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Fraud Additional

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Puffery
Comparing your product to that of a competitor without scientific studies to substantiate your claims could lead to charges of deception. Saying you make a better pizza is puffery. Saying two out of three people prefer your pizza when you have no studies to substantiate the claim crosses the line to deception.

Literal false largely applies to promotional materials that involve statistical and testing proof of claims. The “tests prove” literal false advertising is where advertising relies on a study or test that establishes the supposed validity of the claim. There are also “bald claims” that do not rely on tests or peer-reviewed studies and therefore must be proven to be false

Shoplifting is a common crime that occurs when someone steals merchandise offered for sale from a retail store. elements of shoplifting are (1) willfully taking possession of or concealing unpurchasedgoods that are offered for sale (2) with the intention of converting the merchandise to the taker's personal use without paying the purchaseprice kleptomania (a compulsive urge to steal)
Some of the things that can happen to shoplifters are: * They may be arrested and paraded through a store in handcuffs. * They may face charges for theft. * They may be banned from stores or malls. * People who have been arrested for shoplifting — especially if it's more than once — may end up with a criminal record. This can make it harder to get a job, get into college, or do the other things they want.

COLLUSION
A collusive practice is an arrangement between two or more parties designed to achieve an improper purpose, including influencing improperly the actions of another party.
As another example, collusion may involve cooperation between competing sellers, in the form of an agreement, express or tacit, limiting competition, or a merger or other means to raise the

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