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Ford Motor Company Swot

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Ford Motor Company: Strategic and Operational Plans
Eric R. Scott
Management 521
September 29, 2014
Alisa Fleming

Ford Motor Company: Strategic and Operational Plans
The Ford Motor Company is one of the first automotive companies in the United States and the world. Today Ford is the second largest U.S. automaker and fifth largest vehicle seller in the world. The Ford Motor Company manufactures and sells a wide variety of automobiles, trucks, buses & automotive related parts. Using the SWOT analysis format, we will look at Strategic and Operational plans that are critical to the future of the company.
Strategic Plans
Increasing global market share is the first strategic plan the Ford Motor Company, as an organization must focus on. Drawing on their strong engineering capabilities, Ford has been an innovator in the automotive industry and will need to continue to be a leader. Producing some of the most technological advanced vehicles, Ford has been a leader in their industry. Today Ford is focusing on hybrid & highly fuel efficient technologies to gain an advantage over their competitors. Specifically Ford has been developing Hybrid Electric Vehicles (HEVs) that use ECOnetic innovations. ("Company Spotlight," 2010) Offering significantly improved gas mileage as well as low operational costs; Ford vehicles attract customers worldwide. Looking towards emerging markets, Ford will also increase their global market share through their manufacturing, distribution and dealer network capabilities. High growth opportunities in the emerging markets of Brazil, Russia, India and China will be critical for Ford. China became the largest market for cars in the world when it surpassed the US in 2009 and is still growing. ("All roads lead to China," 2011) Ford expects to see worldwide vehicle sales to increase by roughly 50% to some 8 million units...

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