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Ford Motor Company and the Toyota Motor Corporation

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Running Head: Ford Motor Company and the Toyota Motor Corporation

Ford Motor Company and the Toyota Motor Corporation
AIU – MGT680

Abstract
Two major automakers are Toyota and Ford. This paper will compare the two companies to better understand the contributions to for success of each company. This paper will include a SWOT analysis which identifies strengths, weaknesses, opportunities, and threats to these companies. It will also include a plan of action for one weakness to turn them into strengths. It will discuss the current issues being faced by each company and how it affects the global operation because of the importance. Ford Motor Company and the Toyota Motor Corporation Ford Motor Company was started by Henry Ford in 1903 (Heritage, 2014). Toyota Motor Corporation was started by Kiichiro Toyoda in 1935 (50 Years, 2014). While each firm has been able to develop a relationship between the political and economic forces within their communities, they also understand a strategic plan is important and will guide them to an effective relationship within their communities. This type of plan will help the two firms build brand name as both firms have successfully done. The following table will illustrate the main issues Ford and Toyota are facing. It briefly explains the current position or view of each company to help better understand who the two firms view their community responsibilities.
Issues Ford Toyota
Legal, Social and Economic Environments Follows country of operations laws (Policy Letters, 2014) Follows home country as well as any other country laws (Corporate Philosophy, 2014)
Management Structure Many layers of management that are easy to recognize & make changes to Use to be a tightly controlled global structure, it’s now allows more freedom in other markets (Ayapana, 2011)
Operational & Financial Issues Decline in European...

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