...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
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...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
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...developed to help us identify the top threats with the new customer rewards program that we are putting into play. Kudler Fine Foods is getting a new and improved system that will help them keep track of the shoppers purchase activities. This table was developed by us in hopes of letting them know the vulnerabilities’ and threats that may arise while doing so. Also we have drafted a summary of the threats that we the team feel will be very influential to this process. This security report and presentation is what we have prepared in hopes of gathering this information that it will help them with their new system. Table of Threats Area of System | Threats | Potential Vulnerability | Loyalty Program | External and Internal Users | Loss of customer financial data, loss of customer privacy information. | System Network Access | Internet | Hackers can gain customer and business info. Loss of Revenue, Loss of customer data. | Employees (Kudler) | Information misplacement | Accidental loss of customer data, Loss of Revenue | Point of Sale System | Unauthorized user | Data breach, loss of customer information, company data loss. | | | | | | | You have to also consider your technical security when starting any kind of project such as this frequent shopper program. You have firewall that is needed to help defend the server and stop a data breach. The user configuration that we have to have into play that will give each customer and employee a specific level...
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...Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2 Jamie Littlejohn, Eric Haltom, Jason Rianda, John Martinez, and Rhonda Mortensen University of Phoenix BSA/375 Blair Smith August 24, 2009 Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2 Statement of Scope- Eric Kudler Fine Foods wants to incorporate a new frequent buyer program for its loyal shoppers. Frequent buyer programs have been called rewards programs, loyalty programs, and a variety of other names. Frequent shopper programs are among the earliest efforts to retain an organization's best customers, and most are based on financial incentives (Zikmund, McLeod, Jr., & Gilbert, 2002, p. 84). This incentive program would be a rewards program that would contain such prizes as high-end gift items. “The Food Marketing Institute reports that 76 percent of all large grocery retailers offer a frequent-shopper program” (Kerin, Hartley, Berkowitz, & Rudelius 2006, p. 517). For this reason Kudler is going to implement its own reward program but in its own way. Rather than providing customers with discounts customers will accumulate points. The customer can then purchase rewards from the program with the point he or she had acquired. This incentive program would have to contain a type of tracking device to maintain customer information and purchases. To develop this program a database, application and printed materials need to be designed. The scope of this project...
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...Running head: SERVICE REQUEST SR-KF-013 - KUDLER FINE FOODS Service Request SR-kf-013 – Kudler Fine Foods Kent Alexander, Tracy Duncan, Elvis Rocha Jr, Eliseo Perez, Todd Ruggles University of Phoenix BSA375 Fundamentals of Business Systems Development May 10, 2010 System Development Phase I Kudler Fine Foods is committed on providing customer satisfaction to all customers that purchase products from all of affiliated stores. To better serve the customers, Kudler is interested in developing a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption (Kudler Fine Foods). Scope To develop a Frequent Shopper Program (FSP) that will improve customer’s satisfaction, track purchasing activities from the customers, and offer high end product for redemption as a reward for shopping at their stores. Goal Under the new program, each customers purchase transactions will be recorded and reward points will be earned base on dollar amount spent per transaction. Once points are accumulated, the points can be redeemed for high end gifts, products, specialty foods (Kudler), or partnership services from vendor companies. With the new system implementation, Kudler Fine Foods will be able to add new value to customers; improve customer satisfaction, increase margin profits, customer loyalty, and have adequate management system to track customer’s spending habits at Kudler Fine Foods. ...
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...Frequent Shopper Program Robert Furmanek BSA 375 July 15, 2013 Karen G. Knox Kudler Fine Foods Project Charter Prepared: June 20, 2013 Project Name: Service Request SR-kf-013 Project Manager: Kathy Kudler Customer: Kudler Fine Foods Project Sponsor: Kathy Kudler Project Start / End (projected :) Project Overview Service Request Sr-kf-013 is the implementation of a Frequent Shopper Program at Kudler Fine Foods. The information system created will collect information of every purchase of a loyal customer, keep track of their purchases, and provide point systems for loyal customers to receive a discount on certain items. Objectives Kudler Fine Foods (KFF) was established in 1998 by Kathy Kudler. Kudler is based in southern California and offers a wide array of high-end food products and wines. Kudler has currently three locations (La Jolla, California, Encinitas, California, and Del Mar, California. KFF is interested in development of a project request for a frequent shoppers rewards program (SR-kf-013) that consists of a brand new system that will track their customer’s purchases through a frequent shopper program. This new tracking system will award Kudler’s valued customers with loyalty points that can be redeemed for sale incentives made through the company and its partnership with a variety...
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...Kudler Fine Foods Shopper Program Name(s) University of Phoenix BSA/375 Fundamentals of Business Systems Development Faculty Date Introduction Kudler Fine Food is a local upscale specialty food store. Kudler fine food opened their doors in 1998 and was profitable within the first year. In 2000 the second store opened in De Mar and three years later their third shop opened in Encinitas (Kudler Fine Foods. 2005, 2007). Each store is similarly sized at 8,000 square feet, all in fashionable shopping centers. Their menu includes bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged food, and cheese and specialty dairy products. Kudler Fine Foods has experienced success in its stores and now wants to expand on its business processes to include a Frequent Shopper Program. According to the press release located on Kudler’s website, the program will include several benefits for customers. Scope and Goals Customers who elect to participate in the frequent shopper program will receive event notifications, featured product notifications, sale notifications, exclusive offers on different merchandise, and discounts on the cooking and wine classes held by Kudler. Benefits for Kudler will include a better overall pictures of products their most frequent customers are interested in as well as increased revenue because they will have inventory more customized to their customers. Kudler’s overall goal for...
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...Food Lion Frequent Shopper Program Requirements Food Lion Frequent Shopper Program Requirements Food Lion is a distinguished food store and one of the most renowned food stores within the United States that was founded 1957 in North Carolina Salisbury Town. This Food chain store was started by Brown Ketner, Wilson Smith and Ralph Ketner. The name Food Lion was formalized in 1983. This was a number of years after the acquisition of the food company by Delhaize, a Belgian food grocer who was determined to change the American grocer service delivery and introduce a whole new competition in the market. However, the grocery again was transformed in 1983 to be Delhaize Le Lion. Though the change also resulted into a significant impact to the American consumers, it did not last and therefore the food chain was again rebranded another name to be called Food Town. During the 1980s, Food Lion stretched out throughout to America to the Southeastern parts of United States, it is worth noting that at the time grocer market in the south was very discriminative but Food Town eventual was successful in a condition which no supermarket thrived. Ever since, the company has expanded rapidly to a number of states including Georgia California and Maryland among other states. During the chains’ fastest-growth it was reported that there were unhygienic handling of seafood and meat, which in turn affected the grocer giant as it attempted entry into the Northeast American grocer...
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...(Preparation) Kudler Fine Foods has submitted a service request to implement a tracking system for a new frequent shopper program. This project will “track purchases of individual customer's. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies” (Kudler, 2014). (Project Scope) “Project scope is a part of project planning that involves determining and documenting a list of specific project goals, deliverables, tasks and deadlines” (Rouse, 2014). Project scope is broken into several sub-categories: project objectives, goals, phases, tasks, resources, budget, and proposed schedule. Project Objectives – To track purchases of individual customers. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies. Project Goals and Phases – The project goal is to create a business/systems requirements document for the development of the Frequent Shopper Program system to meet the objective of this request. There are 4 phases of this project, and they are: * Phase 1: Define the scope and stakeholders associated with the project. * Phase 2: Determination of requirements, list of confirmed requirements, proposed system process view...
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...Architecture for Kudler Fine Foods Frequent Shopper Program Introduction Kudler Fine Foods needs a logical technical architecture for their new Frequent Shopper Program’s system to work efficiently and accurately. This document describes the architecture Kudler Fine Foods needs to make their program successful while including descriptions about the hardware environment used to support the development and production of the system; network connections between the stores and Kudler’s headquarters; and the software development tool proposed to build this application. Next it covers the user interfaces used to collect data from customers and store personnel, as well as, the controls used to make sure that information is safe and secure. To begin, the hardware platform is described. Hardware Platform Hitachi ID Systems, Inc. (2013) describes a hardware platform as an environment that uses software and/or hardware to run applications and programs. This includes operating systems for the application side and routers, remote access servers and multitudes of other technology for the hardware side. Combined these items complete a hardware platform and give users the ability to support development and production of information systems. Network Connections Kudler Fine Food has a current network setup that works well but must be updated to successfully secure customer information, to be discussed later in this document. The plan for Kudler is to have a complete update of their...
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...Kudler Fine Food's Frequent Shopper Program BSA310 Kudler Fine Food's Frequent Shopper Program Kudler Fine Foods, a “fine” grocery store based in San Diego, is looking to implement a frequent shopper program. This program is to enhance their current database that tracks sales and performs low-level data analysis, the kind most current stores use to keep inventory current. The program is set to provide a more detailed analysis of shopper’s spending habits at an individual level, which brings in a number of ethical, legal, and information security concerns. This paper is to discuss these concerns, what the company can do to protect such sensitive information, and what potential legal issues that may be faced implementing this system. Ethical Concerns This, above all else, should be the first consideration when implementing a system like this. For a system like this to work, customers will have many attributes of their lives revealed through deep analysis of their spending habits. Most people will be uncomfortable with such a notion, so the program cannot be mandatory. This must be left to the customer to choose to participate or not. If customers do opt in to the program, everything the company plans to do with their info should be laid out for them to know right up front. Especially when it comes to sharing sensitive information with other companies, customers may trust Kudler, more than likely they will not trust other companies that do business with Kudler. A good way to...
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...order to identify purchasing behavior patterns. They hope to use the information gathered to refine the company's processes and offerings to best satisfy the needs of their valued customers. Management has decided to approach this initiative is through the implementation of a frequent shopper program. Traditional programs of this sort would not begin to satisfy the sophisticated senses of Kudler's elite customer base; as a result, a decision has been made to partner with a loyalty points program that will provide rewards points to customers that can be redeemed for high-end gifts and upgrades. System Requirements Gathering During the initial stage of development, it is imperative to gather enough information to be able to accurately describe the system requirements. The first step is to determine the scope of the project based upon the objective outlined in the request. The next step would be to identify those that have a vested interest in the proposed new system. Once this information is known the project can be divided into modules and tasks can be assigned. Scope The deliverable for this project is to create a business/systems requirement document for the development of the frequent shopper program system to track the purchases of individual customers. The project should make use of the existing system when possible and develop enhancements, where necessary, to provide the added functionality necessary to meet this objective. In addition, the scope of this project...
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...Kudler Fine Foods Frequent Shopper Program Kudler fine foods are based out of several locations out of the state of California. The driving objective is for Kudler Fine Foods is to accomplish maximum profit by way of providing quality products at competitive prices to other competitors. Furthermore, Kudler fine foods has plans for future growth by expanding of the services by a sharpening the efficiency of their operation. Kudler Fine Foods also like to increase loyalty and profits to their organization and has been arrested in developing a system to track customer purchase through frequent shopper program to award loyalty points for redemption. Introduction In order to start this process Kudler Fine Foods we will first need certain elements that must be deployed before hand, we will be discussing the legal, ethical and security considerations for the development of this program to launch. And we will combine the separate entities into an operational system in order to track purposes of individual customers this way we are able to track the customers loyalty points for redemption for specialty foods and gift items and other products made available by our partnership companies. Ethical considerations Ethical Considerations of Frequent Shopper Program The frequent shopper program is subject to a certain degree of ethical consideration, it has been determined that the customers’ privacy will be under close evaluation in order to maintain a high degree of privacy...
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...SYLLABUS BSA/385 Introduction to Software Engineering Copyright ©2016 by University of Phoenix. All rights reserved. Course Description This course introduces the fundamental, logical, and design considerations addressed during system and application software development. It provides a background in applications software development and testing techniques through a combination of theory and application. Course Dates May 03, 2016 - Jun 06, 2016 Faculty Information Name : Email Address : Phone Number : ROBERT MASCARENAS (PRIMARY) (505) 884-4399 Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents (both located on your student website): • Academic Policies University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Academic Resources • Course Software Instructions Click the link for additional course software requirements. Note: We do not recommend trial software versions because they expire. SupportingMaterial Course Software • College of IS&T Resources Instructions Click the link to review the College of IS&T Resources. SupportingMaterial College of IS&T Resources • College of IS&T Website Instructions ...
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...Kudler Fine Foods: Marketing Research Julia Child adapted sophisticated French cuisine for mainstream Americans when she released her cookbook, Mastering the Art of French Cooking, in September 1961. The two-volume cookbook was groundbreaking at the time and is considered a standard guide for the culinary community. Since the publishing of her cookbook and airing of her televised cooking show, practicing one’s culinary skills has become commonplace. Kathy Kudler is no exception. She has turned her passion for gourmet cooking into a successful business venture by starting her own business; Kudler’s Fine Foods. Kudler Fine Foods Sales Strategy The first Kudler Fine Foods specialty gourmet store, located in La Jolla, California, was opened in 1998. Kudler’s first store was so successful, turning a profit in the first year that two additional stores were opened in the years following in Del Mar in 2000 and Encinitas, California, in 2003. The company sells gourmet foods in these up-scale communities to customers who are willing to pay a premium for premium quality foods and service. The theme of Kudler’s sales strategy is to “Delight our new and existing customers” (Apollo Group, 2009). With this in mind, Kudler has created three strategic sales objectives aimed at promoting their foods and services, building new relationships with potential customers, and reinforcing the same with its current customers. The first of these strategies is to create new customer focused...
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