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Formulation of the Research Problem

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Week 2: Formulation of the Research Problem

QNT 561
July 30, 2014
Duane Scott

Formulation of the Research Problem
The history of Ford Motor Company was invented on superior brand products, which to this day, still exist. Ford is an American automaker, and the 5th largest automaker, according to worldwide vehicle sales. Ford has an immaculate line of vehicles, ranging from cars and trucks, which are among the best selling vehicles in the world. Ford has one of the strongest product lines ever, and based on consistent and continued strong sales, their demand keeps coming, and the Ford brand continues to get stronger. How does Ford and similar companies get their brand out there? In January 2014, Ford made a large financial commitment on digital advertising; Ford is mandating dealers to place more advertising co-op toward digital advertising, such as paid search and banner ads (Barkholz, 2014). Ford has placed lots of focus on relationship building, and growing as an industry leader in the automotive world. Ford continues to place special emphasis on changing the behaviors, attitudes, culture, and ideology of the organization, to ensure Ford Motors has the best interest of the consumer at all times. Over the years, Ford has learned the importance of seeing the business from the perspective of the customer, which should result in improved services, and new businesses from new consumers (Collier, 1987).
Ford Motor Company launched its online marketing plan involving use of digital platform to engage its customers in 2008. The company contracted online marketers such as Scott Monty and other web based advertising agents to implement its digital marketing plan. Part of Ford Motor Company’s plan was to market through social media sites. Sites such as Twitter, Facebook and YouTube were imperative in implementing Ford’s online marketing strategy. Ford spent 25

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