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Ford and Dell

In: Computers and Technology

Submitted By Esly316
Words 1653
Pages 7
INTRODUCCIÓN
Ford y Dell dos empresas líderes y exitosas en industrias diferentes, una líder en la industria automotriz y la otra en la industria de computadoras. Dell con un modelo de negocio directo y simple y Ford con un sistema de negocio tradicional que tiene algunas deficiencias, que están perjudicando el desempeño de la empresa, teniendo que mejorar la cadena de suministro y hacer uso de una gran herramienta como es el internet.

Michael Dell comenzó en el año de 1984 con una simple visión de negocios: él podría desviar el canal de vendedores a través del cual las computadoras personales estaban siendo vendidas. En lugar, él las vendería directamente a los clientes y crearía más productos para ordenar. En un solo movimiento, Dell eliminó la marca del intermediario y los costos y riesgos asociados con llevar a cabo grandes inventarios de bienes (artículos) terminados. La fórmula llegó a ser conocida como el modelo directo de negocios, y le proporcionó a la Corporación de Computadoras Dell una ventaja sustancial de costo. El modelo directo llegó a tener otros beneficios que aún Michael Dell no pudo haber anticipado cuando él fundó su compañía. “De hecho Usted tiene que tener una relación con el cliente”, explica. “Y eso crea información valiosa, la cual, a su vez, nos permite a nosotros influenciar nuestras relaciones con ambos, los proveedores y los clientes. Unan esa información con tecnología, y ustedes tendrán la infraestructura para revolucionar los modelos fundamentales de negocios en compañías globales mayores.”

Ford Motor Compañía, con sede en Dearborn, Michigan, era la segunda empresa industrial más grande del mundo, con unos ingresos de más de 144.000 millones de dólares y una plantilla de 370.000 trabajadores. Realizaba operaciones en 200 países, el negocio principal es el diseño y la fabricación de automóviles para su venta en el mercado de…...

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