...Procedia - Social and Behavioral Sciences 99 (2013) 886 – 892 9th International Strategic Management Conference Using SWOT analysis and SEM to prioritize strategies in Foreign exchange market in Iran Mohammad Shariatmadaria, Amir Homayoun Sarfarazb , Pegah Hedayatc, Kiyan Vadoudid,b a,b,c Islamic Azad University - Tehran, Iran, d Politecnico di Milano, Milano, Italy Abstract Recently, due to international prohibition on Iran, foreign exchange market of Iran is facing with a severe crisis. In this situation adopting best strategy is vital for Iran. One of the best ways to select strategy is SWOT analysis. SWOT analysis is a powerful tool to identify strategies by strengths and weaknesses, opportunities and threats. Consequently, it is very important to prioritize strategies for organizations. Thus there are various methods presented for determining the priority of the strategies. This paper offers a new and statistical method that using the structural equations model, creates a second-order factor analysis model for each of the strategies SO, ST, WO and WT and the best model is chosen according to the AIC criterion. Comparing this approach to ANP reveals that ANP method is very complex and time wasting while the mentioned method is very easy and simple. Keywords:Foreign exchange market, SWOT analysis, second order factor analysis, criterion AIC, structural equations model, the ANPmethod th © 2013 The Authors. Published by Elsevier Ltd. 2013 Published...
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...Task 2 Supply Chain Western Governor University A1. Brand Design Decision Traveler Brand The reason for creating a computer for the Traveler is to provide those who are business executives with a device which can be taken on business trips and have all the amenities used in an office computer but compact. The name chosen for this creation is the Phoenix GT which is an analogy to a sports car that has a GT engine. When consumer see or hear GT, they think fast, sleek, and finely tuned machines. This is the brand image that we want all executive to think about when purchasing there laptop. The market was in need for a design which the target market could feel confident about. Traveler Brand Functionality The Traveler Brand is the most top of the line laptop in its class. The GT comes with a 4th Generation Intel Core processor which allows the computer to operate without lagging transition from one program to the next. This comes in handy when executives are running meeting remotely and need to access additional programs as a part of the presentation. Comes with 8GB DDR3 SDRAM at 1866mhz to retrieve information from multiple file storage location in the hard drive. As for the hard drive, this model comes with 512GB made by Solid States. The amount of GB’s supersedes most desk top computers which are why this is the preferred choice of executives. Imagine having enough GB’s where you can download projections and diagrams of every project without worrying about space to...
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...A1. Brand Design Decision Traveler Brand The reason for creating a computer for the Traveler is to provide those who are business executives with a device which can be taken on business trips and have all the amenities used in an office computer but compact. The name chosen for this creation is the Phoenix GT which is an analogy to a sports car that has a GT engine. When consumer see or hear GT, they think fast, sleek, and finely tuned machines. This is the brand image that we want all executive to think about when purchasing there laptop. The market was in need for a design which the target market could feel confident about. Traveler Brand Functionality The Traveler Brand is the most top of the line laptop in its class. The GT comes with a 4th Generation Intel Core processor which allows the computer to operate without lagging transition from one program to the next. This comes in handy when executives are running meeting remotely and need to access additional programs as a part of the presentation. Comes with 8GB DDR3 SDRAM at 1866mhz to retrieve information from multiple file storage location in the hard drive. As for the hard drive, this model comes with 512GB made by Solid States. The amount of GB’s supersedes most desk top computers which are why this is the preferred choice of executives. Imagine having enough GB’s where you can download projections and diagrams of every project without worrying about space to store vital business information while traveling. ...
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...Human resource Management Practices of Southeast Bank Limited Executive Summary The banking system plays a critical role in underpinning economic development of any country. On that view Southeast Bank Limited, Agargaon Branch was opened on December 29, 2002. Now they are one of the leading banks in Bangladesh. Actually the bank gets a good position in the market for their diversified services. Employees are the most valuable assets in the origination. Human Resource Department is responsible for the people dimension of the organization. The basic objective of this study should be analyzing the Human Resource Activities in Southeast Bank Limited. All kinds of commercial banking services are provided by the Bank to the customers following the principals of Islamic Sari’ah, the provision of the Bank Act 1991 and Bangladesh Bank’s directives. Apart from the corporate culture, working environment, employee relationship and overall the mission and vision of the Bank demonstrates a highly conductive and praiseworthy. Of course, there traced few limitations and shortcomings. With the increasing flow of customers the Bank needs to increase the number of service provider in the particular branch to gain a best customer satisfaction. In brief I can say that the SEBL develops diversified Human Resource Activities and very short they have got good response from their customers. They actually have achieved tremendous success in the last few years. It has come forwarded with an ideology...
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...1. Executive Summary Today’s market is very competitive & commercial. In this time a company or a firm mostly emphasize on customers demand. So they tries to serve their best product with best service. As a result, they use different kinds of marketing tools according to customer. Also that, they tries to build up a long-term customer relationship which is considered as a mass weapon of marketing. A perfect business depends mostly on what kind of products they are serving with a perfect price and what kind of promotional activities they are taking for their consumers. In this report, we have tried to find out the products, services and marketing with their price. Also that, we have tried to point out strategies taken by Café Italiano. For this reason, we have used some basic theories like 4P’s, STP concept, SWOT analysis etc.It also involves with some basic information of Café Italiano. This report contains a brief analysis about the 4P’s & STP concept adopted by the café. It also contains the things that are affecting directly or indirectly this café. Finally the report contains some necessary recommendations for this cafe about their activities, improvements and analysis. 2.Introduction 2.1 Background of Study: This Term paper has been prepared as a requirement of the Marketing practice program of The course MKT-101 of East west university instructed by Husna Ara mam. Our team is very glad to get the opportunity to accomplish the practical study about Bay...
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...FACTORS AFFECTING CONSUMER BEHAVIOUR ON PRODUCTS CHOICES:A SURVEY OF SUPERMARKETS IN ELDORET TOWN ABSTRACT This study will look on the ability of the local supermarket to take in to account the consumer buying behavior and characteristic as a baseline for defining marketing programs. To better understand why consumers buy as they do, many marketers turn to the behavioral sciences for help. Similarly, there are numerous theories, models and concepts making up the the field. These variables and the buying process are usually affected by relations with other people too. The study will look at how individuals interact with family, social class, and other group who may have influences. The study will be conducted in Eldoret town in the month of January 2011, and will adopt a survey design. The study will target customers, managers from 10 major supermarkets, cashiers, accountants and supermarkets attendants. Data will be collected using questionnaires, and analyzed using statistical techniques. Similarly some variables of special interest to marketers include motlvation, perception, learning, attitudes, and lifestyle. Much of what we know a bout these psychological [interprets} variables draws from ideas originally developed in the field of psychology. Inadditon,a solid understanding of consumer behavior is necessary because consumer actions influences the success or failure of marketing strategy, and because firms must create marketing mix that satisfies customers. Moreover...
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