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Ford Hybrid

In: Science

Submitted By ex98chic
Words 634
Pages 3
Paper #2: Ford Hybrid
Jennifer Bevins
3/25/12

The Ford Hybrid was a great addition to the Ford Motorcars family of vehicles. It kept the company competitive in the automotive market and is helping the environment. Building an SUV of this caliber was not an easy task for the team assigned to the project, but their hard work paid off when the new vehicle was unveiled. There were many stages in the development of the new vehicle including: conceptualization, planning, execution, and termination. The SUV hybrid was first conceptualized when a manager test drove the Toyota Prius, a small hybrid car. The person liked the idea of the hybrid motor but wanted something larger with more horsepower and towing capabilities. With the idea for the new SUV the project moved into the planning stage where it stayed for several years. When the company came to a time crunch on the project it was forced to move to the execution stage where the SUV was actually built to scale and trouble shooting and problem solving took place. When the vehicle made it to the termination phase it was turned over to the consumer. Since going to the consumer Ford has had great success with its hybrid vehicle (Department of Energy). With the complexity of the Ford Hybrid project, it was a good idea for Phil Martens to have two project managers. In the beginning, Prabhaker Patil was a great fit because of his previous history working in product development. He was a PhD scientist with over 15 years of experience, but when it came to making deadlines the motivator, Mary Ann Wright, had the best track record for getting things done. Both managers worked very well to get this high stakes project on the market. With a project this highly visible there was much at risk for the company. There were many challenges for the managers to overcome. They were starting from scratch. No other hybrid SUV had...

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