I. Introduction

A. History of Iba, Zambales
Founded by Recollect priests in 1611, the village of Paynawen moved from one place to another until it settled permanently along the banks of Bancal River, where a fort was built as a defense against pirates who constantly molested the region.
In 1860, the administration of the town was turned over to the Dominican priests.
There were no available records as to when Paynawen was renamed Iba, but old folks believed, the town was named after a sour fruit called “Iba.” How the town got this name became a legend, that has been told, retold and handed down from generation to generation.
The story happened during the early days of Spanish colonization. It was told, that while most of the Spaniards were busy establishing the pueblo, one of their men sneaked out from the group and curiously wandered around the village of the natives. Along the way, he saw a group of people, who incidentally were eating a certain kind of soft fruit. This particular Spaniard, being stranger to the place, approached them and asked the name of the place, but because of language differences, the natives thought, he was asking the name of the fruit they were eating, immediately, they replied “Iba…Iba…Iba…” from then on, this small pueblo was named Iba.
The early formation of Iba was attributed to the Zambals, an ethnic group who belonged to the Malay race. They originated from the Celebes. They pushed the dwarfish, kinky haired Negritoes or Aetas eastward to the hinterlands. These Zambals eventually established their settlements on what is now the Municipality of Iba.
Through the course of time, other ethnic groups like the Tagalog and Ilocanos migrated, occupied and formed their settlements on the southern portion of the province. They later on inter-married with the Zambals and became the ancestors of these present generation.
At various points in history, the capital of the province shifted from each of the three towns earlier established by the Spanish colonizers, namely, Masinloc, Sta. Cruz and Iba, but because of Iba’s strategic location, it finally became the permanent seat of the provincial government.
Several history milestones had swept over the Municipality during the early days. One of which was during the declaration of the establishment of the Zambales Province on August 28, 1901, by the Second Philippine Commission, headed by William Howard Taft at St. Augustine Cathedral – a church built in 1700 out of coral and limestone.
Another memorable event was when WWII broke out, the Japanese invading forces conducted a devastating bombing ran on December 8, 1941 at Iba Airfield which resulted to the annihilation of both civilians and US forces stationed in the area. The Japanese Imperial Army later on, established their garrison at Poblacion, Iba.
Originally, the municipality comprises forty-five (45) sitios, eight (8) barrios and one (1) poblacion. These barrios were created by virtue of Republic Act 3590 on June 22, 1963.
By virtue of Presidential Decrees of then President Marcos on October 1974, Presidential Decree 86 and Presidential Decree 86-A, the poblacion were subdivided into six (6) zonal districts, and all sitios were integrated to their mother barangay.

B. Local Government Set Up

Officials of the City

Mayor:
Jun Rundsted C. Ebdane
Vice Mayor:
Benjamin D. Farin, Jr.
SB Members: * Francisco P. Aldea * Genaro N. Montefalcon * Lanie T. Nengasca * Alcade D. Fallorin * Salvador R. Redondo * Danilo M. Ballesteros * Lilia B. Butaran * Noel D. Sarmiento * Edgard C. Payumo
Current Programs of the City in terms of Tourism

* Paynauen Duyan Festival 2015: Paynauen , a word of Zambal origin, which literally means “PAHINGAHAN” , was the ancient name of Iba before the Spanish conquistadors founded the village on the Shore of Bancal River in 1611. Aptly named then, Iba to this date retained its quiet and restive charm. The people of Iba are now poised to place their beloved hometown as the next rest and recreation destination on the tourism map. On April 21-25 2015, Come and celebrate “ Paynauen Festival”.

Demographics:
The Municipality of Iba had registered a population of 34,678 personsduring the NSO Population Census 2000 and posted a population growthrate of 1.86 percent for the last five (5) years. Assuming the rate of increase will remain steady over the next seven years, the population of Iba in 2005 isestimated to be 38,025 and by 2013, the town is expected to grow by 54,747 persons. During the same Census Year, male population outnumbered female population by a ratio of 97 females for every 100 males. In 2013, there are 27,373 males compared to 27,374 females. On similar survey, the age group category of; Young Dependents, Working-age group, and Old-Dependents contributed 42.63 percent, 53.91 percent and 3.46 percent respectively, and by absolute figure at present, there are 23,257 (0 – 14), 29,536 (15 – 64) and 1,888 (65 and over). This will likewise translate to a dependency ratio of 85 persons (young and old) for every 100 working-age persons.
At present, the population density of Iba is approximately 321 persons per square kilometers. Lesser concentration of people is noted in the Poblacion compared to out-lying rural barangay. There are 7,459 person or 13.17 percent of the total population living in urban area compared to 47,222 persons residing in rural areas.
Based from 2000 NSO Survey, registered household reached 7,260, equivalent to 4.78 persons for every household. At present, there are 10,126 households.
The prevailing demographic structure of the town is considered to be relatively young so there is the greater possibility that population will accelerate growth over the coming years. SUMMARY OF POPULATION PROJECTION AND SELECTED PARAMETERS
2000 – 2013

POPULATION | CENSUS 2000 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | Iba | 34,678 | 38,025 | 38,733 | 44,344 | 45,929 | 47,571 | 49,272 | 51,033 | 52,857 | 54,681 |

II. Product Inventory

A. Vision:
The envisions the being a popular tourist destinations, become a compelling tourist destination in Zambales based on its unique offerings, marketing and cohesion of the industry in this area.

B. Goals:
 Increase the economic contribution of Tourism by attracting more visitor and increaring the numbers of visitor.
 Provide a superior destination experience for visitors by developing and expanding the number and quality of products offering.
 Adopt and promote a more sustainable approach to tourism development.

C. Objectives:
To develop and promote a sustainable tourism industry for the Shaima Wave Resort.

D. The Products

* Existing Destination:

Tourist Spots/Attractions

Name of Tourist Attraction | Location / Brief Description | St. Augustine Church | Zone V, Iba, ZambalesA church built in 1703 out of coral and limestone. On Aug. 28, 1901, the 2ndPhilippines Commission, headed by William Howard Taft convened at St. Augustine Cathedral and declared the establishment of the Zambales Province. | Marker of the Birthplace of the Late President Ramon P. Magsaysay | Zone I, Iba, Zambales | Marker of the Brief History of Iba | Zone V, Iba, Zambales | Tomb of Bishop Henry Byrne | Zone V, Iba, Zambales | The Iba Airport | Panibuatan, Iba, Zambales |

List of Beach Resorts in Iba, Zambales NAME OF BEACH RESORT | LOCATION | CONTACT NO. | OWNER | Marimar Beach Resort | Bangantalinga | (047)811-1876 | Ernesto Abijay | Sabangan Beach Resort | Bangantalinga | 0919-358-8678 | Anastacio Dela Cruz | Tammy’s Beach Resort | Bangantalinga | (047)811-2965 | Primitivo Dominguez | Lajendenjoy Beach Resort | Bangantalinga | (047)811-1559 | Cynthia Fermil | Luming’s IJL Beach Resort | Bangantalinga | | Kenneth Giron | Lindamar By the Sea Beach Resort | Bangantalinga | 0917-426-3836 | Luzaida Linda | La Vista Hotel & Beach Resort | Bangantalinga | | Mary Jane T. Mia | Herra Beach Resort | Bangantalinga | (047)811-1556 | Raquel Ortea | Palmera Beach Resort Inc. | Bangantalinga | (047)811-2109 | Palmera Beach Resort Inc. | Bakasyunan sa Baybay Dagat | Amungan | (047)811-3234 | Centro Specialist Co. Ltd. | Emshieneil Beach Resort & Event Place | Amungan | | Arnel M. Garcia | Molino Beach Resort | Amungan | | Cesar Molino | Monte Carlo Beach Resort | Lipay-Dingin | | Ernesto Abraham | Beach Valley Resort | Lipay-Dingin | (047)811-2425 | Helen Cloma | Sajorda River Park | Lipay-Dingin | | Quintin Sajorda | Marble Inn Resort | Lipay-Dingin | (047)811-2062 | Leticia Verzosa | Island Grace Beach Resort | Lipay-Dingin | | Grace Bonglo | Iba White Sand Beach Resort | Bangantalinga | (047)811-1764 | Beatriz Leomo | Lia’s Beach Resort | Bangantalinga | | Edwina Manayan | 2ny-Lyn Fermil’s Beach Resort | Bangantalinga | | Eden Pamintuan | Vicar Beach Resort | Bangantalinga | | Perseveranda Rebultan | Tampisaw sa Iba Beach Resort | Lipay-Dingin | | Enrico Roque | Sand Francisco Beach Resort | Bangantalinga | | Franco Limbag | Ambay Garden Beach Resort | Lipay-Dingin | 0919-275-6396/0920-712—9497 | Leslie Anne Peralta |

SWOT ANALYSIS:

STRENGTH:
Better infrastructure
Our style and facilities appeal to family, and teenagers.
WEAKNESS:
Lack of proper regulations We have very little experience in business world
OPPORTUNITIES:
Environmental goals Growing Market in Zambales
THREATS:
Natural Calamities Threats

III. MARKETING PLAN:

No. | Action | Why | Priority | By when | By who | Expected Cost | 1 | Putting up billboards and signages | To aware the host community that there is a resort that will be operating in the community | 1 | January | The managers, owners and the advertising agency | 10,000php | 2 | Creating of Brochures and phamplet | To be distributed in the community and near community to give them the details and ideas about the resort’s facilities, activies and amenities | 2 | March | Advertising agency and personnel | 20,000php | 3 | Giving discounts,group package and promos for the customers | To meet the needs of the target market | 3 | May | Owner and managers, and also the people incharge in providing discount | 50,000php | 4 | Doing commercials/ Advertising programs in social networking sites, televisions and radio | To aware the tourist outside of the community | 4 | September | Tv networks, radio station, owners | 100,000 |

IV. OPERATIONAL PLAN

A. HUMAN RESOURCES:
As planned we want to build a resort, But how are we going to operate if we don’t have enough staffs and administration? In this portion this is where you’re going to hire employees. As hiring some employees what are some qualities needed when it comes to hiring? In our resort we want our staffs to be fitted as possible in order to do their job well, and also have the urge to work under pressure. And if they were lucky to be accepted as an employee in our resort, We would welcome them with a smile. B. Customer Service C. Administration D. Organizational Chart and Job Description

Organizational Chart:

V. CONCLUSION:

We expected that after 2 to 3 years we can gain profits from our resort because in the first year of operation that will be the time that we will start collectiong what we’ve paid for the construction of infrastructure and superstructure of the resort and by that time we can’t get any profit. 5 years from now, we will start gaining profit ang also by that time, we can add other activities and amenities. And also we expected that our customers will enjoy our services.

VI. RECOMENDATION:

We recommend that for those who will going to establish a resort soon, that first you need to know the impact of your desination not only to the environment but also to the host community of your destination and for you to operate your business.