...Vivaldi Antonio Vivaldi was born on March 4th, 1678, in Venice, Italy. His father, a barber and a talented violinist at Saint Mark's Cathedral himself, had sparked interest in music in young Antonio. He helped him in making a decision of taking on a career in music. He encouraged and made him enter the Cappella di San Marco orchestra, where he soon became a highly appreciated violinist (Wikipedia). In 1703 Vivaldi became a priest known by the nickname "The Red Priest", because of his red hair. He was not interested in priesthood and the only reason for joining was his financial situation. That was was the only possible way for his poor family to receive free schooling. Nevertheless, very soon, in 1704, he was pardoned from celebrating the Holy Mass because of his bad health. Later, he became a violin teacher at an orphanage for girls called Ospedale della Pietà in Venice. The orphans soon started to gain appreciation and esteem as Vivaldi wrote most of his concertos, cantata, and sacred music for them. In 1705 the first collection of his works was published. He was a prolific composer producing over 500 concertos, 46 Operas, symphonies, 73 sonatas, chamber music, and sacred music. His most famous work is believed to be the Four Seasons (Wikipedia). Vivaldi's music is especially innovative since he added brightness to the very formal and rhythmic structure of concertos. He constantly searched for harmonic contrasts, creating innovative melodies and themes. Vivaldi’ ultimate...
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...[pic] Marketing MK 201 Marketing of Four Seasons Hotel Shanghai [pic] Lecturer: Kathryn Medico Student: Lu Yizhi [ luyi080789 ] Duy Hung Pham [ phdu271188 ] Class: 2A March 12th , 2012 Acknowledgement For the successful completion of our report, we would like to express our deep gratitude to all the people who give us help and advise. First and foremost, we are going to give our appreciation to Mr. Wang, the Assistant Sales Director of the Four Seasons Hotel Shanghai. He spent his personal time replying our email to answer our questions and gave us a lot of valuable information and instructions which keep our report going in the right direction. Secondly, we would like to thank our Marketing lecturer, Miss Medico, she provided us with many useful resources and guidance at every stage of writing the report. Clearly, we cannot finish this report smoothly without her help. Last but not least, we would like to thank all our friends for their suggestions and inspiring. Contents Aknowledgement 2 Introduction 4 Background of Four Seasons Hotel Shanghai 4 The Lifecycle Stages of Four Seasons Hotel Shanghai 5 Target Market 6 The Promotion Mix of Four Seasons Hotel Shanghai 7 Advertising 7 Publishing pamphlets and magazines 7 Online advertising 8 Public Relations 8 Communicating with public by Internet 8 Participate in public service 9 Sales Promotion 9 Hotel packages promotion 9 Discount 10 Conclusion 10 Reference...
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...critically analyse the implications of human resource practices in the Four Seasons brand. Unless diversity is supported, discrimination can appear in some cases, having a negative effect on the running of the business. Also, working in groups makes a great contribution to the company’s performance, allowing creativity to be put into practice. Leadership is the greatest issue, as it can make the difference. Following a vision of his own, the leader can influence each department and also control staff’s and customer’s emotions as they represent the key to a better reputation of the brand. Lastly, a personal reflection upon the workshops was written, illustrating the fact that they represent a better command of the subject. 2. Diversity and Groups Nowadays, managing a hotel brand is done with the help on diversity management (Mor Barak, 2005). There exist four magnitudes of diversity: tenancy, age, sex and race. After a study conducted by Ely (2004), race and sex are not irrelevant to performance, as opposed to tenancy and age which are judged by experienced staff who believe that wisdom comes with age. Cooperation and teamwork represent the key to the issue. Banks in the USA developed diversity education programs where employees were stimulated to work with the ones they did not accept, results being highly positive and thus leading to a better collaboration in the at near future (Ely, 2004). For the Four Seasons brand, extensive research needs to be carried out, starting with the...
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...BOWEN op yo CARIN-ISABEL KNOOP Four Seasons Goes to Paris: “53 Properties, 24 Countries, 1 Philosophy” Europe is different from North America, and Paris is very different. I did not say difficult. I said different. — A senior Four Seasons manager In 2002, Four Seasons Hotels and Resorts was arguably the world’s leading operator of luxury hotels, managing 53 properties in 24 countries and delivering what observers called “consistently exceptional service.” For Four Seasons, that meant providing high-quality, truly personalized service to enable guests to maximize the value of their time, however the guest defined doing so. No tC In 1999, Four Seasons opened the Four Seasons Hotel George V Paris (hereafter, “F. S. George V”), its first French property, by renovating and operating the Hotel George V, a historic Parisian landmark. Doing so was, according to John Young, executive vice president, human resources, “one of our great challenges and triumphs.” Young mused on what Four Seasons had learned from opening a hotel in France, wondering what lessons would be applicable to other openings given the firm’s growth plans, which suggested that new opportunities would be largely outside North America. (Exhibit 1 illustrates property locations in 2002.) Performance Do Four Seasons generally operated (as opposed to owned) midsized luxury hotels and resorts. From 1996 through 2000 (inclusive), Four Seasons revenues increased at a compound rate of...
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...' Academy ol Management Executive, 2002, Vol. 16, No. 4 Four Seasons goes to Paris floger HalloweU, David Bowen, and Carin-Isabel Knoop Europe is different from North America, and Paris is very different. I did not say difficult. I said diffeient. —A senior Four Seasons manager Executive Summary Four Seasons Hotels and Resorts opened its first French property in 1999. This article presents that opening as a case study to illustrate a perspective on how a company with a strong and highly successful organizational culture might approach a new national culture when that cuhure is both distinct and intense, as is the case in France. Managers can henefit from the case by understanding this approach to organizational and national culture, which the authors believe represents a useful framework for global management. The article begins with a discussion of the linkage between corporate cuifure and competitive advantage for service organizafions. It then describes the corporate support structure and the philosophy that Four Seasons developed over two decades to support its international expansion and to manage the type of challenges its French property posed. Finally, it describes how the firm went about transforming that property into one of its crown jewels. The Linkage Between Service Culture and Competitive Advantage The enduring success of service organizations such as Southwest Airlines, The Walt Disney Company, Wal-Mart, and USAA (among others) is frequently ...
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...Antonio Vivaldi Antonio Vivaldi was one of the leading musicians of the Baroque period. He was a classical composer and musician. Antonio Lucio Vivaldi was born March 4, 1678 in Venice, Italy to Giovanni Battista Vivaldi and Camilla Calicchio. He was the oldest of five children. Giovanni was a barber who later became a professional violinist. It was Antonio’s father who taught him to play the violin and together they toured Venice and were even noted as one of Venice’s main tourist attractions. When Vivaldi was around 14 or 15 he began the study of priesthood; in the 1600s, this was a common way for a poor family to get a free education for their child. Vivaldi was ordained on March 23, 1703 at the age of 25. He was known as the ‘Red Priest’ because of his red hair. Vivaldi worked at an orphanage which was called the Ospedale della Pieta (Hospice of Mercy) as the maestro di violin This was an all-girls orphanage, which was for the illegitimate daughters of Venice’s noblemen and the school was dedicated to the education and care of young women. The musical standards at Ospedale were among the highest in Venice and Vivaldi served as the music director. At Ospedale, every month he would write two concerti for the girls’ choir to perform, these accounted for the large variety of the music Vivaldi wrote. These concerti were often quite difficult, and the girls of the Ospedale choir must have possessed a great amount of talent to perform them. Several of Vivaldi’s students...
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...Vivaldi’s violin concerto The Four Seasons (1725) is an excellent example of the music of the Baroque era. The Baroque era was a time of artistic revolution. Virtuosic concertos, especially for stringed instruments like the violin, were great examples of this. Antonio Vivaldi was known for his work on such pieces - his most well known set of concertos is considered The Four Seasons. During the baroque era, it was quite common for musical pieces to tell stories, or invoke specific emotions, also known as ‘program music.’ It was intended to tell a story, and Vivaldi became a legend in the style. The Four Seasons does this wonderfully. In fact, there were sonnets that go along with the piece, describing each season. The piece titled Summer,...
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...Antonio Lucio Vivaldi Antonio Vivaldi, also known as the Red Priest, was a Baroque music composer. Not only was he a composer, he was expert violinist. Being born on March 4th, 1678 in Venice, Italy, he grew up being a priest in mind. He was then ordained in 1703 obtaining the name “Red Priest” because he had red hair. After his priesting days, he became a violin teacher at an orphanage for girls named Pio Ospedale della Pieta. After writing a little while teaching, he began to see his true potential and so did the people around him. In 1713 he decided to take leave off of the orphanage and play at his first opera in Vicenza named Ottone in villa. Up-starting his career he traveled around composing operas, cantatas and concert music. After countless operas, cantatas and concerts, Vivaldi has reached a magnificent goal of becoming a famous composer. Before Vivaldi decided to become a composer, he was studying to become a priest. He began at the age of 15. In 1703 he was ordained as a priest, also obtaining the name “Red Priest”. It was said that Vivaldi had an asthma condition. Wearing the priest uniform squeezed his chest making it very hard for him to breathe. About a year into being a priest, he had to quit because of his asthma condition. Moving on, Vivaldi picked up a violin and practiced that. He played at the orphanage for girls named Pio Ospedale della Pieta. Constantly playing there, he was appointed to be a violin teacher. He taught the young girls there from 1703...
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...Antonio Lucio Vivaldi Birth: Antonio Vivaldi had been born on March the 4th, 1678. He was baptized immediately after birth Early Adult Years: Antonio Vivaldi was made a priest in 1703. But, according to him, a year later after becoming a priest, he no longer wanted to celebrate Mass due to complaints like “tightness of chest”. This may have been genuine or fake. It may have been genuine, in which case, the illness was probably asthma. It may have been faked due to his greater love of music, so he could spend more time writing it and jotting ideas down instead of celebrating mass. Anyways, Antonio Vivaldi became a clergyman against his own will. He probably became one in the first place because in his days, that was usually the only way a poor family (in Vivaldi’s case, his family and himself) could get free education. He did remain a priest though, even if he did not do all the Mass because of his poor health and asthma. Antonio Vivaldi wrote many great and fantastic musical pieces that earned him a great reputation as a musician, such as Opus 3 and the Four Seasons. But he also wrote lots more small pieces, rather like 5 finger exercises and warm-ups for a beginner, amateur, or student. And this is what they were. Vivaldi worked for the Ospedale Della Pieta for most of the time. An Ospedale is normally termed an orphanage. But this Ospedale was a little different. It was a home for the female children of noblemen, rich men, merchants, wealthy men, etc. and their numerous...
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...Monteverdi came around at the end of the Renaissance period leading into the Baroque period, all the way back in the 17th century. Meanwhile, Vivaldi would not come around till the 18th century, much later into the Baroque period. Monteverdi’s writing focused around only vocal pieces, most of which were operas. His first Opera he published, Orfeo, is what really got Monteverdi’s name out there. After his big success from Orfeo, he went on to publish his second Opera, L’Arianna. Monteverdi was very well known for capturing expression and feelings within his compositions. Vivaldi also wrote an opera of his own, called Ottone in villa. Vivaldi, just like Monteverdi, also wrote many vocal pieces. However, the difference is between them, that Vivaldi...
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...He was the music director for Elector Georg Ludwig of Hanover. Shortly after, he moved to London where his opera Rinaldo was produced. Handel was soon known as the most important and Queen’s Anne’s favorite composer. Most of Handel’s compositions were Italian and English operas. His English operas were based on the Old Testament stories. These stories were not church stories. They were written to entertain the audience. Handel’s Messiah, a New Testament story is an exception to his usual Old Testament stories. The Messiah is a composition written in just twenty-four days and is two and half hours long. The popularity of the Messiah didn’t occur until almost a decade later in London. Handel composed thirty-nine Italian operas, but they were not as popular as his English...
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...it by relating key terms from the textbook to your selection. Explain what you like or admire about the work. Briefly, compare it to a modern soundtrack or song that evokes a similar mood. AntionoVivaldi’s Four Seasons, is a group of four violin concertos in which sonnets were written to describe the seasons. I found Four Seasons Spring very refreshing. As I listened closely, I could hear sounds in the music that mimicked birds chirping, a brook, a breeze and a thunderstorm. All the sounds of spring are in the music and remind me of a beautiful spring day. The concerto begins in allegro and slows down and picks up again as if it is telling a story of spring. What I like most about the Four Seasons’ Spring is that I feel refreshed, renewed, everything that spring represents. After listening to all four of the concertos, I was able to relate to each season through the music. I also enjoy jazz music and I can sit and listen to the instruments and they sometimes sound like words that speak to your soul and spirit, soothing and refreshing, creating a nice break from the hustle and bustle of the day. Sayre, H. (2012). The Baroque in Italy. In The Humanities: Culture, Continuity and Change (Vol. 2, pp. 697-698). Upper Saddle River: Prentice Hall. Four Seasons ~ Vivaldi. (n.d.). Retrieved October 8,...
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...The World without Music From as far back as scholars can trace, music has always been an essential part of the human culture all over the globe. Music can be used to convey feelings, promote religious agendas, and entertain. It can be expressed through chanting, singing, dancing, and most importantly, playing instruments. One instrument, the violin, has been a major part of musical compositions for many centuries. The violins importance with music can be analyzed by focusing on its history, its sound and effects, the style of music that made it popular, and how it is being incorporated in music today. First, to understand the violin, one must know what it is exactly. The violin, also referred to as the fiddle, is a four-stringed instrument that can produce different tones depending on which string is played, A, E, D, or G. It belongs to a family of stringed instruments, which includes the cello and viola. The violin is the smallest instrument in the strings family. Kerman and Tomlinson, authors of the music book Listen, point out: Stringed instruments produce their sound by means of taut strings attached to the sound box, a hollow box containing a body of air that resonates (that is, vibrates along with the strings) to amplify the string sound. The strings themselves can be played with a bow, as with the violin and other orchestral strings; the bow is strung tightly with horsehair, which is coated with a substance called rosin so that the bow grips the strings...
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...Equality for All Topic Sentence: • The consequences of being racially profiled is possibly being killed, imprisoned, harassed, stereotyped, and threatened. Main Point #1 • Black men are viewed and labeled as dangerous, violent, and frightening individuals. - Staples first encounter was of a white woman who began to run when she noticed his appearance. - Brent Staples said, “And I soon gathered that being perceived as dangerous is a hazard in itself.” (407) - Pedestrians would rather cross over to the other side of the street than to pass Staples and make eye contact with him. - Staples could hear the sounds of car doors locking as he would cross the street in front of a car at a stoplight. Main Point #2 • Certain precautions have to be...
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...The first time this happened, he scared a young white women when he turned the corner at night, and she ran off, convinced that he was “a mugger, a rapist, or worse.” Brent shares instances of people locking their car doors or crossing the street when he walked by, but he says he can’t blame them, as “young black males are drastically overrepresented among the perpetrators of… violence.” Ultimately, the reader empathizes with Brent Staples and others in his position. The reader comes to consider a city sidewalk or a deserted street from a different perspective. In his essay, “Black Men and Public Space,” Brent Staples expresses his shock and dismay upon discovering that, as a black man of large stature, his mere physical presence inspires fear in strangers. Obviously a gentle, harmless person, Staples’ view of himself is inconsistent with stereotypes, and he convinces the reader that he is anything but stereotypical. Brent Staples acknowledges that stereotypes are often deserved, but he relates personal stories and shares his emotions, allowing readers to put themselves in his place. Additionally, Staples points out the fact that being feared by others is often dangerous. Staples’s purpose is to reduce the stereotype for the group of blacks which is that not all the black men are dangerous. Staples is conveying a message to the public to not to jump to conclusions about people’s skin colors, appearance, and by their behavior. I think the authors purpose of the story...
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