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Ford vs Firestone Reaction Paper

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Firestone vs. Ford: An Epic Public Relations Battle

In every business, maintaining good public relations with the consumer is crucial. What is public relation? Public relation is the business of inducing the public to have understanding for the goodwill toward a person, firm, or institution and also the degree of understanding and achieved. According to some entrepreneur, public relation is the opposite of advertising wherein advertising, you will have to bring out a large amount of money from your wallet in order to endorse whatever product you wanted to be known to the public using Television, radio, billboards and the like. In public relation, you may say that it is better because publicity is remembered longer by the consumers more than an advertisement. Another one is because it is more cost-effective than advertising because even though you would have some expenses, it would not be as big as advertising because you would only use phone calls and mailings to the media most of the time.

Based In the article of Firestone and Ford, you can easily say that both companies have established a good relationship with each other and gets along very well in their alliance in the past decades. Firestone is supplying the tires of the Ford’s vehicles for almost a century until the unexpected controversy broke out, deciding who it is to blame for those several car accidents. After the investigations resulted that the tread of the tires peeled off, Firestone immediately recalled its tires. Firestone then announced that the safety of their customers is important for them while Ford is washing their hands as if they are not responsible for the accidents.

Technically, Ford can be held morally accountable for those various accidents and deaths due to rollovers of their popular Ford Explorer because even though they have the knowledge that it is inappropriate to match this…...

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