...INTRODUCTION Forever 21 is an American chain of fashion retailers with its headquarters in Los Angeles and sales of $3.7 billion in 2013. Forever 21 began as a 900 square foot store in Los Angeles in 1984, and has grown to sell their clothing lines Forever 21, XXI Forever, Love 21, and Heritage in over 600 stores in the Americas, Asia, the Middle East, and the UK. More than 60% of its apparel is manufactured in China and the average store size is 38,000 square feet. According to Adrienne Tennant, an analyst at Wedbush Morgan Securities, and Andrea Chang of the Los Angeles Times, Forever 21 is known for its trendy offerings and its economical pricing. The company sells clothing, accessories, and beauty products for women, men, and girls. The company has been involved in various controversies, ranging from labor practice issues and copyright infraction accusations to religion. HISTORY Forever 21 founders Do “Don” Won Chang and his wife Jin Sook Chang emigrated from South Korea to the United States in 1981.The luxurious cars of those in the retail industry influenced Don to enter the garment industry and so Fashion 21, later renamed Forever 21, was established. Don is the Chief Executive Officer and Jin Sook the Chief Merchandising Officer, with a combined net worth of $5 billion. As of September 2013, the couple ranked 264 in Forbes’ World’s Billionaires list and 90 amongst America’s wealthiest. Their two daughters joined the business in 2009, Linda leading the Marketing...
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...Forever 21, Inc. Private Apparel Founded 1984 Headquarters Los Angeles, California[1] Number of locations 480 (2011) Key people Do Won Chang Founder & CEO Jin Sook Chang Chief Merchandising Officer Linda Chang Chief Marketing Officer Esther Chang Chief Visual Officer Products Clothing, Accessories Revenue increase US$2.6 billion Total assets $1.40 billion Employees 27,228 Forever 21 is an American chain of clothing retailers with branches in major cities in the United States, Puerto Rico, Canada, Europe, Asia, Latin America, and the Middle East that offers trendy clothing and accessories for young women, men, and girls at low, affordable prices. Forever 21's marketing image is based around made-in-the-USA merchandise produced in California, however most product pages indicate items are imported. It sources its designs from hundreds of Southern California suppliers. Forever 21’s merchandise does not have uniform specifications, quality, patterns or even sizes; these details vary by supplier. Contents 1 History 2 Stores 2.1 Conversions 2.2 International 2.2.1 Europe 2.2.2 Asia 2.2.3 Latin America 3 Controversy 4 References 5 External links History Forever 21, Briarwood Mall, in Ann Arbor, Michigan The chain, originally known as Fashion 21, was intended at first mostly for middle-aged women. The store was founded in Los Angeles, California in 1984 by Do Won Chang...
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...Forever 21 a Global Company The global retailer that I have chosen is Forever 21 because they are a well-known retailer. Forever 21 is a well-known chain store and mostly targets young teenage to college age women. The store was founded in Los Angeles, California in 1984 by Do Won Chang and his wife Jin Sook Chang. The first fast fashion store opened in April 21 in 1984 and has grown nationally and globally since then. The market for Forever 21 has grown drastically within the past couple of years and they have ventured from just women and men’s clothes. Forever 21 carries a very wide assortment of merchandise and now caters to children and plus size women. The fashions of Forever 21 have a lower price point than most other chain stores so the fact that they are affordable items to attain and manufacturing is cheaper it is easier to expand their stores across the globe. Forever reaches its audience mobile all across the glove via the Forever 21 app because the CRM enables the brand to research their consumers by knowing their demographics and what they like and catering to the consumer and allowing interactions with the brand to be easier. “We’re looking to scale our online and mobile business faster, drive more return on ad spend and increase revenue through paid channels. Sociomantic and AdX are helping us accomplish these goals.”( Gerard Florendo) Forever 21’s consumers is very technology savvy and looks convenience so I think this approach works well for them along with...
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...1.0 Introduction Global crowdsourcing has become an increasingly popular choice for individuals as well as businesses for its efficiency and effectiveness in fulfilling specified requests. It is often employed to gain a competitive edge in the evermore fierce business environment. 1.1 Target Market Crowdsourcing has no particular target market as the concept itself builds upon accreted public input from all relevant sources (Enrique E.A. 2012). The websites designed utilising this concept aims to captivate a large pool of personnel with differing skills sets, commonly referred to as solvers, to provide solutions to those who desire particular skills for their problem, called the seekers. Common value propositions: For seekers: • Efficient and effective completion of specified tasks. • Employment on a ‘need’ basis for cost savings. • Vast skills pool to find the most suitable candidates for the job. • ‘Open Innovation’ (Chesbrough, H. 2003). For solvers: • Vast job opportunities. • Specified workload and financial reward. • Flexibility of working hours and location. • Gain experience in various fields of work according to own preference. 1.2 Crowdsourcing Platforms Analysis Platform Website Specific Value Propositions Mechanical Turk Seekers – Individuals and companies seeking extensive labour. • Opportunities open to the general public as jobs focus on the division of labour for simple tasks requiring minimal innovation or technicality. • Fixed payment,...
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...Forever 21: Dealing with America’s fear of aging and death Abstract This paper is about confronting America’s fear of the issues of aging and death. Over the years, American culture has grown uncomfortable with matters of growing old and death. The basis of this thinking is rooted in the mind and influenced by society. There is an ever increasing desire that’s rampant across our nation to remain young. This can be seen in the media, marketing for different products from makeup to apparel. Americans want to remain young for as long as they possibly can. In 1984, the band Alphaville came out with the song “Forever Young” to express America’s heart cry. However, aging and death is a part of life and a direct result of the fall of man. Aging and death were not the original condition of humanity, rather punishment that resulted from rebellion against God’s commandment. This paper examines why there is aging and death, America’s response to it, and a solution to rightly mature in the process. Since long ago America’s heart cry has been to stay young forever. In 1984, the band Alphaville came out with the song “Forever Young” to communicate the nation’s desire. In cities across the country and around every turn, materialism is vocalizing the longing for youth everlasting. This constant struggle with “wants” versus “reality” has left individuals searching for ways to cope. In addition, the lifespan of human beings was not always an average of eighty years. One thing to take into...
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...BUSINESS PRESENTATION THE SAMBURU PROJECT Forever 21 teamed up with The Samburu Project to help bring clean water to those in Samburu. They have drilled 40 wells in Samburu, Kenya benefitting 40,000 people and helping them end their lifelong struggle to find this precious resource. They were also channeling that tribal feeling in this new line in stores. Buyers can pick up one of springs hottest trends and help support a good cause! For ever item purchased, they were giving 10% back to The Samburu Project until 2013, with a minimum donation of $10,000 USD. HUMANE SOCIETY OF THE UNITED STATES- ANIMAL RESCUE HSUS is the nation's largest and most effective animal protection organization. Forever 21 lended their helping hand by coming up with a line of fashion forward clothes. Through the collection, they were able to raise $32,773. With the purchase of every shirt, Forever 21 will make a $1 donation to the HSUS. UNDER THE ENVIROMENTAL POLICY Forever 21 will continue to transport their products via sea in order to help reduce carbon emissions. However, what customers do not know is that this is an easy way for f21 to save cost in transporting their products via air freight. Airlines bill you by what is called a chargeable weight. Sea carriers charge per container rates for shipping in standard size containers. If you are shipping less than a container load, your price is often determined by cubic meter. With larger and heavier shipments, it is often much cheaper to ship...
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...Currently in the fashion industry Forever 21 are designing new lawsuits. These types of suites are nothing new for the store. According to the article “ In Crazy News, Forever 21 is suing a Brand for Copyright Infringement, and Also, Pigs can Fly,” more than 100 copyright lawsuits were filed against them. Based on the report Forever 21 filed, Brandy Melville had copied one of their designs that was protected by the copyright registration. It was for a red printed Abigail dress, however it did got taken off of Brandy’s website and forever 21 still used the print for other pieces of clothing items. As mentioned Forever 21 have been a target for lawsuits by other brands which includes H&M, anthropologie and many more. Personally speaking I’ve...
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...Too Good To Be True? Forever 21 and its Illegal and Immoral Policies After a recent shopping spree at Forever 21, the many hours spent perusing the rakes brought continuous amazement at the low prices found on the tags. How could clothes this trendy and fashionable possibly come at such a reasonable price? This question was quickly followed by an unsettling yet painfully obvious thought. Sweatshops. To me, there was no other explanation as to how one of the world’s most popular clothing stores for young woman could provide such a marked down price to its customers. The stylish knockoffs became to me what they had always been, too good to be true. Upon returning from my long day of shopping, I decided to dig a bit deeper into this new found curiosity I had. Trying to figure out if Forever 21 utilizes sweatshops was sadly an extremely easy task. Numerous hits came up on my screen with articles all confirming my resent realization. Articles discussing Forever 21’s poor working conditions, hypocritical religious ties and countless designer copyright infringements flooded the search screen. Forever 21 sounds like the American Dream come true: it was founded by a poor Korean couple who immigrated to the USA in 1981. The company is still privately-owned and operated in L.A. and the couple, Do Won “Don” Chang and Jin Sook, chalk up its success to their Christian faith and frugal, hard-working values. Those who have worked with or for the company, however, say that its success...
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...Sampson's Stationary 30 Silverstone Ave Kamloops, BC V2A 8B1 Tel:250-429-0002 February 21st, 20-- Mr. Ken Davis Hanson's Montessori School 15 Main St. Kamloops, BC V2A 7B5 Our ref: #223 Dear Mr. Davis: Outstanding Invoice Our records show that you have an outstanding balance dating back to January, 200-. Your January invoice was for $445.00 and we have yet to receive this payment. Please find a copy of the invoice enclosed. If this amount has already been paid, please disregard this notice. Otherwise, please forward us the amount owed in full by March 1st, 20--. As our contract indicates, we begin charging 5% interest for any outstanding balances after 30 days. Thank you in advance for your cooperation. We hope to continue doing business with you in the future. Sincerely, Maria McPhee Maria McPhee Accountant Enclosure: Invoice #223 Resignation Letter 22 Tufton Street London, SW1P 3TL Tel: 020 7593 1760November 1st, 2007Josie Waters Fielders Pharmacy 14 Broadway London, SE1 7DGDear Mrs. Waters,I am writing to provide formal notice of my resignation from Fielders Pharmacy. My last day will be November 14th, 2006.I trust that two weeks is sufficient notice for you to find a replacement for my position. I would be pleased to help train the individual you choose to take my place.Thank you for employing me for the past three years. My experience as clerk, supervisor, and floor manager has been very positive and I'm confident that I will use many of the...
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...4/11/13 Forever 21 - Research Papers - Nirvana3624368 Login Join The Research Paper Factory Join Search Browse Saved Papers Search over 95,000 Essays Forever 21 In: Forever 21 Forever 21: Dealing with America’s fear of aging and death Abstract This paper is about confronting America’s fear of the issues of aging and death. Over the years, American culture has grown uncomfortable with matters of growing old and death. The basis of this thinking is rooted in the mind and influenced by society. There is an ever increasing desire that’s rampant across our nation to remain young. This can be seen in the media, marketing for different products from makeup to apparel. Americans want to remain young for as long as they possibly can. In 1984, the band Alphaville came out with the song “Forever Young” to express America’s heart cry. However, aging and death is a part of life and a direct result of the fall of man. Aging and death were not the original condition of humanity, rather punishment that resulted from rebellion against God’s commandment. This paper examines why there is aging and death, America’s response to it, and a solution to rightly mature in the process. Since long ago America’s heart cry has been to stay young forever. In 1984, the band Alphaville came out with the song “Forever Young” to communicate the nation’s desire. In cities across the country and around every turn, materialism is vocalizing the longing for youth everlasting. This constant...
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...ASOS versus Forever 21: Is the plus side of PLUS SIZED shopping in low prices or quality and variety? Ebony Thigpen Psychology 3301 Fall 2015 /Dr. Pamela Auburn November 28, 2015 Abstract Over the past ten years, there has been an influx of department stores that have incorporated plus sized departments into their targeted demographic and ASOS and Forever 21 are among the two most sought after plus sized departments amongst its competitors. Although both stores offer plus sized fashions at much lower prices than their specialty plus sized counterparts, they both maintain their own distinct share of the market attracting a niche yet different shopper. Consider that there are now more young women than ever from their teens to their early-thirties...
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...Case Brief Sinthasomphone Estate of Sinthasomphone v. City of Milwaukee, 838 F.Supp 1320 (1993) Facts: Konerak Sinthasomphone, a 14-year-old boy, was lured to an apartment by Jeffery Dahmer to take nude photographs for money. Once in the apartment, Dahmer drugged Sinthasomphone so that he could keep him subdued for later torture and execution. Sinthasomphone escaped the apartment while Dahmer was out. He was seen wondering the streets naked and physically hurt. Law enforcement arrived after being summoned by a 911 call. Dahmer arrived soon after. Dahmer claimed to be a friend of Sinthasomphone stating that he had consumed too much alcohol. After evaluating the situation, the police officers determined that Dahmer was telling the truth and assisted...
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...1901 Harder Road Hayward, CA 94542 December 9, 2013 Cely Pichay 2005 W. Olive Avenue Porterville, CA 93257 Dear Ms. Pichay: I am writing to inform you about how it is hard for filipinos in the city of Porterville to be accepted into society. It is hard for any race to be socially accepted in this country. There are so much criteria that you have to pass to even be considered into society. You have to look a certain way, act a certain way, talk a certain way, etc. To be honest, I don't even know if I am socially accepted because I don't pass a certain criteria. If it's hard for me, then I can't imagine what it must feel like for another person in my race. If you are filipino, it is especially hard to get accepted into society because we're different from other people. We have different values and outlooks on life. I want to know what you are going to do to fix this issue in the city of Porterville. There are a lot of filipinos, teenagers especially, that will do anything to get accepted into society. We want to be accepted by everyone because we want them to like us. We care about what other people think about us because that's just how we are. I know I am like that because if someone doesn't like me, then I will do anything to get them to like me. Filipinos have a difficult time getting accepted because we look or act differently compared to other races. When someone looks at me, I feel their eyes judging me and I don't want to feel like that anymore because I get really...
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...EUROPE • Copenhagen Business School (DENMARK) • Corvinus University of Budapest (HUNGARY) • Erasmus Universiteit Rotterdam (NETHERLANDS) • HEC School of Management, París (FRANCE) • Helsinki School of Economics and Business Administration (FINLAND) • Koç University (TURKEY) • London School of Economics and Political Sciences (UNITED KINGDOM) • Norwegian School of Economics and Business Administration, Bergen (NORWAY) • Prague University of Economics (CZECH REPUBLIC) • Reykjavik University (ICELAND) • St. Petersburg State University, Graduate School of Management (RUSSIA) • Stockholm School of Economics (SWEDEN) • Universidade Católica Portuguesa – FCEE (PORTUGAL) • Universidade Nova de Lisboa (PORTUGAL) • University College Dublin- Michael Smurfit Graduate School of Business (IRELAND) • Università Commerciale Luigi Bocconi, Milan, (ITALY) • Universität St. Gallen (SWITZERLAND) • Universität zu Köln (GERMANY) • Université Catholique de Louvain, Louvain-la-Neuve (BELGIUM) • University of Edinburgh (UNITED KINGDOM) • The University of Manchester, Manchester Business School (UNITED KINGDOM) • The University of Warwick, Warwick Business School (UNITED KINGDOM) • Warsaw school of economics (POLAND) • Wirtschaftsuniversität Wien (AUSTRIA) AUSTRALIA • University of Melbourne, Melbourne Business School (MELBOURNE) • University of New South Wales, Australian School of Business (SYDNEY) • University of Sydney (SYDNEY) • University of Otago, School...
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...Sports Fans Sports fans are a definitely a different breed of people. When their team or teams are playing their mentality is they better win this game and if they lose its then end of the world and puts a lot of the people in bad moods. This happens on the daily basis. Sports fans thrive for the excitement of the games. The excitement of the games and the atmosphere of the stadium bring them in to a whole different world. The fans that take it the most seriously are definitely soccer, baseball, hockey and football fans the most. The die-hard fans care about every game that is played by their team. Most of the time they will take the hard fought loss as if they are part of the team. People are crazy about sports, they’re die-hard fanatics, which sometimes care more about sports then their actual life. The biggest sports fans would have to be football; they go all out for their team. People plan their day around the game by getting to the field to barbeque and tailgate before the game. Most of the time it will be two to three hours before the game. Even some times people will just get to the stadium to tailgate and be in the atmosphere of everyone else and not go into the game because they don’t have tickets. Football fans are crazy they will throw parties in the parking lot before and after the games. They also have fans that paint their bodies and stand out in the freezing cold when normal people would be bulled up in cloths. Football Fans are crazy but that is just the...
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