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Ford Motor Company: Supply Chain Strategy

In: Business and Management

Submitted By clerikill
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Ford Motor Company: Supply Chain Strategy

Executive Summary

The Ford Motor Company is a well established, international automotive design and production company that is shifting the company mission to have an emphasis on shareholder value and customer responsiveness. In the face of increasing international competition, Ford has recognized several facets of operations that can be better executed in order to attain the outlined objectives.

There has been several alternatives to various operations within Ford that can directly alter the fundamentals of its business, all with a strategic significance put on the supply chain procedures. This case study identifies these options; maintaining current practices and partnerships, standardization of their supply chain and sub-system products to simplify the supply process, adjust the retail services and dealership chains to drive market driven sales and a combination of virtual integration with key suppliers to drive relationship based supply that is determined by a forecast driven sales and production model, called the Ford 2000 Process.

Through the evaluation of the presented alternatives, the Ford 2000 Process has been selected as being the most effective path to achieve the corporate goals of the Ford Motor Company. Ford should be able to utilize it’s current market share and global supply network to generate beneficial partnerships on key suppliers and stabilize a fluctuating production model that is riddled with waste and redundancy. Shaping customer mindsets of the value of Ford vehicles will also be possible through a strong globally identified brand.

Through the included recommendations, Ford can establish a step by step process to internally and externally drive the necessary changes to implement Ford 2000 and maintain the interest of all stakeholders to continue improvements through reporting and…...

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