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Freakonomics Case

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From Fondue to the Environment, Economics Encompasses it All

You could say that it all started when I heard Robert Smith, the host of Planet Money on NPR, talk about the origin of fondue and connect it to a Swiss cheese cartel, or possibly when I read Freakonomics, where sumo wrestlers are compared to teachers. The strength of the associations were undeniable and my passion for economics soon developed.

I enjoyed imagining the possibilities of the subject, especially because it can involve two seemingly uncorrelated topics that upon closer inspection have some subtle common ground and interdependence. These connections can vary widely from something I am familiar with, such as sports and music, to topics I have yet to learn about such as …show more content…
I had to determine how many bottles I should buy: 50, 100, or 150. At the same time, I had to decide how extensive I could make my profit margin so that people would still consider buying it even though it would be more expensive than an average bottle. I opted to buy 50 bottles for $5 each and priced them at $8 each. The opportunity cost of taking that option instead of pricing them at $10 each was a total of $100 although I would have had fewer customers because they were already hesitant to buy a bottle at $8. The price I chose was optimal because it seemed reasonable to the people who I sold to and I was able to emphasize the other benefits of buying the bottle for anyone who was on the fence by reminding them of the donation to the PPC. The hardest part of the project was getting possible customers to believe that the benefit outweighed the cost. However, that was the part I enjoyed most because I witnessed moral incentives clash with the monetary value of the bottle in the customer’s minds. I kept this battle in mind and revisited it sooner than I had expected in a surprising

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