Good evening everyone,
I chose Marvin Bower as the communicator for this presentation.
Marvin bower invented the term ‘Management consulting’. During the 40’s consulting is thought of as a lower profession in comparison to academics and he completely reversed the trend. He transformed Mckinsey & Co from an accounting and engineering firm to the best management consulting firm in the world. Till today if someone has a communication problem, they would question ‘What would Marvin do’ and follow the answer.
Marvin started the culture of addressing people by their first name. This is to make sure there is no hierarchical feeling in the company. Till today mckinsey stands as the only firm with no hierarchy and leads the rankings in the best employers.
Marvin always believed that dress code is very critical and should not create distractions and deviations from the subject in discussion. He often cites the example that “If a pilot comes aboard the plane in shorts, would you have the same confidence in him if he was wearing the 4 stripes on his shoulders?” He believes dress code is something which can build confidence and integrity
Marvin laid a lot of importance on written communication. He considered reports as signatures that a management consultant leaves behind. He then defined a common terminology, which should be used while solving any business problem at Mckinsey. He wanted the clients to recognize the amount of time spent in taking care of the quality of a report.
Marvin had great listening skills and this has led him to involve every team member for any decision making. This is something Marvin picked up as a child when his dad used to involve the whole family for every decision, something as small as what to have for dinner.
Marvin is often found blunt and straight forward. An example to illustrate this would be when Marvin told a CEO that the