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Foss's Idea Of Persuasion

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Persuasion and propaganda work together to guide society. When thinking about Foss’s idea of persuasion she states, “In the traditional model, change is defined as a shift in the audience in the direction requested by the rhetor, who then has gained some measure of power and control over the audience” (Foss & Griffin 6). This means that any form of rhetoric is designed to change societies thinking and push thinking to a common belief. This is much like propaganda in the fact that propaganda's main goal is to change audiences thinking of an idea. As Bernays states “modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group” (Bernays). These two ideas are

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