...Situational Analysis: Arena Park Golf The following information I have composed from the city of Cape Girardeau, specifically on economic climate, demographics, demand trends, technological trends, competitor analysis, regarding Arena Park Golf. This is for a class project that involves a situational analysis of Arena Park Golf and the surrounding area along with some history of golf. Opened in 1998, Arena Park Golf is a golf store located in Cape Girardeau, Missouri with approx. 3,000 square feet of retail space dedicated to golf clubs, golf clothing or other golf equipment essential for the avid Missouri golfer. There are also a public and private golf courses in Cape Girardeau, which shows a market for golf not only in the city but the surrounding area. The history of golf’s built environment in the U.S. has reflected the changing face of the game in terms of the number and type of golf courses built, as well as the demographic profile of those playing the game. Since 2000, the golf industry has experienced significant declines in the key barometers of its economic wellbeing as defined by: the decline in the number of golfers and rounds played and the decrease in the number of golf courses. During the 20th century, there were three “boom” periods of accelerated golf course development that peaked in 1930, 1970 and 2000. The first boom in the 1920s built private golf courses for the upper class. The second boom in the 1960s built public golf courses for the burgeoning middle...
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...Assignment Questions - Golf Q 1. What are the defining characteristics of the golf equipment industry? What is the industry like? A 1. The defining characteristics of the golf equipment industry are product performance, innovative technology and name brand recognition. Golf companies essentially sell the same products so they must differentiate their products through technological advances. Fortunately for golf companies, the sport attracts mainly upper-class individuals so the companies can focus on quality with the assurance of high-end sales. This industry is very competitive due to the regulations placed upon it and the diminishing growth in the number of players in the recent years. The technology and research that these companies have done is so advanced that the USGA feels the need to place regulations upon the professional players to that the game is fair all around. The industry can be separated into two parts: golf and sporting goods. Golf companies usually gain brand recognition by hiring professional golfers to promote their products because this can be one of the most effective forms of advertising for a company. Companies are also focusing on creating new products for recreational players. For any company who wants to enter into this market would require significant amounts of investment. Q2. What is competition like in the golf equipment industry? What competitive forces seem to have the greatest effect on industry attractiveness? What are the competitive...
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...PGA Player Introduction: Chuck contacted a sport psychologist at the end of May, approximately halfway through the year. At that time he was about 90-100 on the money list and had made about $65,000. Chuck indicated that he had an inability to concentrate on the course. He was very indecisive about club selection. He was also very intropunitive (self blaming), demanding, and negative self-talking. Intervention: The sport psychologist traveled to Chuck's home and spent 2 days with him. He utilized a paper and pencil "Golfing Profile" form to gather some intake information. This inventory proved very useful. They talked for 2-3 hours, went to the course and hit balls, played 9 holes and met again the next day with his wife, also a very good golfer. It was determined that Chuck's concentration problem was due to high internal overload; that is, he was thinking too much on the course. Chuck was able to hit shot after shot where he wanted the ball to go. Yet, he was always overly critical of the result. Nideffer's Model of Attentional Control was utilized to explain to him where his attentional difficulties occurred. SCORE was utilized as a way to go over his pre-shot routine, S (Scan),C(Contemplate), 0 (Overall feeling), R (Ritual), and E (Execute). It was decided that Chuck would cut down the amount of time in the scan and contemplate areas and to concentrate on the feel, ritual and execute stages. The plan was to eliminate or cut down the time for second...
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...a retail store that specializes in the distribution of golf supplies to the everyday recreational golfer. The Golfsmith chain operates with 75 retail stores in 21 different states providing not only golf but tennis equipment as well. Carl Paul founded Golfsmith in 1967 with the intention to create a retail service that helped golfers improve their games with custom club fitting as well as market all sorts of equipment in the golf industry. The golf industry is a large one where technology is always evolving along with the techniques and strategies to being a successful golfer. Golfsmith is one of the few chains that can cater to the various needs of golfers throughout the country. The chain defines its core purpose as “To inspire people to play better and live life more.” The golf market is more of an exclusive one compared to other sports such as basketball or football. Golf is a sport more played by wealthier consumers that reside in suburban neighborhoods. Therefore the marketing strategies of a chain such as Golfsmith can be narrowed down to specific demographics. About 85% golfers tend to be white males that fall into the age 18-65 ranges. Over half of the golf consumer market are some sort of manager, professional or executive and have some sort of college degree. The average household income for a golf consumer is over $80,0000. Also, 90% of them tend to be homeowners. These statistics show that golf is an expensive sport played by the more wealthier and...
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...1. Discuss the trends in the golf equipment industry and how it may impact a company’s strategy. Ans: According to new the United States Golf Association (USGA), Golf equipment manufacturers are forced to launch the equipment within the limitation. Therefore, the product differentiation is not quite high while recreational golfers do not enjoy playing due to lack of innovational equipment. Also, the USGA states that there are various factors that result in the declining of golfers such as: - Game difficulty: Golf equipment manufacturers are forced to follow the new USGA rules, thus, recreational golfers are suffered from the limitation of golf equipments. They cannot enjoy playing golf as much as before while new golfers face the difficulty of playing. - Time consuming for practice: According to the limited innovation of golf equipment, golfers need lots of time to practice while they also have take responsibility to their job and spend time with their families. - High golf fee: Some golfers realize that golf fee is high, as a result, they cannot practice frequently. 2. Discuss the importance of innovation, brand, performance, and price in the golf equipment industry. Ans: Good reputation and image can lead to brand loyalty. That’s why many brands use lots of advertising expenditure to promote their brands. As the leading sports brand in the world, Nike has a clear marketing advantage over its competitors. Nike spends some of their annual revenues on advertising...
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...3/20/2013 Case 7.3 Summary The Issue in this case is that Cassie Pfenning was struck in the jaw with a golf ball while driving a beverage vehicle during a golf scramble and received major and permanent injuries to her mouth jaw and teeth. She filed a complaint against the person who hit the ball, the Elks club holding the scramble and others and alleged “the defendants were negligent in failing to exercise reasonable care for her safety while on the golf course.” Pfenning claims that as a direct and proximate result of the defendants negligence that she was forced to suffer physical and mental pain and anguish. Rule of Law in this case claims that the court had consistently held that “there is no duty from one participant in a sports activity to another to prevent injury resulting from an inherent risk of the sport.” This means, that since she agreed to be there, she was in charge of her own safety. The applied rule of law in this case stated that even if you were to assume the Pfenning was completely ignorant to the game prior to the event, after the approximately 3 hours she spent prior to being struck by the ball, she should have been aware of the possible risks involved in the game and thus could not hold the defendants responsible for her safety. In conclusion, given Pfennings status as a participant of the scramble while driving the beverage cart, as well as her inherent knowledge seeing the game played, the court found the defendant did not owe her a...
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...wilderness and development that are still in the works. Of course this doesn’t mean that the entire island will be over-developed. We at Baderman Island have intentionally designed permanent wilderness areas – in addition to the 375 acres of the botanical gardens -- that will be integrated into the master plan of the Island.Here are just a few things that we have in the works: Pepicello Fairways are planning on adding an additional 18 holes of golf on 75 open acres adjacent to the existing golf course. This new range will be designed for those golfers seeking the additional challenge needed to drive up their game. The WIlliam C. Martin Botanical Gardens are growing. Currently the 225 acres of preserved wilderness is home to abundant wildlife, exotics plants, and colorful butterflies. In attempt to better protect the gardens, an additional 150 acre buffer area is being created around the garden. Additionally, the existing walking and hiking trails are being expanded to make for better access for wheelchairs and those guests that request golf cart accessibility. Plans are in the works to expand the Baderman Island Oasis Spa. The modest 50 acres site is being expanded by an additional 25 acres with additional facilities as well. These expanded facilities will include more private rooms, larger massage areas, and better availability for services. Need more room to play? Well you’re in luck. The 50 acre Recreation Area is being doubled. The new cove will have improved tennis facilities...
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...into Callaway establish a strong product portfolio. In 1987, Callaway became the first golf company to use computer controlled milling machines to produce innovative club designs. These clubs helped eliminate/reduce the impact of variables such as directional control, distance, etc. during the game thus making it easy to play. Callaway consistently produced innovative products at an impressive rate thus appealing to its present customers at the same time attracting new customers. Examples include: 1988 Introduced S2H2 technology 1991 Big Bertha club design is launched ruled the market in the 90s 1993 Big bertha Heavenwood club introduced 1994 Big Bertha stainless steel woods and Irons are introduced ACQUISITIONS: In 1997, Callaway acquired Odyssey which was one of the leading manufacturer of golf clubs at that time. This move of Callaway had several advantages: 1 This acquisition added more variety of clubs to the product portfolio. 2 Increased market share which is directly proportional to the increase in customer base 3 Reduced competition 4 More manufacturing capacity with Callaway can use Odyssey’s establishments GREAT CUSTOMER RELATIONS/ENDORSEMENTS: Callaway established great rapport with many leading golf players of the time by working closely with them and preparing custom clubs. Many players used Callaway’s clubs with some endorsing the brand and won major golf championships. Examples include: 1 1990 Don Bies becomes the first PGA tour player to...
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...4th 2009 Front Nine ~ Desert Hawk (#1 to #9) Back Nine ~ Coyote Run (#10 to #18) We would like to welcome you to Boulder Creek Golf Club. *Today’s event is Individual Stroke Play. Each player will play their own ball around the course recording their GROSS score (Actual Strokes Taken) on the Scorecard provided. Maximum Score on ANY hole is DOUBLE PAR!!! If your ball enters Desert Area, Please treat it as a “Lateral Hazard”. You may play the ball if found as it lies with NO Penalty or Drop Back Onto Turf where it Last Crossed BEFORE Entering the Desert (This is a 1 Stroke Penalty). Balls lost in the Desert will be played as a Lateral Hazard (Drop the ball At the Point of Entry and add (1) one penalty stroke). Prize Holes MEN – BLUE TEES WOMEN – RED TEES Closest to the Pins Longest Drives Accurate Drives Desert Hawk #4 & #8 ~ All Desert Hawk #2 – Men Desert Hawk #6 – Men Coyote Run #3 & #8 ~ All Desert Hawk #5 – Women Coyote Run #5 – Women Hole In One Prizes & Locations ~ Everyone Eligible!!! Desert Hawk #4 ~ $10,000 Cash Desert Hawk #8 ~ Fairmont Vacation Package Coyote Run #3 ~ Taylor Made Driver & Fairway Woods Coyote Run #8 ~ Taylor Made Burner Irons and Wedges COURSE RULES INCLUDE: KEEPING ALL GOLF CARTS OUT OF THE DESERT AREAS AND PLEASE KEEP UP WITH THE GROUP IN FRONT OF YOU Thank you for playing today!...
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...Belvoir Park Ltd (BPL) Set in over 200 hectares of some of England’s finest countryside, Belvoir Park is a premier sporting country estate, owned and operated by Belvoir Park Limited (BPL). The business aims to be a top international luxury leisure destination with guests attracted from all over the world (see Fig. 1). BPL’s Managing Director, Wilhelm Deboos-Parker, is known for his fastidious attention to detail. Further, he has very high expectations of BPL’s staff, insisting that their demeanour is an integral aspect of the guest’s experience. Wilhelm’s focus is first and foremost on the guest’s perspective, yet he is willing to listen to ideas from members of staff about how the guest’s stay might be enhanced. Charm personified with guests, many former staff learnt too late that he is not a man with whom to argue. At the heart of the operation, and first seen from the sweeping driveway, is the magnificent and tastefully renovated 17th century country mansion. The mansion is now primarily used as the reception and restaurant. Although there are a dozen suites and rooms in the mansion itself, the majority of the accommodation is in the former stable and carriage blocks. Room rates vary, from a published £780 (per room, per night) for the best suite in the mansion, down to about £300 for a double room in the stable block. However, the actual prices charged can vary because BPL adopts price discrimination. Further, prices also reflect a number of variables such...
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...Bridgestone The purpose of this paper is discuss the brand market extension of Bridgestone corporation into the realm of making golf clubs. Bridgestone golfing products currently include Golf Balls and golf gloves and apparel (Bridgestone, 2014). The brand has a solid reputation as being a top performer not only among the professional golfers but also with the average weekend golfer as well. The proposal of Bridgestone corporation is to start making their own line of golf clubs. There have been many organizations that have successfully entered into the golf club market after being successful in the golf accessories market. The branding extension should allow for the transition and eventual success in this market. Problem and objectives It has been proven that today’s markets are very competitive. Many organizations are under pressure to launch new product to keep their consumers happy and keep the organization going in the right direction. This is no easy task, approximately 35% of new products fail. Brand extension is designed to limit the failure by introducing goods and services that consumers can relate to other products and this will make them more effective in the market. Extending the brand Bridgestone has extensive experience in manufacturing golf balls, gloves and apparel. It is not currently set up to develop and manufacture golf clubs at this time. There are several options for this. Develop and manufacture their own clubs, which is expensive and time...
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...Club Fitting, The Importance Of Page Break Impossible; it is impossible for a golfer to maximize the potential without two key components. First component is understanding how to properly position and accurately move to body. Simply having an understanding of the fundamentals of golf and the ball flight laws will not give any golfer the best possible opportunities to succeed. Knowledge of what the body does during the golf swing and how to maximize the potential of those body parts will allow the coach and golfer to assess and train for maximum performance. While possessing these fundamentals will increase the ability of the golfer to make their best possible swing, maximum potential can't be reached if the perfect swing is swinging incorrect equipment. Proper and accurately fit equipment is the second and equally important key to maximizing potential and player ability enhancement. (1)"Fitters say the reason a lot of people hit it sideways is because they haven't been custom-fit. Trying to figure out the swing with clubs whose length, weight, lie angle, shaft flex or grip size don't match the body encourages players to make unnatural compensations that prevent them from developing proper mechanics." Meeting with and interviewing the potential student or fitting client will allow the fitter to have the most accurate ability to assess what the client can and can't do. Physical disabilities will effect what the golfer can do and what the fitting professional should...
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... Is Golf a Sport? The origin of sports dates all the way back to the first Homo sapiens. However, the importance of sports on society was realized by the ancient Greeks. The Greeks used sports as a means of entertainment but it was also used to bring relief on the conflicts between major cities. The participants in these games were of the strongest and fastest athletes of their time and they were seen as godlike figures. As time has passed, modern day perception of sports and its athletes have remained the same. Athletes and sports are as popular as ever and it is because they show us things that many of us can’t do physically. The label of sport is one that brings respect and a sense of greatness for its athletes. For people to consider golf a sport is based on pure fallacy, and it does a disservice on the origins of sports and why it was created. Sports were brought about as a viewing of the best athletes fiercely competing against one another and golf is the opposite of that. Golf and its participants also take away from the greatness of true athletes that put in the hard work of mastering their sport, which is immeasurable, more complex and difficult to master. For a person to relate an athlete of Lebron James to Tiger Woods is blasphemous, and goes to show how golf can undermine what a true athlete is. Ultimately, Golf is not a sport due to a various reasons that include...
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...The Legend of Bagger Vance was his ability to ultimately surpass the mental road blocks that he had set up for himself along the way. Throughout the movie Junah dealt with many difficult situations that he was not able to conquer until he finally reached the third and final stage of development referenced in our class. In the beginning, Junah faced some severe adversity shortly after perfecting his abilities in golf. He was called to serve in the war and I would never wish the experience he had on my worst enemy. This severe adversity truly portrayed where Junah was at mentality following his return. He could not handle life as it was anymore and ran off, never coming back in touch with all those that he used to care so much about until much later, but not to see those who he used to be close with. Although, following a series of events in which the golf tournament is started and Junah is approached by the young boy about participating in the said tournament, we get our first glance at the stage Junah is in at this moment in time. In his first conversations about golf, Junah states that he has “lost his swing.” This is the first or physical stage of development where he is approaching his problem strictly at the physical state. His attitude is one of an upside down cup unwilling to accept help from others. His “swing” is symbolic for something much deeper that is going on in the background. Junah has lost his drive, mental strength and pursuit to overcome obstacles and be successful...
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...The Correct and Proper Golf Setup and Swing While there are many factors in determining the outcome of a golf shot, setting up the proper golf stance is the foundation upon which all other mechanics are built. The proper stance is made up of multiple factors. The entire outcome of the shot depends on setting up properly. There are three elements that comprise the proper golf stance: grip, stance, and body placement. Your grip must be firm with hands in their proper places. The stance is crucial to making your weight shift correctly. The golfers' body placement must be comfortable, with all elements in their proper places. The proper golf starting position allows for the perfect golf shot. The stance detailed below is for a right-handed person. Your hands must be placed in on the end of the club creating a grip. The backside of the left hand should be placed two fingers below the end of the club. The right hand should be directly below the left with both thumbs pointing down the shaft towards the club head. It should be held like you are shaking hands with someone. Next, lock the right pinky finger with the left index finger, so that your hands are locked together. The left wrist should always be slightly bent outwards. The golfer should squeeze the club lightly, good grip strength is one that can hold the club, yet does not feel as though you are choking it. It would be adequate to say that your grip should be loose enough not to hurt an animal but tight enough as to keep it...
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