Premium Essay

Franchise Management

In:

Submitted By chubbow
Words 1783
Pages 8
Franchise Management “Franchising is utilized by a wide variety of companies in numerous industries to sell goods and services through retail outlets” (Birkeland, 16). Franchising is the ability to sell goods to the consumers of the world. Franchising branches off into many categories such as retail and food. Becoming a franchiser is quickly becoming one of the quickest and most effective ways in today’s society to make money (17). Becoming a franchiser means that you become the head of the franchise that you run. You are your own boss. Becoming a franchiser can also be a very risky investment, as no one knows what may or may not happen (17). Will your franchise be a bust or will it be a huge success? As a franchiser, before you get started investing large sums of money into something, you need to know how to run a franchise, what kind of franchise you want to buy and how to become successful. Knowing how to run a franchise before starting one will help your chances of success. Going to college is the best and most direct way to know exactly what is needed. While at college, you are able to earn many different levels of education related to franchise management. You are able to earn a graduate diploma in franchise management, a master’s degree in franchise management and a master of science in franchise management (Mauricio). Attaining these college diploma levels enables you to learn very valuable knowledge and gain experience. These valuable experiences include applying strategic market decisions to other franchises, understanding financial, cash and income statements and other accounting documents, developing a marketing plan, knowing your job and meeting the challenges involved with it (Mauricio). Before choosing your franchise, you want to make sure everything is in check. You want to ask yourself, “What you really want to achieve by owning a

Similar Documents

Premium Essay

Franchises

...Mauricio Barajas Jaimes ID: 000208124 March 8, 2015 INVESTIGATION ON FRANCHISES PRODUCT FRANCHISE: HUSSE http://www.franchise.com/franchise/pet-animal/mobile/husse-arizona/company-information.cfm Characteristics: local pet food Delivery Company with the same benefits as a global company. Headquartered in Stockholm, Husse is the European leader in the home delivery of dog, cat and horse products under the Husse brand.  How does the brand work? * You work from home and decide for yourself how you spend your time. * Deliver premium and super premium products directly to the customer’s door. * Generate new customers through local farmers markets, door to door, dog / cat or horse shows, ewspapers, flyers, visiting breeders, social media, sponsor events or other activities. * Administrate your orders and customers via a customized intranet system. Total Investment Range: $11,250 - $25,000 dollars Initial Fee: The franchise fees start as low as $11,250 Area Coverage: Today more than 750 franchisees and distributors operate a Husse business in more than 45 countries.Take advantage of Husse's efficiency, low costs and minimal administration. Requirements from the Franchise: The requirements for getting started are: Invest in the franchise license, Invest in a red car according to our guidelines, Complete the initial training. (2 full days) and that most franchisees store their stock in a spare room or climate controlled basement/garage. An...

Words: 1267 - Pages: 6

Free Essay

Week 2 Homework Business

...Sport Franchises and Tariffs on Imported Goods Devry University Sport Franchises and Tariffs on Imported Goods page 1 A cultural factor that a sports franchise must overcome is managing and ownership.This includes acquiring a sponsor or sponsors that can pay the players good salary and help build the talents of the younger generation in competition.Alot of sponsors have failed in the past due to poor financial management and embezzling of managers funds(Eitzen,1999). Sports are activities that include encompassing competitions like the Olympics.They also include other activities such as basketball,football,skiing and other recreational activities.The cultural practices have affected the popularity of the nations sports capacity in the United States over the years.The professional leagues of sport's clubs are organized in sport franchise and the league has the role of overcoming cultural practices. Some products of sport franchise include jerseys,shirts and coats with team logos,mugs and cups with team logos,license plates with team names,blankets with team name and logos,and etc.One way to ensure the product sells in the international market is by building a strong team that wins several competitions.When a team is successful,the share of the club increases in the share market and the club can sell a lot of its products which are profitable both locally and professionally(MacCambridge,1997). Another way for sport franchise to ensure their products appropriate...

Words: 426 - Pages: 2

Premium Essay

Tim Horton's

...A) Type of business strategy: Tim Horton’s: Low-Cost Provider Strategy Broad Differentiation Strategy Starbucks: The Focused Differentiation Strategy Best-Cost Provider Strategy B) MVV Statements Tim Horton’s • Mission: “[Their] guiding mission is to deliver superior quality products and services for [their] guests and communities through leadership, innovation, and partnerships.” • Vision: ‘[Their] vision is to be the quality leader in everything [they] do.” • Values: “At Tim Horton’s we are making a true difference for individuals, communities and the planet, everyday” “Tim Horton’s is proud to support local community initiatives that make a difference.” For example, o Free swimming/skating; timbits minor sports; community clean ups; earn-a-bike program; smile cookie program; The Tim Horton Children’s Foundation. o Sponsorships; National Sponsorships; Environmental Stewardship; Aboriginal Relations; Animal Welfare; Tim Horton’s Coffee Partnership. Starbucks: • Mission: “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.” • Vision: Starbucks vision is “to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” • Values: “Starbucks Shared Planet is [their] commitment to doing business responsibly. Working to promote a better way of helping each other and the planet – by inspiring [their] customers and partners...

Words: 1199 - Pages: 5

Free Essay

Franchise

...I made a research and decided to choose a cleaning services franchise. I chose the Maid Simple House Cleaning Franchise. It offers light cleaning services including dusting, mopping, vacuuming, and tidying. Generally, two employees perform cleaning services at each customer's home. I chose this franchise because it is a growing company with 30 years history. It is home-based business. That means tmore freedom, tax advantages. Maid Simple House Cleaning is helping aspiring enterpreneurs since 1979. Maid Simple House Cleaning has over 400 franchise territories in the United states and continuing to grow. Maid Simple House Cleaning offers a complete franchise package including an advertising and customer aqcuisition programm , a national sales center that handles customer scheduling, billing and payment processing, and continous training and marketing support. A Maid Simple House Cleaning franchisee will receive a license to operate a business under the trade name, trademarks, service marks, logotypes, and commercial symbols that Maid Simple House Cleaninge designate, including the service mark Maid Simple House Cleaninge, gain access to customers through Internet alliances and partnerships of Maid Simple House Cleaning, obtain otheir assistance in matters like marketing, management, human resources, products, financial planning, and services,gain access to the full array of proprietary products and services they offer, inciuding their confidentiai business information and specifications...

Words: 475 - Pages: 2

Premium Essay

Tijuana Flats Entry Into Global Market

...Entry Strategy Australia has nearly 1,200 franchise systems, with more franchising outlets per capita than the United States, and has been referred to as the “Franchising Capital of the World”. For many Australians, owning and operating their own business is a lifelong dream, and franchising is a relatively low-risk way to achieve this goal. This form of business is fast-growing, and more than 400,000 Australians are employed as a result of franchising (Vucic). Since 2010, franchising has grown by 15%, which can be attributed to the enactment of specific and compulsory legislation that governs franchise relationships (Baybridge). There are different forms of foreign franchising in this Australia; however, we believe direct franchising is the best option because it provides ultimate control of the franchise network as the two parties involved will have a direct relationship. It also allows for the direct supply of products or allowances made to source own supply. Cultural barriers will have to be worked out to provide adequate training and a third party advisor can help with local customs and commercial practices (Baybridge). Australia has many channels of support for this form of business as more and more companies emerge that aide in franchisee training, franchise system development, public relations and marketing (Vusic). The Franchise Council of Australia provides key aspects of franchise decision making, management, and practices from experts in their field (FCA). ...

Words: 2118 - Pages: 9

Premium Essay

Mike Bellobuono Case

...case: Mike Bellobuono Recommendation: In my opinion Mike Bellobuono should not choose to franchise. If Mike accepts Fred Deluca’s offer and franchises there are some risks that Mike must consider. One of the risks is that Bagelz could end up being an extension of Fred Deluca’s empire and in the worst case scenario Mike could lose control of the whole operation. All employees in Bagelz should have the same guidance and they should be aware of the company’s goals and values. It requires a huge control of the business! If Mike loses control of the business and something goes wrong, it will still be Mike’s responsibility. One bad story could damage the Bagelz reputation like it did with the company Jack-in-the-box. Legal challenges could arise if the relationship between Frank Deluca and Mike results in conflict. Irv, Bagelz’s chief bagel-maker, has two important qualities. He has 20 years experience in the business and he is an innovative person. To have an employee with such knowledge and skills is a huge benefit for the company and it will strength their competitiveness. Mike appreciates the flexibility of Bagelz’s management. Furthermore Bagelz is quick to spot and react to new market trends and direction and maybe that is one of the reason that Bagelz has got so popular and established seven retail locations in only three years in Connecticut. If Bagelz decides to franchise, the flexibility will be more restricted. To get a new idea through and furthermore to have...

Words: 1023 - Pages: 5

Premium Essay

Analysis of Mcdonald’s Ceos Strategic Initiatives

...McDonald’s Corporation in 1955. He bought the rights from MacDonald’s brothers to open the franchises all across the country. Illinois was the first place to have McDonald. Ray Kroc adopted the ideas of simple, limited menu and easy steps of food. He gave the world with the most famous gold arch logo of the McDonald. Centralization, uniformity and provision of the standard operating procedures for the company operations were the key initiatives taken by the Ray Kroc for the success of franchising system. Centralization is defined as the process in which all the major decisions take place at the top management. Ray developed standard operating procedure and start monitoring franchises to make sure standards are being met. Uniformity was the key element of his strategy. Kroc gave the idea of centralized strategy for the corporate business. Under this strategy, Kroc gave the idea of QSC (quality, service and cleanliness). Under his tenure, top management took all kinds of decisions adopting the idea of centralization. The centralization and uniformity initiative was successful, but it was a hindrance in the way of innovation. As one of the McDonald franchise introduced the idea of Big MAC against the centralization rules, which later on accounted for 20 percent of all McDonald sales. Fred Turner, 1973–1987 Fred Turner next CEO of the McDonald laid the basis for a very successful franchise system for the business. He emphasized on detailing of...

Words: 1365 - Pages: 6

Premium Essay

Ice Cream

...Max's Restaurant's beginnings started in 1945, after World War II. Maximo Gimenez, a Stanford - educated teacher, befriended the American occupation troops stationed at Quezon City. Because of this friendship, the soldiers regularly visited Maximo's nearby home for a drink or two. Later on, the troops insisted that they pay for their drinks. This prompted Maximo to open a cafe, where the troops could enjoy food and drinks. The cafe initially served chicken, steak and drinks. Maximo's niece,Ruby, who managed the kitchen, created a special recipe for chicken that became an instant favorite for the GIs. Soon, the Filipino public heard about the delicious chicken-tender, juicy and crispy-and they came too! Max's Restaurant was born. Over the years, Max's Restaurant's popularity grew and it became known as "the house that fried chicken built." It has expanded in Metro Manila, Southern and Northern Luzon, Cebu, and to California and other places in the United States. It has also expanded to Canada. It will soon open restaurants in other countries as well. Max's Restaurant has established itself as a household name in the Philippines, an institution, and a proud Filipino tradition. The second and third generations of the family continue to zealously uphold the standards and traditions set by Maximo and Ruby for all Max's Restaurants. Today,dynamic individuals interested and willing to invest in the long-standing tradition of quality which Max's Restaurant offers can invest inMax's...

Words: 1494 - Pages: 6

Premium Essay

Outback Steakhouse

...the strategy been so successful? (The reason as to why the strategy is successful is discussed together with the key features below.) a. Differentiation strategy: Consistently high quality of ingredients and food; generous portions; limitation of items offered to appeal to different taste; relaxed ambience and enjoyable experience for the customers b. Customer satisfaction: restaurants are always fully staffed and employees are well trained to satisfy the needs and preferences of customers to make sure the customers have a fantastic experience. c. Alignment of interest for management and employees: management people of restaurants are given the option to purchase a 10% interest in the restaurant they manage; all the employee are eligible for the stock ownership plan and also health insurance is provided to all employees. So employees and management are motivated to work hard to fulfill every need of their customers. d. Only dinner service: less employee hours and costs required; fresh food made at dinner time, which again ensures the high quality of food. e. Location and Australian theme: lower rental costs for suburbs and residential areas compared to downtown so outback steakhouse can provide more space to create a laidback and relaxed feelings for customers as opposed to being bustle and hustle downtown. f. Rigorous selection of staff: “tough on results, but kind with people”; employees have to take aptitude test, create...

Words: 1133 - Pages: 5

Premium Essay

Entrepreneuship

...not answer in point-form unless the questions mention “List” or “State”. It is not necessary to precede each answer with an introduction and end with a summary. Proceed directly with the answer. 4. The total marks for TMA 1 is 100 and this contributes 25% towards the total weightage of this course. 5. Do remember to submit online and by the deadline. 6. Students are highly encouraged to passage their TMAs to the Turnitin system before submission, to encourage honest academic writing and it is not mandatory except for Project courses". Case Scenario 1 India a hot spot for franchising As franchisors have found wringing impressive growth rates from the domestic market increasingly difficult, they have begun to export their franchises to international markets, including those with developing economies. Indeed, franchising is ideally suited for developing economies because it allows people with limited business experience and financial resources to become part of an established business. India, with a population of more than 1 billion people, is attracting the attention of franchisors across the globe. More than 750 franchisors now operate in India, where the franchising industry is growing at an annual rate of 30 percent. India’s middle class, which currently stands at 50 million, is expected to grow to 583 million by 2025, a growth rate that appeals to franchisors. India also has 35 cities with populations that exceed 1 million people compared to just 9 in...

Words: 1426 - Pages: 6

Premium Essay

Types of Businesses

...What is business? An organization or economic system where goods and services are exchanged for one another or for money. Every business requires some form of investment and enough customers to whom its output can be sold on a consistent basis in order to make a profit. The purpose of business? The purpose of a business is to offer value (through products and/or services) to customers, who pay for the value with cash or equivalents. The aim of businesses is to make profit and to grow. There are 3 business sectors in the UK, these are Private, Public and Voluntary sectors. Types of businesses in UK? The private sector has different categories which are sole traders, partnerships, companies and franchises. A sole trader is a type of business entity that is owned and run by one individual and in which there is no legal distinction between the owner and the business. Being a sole trader is considered the simplest way to run a business as it does not involve paying any registration fees. You must register as self-employed, keeping records and accounts is straightforward, and you get to keep all the profits. The difference is that you are personally liable for any debts that your business runs up, which can make this a risky option for businesses that need a lot of investment. Examples of sole traders are plumbers, electricians etc. These can even be small web based businesses or home based business. Sources of Advantages *The firms are usually small, and easy to set...

Words: 1348 - Pages: 6

Premium Essay

Franchises

...Franchises & Business Plans What is a franchise? Using examples from the real world, explain three advantages to the franchiser and to the franchisee. A franchise is where a business with a well-known brand name (the franchisor) lets a person (the franchisee) or a group of people set up their own business using that brand. This is in exchange for an initial fee and continuing royalty payments (a certain percentage of turnover or profit) for as long as the franchise lasts. A franchise is not a type of legal structure in itself. The liability for the person using the franchise depends on the how the business is established. A franchisee can choose which legal structure to adopt, although the franchisor may recommend a type. They have unlimited liability if they are in business as a sole trader or partnership but have limited liability if they set up the franchise as a company. Advantages for the franchiser: * The firm does not have to spend a large amount of money in order to expand * The products necessary for the franchise to operate are under the franchisers direct control * Issuing franchises should generate a continuous stream of revenue from franchisees who are determined to succeed Disadvantages for the franchiser: * The control it has over the product is not as great as if the business sold the product itself, bad publicity from a franchisee could affect the brand image * Franchisers have to offer continuous support, training and development and...

Words: 1590 - Pages: 7

Premium Essay

Gold Star Chili

...learn from customers, the company relies on face-to-face contacts, focus groups, customer comment cards, customer surveys, and structured meetings. Each of these is tailored to meeting the need of franchisees at various stages of growth of the franchise. Some of these include: - Geo-demographic analysis of locations prior to building - Use of Franchise Service Representatives (FSR’s) to stay in touch with franchisees and their needs when placing orders - Opportunities to listen and learn through regular franchise meeting and training sessions - Regular comprehensive surveys using questionnaires • Evaluation of product and service features takes place through formal and informal means, such as: - Informal determination of product and service features through quarterly and semi-annual meetings, daily and weekly phone calls to FSR’s, and discussions with delivery personnel. - Store managers’ contacts and discussion with “regular” customers - Annual telephone surveys by a marketing consultant of 330 “heavy chili users” • Evaluation of listening and learning processes, both internally and as a way of benchmarking competition: - Mystery shoppers are used to visit Gold Star and competitor locations - Company management reads trade literature regularly - Store operators often develop ways of tracking customer satisfaction...

Words: 503 - Pages: 3

Free Essay

Firehouse Case Study

...MBA 544 Case Study 10 Firehouse Subs Jack James 10/14/12 1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and successful business format. Finally, site selection and territorial protection is offered for franchises. All of these advantages increase the chance for a new business in a franchise to be successful. While there are many advantages to a franchise, there are disadvantages as well. First and foremost, in order to own a franchise and take advantage of all the benefits of owning a franchise, there are fees and royalties which are ongoing for advertising, use of the franchise name, products and services, and for use of the business system. A franchisee must also adhere strictly to regulations and standards imposed by franchisors. Franchisors also require the purchase of supplies and equipment...

Words: 1779 - Pages: 8

Premium Essay

Unidentifiied

...necessary to obtain a Freshii franchise? Restaurant experience is always helpful but, if you have experience running another type of business including working with employees and customers, managing cash and generating financial statements, we have a complete training program and manuals as well as field operational staff that can help you learn this business as well as provide ongoing support for you. Is there a cost for the training program or ongoing support? The cost of Freshii University is included in your franchise fee, including training and support at your location for the Grand Opening. Travel, lodging, and food, are the responsibility of the individual franchisee. On going field support after opening can be provided at a per diem cost. How much does a franchise cost? The cost of a franchise is $30,000, payable upon signing of the Franchise Agreement. Am I protected from other Freshii stores opening near my store? At the time a location is determined for your first store a “Protected Area” will be established. The size of the area will depend on the density of population, traffic, competition and other factors. Can I reserve territories for future development after my first store? Yes. At the time of signing of the Franchise Agreement you can also sign a Development Agreement defining the number of stores and area(s) you plan to open those stores. Each additional store reserved under a Development Agreement requires a franchise fee of $30,000, including a payment...

Words: 743 - Pages: 3