...UNIT 1- CAR BODY DETAILS Cars can come in a large variety of different body styles. Some are still in production, while others are of historical interest only. These styles are largely (though not completely) independent of a car's classification in terms of price, size and intended broad market; the same car model might be available in multiple body styles (or model ranges). For some of the following terms, especially relating to four-wheel drive / SUV models and minivan / MPV models, the distinction between body style and classification is particularly narrow. Please note that while each body style has a historical and technical definition, in common usage such definitions are often blurred. Over time, the common usage of each term evolves. For example, people often call 4-passenger sport coupés a "sports car", while purists will insist that a sports car by definition is limited to two-place vehicles. Body work In automotive engineering, the bodywork of an automobile is the structure which protects: ⦁ The occupants ⦁ Any other payload ⦁ The mechanical components. In vehicles with a separate frame or chassis, the term bodywork is normally applied to only the non-structural panels, including doors and other movable panels, but it may also be used more generally to include the structural components which support the mechanical components. Construction There are three main types of automotive bodywork: ⦁ The first automobiles were designs...
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...ntegrated Marketing Communication Plan for Ford Motors Executive summary An integrated marketing communication plan is a comprehensive plan to let customers know about a specific product. Today’s market is very competitive meaning that a producer must work hand in hand with the best marketers to ensure that products receive the best attention in the market and eventually increase sales. This paper will analyze the Ford Motor Company, one of the largest global manufacturers of motor vehicles. The company is facing an increasingly difficult market place with a well knowledgeable and choosy customer base. In this paper, the company targets sale of motor vehicle to college students and recent graduates. This target market has been chosen as it does not have campaigns directed at its specific needs by any other car manufacturer. The paper will detail both above-the-line and below-the-line communication networks in order to best capitalize this market. Background and target audiences Ford Motors is the second largest motor vehicle manufacturer in the US which is a very strong position considering that the US currently is currently the second largest vehicle market in the world (Dassbach, 1988). The major advantage is that the company is already established with worldwide acceptability among numerous customer segments (Ford Investor Relations 2013). Furthermore, the company has embraced some green concepts especially with the ECOnetic that focuses on the production...
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...Ford Report on the BUSINESS IMPACT OF CLIMATE CHANGE FORD REPORT ON THE BUSINESS IMPACT OF CLIMATE CHANGE Table of Contents Foreword 1 Introduction Implications Actions Challenges Convergent Issues Commitment 2 2 3 3 3 Background The climate issue Business Drivers Market Share Regulatory compliance Shareholder value Industry Considerations 4 4 4 4 5 5 Strategic Roadmap Strategic principles Strategic actions Product Policy Plants People Partnerships 6 6 7 7 8 9 9 9 Conclusion 10 Appendix 1 Excerpt from 2004-2005 Sustainability Report 11-20 Appendix 2 California GHG regulations 21 Foreword In November 2004, Ford Motor Company received a shareholder resolution from the Interfaith Center on Corporate Responsibility (ICCR) and the Coalition for Environmentally Responsible Economies (Ceres) and others requesting we release information specific to our greenhouse gas emissions strategy. Much of the information requested is reported annually in our Sustainability Report (formerly called the Corporate Citizenship Report), and we have excerpted the most recent Sustainability Report as an appendix to this report. However, we agreed to publish the industry's first report dedicated to the issue of climate change and its effect on our business as well as the automotive industry as a whole. While we have worked closely with ICCR, Ceres and other stakeholders throughout the writing of this report, the material contained here is is our view of this...
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...Ch. 8: Toyota's Production System: Life in the Fast Lane? Overview: The Toyota Production System has long been hailed and admired as the source of Toyota’s outstanding performance as a manufacturer. TPS aims to eliminate waste, reduce defects and maximize flow. TPS aims to increase efficiency and productivity by employing a unique production system that cuts costs through continuous improvement. Long term goal is to yield sharp reductions in product development and manufacturing lead times. Toyota want to be the industry best and they stand behind their culture to share the wealth of how they do it. 1. What is the relationship between Toyota’s organizational strategy and Toyota Production System? TPS is viewed as the benchmark, the top of the top in manufacturing and products development & Toyota’s strategy is to enhance its corporate value by maintaining its position as a market leader in the automotive industry. The strategy is to continuing its growth through global operations and through products. 2. What organizational and behavior factors need to be considered to effectively duplicate or imitate TPS? Job designing and approach ie job rotation, job enlargement, job enrichment, work teams, autonomous work groups & quality circles. As for behavior, factors would be training, technology, leadership, teamwork, and communication among the workers. 3. How does Toyota use the team approach? The team approach is through job rotation, cross training and assembly-line...
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...decision environment within which he failed to initiate an early recall of defective vehicles. A cognitive script analysis of the personal experience is then offered as an explanation of factors that led to a decision that now is commonly seen as a definitive study in unethical corporate behavior. IThe main analytical thesis is that script schemas that were guiding cognition and action at the time pre.cluded consideration of issues in ethical terms because the scripts did not include ethical dimensions. In the summer of 1972 I made one of those important tran.sitions in life, the significance of vifhich becomes obvious only in retrospect. I left academe with a BS in Engineering Science and an MBA to enter the world of big business. I joined Ford Motor Company at World Headquarters in Dearborn Michigan, fulfilling a long-standing dream to work in the heart of the auto industry. I felt confident that I was in the right place at the right time to make a Dennis A. Gioia is Associate Professor of Organizational Behavior in the Department of Management and Organization, The Smeal College ofBusiness Administration, Pennsylvania State University. Professor Cioia's primary research and writing focus of the nature and uses of complex cognitive processes by organization members and the ways that these processes affect sensemaking, communication, influence and organizational change. His most recent research interests have to do with the less rational, more intuitive, emotional, and political...
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...AD OLE SCE N T Research Report S L E E P N E E DS and Resource Guide AND PATTERNS P U B L I S H ED B Y T H E N AT I O N AL S L E E P F O U N D AT I O N AD OLE SCE N T Research Report S L E E P N E E DS and Resource Guide AND PATTERNS P U B L I S HE D B Y T H E N AT IO N A L S L E E P F O U N D AT I O N w w w. s l e e p f o u n d a t i o n . o r g Table of Contents Preface .............................................................................................................................................................i PART ONE: Research Report ........................................................................................................................1 Introduction .............................................................................................................................................1 Physiological Patterns ........................................................................................................................2 Behavioral and Psychosocial Patterns................................................................................................2 Consequences of Poor Sleep in Adolescents .........................................................................................3 What Can Be Done ..................................................................................................................................4 Reference s................................................................
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...Motor Corporation, or simply called Toyota is a Japanese multinational corporation and the world's second largest automaker that manufactures automobiles, trucks, buses and robots and the world's eighth largest company. The company's headquarters are in Toyota, Aichi, Japan with factories and offices around the world. Toyota Motor Co. was established as an independent company in 1937. Although the founding family name is Toyoda, the company name was changed in order to signify the separation of the founders' work life from home life, to simplify the pronunciation, and to give the company a happy beginning. Toyota is considered luckier than Toyoda in Japan, where eight is regarded as a lucky number, and eight is the number of strokes it takes to write Toyota in Katakana. In Chinese, the company and its vehicles are still referred to by the...
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...from large pickup trucks and school buses to the massive 18 –wheeler tractors. The new standard is expected to increase fuel efficiency between 9% and 23% with the largest trucks receiving the largest reductions (23%). This standard will be applied to 2014 – 2018 models and estimates $50 billion in savings for truck users in fuel over the lifetime of the vehicle. The new greenhouse gas standards will become final by March 2016 (Eilperin, 2014). Another long term plan was introduced by the White House states agreements were made between the president and 13 automakers to increase fuel efficiency to 54.5 miles per gallon for cars and light trucks. This plan is expected to be fulfilled by year 2025. A list of the automakers is as follows, Ford, GM, Chrysler, BMW, Honda, Hyundai, Jaguar/Land Rover, Kia, Mazda, Mitsubishi, Nissan, Toyota, and Volvo. Combined these companies account for 90% of vehicles sold in US. Achievement of both plans (most formerly mentioned) estimates that consumers will save $1.7 trillion at the pump or $8K per vehicle. Disposable income, and in turn, economic growth is expected to increase and create quality domestic jobs within cutting edge industries across the country. Additionally, these standards also reduce carbon pollution, more than 6 billion metric tons of greenhouse gas over the course of the program – more than the amount of carbon dioxide emitted by US last year. The benefits of Obama’s plan also include oil, consumer, economical and environmental...
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...Case exam 2013 2014: TATA Nano Tata Motors is India's largest automobile company, with consolidated revenues of USD 34.7 billion in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands Jaguar and Land Rover, which Tata bought in 2008. In the same year Tata Motors launched the Tata Nano, the cheapest car in the world. When Tata Motors, the automaker from the $68 billion Tata Group of India, announced the launch of a people’s car in 2003, the idea had everything in it to make the Indian middle-class dream of owning their first car come true. Nano looked to be the perfect platform to reap the fortune at the Base-of-thePyramid (a term which denotes the poorest socio-economic group, or the 4 billion people on earth who live on less than US$2.50 per day), and more importantly, showcase to the world how frugal innovations in the developing world could create affordable cars with a price tag of $2,500. While India's population is more than one billion people, only around one million passenger cars were sold in the country in 2007. By contrast, more than seven million motorcycles and scooters were sold. Mr. Tata said the tiny car is aimed at keeping the families of India's growing middle class from having to travel with as many as four people on a scooter. "It will provide Indian families with...
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...business and one of the premier sports in America today. NASCAR sanctions over 1500 races at over 100 tracks in the US and Canada. NASCAR’s business model and success is heavily dependent on its relationship with big name sponsors. NASCAR strives to be the recognized leader in motorsports entertainment by improving distinctive environments for customers, participants and employees. NASCAR foresees strategic global expansion specifically in mature markets such as Europe, where Formula 1 racing has a dominant foothold. NASCAR is particularly sensitive to recessions. To combat this issue, strategic pricing will be used along with the support of loyal sponsors. To continue growing the NASCAR brand in the US we plan leverage our high profile drivers to appeal young folks. NASCAR is also cognizant of the untapped market with minorities and is committed to attracting this diverse group through target marketing and the implementation of special programs. To promote safety within professional racing NASCAR has invested in new technology and is stringent on safety procedure. NASCAR plans continue emphasizing safety and research to make the sport safer than ever. The company also plans to pursue more green initiatives to reduce its carbon footprint. As the economy improves the company will to aggressively address these topics. Under great leadership the company hopes to reach all its goals within 8 years. The company will use television ratings and revenues among other indicators to...
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...Hybrid Cars IQP A Study on Hybrid Cars: Environmental Effects and Consumer Habits An Interactive Qualifying Project to be submitted to the faculty of Worcester Polytechnic Institute in partial fulfillment of the requirements for the Degree of Bachelor of Science. Submitted By: Michael Beliveau James Rehberger Jonathan Rowell Alyssa Xarras Submitted to: Submitted: 28 April 2010 Project Advisor: Prof. Chickery Kasouf 1 Hybrid Cars IQP Table of Contents List of Figures ................................................................................................................................................ 4 Abstract ......................................................................................................................................................... 5 Executive Summary ....................................................................................................................................... 6 Chapter 1. Chapter 2. Introduction .......................................................................................................................... 9 Literature Review ................................................................................................................ 12 2.1 Environmental Effects ....................................................................................................................... 12 2.2 Emissions ............................................
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...The Future of the Automobile Industry Diala Albirini, Karen DuBois, Missy Habig, Craig Naugle The Future of the Automobile Industry Industry Scope When we first started organizing our thoughts on what to focus on within the automobile industry we found ourselves drawn to the population size and safety features (safety for individuals and for environment). We stimulated our strategic thinking by asking the following questions: What will the automobile industry at large look like in 2025? What trends/shifts will shape mobility in the years to come? What will drive the success of future winners? We quickly realized that our project scope needed to be broader to cover all of the megatrends we indentified and address them as it pertains to specific geographic regions of the world. Cars being mass produced on the assembly line will be a thing of the past. The commercials today for Buick of not ‘driving your father’s Buick’ will even be more pronounced in 2025. In fact, my father would have thought he was living in a science fiction movie! The mantra of ‘have it your way’ will become the mission statement of the automobile industry – both from a consumer and an employee perspective…if they want to remain successful in the industry. Our results? The automobile industry will remain a capital-intensive business model and thus limited in terms of its margin growth. However, over the next fifteen years the automobile industry will remain an exciting place. The industry’s center of...
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...GUIDE PROF. MRS N.A. NERURKAR PARLE TILAK VIDYALAYA ASSOCIATION’S M.L.DAHANUKAR COLLEGE OF COMMERCE DIXIT ROAD, VILE PARLE (EAST) MUMBAI-400 057 DECLARATION I, MR. JITEN H MENGHANI OF PARLE TILAK VIDYALAYA ASSOCIATION’S, M.L.DAHANUKAR COLLEGE OF COMMERCE of M.COM (PART-1) (Semester-2) hereby Declare that I have completed this project on MARKETING STRATEGIES & PLANS OF TOYOTA MOTORS in The Academic year 2013-2014. The information Submitted is true & original to the best of knowledge. ----------------------- (Signature of student) JITEN.H.MENGHANI ACKNOWLEGEMENT To list who all have helped me is difficult because they are so numerous and the depth is so enormous. I would like to acknowledge the following as being idealistic channels and fresh dimensions in the completion of this project I take this opportunity to thank the University of Mumbai for giving me chance to do this project. I would like thank my Principal, Dr. Madhavi.S.Pethe for providing the necessary facilities required for completion of this project. I would also like to express my sincere gratitude towards my project guide PROF. MRS N.A. NERURKAR whose guidance and care made the project successful. I would like to thank my college library, for having provided Various reference books and magazines related to my project. Lastly I would like to thank each & every person who directly or indirectly...
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...three social circles that include students, family groups, and religious gatherings. Experts have much to say about alcohol use and abuse in these three categories, including all of the negative aspects of drinking. Social drinking is a common occurrence around America. Whether it is after work or after a football game, white collar or blue, two-thirds of the American population sit down at least once a week to enjoy an alcoholic beverage (Med.unc.edu). Many of these people do not realize that drinking is what leads to uncontrolled behavior, drunk driving, and in the long run, addiction. They are thinking only of the short-term effects, not the negative long-term consequences. People who regularly turn to alcohol eventually begin to neglect their families and other responsibilities, consequently wrecking the lives of loved ones and their own as well. While the lasting negative effects of alcohol use are spewed daily through the media, the problems will not stop until society completely understands how alcohol can indeed pose a serious threat to the nations social welfare. Alcohol has an adverse effect on the economy. The consequences of alcohol abuse and dependence cost the nation an estimated $99 billion each year (Gordis, 209). It is tax money that pays for alcoholics who both live on the street and are barely getting by or who are in government-funded hospitals and institutions. The United States should either find an alternative way to take care of these people or perhaps...
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...the management system and creating new ideas that put them well ahead of Ford. Sloan was a savvy business man that cared about the well being of his employees as well as his customers.The name Alfred Sloan should be more recognized then Christopher Columbus in this country. We owe this man a lot more credit then he is given. Our factories would not be what they are today without him. Background ! Born in New Haven, Connecticut, on May 23, 1875. His Father was a partner in a wholesale tea, coffee, and cigar business, with a firm called Bennett-Sloan & Company. In 1885 he moved the business to New York City, on West Broadway and from the age of ten Alfred grew up in Brooklyn. His fatherʼs father was a school teacher, and his mothers father was in Methodist minister. He excelled as a student at Brooklyn Polytechnic Institute where he completed the college-preparatory courses. He was the oldest of five children, one sister, Katharine, and three brothers, Clifford who worked in the advertising business; Harold who was a college professor; and Raymond being the youngest was a professor, writer, and expert in hospital administration. One thing that the Sloan children all had in common was that they had a capability for being dedicated to their own separate respective interests. The Sloan children saw how their father ran his business and I believe this is where they learned the inʼs and outʼs of what it takes to run a successful business. (Farber, D. (2002). Sloan rules. University...
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