...of eight major airlines in the air travel industry and their adoption of corporate social responsibility. The paper is mainly structured in two major parts. Broadly stated, the first part is a theoretical perspective whereas the latter part captures the practical evaluation of CSR in eight airlines. Therefore, the first part irons the researcher’s understanding of CSR theory such as the participating stakeholders. In addition, this part captures an overview of CSR in the air travel industry as well as outlining accumulative gains to this trend. The second part covers the broader part of this thesis taking a practical approach. This part includes qualitative analysis, evaluation and review of CSR application programs in eight of the sampled airlines. The chosen airlines where selected by sampling from among three of the largest airline alliances globally. The sampled airlines include British Airways, America Airlines, Qantas, Lufthansa, All Nippon Airways, Air France-KLM, Delta Airlines and Cathay Pacific. The practical part also discussed critical CSR elements as adopted by these airlines subject to an overview of each airline and CSR theory. Notwithstanding, the researcher evaluated various CSR program styles, presentations and structures. Following qualitative analysis and evaluation of the findings, the paper concludes that increased pressure from...
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...currently working in the industry and guest lecturing at tourism and hospitality schools. 2has a PhD in economics (University of Gdańsk, Poland), MA in HRM (College of Europe, Bruges, Belgium), Diploma of Economics (Paris Chamber of Commerce, France), DEUF (Jean Moulin III University, Lyon, France). He is currently lecturer in HRM at Gdańsk Higher School of Administration and consultant for small and medium-sized enterprises. Received 10 December 2008; Revised 10 December 2008; Published online 9 March 2009. Top of page Abstract The aim of this paper is to discuss the question of how hotel companies contribute to improving the quality of life in host communities and the well-being of their employees. A number of research techniques were employed, which allowed to see what the hospitality sector has done to further the aforesaid end. The findings are placed into the context of corporate social responsibility (CSR), and it is argued that, in recent years, hotel companies have gone to great lengths to improve the quality of life in local communities and the well-being of their employees. Critically, by presenting concrete initiatives and highlighting their rationale, it is shown that a growing number of hotels have embedded the idea of CSR into their business models. The paper concludes by asserting that international hotel companies can play an important role in the development of host communities. Keywords: hospitality, corporate social responsibility, hotel...
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...Small business social responsibility: Expanding core CSR theory Laura J. Spence Abstract This paper seeks to expand business and society research in a number of ways. Its primary purpose is to redraw two core CSR theories (stakeholder theory and Carroll’s CSR pyramid), enhancing their relevance for small business. This is done by the application of the ethic of care, informed by the value of feminist perspectives and the extant empirical research on small business social responsibility. It is proposed that the expanded versions of core theory have wider relevance, value and implications beyond the small firm context. The theorization of small business social responsibility enables engagement with the mainstream of CSR research as well as making a contribution to small business studies in scholarly, policy and practice terms. Key words: corporate social responsibility, ethic of care, feminist ethics, small and medium sized enterprises (SMEs), small business, Carroll’s pyramid, stakeholder theory. Correspondence: Laura J. Spence, PhD. Professor of Business Ethics. Director, Centre for Research into Sustainability, School of Management, Royal Holloway, University of London, Egham, Surrey, TW20 0EX, UK. Laura.Spence@rhul.ac.uk Acknowledgements: With sincere thanks to the special issue editors and reviewers, Kate Grosser and Dirk Matten for their insightful comments in the development of this paper. Introduction Small business social responsibility - whether it be a software...
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.......................................................... 1 Executive Summary...................................................................................................................2 1 Company Analysis.................................................................................................................. 3 1.1 The Company...................................................................................................................3 1.1.1 Brand Image..............................................................................................................3 1.1.2 Human Resource Management.................................................................................3 1.1.3 Corporate Social Responsibility (CSR)....................................................................3 1.2 Organizational Structure..................................................................................................4 1.2.1 Internal Analysis.......................................................................................................4 1.2.2 Production and Product Categories .......................................................................... 4 1.2.3 Target Market Profile ............................................................................................... 5 1.2.4 International Involvement.........................................................................................5 1.3 SWOT Analysis...................................
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...Chipotle Mexican Grill In this final paper, we will discuss the Chipotle company and its Customer Relationship Management. Chipotle Mexican Grill, Inc. is actually the chain of restaurants based in the United States but has now expanded into the United Kingdom, Canada, Germany and France. The mission statement of this company is Food with Integrity and this company deals with the usage of organic ingredients. This company is famous for its naturally raised meats and maintains that they are better than other restaurants. The customers are satisfied with the services and products of this company. In this case, we will explore the strategy of Chipotle’s Customer Relationship Management (CRM). Ethical Issues involved in Marketing to the Customer Like every other company, Chipotle also performs various activities to advertise its business in marketing. Marketing is not an easy process to perform as there are numerous factors that need consideration. If the marketing strategy of a company is well implemented, then the business products can be presented effectively to the company’s customers. According to the information discovered over the multiple papers written, I have come to understand that Chipotle has faced some issues in the marketing of its products to its customers. Following issues are considered by people against Chipotle’s advertisements (Liebelson, 2015). Does Chipotle’s support GMOs? This was the main question that was raised against Chipotle’s advertisement...
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...not only manage quality but to look at collective responsibilities while doing business. This is achieved with Total Responsibility management. Total responsibility management refers to systems and procedures to ensure responsible business practices and management. It is used to describe the codes of practice and systems that organizations are developing to manage their social, environmental, and ethical responsibilities in response to pressures from stakeholders, emerging global standards, general social trends, and institutional expectations. Need of Responsibility Management Companies know that product or service quality affects their customer relationships and the trust customers have in the company’s products and services. So too a company’s management of its responsibilities to other constituencies affects its relationships with those other stakeholders and the natural environment. Never has it been easier for employees, reporters, activists, non-governmental organizations (NGOs), community members, the media and other critical observers to find fault with companies and their subsidiaries. A problem identified, even in a remote region or within a remote supplier, can virtually instantaneously be transmitted around the world at the click of a mouse. Stakeholders, those who are affected by or can affect the company’s...
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...telecommunications corporation located in Paris, France. It has, under its wing, Bell Laboratories aka Bell Labs. They were previously known as AT&T Bell Laboratories and Bell Telephone Laboratories is now the research and development subsidiary of the French-owned Alcatel-Lucent. Over the past eight decades, Bell Labs R&D gave birth to new technologies and seminal scientific discoveries. (Alcatel Lucent, para 1) Elisha Grey and Enos N. Barton formed Western Electric Company in 1869. Both of them started a small manufacturing firm based in Cleveland, Ohio which was to become the largest electrical manufacturing company in America. In 1881, Alexander Graham Bell, an extraordinary leader of American Telephone & Telegraph (AT&T), purchased a controlling interest in Western Electric and made it the exclusive developer and manufacturer of all equipments for the Bell telephone companies. Now, the Bell system has provided much telephone services and support to America and Canada in the 1877 to 1984. It was then led by AT&T. In 1898, Compagnie Générale d'Electricité (CGE) was born, founded by a French engineer named Pierre Azaria. It was involved in business with several industries in Germany. Mainly it dabbled in electricity, transportation, electronics and telecommunications. CGE then rose up the ranks and became a leader in digital communications and would be known as well to produce train à grande vitesse – high speed trains in France. In 1925, thanks to the consolidation of...
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...Primary markets: USA, France, Germany, UK, Italy and Japan Employees: approximately 103,000 GSK key figures for 2003 (in £ million) Sales 21,441 Materials and production costs 4,188 Marketing and administration 7,563 R&D expenditures 2,770 Operating income 6,920 Net profit 4,765 GSK has two main business divisions, pharmaceuticals and consumer healthcare. This profile deals with the pharmaceuticals division, which generates 85% of GSK’s sales. The five largest selling GSK products are Seretide/Advair for asthma and Chronic Obstructive Pulmonary Disease (COPD); Paxil/Seroxat and Wellbutrin, both antidepression drugs; Avandia/Avadamet for type 2 diabetes; and the antibiotic Augmentin. Each of these drugs generated above £800 million of sales in 2003. GSK produces a broad range of products of special importance to developing countries, including: Anti-malaria drugs Zentel (albendazole), for de-worming and the prevention of lymphatic filariasis Pentosam, against leishmaniasis Anti-retrovirals (ARVs) for the treatment of HIV/AIDS Tuberculosis drugs Vaccines for developing countries Corporate Social Responsibility (CSR) CSR refers to the responsibility of a company for the social, ecological and economic impacts of its operations. GSK follows a proactive and comprehensive CSR approach. In 2003, the company formally adopted a set of Corporate Responsibility Principles. The company is highly transparent about its CSR policies and has a clear governance structure on CSR. Reporting...
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...THEORETICAL FRAMEWORK ON CSR 4 1.1 Changing perceptions, CSR as a must 4 1.2 Stakeholders’ Theory and Social Contract 5 1.3 Carroll Theory 6 1.4 Positive and negative light of CSR 6 1.5 How to implement Corporate Social Responsibility in a MNE ....................................7 2 TIMBERLAND AND CSR 7 2.1 Brief history of Timberland 8 2.2 The path towards CSR at Timberland: “Commerce and Justice” 8 2.3 CSR at Timberland today: the 4 Pillars 9 2.4 Timberland CSR practices: two cases in evidence 10 Case 1: Timberland entering India 10 Case 2: Timberland in China and Vietnam 11 3 TIMBERLAND’S INTERNATIONALIZATION STRATEGY 11 3.1 Timberland’s internationalization process: an overview 11 3.2 Historical context fostering or hampering Timberland’s internationalization 13 3.3 An internationalization theory applied: The Uppsala model 14 4 ROLE OF CSR IN TIMBERLAND’S INTERNATIONALIZATION STRATEGY 15 4.1 Boosting company efficiency by educating workforce 16 4.2 Improving local performances by assessing Code of Conduct compliance 16 4.3 Strengthening international relationships by supporting local development 17 4.4 Spreading global image by involving communities 17 4.5 Financing international expansion by boosting shareholders’ endorsement 18 5 TIMBERLAND VS. COMPETITORS: CSR NURTURING COMPETITIVE ADVANTAGE 19 5.1 OLI theory: an application of Timberland’s CSR 19 5.1.1 CSR fostering Timberland’s ownership advantage 19 5.1.2 CSR enhancing Timberland’s...
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...ASSIGNMENT Submitted to : Ms. Atia Nasim Bano Faculty, School of Business Course: Management [BBA-1201] AUB, Rajshahi Campus Bangladesh. Designed, Composed & Submitted by : Shantanu Das (Leader, PERCEPTION) Student, BBA 17th Batch 4th Semester, Section: B AUB, Rajshahi Campus Bangladesh. Date of Submission: 24-March-2008. Rajshahi. PERCEPTION Group-Member Details No. Name Shantanu Das (L) --------------------------------------------Marks obtained: >>> RID R00711109 10+1/10 (Extra: 1) R00710058 10/10 Authentication Mahfuza Begum Barsha ----------------------------Marks obtained: >>> SIGNATURE R00711078 9.5/10 R00711052 9.5/10 R00711066 10/10 ( Ms. Atia Nasim Bano ) 24-March-2008. Asma Haque Shormi ----------------------------Marks obtained: >>> Amrin Nahar Saleha ----------------------------Marks obtained: >>> Md. Moniruzzaman ----------------------------Marks obtained: >>> Managerial Techniques - Specialization and Motivation. KEEP PROMISES MAKE IT EASY BE RESPECTFUL BE INSPIRING Page 2 of 31 Forward Although, Bangladesh is a very young country with its 36-years of independence and she doesn’t even have enough land to hold the entire population on her lap; still, this is one of the extremely poorest countries in the world having a very tight growth of population which say “NO” to decreasing! But, there’s a lots of possibilities here where the people never give-up hope, where people never stop moving...
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...Centrum för naturresurs- och miljöforskning, CNM, och har funnits vid Stockholms universitet sedan 1990. Hemsida: www.ctm.su.se STOCKHOLM UNIVERSITY Centre for Transdisciplinary Environmental Research Sustainable Enterprising Master’s Thesis (20p) CORPORATE SOCIAL RESPONSIBILITY IN THE HOTEL INDUSTRY: A CROSS CULTURAL PERSPECTIVE TERESA NORD Academic Advisor: Hans Rämö Stockholm University School of Business Master’s Thesis (20p), Fall 2006, Stockholm University ABSTRACT Attention to business ethics in varying environmental, economic and cultural contexts has become increasingly important as enterprises expand globally. This thesis attempts to determine the impact of culture and local context on CSR performance by evaluating and comparing CSR performance across hotel groups in culturally and geographically diverse regions. Data on indicators for waste production, water consumption, energy use, equal employment opportunity, employee training and employee organization were collected...
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...selling brands in the athletic shoe industry. Through taking chances and understanding customers needs, Nike Inc. has established a large market position and strong brand equity. Nike Inc. understood early in its history that aligning its products with top athletes like Tiger Woods, Lance Armstrong and Michael Jordan, would propel the Nike brand to the very top. Nike also fostered endorsements with both individuals and associations like the NFL. Nike also takes into consideration the impact of giving back, having a positive Corporate Social Responsibility and being environmentally conscious. At the same time Nike experienced setbacks due to their dependence on third party manufacturers and having limited control. Nike Better World CSR Campaign targets smaller waste output (carbon footprint) and paying closer attention to the way their products are being manufactured (labor force) helping Nike to get back in good standing with consumers. Because, the market for sporting goods is intensely competitive, it is important for Nike to realize that it is not just the young “hip” generation that is going to keep them on top. The older “Baby Boomers” can help them to succeed too; this generation is known for being the loyal consumers with high income. Nike needs to realize that there are a vast number of consumers markets that it could be targeting rather then just a single group of consumers. In recent years there has been a dynamic shift in how people use technology...
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...Corporate Social Responsibility An Implementation Guide for Business Paul Hohnen, Author Jason Potts, Editor Corporate Social Responsibility An Implementation Guide for Business Paul Hohnen, Author Jason Potts, Editor ii Corporate Social Responsibility: An Implementation Guide for Business © 2007, International Institute for Sustainable Development The International Institute for Sustainable Development contributes to sustainable development by advancing policy recommendations on international trade and investment, economic policy, climate change and energy, measurement and assessment, and sustainable natural resources management. Through the Internet, we report on international negotiations and share knowledge gained through collaborative projects with global partners, resulting in more rigorous research, capacity building in developing countries and better dialogue between North and South. IISD’s vision is better living for all—sustainably; its mission is to champion innovation, enabling societies to live sustainably. IISD is registered as a charitable organization in Canada and has 501(c)(3) status in the United States. IISD receives core operating support from the Government of Canada, provided through the Canadian International Development Agency (CIDA), the International Development Research Centre (IDRC) and Environment Canada; and from the Province of Manitoba. The Institute receives project funding from numerous governments inside and outside Canada,...
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...Corporate Social Responsibility An Implementation Guide for Business Paul Hohnen, Author Jason Potts, Editor Corporate Social Responsibility An Implementation Guide for Business Paul Hohnen, Author Jason Potts, Editor ii Corporate Social Responsibility: An Implementation Guide for Business © 2007, International Institute for Sustainable Development The International Institute for Sustainable Development contributes to sustainable development by advancing policy recommendations on international trade and investment, economic policy, climate change and energy, measurement and assessment, and sustainable natural resources management. Through the Internet, we report on international negotiations and share knowledge gained through collaborative projects with global partners, resulting in more rigorous research, capacity building in developing countries and better dialogue between North and South. IISD’s vision is better living for all—sustainably; its mission is to champion innovation, enabling societies to live sustainably. IISD is registered as a charitable organization in Canada and has 501(c)(3) status in the United States. IISD receives core operating support from the Government of Canada, provided through the Canadian International Development Agency (CIDA), the International Development Research Centre (IDRC) and Environment Canada; and from the Province of Manitoba. The Institute receives project funding from numerous governments inside and outside Canada,...
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...Communicating Corporate Social Responsibility - A Discussion of the CSR Phenomenon and CSR Communication, With Empirical Focus on NOKIA Author: Martin Lykke Jacobsen (271128) Supervisor: Dorrit Bøilerehauge June 2006 MA in International Business Communication – International Marketing, Communication & Public Relations (Cand.ling.merc. – International Informationsmedarbejder) Faculty of Language and Business Communication, English Department, Aarhus School of Business Table of Contents 1 Introduction .............................................................................................................................. 1 1.1 1.2 1.3 1.4 2 Purpose ........................................................................................................................... 1 Theory and Method ......................................................................................................... 2 Delimitation .................................................................................................................... 4 Structure ......................................................................................................................... 6 Corporate Social Responsibility ........................................................................................... 8 2.1 Defining CSR................................................................................................................... 8 2.1.1 Corporate Citizenship ..................
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