle. If they find a statistically significant association, they then must look at the percentages tables to determine the media vehicles that are preferred by the hybrid model target groups. Since each hybrid model has a different set of target demographic groups, we only report the significant crosstabulations. Also, the SPSS output is too large to include here, so we have created column percentage tables and used bold font to identify the preferences of each group. For radio, the significant (95% level of confidence)...
Words: 1696 - Pages: 7
... Hybridization • Hybridization: mating between different species or two genetically distinct populations that produces offspring, regardless of fertility of offspring Golden- and Blue-Winged Warblers Golden wingedwarbler Blue wingedwarbler Hybrid (Brewster’s Warbler) Golden- and Blue-Winged Warblers Introgression • Introgression: the incorporation of genes from one population or species to another through hybridization that results in fertile offspring that further hybridize with parental populations or species (“backcross” ) • Over several generations, introgression can result in a complex mixture of parental genes, while in simple hybridization 50% of genes will come from each of the two parental species. • Without introgression, the parental species or populations are not “contaminated” by hybridization Levels of Hybridization Population or Species A Population or Species B F1 Hybrid Backcross (1st generation) Introgression F2 Hybrid (2nd generation) Backcross Hybrid Zones • Hybrid zones are often observed in nature… Species A Species B Hybrid Zone • How are hybrid zones maintained? – Hybrids may be less fit than parental taxa and selected against, but dispersal into the zone maintains a narrow band of F1’s – Hybrids may be more fit than parental taxa in habitats that are intermediate to parental taxas’ native habitat Hybridization and Conservation • Human-caused habitat changes have resulted in distribution changes and expansions for many species • Species...
Words: 1159 - Pages: 5
...Ford Motor Company Ford Motor Company In 2008, three major U.S. automakers asked the government for a bailout. Ford, along with GMC, was two of those companies. Ford was able to mortgage enough assets and avoid for a bailout to avoid bankruptcy. Since that time, Ford has made strides toward increasing their annual income, providing more fuel efficient cars, and becoming known in the global world market. After reviewing the 2010 income statement, Ford reported a full net income of $6.6 billion. It competitors, Honda reported a full net income of $6.88 billion and GMC a full net income of $6.17 billion. Even though GMC shares are higher, Ford showed higher earnings than GM. According to Ford’s 2010 annual report, the earnings per share increased by 80 cents a share from 2009 and that the net income is Ford’s highest in more than ten years (annual report). It would be beneficial for Ford management to investigate a variety of ways to increase interest among its internal and external stakeholders to purchase stocks which in turn will help to increase the overall net profit of the company. In looking at the balance sheet, Ford reported the most in liabilities and long term debt. However, Ford showed greater earnings assets than both Honda and GMC (Appendix B). Honda reported the lowest amount in liabilities and a significantly lower long term debt than Ford (Appendix B). Overall, GMC fared better than Ford on the balance sheet with the lowest long term debt and decreased...
Words: 3407 - Pages: 14
...Ford Motor Company – Case Study Jason Austin Denine Rood Jeanne Sands Like apple pie and a summer baseball game, Ford Motor Company has come to symbolize America, the land of opportunity. This America is a place where a person with scarcely any means can take little more than an idea and transform it into one of the most successful companies in the world. This is the story of Henry Ford and the Ford Motor Company. Consider the following quote from the Ford Web site. Ford Motor Company entered the business world on June 16, 1903, when Henry Ford and 11 business associates signed the company's articles of incorporation. With $28,000 in cash, the pioneering industrialists gave birth to what was to become one of the world's largest corporations. Few companies are as closely identified with the history and development of industry and society throughout the 20th century as Ford Motor Company. Henry Ford and his business partners where true entrepreneurs. Today, when we think about Ford, we think about innovation. From Henry Ford’s revolutionary idea of the assembly line to the new vehicles that Ford introduces every day, innovation has always been a cornerstone of Ford’s business. One little known fact is that Ford embraced QFD (Quality Function Deployment) , a Japanese quality methodology, into their product design process significantly earlier than most companies in the United States. This embracing of new ideology has led Ford to offer products...
Words: 3911 - Pages: 16
...Ruff April 10,2012 Business Analysis Part Two In this paper, the author will discuss Ford Motor Company’s business environment. The author has reviewed Ford’s income statement, balance sheet, and cash flow to determine the financial health of the company. The author will conduct a benchmarking analysis of the company as well. From reviewing Ford Motor Company’s income statement, balance sheet, and cash flow, the author has learned that the company needs to increase their revenue. Their revenue concerns the author because it is a little low, as compared to other companies, GMC and Toyota. It is lower than that of the other two companies. Toyota’s operating income is low, however, and their assets and liabilities equal to the same amount. GMC’s sales and revenue was very high along with its net income. GMC’s liabilities outweigh its assets though, which poses a very big problem. They are spending more than they produce, which is a bad thing. This makes their financial health very poor in that regard. To summarize Ford’s financial health, it could be better. Their gross profit is very low, in comparison to the two other companies. Their operating income leaves much more to be desired. Their income after taxes is more than their income before taxes. Their total assets outweigh their liabilities. They have quite a bit of debt. Moving forward, Ford can use this information to create strategies to increase their revenue. Some strategies include...
Words: 955 - Pages: 4
...several years due to its long-legged grace and unique coat of African Serval. Preview: Today, I would like to tell you a little bit more about Savannah cats. First, I will give you a brief history on how and when Savannah breed was introduced. Then I will tell you about the key characteristics of Savannah cat, and, lastly, I will give you some details on where and for how much you can buy a Savannah cat. Main Points: Transition 1: So now I will start with the brief history of Savannah cats. According to Steve Clark, the author of “The owners guide to proper care and training of Savannah Cats”, Judy Frank is recognized as the individual who introduced the first Savannah kittens to the world. * April 7, 1986 – The first litter of hybrid kittens born. * Patrick Kelly bought one of the kittens in 1989. * Partnership with Joyce Sroufe to get TICA recognition * Joyce Sroufe – first person to show a Savannah to the public. New York cat show, 1997 * Acceptance for registration with TICA in 2001. * Championship status – January 29,2012 Transition 2: So next I will talk about the key characteristic of Savannah cats. * 5 main generations – refers to how close the Savannah is to its Serval ancestor * F1,F2,F3 - high Serval percent, should not be considered as pets...
Words: 610 - Pages: 3
...The Ford Motor Company (NYSE: F) is an American multinational corporation and the world's fourth largest automaker based on worldwide vehicle sales, following Toyota, General Motors, and Volkswagen. Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford, Lincoln, and Mercury brands, Ford also owns Volvo Cars of Sweden, and a small stake in Mazda of Japan and Aston Martin of England. Ford's former UK subsidiaries Jaguar and Land Rover were sold to Tata Motors of India in March 2008. In 2007, Ford fell from the second-ranked automaker to the third-ranked automaker in US sales for the first time in 56 years, behind General Motors and Toyota. Based on 2007 global sales, Ford fell to the fourth-ranked spot behind Volkswagen. Ford is the seventh-ranked overall American-based company in the 2007 Fortune 500 list, based on global revenues in 2007 of $172.5 billion.[3] In 2007, Ford produced 6.553 million automobiles and employed about 245,000 employees at around 100 plants and facilities worldwide.[1] Also in 2007, Ford received more initial quality survey awards from J. D. Power and Associates than any other automaker. Five of Ford's vehicles ranked at the top of their categories[4] and fourteen vehicles ranked in the top three.[5] Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing...
Words: 1036 - Pages: 5
...Marketing Plan Group Assignment (Phase Three) 10% MRK 200 XX [pic] Ford Motor Company Hybrid Ford Escape Group Memebers: Yasmine Kustec Ramon Pinto Bowang Zhou Zang Yue Brett O'connell Yoon Joon Table of Content Cover Page Table of Content 1 The Executive Summary 2 Company Backgrounder 3 Company Mission Statement 3 ➢ Vision 4 ➢ Values 4 Situational Analysis ➢ Internal Environment 5 ➢ Competition Environment 6 ➢ Economic Environment 6 ➢ Cultural/ Social Environment 7 ➢ Government Environment 8 ➢ Technology Environment 9 Company Objectives 9 Target Segment(s) Profile 11 Market Strategies 13 ➢ Figure 1.1 21 Resources 25 Marketing Plan Group Assignment The Executive Summary Ford Motors, through the past five years or so, have been experiencing difficulties with their significantly present decline market share. Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and development)...
Words: 5338 - Pages: 22
...following as the 5 top rated Hybrid cars. 1. 2016 Ford Fusion Hybrid 2. 2016 Toyota Avalon Hybrid 3. 2016 Toyota Camry Hybrid 4. 2016 Chevrolet Volt 5. 2016 Toyota Prius US News & World report ranking and reviews, new car rankings are based on a consensus of America's top automotive experts, as well as safety and reliability data. The reliability score contributing to the U.S. News rankings is the Predicted Reliability rating provided by J.D. Power and Associates. This score is based on the past three years of historical initial quality and dependability data from J.D. Power's automotive studies, specifically the Vehicle Dependability Study (VDS) and the Initial Quality Study (IQS).The rankings do not rely on our own tests or U.S. News editors' preferences. They combine two types of information: published reviews from respected automotive critics and safety and reliability data from third-party sources. Source: US News & World report. In analyzing the advantages and disadvantages of each cars technology, price, manufacturing, and the impact on the Environment, I find that the comparisons of the 5 different models may vary slightly, but the end goal of the manufacturer is to produce a vehicle that is high on Safety and the impact on the Environment. Hybrid cars, the combination of an electric and gasoline powered car, function based upon certain principles that govern their operation. All gasoline vehicles utilize a battery, and the hybrid is no different except for the...
Words: 290 - Pages: 2
...M3_A2 “A hybrid vehicle is a vehicle that uses an on-board rechargeable energy storage system (RESS) and a fuel based power source for vehicle propulsion. These vehicles use much less fuel than their counterparts and produce less emissions. Hybrid vehicles recharge their batteries by capturing kinetic energy through regenerative braking. Some hybrids use the combustion engine to generate electricity by spinning a generator to either recharge the battery or directly feed power to an electric motor that drives the vehicle. This takes place when cruising or in other situations where just light thrust is needed.” (Orloff) Hybrid Car Advantages Clean energy. An electric motor together with a gas powered engine make a vehicle that has lower emissions and better gas mileage. It conserves energy while having the power of a standard engine. Performance improvements. New technologies allow hybrids the same kind of performance as normal cars, and they are continuing to develop, improving efficiency, getting better mileage, and reducing emissions even further. Incentives. Varying from state to state and federally, hybrids may come with a tax benefit and savings in the form of much less money spent on fuel. Regenerative braking. Each time you brake, the battery is recharged a little, eliminating the need for stopping to recharge the battery periodically. Lower fossil fuel dependence. Because hybrids are much cleaner and require...
Words: 2401 - Pages: 10
