Premium Essay

Free Range

In: Business and Management

Submitted By gibsonrussell
Words 1611
Pages 7
[Slide 1]

Introduction

While on a business trip to Paris Ellen takes a mid-day break and enjoys a bottle of Coca-Cola on a warm summer day. She pulls out her Macbook and quickly reviews her notes in preparation for an afternoon business meeting. Ellen is an organic dairy farm consultant for Free Range Foods, an American organic dairy farm. Ellen will attempt to persuade a consortium of business leaders that her agribusiness company is best-suited for the five year, five million dollar contract to provide organic dairy farm products to local school systems in Tokyo. This is Free Range Food’s first attempt to compete on the international landscape. Since the local school systems contract begins in one year, Free Range Food must determine if their company can compete globally while simultaneously maintaining its eco-friendly business operations.

Thomas L. Friedman, in The Lexus and the Olive Tree, explains globalization as a movement that enables individuals, corporations, and countries to reach around the globe farther, faster, deeper, and cheaper than ever before. Due to more accepting international trade laws and modern advances in technology business globalization is becoming more common and some will argue a necessary component to sustaining one’s business.

This script will discuss four elements Free Range Foods must consider when deciding to whether to go global:

1-analyze the pros/cons of how at least two globalization strategies might apply to their decision

2-identify the factors to be reviewed before going global
3-make a recommendation on operational restructuring to make its operations global

4-state whether and how to manage its “eco-friendly” operations internationally

Can anyone identify an example of globalization in the brief story mentioned in the beginning?

[Slide 2]

Globalization is the process a company takes when integrating

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