...Executive Summary My Bike is in a unique position to capitalize on gains from advertising campaign. Starting business in step with a downturn in the economy My Bike has shown to have the products and services customers’ desire. Specialty bike shops make up a small portion of all bike retailers but contribute 55% of the sales revenue in the biking industry. With demands for bikes and their services fairly consistent getting the message out about who My Bike is and what it can do for customer is critical to success in this market. Service, repairs and rentals differentiates its self from mass merchants while the extend adjustment period and used bike selection lets My Bike stand out among other specialty shops. Connecting and communicating with My Bikes identified target market will create awareness and draw traffic to allow for growth. Advertising each segment of products and services around a central theme generates synergy on the My Bike brand but communicates the specific value it will bring to the consumer. The synergy would be centered on the web and feed through advertising media like facebook, tweeter and shop envy sites. Targeting the right message to the right audience at the right time will allow My Bike to be successful in its goals. I. Situation Analysis The Bicycle Industry In 2011 there were approximately 15.7 million bicycles sold within the US in all wheel sizes these sales, combined with the sale of related parts and accessories, represents a...
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...Lafayette Bike Lane Dangers and Restrictions Home to the University of Louisiana, Lafayette is one of the biggest college towns in Louisiana. Everyone knows that a majority of college students are poor. Having to pay for food, gas, bills, rent, and school all for the first time it is hard for students to keep up. Many students choose to ride their bike to school or even to run everyday errands. Lafayette has a big problem with biking accidents due to a lack of bike lanes around town. Being a college town we are very far behind on being bicycle friendly. We need to add more bicycle lanes around town, add barriers between the cars and bicycles, and spread bicycle awareness. Biking around Lafayette can unfortunately be very dangerous. As of right now there are only two main roads in Lafayette that have a bike lane. Saint Marry Street and Johnston Street and on those two roads the bike lane does not even span the whole road and instead just little parts of the road. When there are not bike lanes on roads, bikers are forced to ride in the motor vehicle lane obeying the same laws as a large car or truck. This can cause many problems to both cars and bicycle riders. Even the fanciest race bicycles cannot keep up with the 45-mile per hour speed limit on most Lafayette roads. When there are no bike lanes, bikes are expected to ride in the regular lane and obey regular traffic laws. This causes a problem due to the amount of vehicles that pile up behind the slow moving bicycle....
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...The setting, September 18th 1971 Plano, Texas, Linda Gayle and then husband Eddie Charles Gunderson gave birth to Lance Edward Gunderson. Linda Gayle divorced Eddie Gunderson when Lance was two years old and she later remarried to a man by the name of Keith Armstrong who decided to adopt Lance and take him on as one of his own. Due to this life event Lance changed his name from Gunderson to Armstrong and thus a star was born. Lance took up competitive cycling at the age of thirteen but by the time he hit the age of sixteen he became a triathlete. In 1989 and 1990 Lance was the national sprint-course triathlon champion. During his senior year of high school Lance was invited to Colorado Springs to train with the U.S Olympic development team...
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...Cycling – Creating the New Norm Martina Kahn Western Governors University WGU Student ID # 000390369 Cycling – Creating the New Norm Sitting down, whether in a vehicle, office or home, has become the principal offender in a worldwide obesity and diabetes pandemic that is damaging healthcare systems to the breaking point and increasing health risks to millions of overweight people. Administrations everywhere consider solutions that are economically feasible, easy to implement and improves patient health all at the same time. Together, they may have discovered their answer in a simple piece of engineering able to resolve all of these issues; the bicycle. However, research suggests that American society is not cyclist friendly due to drivers and/or cyclists not always being properly trained. Also, there is a need for bike lanes and laws that require road sharing. For the last five decades, only motorized vehicles have been considered in street designs throughout our country. Driver focused polices, education, and behaviors are an important part of the cycling safety encounter. Revolution in road and cycling infrastructure design is also needed as our population keeps growing. Care needs to be taken and investments made to ensure that everyone has a safe place to travel. In many ways, there has never been a better time to be a bicyclist. If you thought there were more bicyclists on the roads lately, you’d be right. Biking is thriving. The number of cyclists are growing...
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...Marketing Strategies “Peloton Cycling” Anthony Pastore 6.9.12 Executive Summary- Marketing Plan Peloton Cycling The market- The target market for Peloton Cycling will be towards the cycling community. Since I have been an avid cyclist for twenty years, I am familiar with the network of cyclist including events, shops and organizations. The plan and focus of Peloton Cycling will be to attend, participate and host cycling events in order to advertise our product and inform the community of our mission. In addition to targeting the cycling community, the target will also include to the community who are interested in a healthy lifestyle, including the triathlete. The potential audience for the marketing plan will include a full range of the cycling community including the avid cyclist, the professional looking for an extra edge, the intermediate cyclist riding in order to maintain a healthy life style and a family who enjoys biking. In addition, the target will include the mountain bike trail rider. The plan for Peloton Cycling to reach its target audience will include the participation and hosting of cycling events. In addition, during the cycling events, Peloton Cycling will distribute shirts, stickers and fliers, in addition Peloton Cycling will build relationships with local cycling clubs who normally host cycling events and guide group rides. Peloton Cycling will also have merchandise stations set up during events not only for cycling gear and equipment, but to...
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...between the front-middle and the middle-back rows. In terms of time spent (hours per week) on the core activities, on average the students reported to study 20.6 h/week; to have leisure time for 24.6 h/week; social activities for 40.4 h/week; and working 3.4 h/week. The major findings of this study reveal that mode of transport does play an important role in student’s study, leisure, and social activities. The findings indicate that those students with private transport tend to spend slightly less time on self-study (20.4-20.8 h/week) and miss slightly more classes because the private transport provide convenience to other forms of attractions, leaving less time for study. In terms of gender, female students using public transport and walking/cycling tend to spend more time on self-study (21.2-21.3 h/week) than male students (20.1–20.9 h/week). This suggests that female students tend to be more diligent and put more effort into learning. However, for...
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...tri-newbies online training program 11 week sprint distance beginner level 2 © 1999-2005 The Kent Group and Tri-Newbies Online. All rights reserved. www.trinewbies.com Training Program: Table of Contents 11 Week Sprint Distance Program – Beginner 11 Week Training Calendar ………………………………………… 5 Detailed Training Guide …………………………………………….. 7 Program Guide Introduction …………………………………………………… 19 Heart Rate Training ………………………………………….. 21 Swimming ……………………………………………………... 25 Cycling …………………………………………………………. 29 Running ………………………………………………………… 35 Bricks …………………………………………………………… 37 The Triathlon Transition ……………………………………... 39 Weight Training – Detailed Program ……………………….. 47 Nutrition …………………………………………………………. 65 Appendix Thinking About Doing a TRI? ……………………………….. 71 Methods of Heart Rate Training …………………………….. 79 Open Water Swim Tips and Techniques ………………….. 85 Tips for Riding in Traffic ……………………………………... 91 3 © 1999-2005 The Kent Group and Tri-Newbies Online. All rights reserved. www.trinewbies.com 4 © 1999-2005 The Kent Group and Tri-Newbies Online. All rights reserved. www.trinewbies.com 11 Week Calendar 11 Week Sprint Distance Program – Beginner 11 Week Calendar Mon OFF Tue Run: 15 min Wed Bike: 5 miles Thurs Swim: 200 yards Fri OFF Sat Run: 15 min Sun Bike: 5 miles OFF S: 200 yds R: 15 min Bike: 6 miles Swim: 200 yards OFF Run: 20 min Bike: 8 miles OFF S: 200 yds R: 20 min Bike: 6 miles S: 300 yds W: 30min ...
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...Bicycling Cities should start promoting physical activities like biking through billboards or bike clubs. Maintaining health through physical activity is really important. Dr. Ogilvie says, “Cycling is the perfect way to get fit, because unlike going to the gym, which involves a special time commitment, making your regular journeys by bike can be easily fitted into your daily routine” (Dimbylow). Cycling is the easiest way to exercise. Instead of getting a gym membership and pay each month, just buy a bike and hit the road. A healthy and active life means more years of living and be able to enjoy your children and grandchildren. Most people would want to add more years to their lives so riding will help. Cycling will actually make people live longer than people that do not do any physical activity. Studies show that, “Overall the health impact is so great that cyclist live up to 14 months longer than non-cyclist, research suggest,” (Dimbylow). Maintaining healthy when you are young will help you in your late years. Diseases are also one of the most leading causes of death next to the lack of exercising. Cycling trails in busy cities can prevent people from being idle and not doing any exercise, which can cause many kinds of diseases. In order to keep bodies healthy and disease free, people need to exercise. Dr. Ogilvie suggests, “Physical activity as a whole reduces the risk of many chronic conditions, such as diabetes and certain cancers” (Dimbylow). Diabetes is the leading...
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...Bicycles: • • are innovative schemes of rental or free bicycles in urban areas; can be used for daily mobility as one-way-use is possible and they can be seen as part of the public transport system; differ from traditional, mostly leisure-oriented bicycle rental services as they provide fast and easy access; have diversified in organisational layout, the business models and the applied technology towards “smart bikes” (rental process via smart card or mobile phone). Example: Vélo’v in Lyon How did the French City of Lyon encourage thousands of people to use the bicycle as urban transport mode within a few months? A big part of this success story is due to the introduction of the Public Bicycle scheme vélo’v. Each of the 2,000 bicycles available • • The transferability of Public Bicycle schemes to cities with appropriate framework conditions for cycling has been proven in many cases (e.g. in France, Germany, Scandinavia and Spain). at racks throughout the city centre is used on average 16 times on a typical summer day. Within the first six months after its introduction, 2 Million trips were made with the Public Bicycles, Key benefits The implementation of a Public Bicycle scheme... replacing around 150,000 car trips. In combination with the increased use of private bicycles, • • provides a fast, convenient and flexible inner urban transport option; can be a “door opener” to increase the acceptance of cycling as urban transport mode in cities which still lack...
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...complements as well as provide examples of each. Substitution The product that our group chose to reflect on in this paper, is a car. There are a multitude of other ways that people commute back in forth besides using a car, some examples include: motorcycle, truck, SUV, bike, train, airplane, and boat. There are different reasons as to why people change the way the commute. Some people have more than one way of which they get around. Motorcycles can be used to get around but most people like to use them on their free time and enjoy the weather when riding them. Trucks and SUV's can be expensive when it comes to gas but are great to use in the winter storms. A bike can save a person a lot of money because they do not have to pay for gas or repairs but really is only used for short distances and exercise. Trains can be used if someone does not own a car or to travel longer distances. Boats/ships are used for cruises for vacations or you can buy a boat for your free time. Airplanes are used for far distance trips or vacations. Each substitute has advantages and disadvantages to them and people need to decide which is best for their everyday life or for what or where they are planning to go. Other substitution of a car of getting around would be the bus systems, walking, shuttle van, ferry. These forms of transportation would depend upon what part of the state, the country you live in, and it could also depend on your...
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...GREENER INDIA A report on promoting cycling in the country PEDALLING TOWARDS A Study supported by All India Cycle Manufacturers’ Association (AICMA) Pedalling Towards A A report on promoting cycling in the country GREENER INDIA All India Cycle Manufacturers’ Association (AICMA) Study supported by the The Energy and Resources Institute © The Energy and Resources Institute 2014 All rights reserved Published 2014 For more information Akshima T Ghate TERI Darbari Seth Block IHC Complex, Lodhi Road New Delhi – 110 003 India Tel. 24682100 or 24682111 E-mail akshima@teri.res.in Fax 2468 2144 or 24682145 Web www.teriin.org India +91•Delhi (0)11 Contents Project Team ...................................................................................................................................................... v Acknowledgement ............................................................................................................................................vii Foreword ........................................................................................................................................................... ix Preface ............................................................................................................................................................... xi Executive Summary.............................................................................................................................
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...Kelsey Squiers PP&D 212 March 14, 2014 University of California Biking Proposal – Environmental Impacts Background In the spring of 2013, the University of California, Irvine (UCI) was ranked by the League of American Bicyclists (LAB), one of the most respected bicycle advocacy associations in the country, as a Silver level bike-friendly university. The LAB’s ranking system is based on five “E” aspects (engineering, education, encouragement, enforcement, and evaluation). A Silver ranking means that UCI “[d]efinitely feel[s] welcoming to bikes but there is still usually work to be done in two or three of the “E”s to undergird the bicycling culture and opportunities” (bikeleague.org). While UCI provides sustainable transportation incentives, has some infrastructure for biking, a bike-rental program, and is home to a few bike-enthusiast clubs, the campus is falls short in three of the LAB’s “E”s: Engineering, Education, and Encouragement. Engineering: There are three types of bicycle routes on the UCI campus. These include dedicated bicycle paths, pedestrian/bicycle shared paths, roads with bike lanes, and a small number of sharrows (located on the roads within housing complexes). Currently, there are only three distinct sections of the UCI campus that have dedicated bicycle lanes, which are all located on the outskirts of campus. The most commonly used bike path within the UCI campus is a mixed pedestrian/bicycle path encircling Aldrich Park. Roads with bike lanes make...
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...strengthens bones 10. reduces the risk of cancer 11. lowers resting heart rate 12. reduces body fat 13. reduces stress 14. increases mental well being 15. lengthens your life span 16. if done regularly - will get you down to your ideal body weight Other Benefits • A complete leisure activity, cycling gives you the opportunity to spend time with friends. • A chance to meet new people and discover new places cannot be ruled out as well. • Cycling is a complete environmental friendly activity. Unlike other means of transport, it lets out no harmful chemicals in the air. • Cycling can prove to be the best mode to move around your local area without any difficulty The Committee has two sub-committees, The Communications Sub-committee and the Technical and Network Sub-committee, whose members are part of the overall committee. The Committee believes that Mississauga will benefit in many ways from a more extensive cycling system in that it will help promote: • Greater sense of community and personal contact • Less dependence on cars for all residents • Increased tourism and economic benefits by drawing cyclists to cycling destinations • More transportation options • Improved air quality • Increased opportunity for exercise and greater cardiovascular fitness • Greater safety for all • An easy way for family and friends to spend recreational time outdoors Health...
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...4/17/14 English 214 Lines, Vines and Bicycling Times The invention of the bicycle dates back all the way to 1817 when Baron von Drais invented a walking machine that would help him get around the royal gardens faster. Since then it was used as a means of transportation for many years, up until the use of cars started becoming more frequent. However, although cars are a good and refreshing invention that makes it quicker for us to move around, the use of a bicycle is much more convenient for the environment, for your wallet since you are saving money and for your health. An important component that affects our life is the environment which is why bike riding is beneficial to keeping the environment a good place for all of those who live in it. Riding your bicycle can help out with the environment since it doesn’t run on anything but your own physical power, while a car releases CO2 because it needs to run on gas. A car uses “[… ] fossil fuels such as gasoline and diesel to transport people [it] is the second largest source of CO2 emissions, accounting for about 32% of total U.S. CO2 emissions” Since a bicycle doesn’t occupy gas like a car does, it doesn’t release any other toxins, like a car which, in addition to CO2 also release “…carbon dioxide (CO2 ), automobiles produce methane (CH4) and nitrous oxide (N2O)” The result of releases of methane to the environment makes it “more efficient at trapping radiation” which ultimately is deleterious to the environment, but can...
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...What everyday changes, if any, might you make to increase the amount of energy expended in your day-to-day activities? To increase the total amount of energy expended in daily activities the time and amount of daily active exercises must be increased. The more vigorous the exercise performed is, the more energy is expended. All leisurely activities should be taken care of throughout the day, but the vigorous activities should be planned in order to incorporate all muscle groups and cardiovascular exercise. What types and amounts of exercise would work best for you? Among the exercises listed the ones that would work best for me would be walking, jogging, and playing sports. Also weightlifting and aerobic exercise would help to expend energy and burn calories. Riding a bike could also be an option as this could be enjoyed by the whole family. Can the activities be performed year-round? If not, can you suggest alternative activities and locations for inclement weather? Though bicycling cannot be performed at the home without a stationary bike, running and jogging can be done standing in place or on a treadmill. During favorable weather conditions these activities can be enjoyed outdoors. However, during inclement weather these outdoor activities can be put to a halt. During these times there are still many options. With personal gyms opening at an exponential rate, having the right equipment and an educated trainer has become an easy commodity to acquire. Also, many activities...
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