...operations united to form Ford Europe, to give a strong regional identification. Over the following two decades Ford Europe performed well and in the 1980’s, its profitability helped sustain losses being sustained in the US market. After this Ford Europe began to struggle from 1992-2000 where losses had accumulated to $2.6 milliard. (Donnelly& Morris, 2003) In 1992, Ford Europe had been "slaughtered" by recent wild currency fluctuations that had torpedoed consumer demand in key markets such as Britain, Spain and Italy. The strength of Germany's mark had made Ford's products, even more expensive in those countries. (New York Times, 1992) Furthermore, by the mid -1990s, the European car market was in a state of virtual saturation with an annual growth rate of only 2 percent. Matters were made worse by heavy competition from both the Japanese imports as well as from vehicles produced in Japanese transplant factories within Europe as they focused on niche and hybrid models. Ford’s own specific difficulties were deep rooted and could be traced back to poor model development, excess capacity, failure in recognizing new market segments and inefficient cost control. As such recovery was slow and it was not until the late 1990s that Ford was again able to reach and surpass the level it had first hit 10 years previously. (Donnelly& Morris, 2003) [pic] 2. FORD 2000 These triggers...
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...Strategic Strategy for Ford Introduction The proposed strategy will enable Ford to enhance the performance in the global environment. This will also ensure Ford survival and strengthen the financial restraints that are currently evident as a result of the current global economic recession. The proposed strategy will be determined by scanning the internal environment in terms of resources, capabilities and competences. The external environment in terms of the macro environment and market environment with regards to opportunities and threats will also be evaluated. Lastly, the strategic strategy must measure to the stakeholder expectations, as well as the inherent market related risks. 1. STRATEGIC DIRECTION SETTING 1. MISSION Ford Motor Company Mission Statement- One Mission,One Team,One Plan,One Goal. One Mission: FORD ONE TEAM- People working together as a lean, global enterprise for automotive leadership, as measured by: Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction ONE PLAN – FORD F- Future First Affordable choice of Automotive transportation regardless of Industry and according to consumer needs O- Outstanding Investments and returns for all R- Revolutionising the product offering according to consumer demands (Service Plan offerings) D- Drive train eco technology development- best smallest engine and lowest gas emissions globally ONE GOAL - An exciting viable Ford delivering profitable growth for...
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...Ford Motor Company Eric Andrews IRN: 9003104860 MGT/521 December 30, 2012 Dr. Tim Williams The purpose of this report is to conduct a SWOT analysis of the Ford Motor Corporation. The author will decide which parts of the SWOT analysis are most relevant to the decision to invest in the company. The author will identify the company’s internal and external stakeholders and those stakeholders’ wants and needs. The author will also explain how the company is fulfilling those needs and if they are not; why those needs are not being meet and how he company can fulfill the needs not being met. Strengths Brand Image Ford Motor Company has strong brand recognition through out the world and is one of the oldest manufacture of automobiles in the world. The company manufactures and distributes automobiles in over 200 markets on six continents (Ford, 2012). Ford’s main strength is it’s brand image because of the Ford and Lincoln brand name (Ford, 2012). Ford place seventh in 2012 amongst the leading automotive brands, ahead of (a) Audi, (b) Hyundai, & (c) Lexus (Ford, 2012). The company’s market share in the United States increased from 14.2% in 2008, to 16.5% in 2011 on the combined sales of their cars and trucks (Ford, 2012). The company is the leading automaker in Canada and Turkey with a 17.1% and 15.8% of car and truck sales (Ford, 2011). Their share of the market in Brazil and Argentina is a respectable 9.8% and 12.9%. The company’s market share throughout the world...
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...Ethics and Credibility in Business Communications Kristen Barnes COM/295 March 27, 2016 Randi Barnes-Plante Ethics and Credibility in Business Communications Social Media can be an effective form of communication for business to consumer relationships. Not only does it allow the business to keep everyone up to date on the latest developments within the company, but it also allows the consumer to reach out to the business without having to make a phone call. We all lead busy lives, and being placed on hold for thirty minutes, just to have a simple question answered, can be somewhat of an inconvenience. With social media, that inconvenience is replaced with a few clicks of a button. After visiting Toyota’s Facebook page, the overall presence was mixed, for me. The company made multiple posts throughout the day; some were just for fun, and some were factual. After reading some of the replies, from consumers, those were mixed, as well. Some posts showed pictures of old Toyota’s, and how they’ve always been loyal customers. Others, were full of complaints. I believe that with any company, this is going to happen; but it’s up to the company to communicate and try to make it right. I noticed that Toyota was fairly prompt in replying to the negative comments, and would refer them to the customer service number. While I’m not certain what happened from there, they at least made the effort to let the customer know that their complaint was not something to take lightly. I...
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...Car Insurance £299 Ford Fiesta 1.25 i 16v Zetec 3dr http://www.autotrader.co.uk/classified/advert/201512219599026?price-to=500&postcode=ne46al&page=1&sort=default&search-target=usedcars&radius=10&onesearchad=used&logcode=p Quote: £2,027.94 per year | What type of alarm and/or immobiliser does your car have? | Factory fitted Thatcham approved alarm | When did you buy the car? | I haven’t bought it yet | What do you use the car for? | Social, Domestic, Pleasure and Commuting (SDPC) | Annual Personal Mileage | 36 miles x 5 x 4 x 7 = 5040 miles per year | Where do you keep the car during the day? | Office or factory car park | Where do you keep the car during the night? | Unlocked garage | Employment Status | Full/Part time education | Type of student | Student living away | Cover Type | Third Party Fire and theft | Policy Features: * Driving Abroad * Loss of Keys Cover * Sound Equipment Cover * Breakdown Cover - Add from £44.95 * Motor Legal Protection - Add from £27.00 * Personal Accident Cover - Add from £29.95 * Windscreen Cover - Add from £9.95 * You have not selected protected no claims discount £500 Fiat Brava 80 SX 1.2 5d P/X TO CLEAR http://www.autotrader.co.uk/classified/advert/201511289063952?sort=default&postcode=NE4%206AL&onesearchad=used&radius=10&make=fiat&search-target=usedcars&page=1&price-to=500&logcode=p Quote: £2,361.92 per year...
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...experiences with their products All products, whether they are physical things, or services, emerge with an end user in mind. This is a key part of meeting the needs of a market. Ford carries many brands within each line. Product line depth refers to the number of versions offered of each product in the line. Thus, Ford's Fusion comes in three different models and specifications. Finally, the consistency of the product mix refers to how closely relate the various product lines are in end use, production requirements, distribution channels, or some other way. Ford Products • Passenger cars and trucks • Buses and vans • Sport utility vehicles • Vehicle accessories • After sales vehicle parts and products • Extended repair service products However, there are only limited product available in Malaysia. All-New Ford Focus 2.0L Sport+ 2.0L Sport 2.0L Titanium+ 2.0L Titanium All-New Ford Focus ST 2.0L Ecoboost GTDI Ford Ranger 2.2L XLT 4x4 Automatic 2.2L XLT 4x4 Manual 2.2L XL 4x4 Manual Ford Mondeo 2.0L EcoBoost Petrol 240PS / 340Nm Ford S-Max 2.0L EboBoost Petrol 240PS / 340Nm Ford Fiesta 1.6L Sport Ti-VCT Automatic 1.6L Sedan LX Ti-VCT Automatic 1.4L Sport LX Manual Ford Escape XLT 2.3L 4x4 XLS 2.3L 4x2 Ford...
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...Ford Motor Company’s Ambitious Revenue Management Strategy By: Russ Banham While Ford is not the only automaker targeting consumer car preferences, it is the only one with a vice president heading a unit on revenue management. Ford is also notable for its combination of three technology tools to sell the right car with the right mix of features to the right customer at the right price. It uses one tool to determine the car with the optimum package of features most likely to appeal to consumers in a specific market. Another tool, pricing software technology from Manugistics, determines which sales-promotion campaign should be offered on each car in each market. A third tool puts Ford dealers in the driver's seat to order the inventory most likely to wheel off their lots. With this knowledge in hand, Ford can gear its production, sales, and marketing to get the biggest bang for the buck. "There is a clear link between what customers want and what we build," says Lloyd Hansen, the spear head behind the project . "The problem has been finding it." Ford believes revenue management is that missing link and has the most leverage in industries with low profit margins. That's what makes it so critical in the auto industry, where pretax profit margins have historically averaged only about 3 percent," says Hansen. "If better pricing tools and processes can improve revenue by just 1 percent, and raise historical margins to 4 percent, bottom-line profits...
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...Ford Focus: Environmental Analysis Exercise Introduction Henry Ford and 11 other associates established Ford Motor Company in 1903. Manufacture and distribution of their automobiles take place in 200 markets across six continents. The 2010 Ford Annual Report indicated that “throughout 2010 Ford continued market share growth in the car sector with high quality, fuel-efficient offerings bringing bold designs, multiple convenience technologies, comprehensive safety features and engaging driving dynamics” (pg. 7). In 2010, Ford had a net income of $6.6 billion, which was a $3.8 billion increase from the prior year (Ford Annual Report, 3). The 2000 model year was the first for the entry-level sedan, Ford Focus. “Focus represents the company’s highest-volume offering and production in three continents to eventually be sold in 122 markets around the world” (Ford Motor Annual Report, 2010, p. 1). Ford has directed marketing efforts for the Focus to 18- to 29-year-olds that are willing to spend roughly $13,000 to $16,000 on a vehicle. According to Edmunds.com “its affordable price, expressive styling and availability in multiple body styles have all contributed to making this one of Ford's most popular cars worldwide” (Ford Focus Review, 2011). The 2012 Focus has an MSRP of $16,500 for its 2-liter, 4-cylinder Sedan model. The Focus also comes in coupe and hatchback models. Ford has commissioned to perform an environmental scan assessing the potential demand for the Ford...
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...The Ford Galaxy is a mini-van produced as a joint venture by German Volkswagen and American Ford car manufacturers. The 2015 Ford Galaxy will be an improvement of its 2014 model. It will be available in three primary specs that are; entry-level Zetec, the mid-range Titanium, and the top Titanium X. Exterior Design The new ford galaxy will have new headlights, and redesigned bumpers and grills. The grills will be trapezoidal while the lighting system will be enhanced with brand- new LED lights. On its rear, the 2015 galaxy will have two round exhaust pipes suitable for its powerful engine. The whole of its exterior design will be based on Ford’s CD4 platform that is also similar to the new Ford Mondeo. For its dimensions, it will have a length of 187.8 inches, width will be 74.2 inches, and the height will be 65.4 inches. The wheelbase will be 112 inches while the curb weight will be 1743kg. It will have 17 inch or 16 inch alloy wheels. It will have four doors with the back one’s being the sliding model. Interior Design it will have three or two seating rows and will have a minimum capacity of five passengers. The interior components will of premium leather products. The seats will be upholstered in leather to provide extra comfort. It will have a glass roofing to provide access to direct rays when necessary. Its center console will be equipped with an 8-inch touchscreen powered by MyFord Touch interface. It will also have more airbags than previous models. Engine and Perfomance ...
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...This is a case of an automobile company in the United States that has been in the industry since the beginning of last century. This company has two massive competitors in its home country and some others in Japan and Europe. To beat its competitors, the company decides to produce a unique brand in the form of a global/world car. Before going forward, let us know what does a global/world car mean? “The phrase world/global car is used to describe a car designed for, or achieving, worldwide sales using the same platform and components, often with variety of body styles. Examples include the Ford Mondeo and Focus and modern no-frills cars such as the Fiat Palio, Dacia Logan and VW Fox. The company tried twice to build the global car (in 1960 and 1981). But due to some complications it couldn’t happen. The main complication includes its expensiveness. It is far too expensive to develop a car that can be sold or used all over the world. Whatever the history of the company’s failure is, the company didn’t give up. It came up with its dream again in 1993 with very well-coordinated team in every sphere of its development and production. And finally the company produced the car. Some portion of the car was developed in USA, some in London, and the rest in Germany. After all this massive works done, the company began to sell the car first in Europe and then in USA. But the key concern remained about the profitability of the entire project. The car is a mid-sized car in the price range...
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...Ford of Europe had an all-too-familiar problem: the marketing department understood the brand and knew that a great brand was key to business success – but did the rest of the company? Ford had been through a tough couple of years, with negative press and tough times financially. A turnaround had been achieved – Ford recently reported record third-quarter results – and the brand strategy sought to re-instill pride in the brand. Through ‘‘Feel the Difference’’, the company sought to make certain that the brand is loved and desired across Europe. Apple’s iPod took the world by storm despite the fact that Sony, the manufacturer of the Walkman, was better placed in this market. Apple achieved this success through technological innovation, striking design and engaging communication campaigns. Ford’s brand strategy sought to achieve similar results. The manufacturer believed it already had a world-class reputation for its engineering and driving dynamics. To build on this, Martin Smith, executive director of design, began to use the latest European concept cars to introduce the world to Ford’s new design language: Ford ‘‘kinetic design’’. Some of these design elements can already been seen in Ford’s newly released passenger vehicles, including the Mondeo and S-Max. They include a redesigned front, with trapezoidal grilles (or ‘‘mouths’’), a high bonnet and prominent headlights. Now the company believes that a wide range of marketing initiatives, such as sponsorship...
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...Case Analysis: Ford Motor Company General environment analysis: The number of global population is increasing every year. Many developing countries have rapidly increasing rate in both population and economy. BRIC, represent developing countries, have huge population and become emerging market. Globalization impel the communication and transition of both culture and economy aspects. It is the landscape of international business. The effects of globalization deepen and intensify the correlation and cooperation between different countries. Globalization also intensifies the convergence of culture and regulation which reduce the cost and timing of doing business cross-border. Multinational corporations are engage in international trade for both efficiency and marker expansion driver. The development of technology facilitates cross-border transportation and reduces the cost. Internal, as an important part of international business, decrease the information cost and timing. WTO, EU, NAFTA, IMF, World Bank regulates and encourages the international trade. After the financial crisis in 2008, economy of developed countries are suffering a difficult time -- GDP decline, no profit in many industry, the unemployment rate increase, stock market was badly stricken. In many advance countries the market is saturate or constricted. Many companies are switching their production form advance areas or counties to undeveloped area or countries. At the same time, many developing countries...
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...Part A ‘The one thing that unites all human beings, regardless of age, gender, religion, economic status or ethnic background, is that, deep down inside, we ALL believe that we are above average drivers’ (http://www.enginesofmischief.com/makers/evan/sigs/barry.html). This is particularly true for young drivers. Judging by their continuous cognitive, emotional, social and biological growth, young drivers are more prone to engage in impulsive behaviours which often can be unsafe. This is because young drivers lack adequate practical experience in driving which in turn contributes to their inability to steadily identify the conditions that are risky when driving. For instance, they tend to drive more commonly during night times and with multiple passengers. As such, such factors significantly add to the likelihood of accidents (Association of British insurers, 2012). There is a wealth of research and official accident figures showing that young drivers -especially males- are at a considerably higher risk of being involved in a crash which will often involve life-changing injuries, than older drivers. Consequently, this has resulted in the continuing rise in the cost of insurance premiums for young drivers. Studies show that 17-24 year old drivers with less than 2 years of driving experience are more likely to make catastrophic claims of crashes that have severe consequences for the driver, the passengers and other road users (Association of British insurers, 2012). That said, unless...
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...Branding Strategy.... Building brand equity. “The branding strategy is creates strong brand values which have resonance with the customer and are relevant for the extent of the customers life cycle.” Learning objectives The first step in implementing a branding strategy is to understand the risk involved in the different strategies. After that, we will explore the implications of the different strategies on adding new products and incorporating acquired brands into the portfolio. After the lessons the student should be able to: • Understand the level of risk associated with the different branding strategies. • Understand what generates risk to the brand. • Identify which branding strategies are appropriate to the various segmentation plans. • Understand understanding how a company can avoid dilution of the brand as the product group grows. Brand equity The marketing goal is fulfilled when the brand equity is maximized. As in all matters relating to the concept of equity, there is a balance between risk and return. The choice between different branding strategies means balancing the expected return. A strategy with commonly yields high brand equity is usually associated with a significantly higher risk that the brand can be damaged when there are problems with any products carrying the brand. The brand equity should be seen as the accumulated value of all brands in the company portfolio. Different branding strategies are associated...
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...of automobile industry and the marketing strategy for Ford Motor Company. It initiates with examining of external environment of automobile industry by using PEST analysis and Porter's five forces analysis. After the internal analyses that focus on the resource audit on brand, products, markets, technology, people and son on, the value chain analysis of the company will be conduct. Then the generic competitive strategies would be discussed through SWOT analysis, Ansoff Matrix and BCG Matrix in order to identify the general business strategy taken by the Ford Company. After specifying the company strategy by those analysis tools, the strategic evaluations would be drawn together with the strategy control methods. Finally, a suggested recommendation for the company future development will be mentioned at the end of the report. I. INTRODUCTION 1.1 Aim of The Report This report aim to identify the external environmental of the global automobile industry, measure and evaluate viable and sustainable marketing strategies using by the Ford Motor Company. Through appropriate theoretical concepts and models, together with appropriate methodologies, the organization within its contextual setting will be carefully examined, and justify recommendation will be mentioned. Though the report, how a successful corporation is operated and how its business strategy is implemented and controlled will be understood. 1.2 Company Background Ford Motor Company is an American multinational corporation...
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