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Foreign Market Entry Strategies

In: Business and Management

Submitted By marchelli14
Words 883
Pages 4
* Topics to be discussed: * What is International Business Environment? * Changing Pattern of International Management * Major Elements Affecting International Business * International Business Environment

* The international business environment can be defined as the environment in different sovereign countries, with factors exogenous to the home environment of the organization, which influences decision-making on resource use and capabilities. * It involves three environments such as domestic, foreign and international. * Domestic environment * composed of all the uncontrollable forces originating in the home country that influence the firm’s life and development. * Foreign environment * composed of all the uncontrollable forces originating outside the home country that influence the firm. * the kinds of forces are the same as those in the domestic environment but their values often differ and changes in the values of foreign forces are at time more difficult so assess.

* International Environment * interactions between the domestic environmental forces and the foreign environmental forces AND * interactions between the foreign environmental forces of two countries when an affiliate in one country does business with customers in another.

* The Forces:

* environment: all the forces surrounding and influencing life and development of the firm; they can be external or internal * uncontrollable (external) forces: external forces over which management has no direct control, although it can exert an influence * controllable (internal) forces: internal forces that management administers to adapt to changes in the uncontrollable forces - production: capital, raw material, people - activities of organization: personnel, finance, production, marketing) * Changing Pattern of International...

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