...entry and exit (Perfect Competition, 2013). The nail salons in my area are in perfect competition. They all offer beauty services primarily of nail care like manicures, pedicures, and nail enhancements as well as eyebrow trimming and waxing. There are many nail salons in my area as well as all over the United States and other countries. They all offer a standardized service of nail care. Barriers to entry in the nail care services are small (Taulli, T, 2009, para 8). The beauty salon industry is massive therefore not one particular salon would have all the market power where they will affect the market price. I honestly do think that nail salons aren’t price takers. A price taker is a seller that has no control over the price of the product it sells (Tucker, I. 2010, p. 200). I think that they actually do set their own prices depending on the specific area. I am presently in New York where a full set is anywhere from $25 to $45 whereas in Pennsylvania a full set can range from $15 to $25. The salons do compete using the prices. I notice that when a nail salon opens up they will have their prices a lot lower than the other salons in the area. Once they establish enough business they may raise their prices but not by much. They retain their customers by keeping the prices low. I was a little hesitant about whether the nail salons offer a standardized good. Yes, there are many nail salons and yes they offer the same services. My hesitation came from the fact that some...
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...Male Salon Male Salon Male Salon is a full service salon dedicated to providing high quality service by providing quality products, great customer service in a masculine atmosphere at a great value. We maintain a friendly encouraging environment that encourages idea exchange and collaboration. Situation Analysis This marketing plan begins with an analysis of the current market situation facing Male Salon. This includes an assessment of the company, customers, competitors and the external market environment. This information will be summarized with a S.W.O.T. (strengths, weakness, opportunities, and threats) analysis. Company Analysis Male Salon is located in Raleigh, North Carolina. Raleigh, North Carolina has an estimated population of 423,179 citizens in 2012. Raleigh is located within Wake County which has an estimated population of 952,151 citizens in 2012. Raleigh is part of a metropolitan area that includes Cary with a total estimated population of 1,188,564 citizens. Raleigh is also a part of the Raleigh-Durham-Chapel Hill triangle metropolitan area with an estimated 1,998,808 citizens all within a close...
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..._______________________________________ Pg. 4 Business History___________________________________________ Pg. 5 Services__________________________________________________ Pg. 7 Fashion Products______________________________________ Pg. 7 Display Systems_______________________________________ Pg. 7 Educational Services____________________________________ Pg. 7 Industry Analysis___________________________________________ Pg. 9 Salon Retailing and Services on the Rise____________________ Pg. 9 Competitive Environment________________________________ Pg. 11 Barriers to Entry_______________________________________ Pg. 11 Long Term Opportunities_______________________________ Pg. 13 Marketing Plan______________________________________________ Pg. 14 Customer Needs_______________________________________ Pg. 14 Culture of Education____________________________________ Pg. 15 Hair Trade Shows ______________________________________ Pg. 15 Online Catalog_________________________________________ Pg. 15 Seattle Showroom ______________________________________Pg. 16 In-Salon Visits_________________________________________ Pg. 17 Direct Mailing__________________________________________ Pg. 19 Branding_____________________________________________ Pg. 19 Position in Region______________________________________ Pg. 19 Marketing Description ___________________________________ Pg. 20 Target Customer_______________________________________ Pg. 20 Market Readiness______________________________________...
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...I P Instructor: Dr. Leslie Cooper-Blood By: Betty Smith August 10, 2015 Introduction to Lady B’s Salon This introduction is to institute the spawning of Lady B’s Salon within the state of Alabama. The company will be a full-service salon that offers an enormous amount of services that goes beyond the normal stylist salons. This proposal outlines the steps and measures that will be taken during the structuring of the development. The type of business that will be engaged within is a full-service beauty salon, which will incur a general partnership with my daughter, who is a licensed cosmetologist and will share all liabilities and profits/losses of the business. Within this salon business, the services that will be provided and/or offered will be hair stylists, barbers, nail technicians [manicures/pedicures], waxing and tanning, massage therapy, child care services, entertainment room/food service, and sauna rooms. In order to fulfill this business strategy, it will be necessary to engage in a full partnership with equal investors and attaining secured loans to support the business endeavors. The salon will offer many of the higher end products and services that will drastically increase the revenue and returns within the business. The salon will initiate in an approximately 3000 sq. ft. building and it will commence with some of the more trendy products and services such as, the tanning bed and spray tans, massage therapy for diminishing cellulitis, among a host of other...
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...Jan's Hair Salon Jan Bates Bus/211 12/01/2014 Gary Reeves Business Plan for Jan's Hair Salon Table of Contents 1.0. Executive Summary…………………………………………………………. 2.0. Product and Service ………………………………………………………….. 2.1. Service ………………………………………………………………………… 2.2. Product……………………………………………………………………. 2.3. Pricing……………………………………………………………………… 3.0. The Market Plan………………………………………………………………….. 3.1 Competitive Summary……………………………………………………… 3.3 Customer Profile…………………………………………………………….. 4.0. Operational Summary……………………………………………………………….. 4.1 Supplier Summary………………………………………………………………. 4.2 Location………………………………………………………………………… 4.3 Employment Summary………………………………………………………….. 4.4 Regulation……………………………………………………………………….. 4.5 Insurance Coverage………………………………………………………… 5.0. Management Summary…………………………………………………………… 6.0. Action Plan…………………………………………………………………………. 7.0. Financial Information……………………………………………………………….. 7.1. Financing Summary…………………………………………………………… 1.0 Executive Summary Jan’s Hair Salon is a full service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price. We also maintain a friendly, fair, and creative work environment, which respects diversity, ideas and hard work. Our mission: To supply services and products...
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...THE EFFECTS OF SALON PATRONAGE IN RELATION TO SEX APPEAL IN PRINT ADVERTISEMENTS by Sandra L. Morris A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University June 2006 © Sandra Morris, 2006 THE EFFECTS OF SALON PATRONAGE IN RELATION TO SEX APPEAL IN PRINT ADVERTISEMENTS by Sandra L. Morris has been approved June 2006 APPROVED: JIM MIRABELLA, DBA, Faculty Mentor and Chair RICHARD MURPHY, DBA, Committee Member ELAINE GUERRAZZI, Ph.D., Committee Member ACCEPTED AND SIGNED: __________________________________________ JIM MIRABELLA, DBA. __________________________________________ Kurt Linberg, Ph.D. Dean, School of Business & Technology ABSTRACT The purpose of this study is to determine whether there is truth in the notion that sex sells to women better than more conservative advertisements that focus on skills and services when salon. advertising The study will for an also upscale look at full-service whether female consumers are honest with themselves about how they respond to advertisements. Two advertisements were produced for an upscale salon, one with sex appeal and one without. A survey was conducted at that salon which determined whether women would patronize the salon based on the sexy advertisement. The two different advertisements were then handed out to a target market of women with different variables such as age and marital status. responsiveness The results of this...
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...Marketing Plan, First Draft Oriental Beauty Salon Chain DeVry University Nov, 9, 2013 Table of Contents 1. Executive Summary 3 2. Situation analysis 3 2.1 Market Summary 4 2.2 SWOT Analysis 8 2.3 Competition 10 2.4 Service Offerings 10 2.5 Keys to Success 11 2.6 Critical Issues 12 3. Marketing Strategy 12 3.1. Mission 13 3.2. Marketing Objectives 13 3.3. Financial Objectives 13 3.4. Target Market 13 3.5. Positioning 15 3.6. Strategies 16 3.7. Marketing Research 17 References 18 1. Executive Summary 2. Situation analysis Oriental Beauty Salon Company is in its first year of business as a start-up company, and it is preparing to launch an elite oriental beauty services for the Arab American female community living in USA. The Arab American population has been growing rapidly as a result of immigration, high birth rate, and conversions, it was estimated that in 2010 that Arab American community will form % 0.50 of total population of the USA (Asi& Beaulieu, 2013).The U.S. Census Bureau estimates the Arab American population to be approximately 1.4 million. However, the Arab American Institute (AAI) notes that this estimate is low as a result of a lack of comprehensive tracking. The AAI estimates the actual population of Arab Americans to be 3.4 million (AAI, 2008).The median household income for Arab Americans is $56,331 which is higher than the median income for all U.S. households (AAI, 2008). However...
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...THE EFFECTS OF NEARBY SALONS IN THE BUSINESS ADMINISTRATION STUDENTS OF OLFU QC CAMPUS ACKNOWLEDGEMENT We give thanks to the people who helped and encouraged us to create this project report. We thank Almighty God for giving us knowledge and strength to create this research. We thank our classmates and friends for giving us information and our family for moral and financial support. Nonetheless, we thank Ms. Edith Laurente our subject professor who always helped and provided guidance during the course of our project. God Bless You All and Mabuhay! THE RESEARCHERS CONTENTS I. Executive Summary II. Introduction III. Growth of Retail Sector IV. History of salons V. Review of Literature VI. Research Methodology VII. Analysis & Interpretation VIII. Findings IX. Complaints X. Recommendations XI. Questionnaire XII. References I. Executive summary II. Introduction III. Growth of retail sector IV. History of salons V. Review of literature VI. Research methodology VII. Analysis and interpretation This is the analysis and interpretation of each question in our surveyed answered by the business administration students in Our Lady of Fatima University. 1. Do you think it is convenient for a student like you to have nearby salons and spa? In the graph above, it shows that convenience of salon to the consumer is one of the factor why demands for salons is increasing. ...
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...beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store 20 years ago, Arimount has grown to become the top national retailer providing all things beauty. Arimount offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points. Arimount the largest beauty and grooming retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. We focus on providing affordable indulgence to our customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. Arimount is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services. We focus on providing affordable indulgence to our customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. Arimount customers can satisfy all of their beauty needs in one place. We offer a unique combination of thousands of prestige and mass beauty products organized by category in a bright, open store environment. The beauty products are arranged in self-service displays and full-service boutiques in a way that encourages our guests to enjoy discovering new products and services. We believe we offer the widest selection of categories across prestige...
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...BEAUTY SALON Business Plan BEAUTY SALON Business Plan Contents 1.0 Executive Summary 2 1.1 Objectives 3 1.2 Keys to Success 4 2.0 Company Summary 4 2.1 Start-up Summary 5 2.2 Target Customers 6 2.3 Management 6 3.0 Services 7 4.0 Industry Analysis Summary 7 5.0 Market Analysis 9 6.0 Strategy and Implementation 9 6.1 Competitive Edge 10 6.2 Marketing 11 6.3 Promotional Strategy 12 7.0 Financials 13 7.1 Sales Forecast 13 7.2 Personnel Plan 14 7.3 Start-up Funding 14 7.4 Profit & Net Worth 16 7.5 Projected Profit and Loss 17 7.6 Projected Cash Flow 18 7.7 Projected Balance Sheet 19 1.0 Executive Summary ________ will be a full-service beauty salon. The business is being developed to consistently provide high customer satisfaction through unparalleled service, quality products, and furnishing a friendly atmosphere at a reasonable price/value relationship. We will also maintain a positive, fair, and creative work environment, which respects diversity, ideas, and hard work. The business founder believes that hair should not only compliment one’s lifestyle, but stand out as a main focal point of an individual’s personal style. The ambitions of the founder to one day start her own salon, and the procurement of all the elements necessary to support a salon, has made this business one of great potential. The company's founder, ________________ has been in the beauty industry for the...
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...Develop an online business expansion proposal 1. Viability of product or service Netta’s Style by Design (http://nettasstylebydesign.com/) is a brick and mortar salon located at 38 Franklin Street in Martinsville, VA. Established by Cynthia Hairston in August 2006 with the aspiration being for her business is to provide upscale hair and skin service. The key being luxurious styling is in all of us, we just need someone to help guide us in the right direction. There are only two high end salons in the area. Netta’s will set itself apart from the rest by providing exceptional customer service. The index of expanding online would be to 1) Give prominence to the skincare services 2) Secure a 20% boost in sales 3) Increase brand awareness. The business could benefit greatly from growing its online presence especially during this vulnerable time from the recession. Online marketing would make it much easier and more conservational to reach a growing customer base whose online focal point continues to increase. Promoting more intermingling between the customers, Cynthia and her staff will provide perfect occasions for improvements in matching personality characteristics with the products and services being offered. This is especially important because Netta’s accommodates several small towns in the surrounding area known as Henry County (e.g. Bassett, Fieldale, Collinsville, Stanleytown, Villa Heights, and Ridgeway). There are currently over 52,000 residents in Henry County (United...
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...determination, selection practices, provides appropriate classification or reclassification of positions, and sets standards for performance appraisals. In this paper I will describe the interview process using a job analysis. My job analysis is very close to the job descriptions posted on various websites that host open jobs for the hair industry. The duties that I perform as a salon owner are similar to those for jobs in my field. For example, a duty that is listed to perform the job that I do is the ability to provide exceptional customer service. If I were interviewing a candidate for the job as a stylist I would ask for examples of what the applicant thinks exceptional customer service is. I researched three hair salons; Super Cuts, Hair Cuttery, and Great Clips. Duty Details The ability to provide exceptional customer service is paramount in this particular industry. After researching similar positions in the hair industry, I found that the duties are similar. Most of the duties for hairstylists are to deliver exceptional customer service while providing the full range of hair care services. The stylist are expected to control expenses, complete required administrative task, market themselves, cultivate their...
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...Start-up 5 3.0 Services 6 4.0 Market Analysis Summary 6 5.0 Strategy and Implementation Summary 6 5.1 Competitive Edge 6 5.2 Marketing Strategy 6 5.3 Sales Strategy 7 5.3.1 Sales Forecast 8 Table: Sales Forecast 8 Chart: Sales Monthly 8 Chart: Sales by Year 9 5.4 Milestones 9 Table: Milestones Error! Bookmark not defined. 6.0 Management Summary 10 6.1 Personnel Plan 10 Table: Personnel Error! Bookmark not defined. 7.0 Financial Plan 11 7.1 Important Assumptions 11 Table: General Assumptions 11 7.2 Break-even Analysis 12 Table: Break-even Analysis 12 Chart: Break-even Analysis Error! Bookmark not defined. 7.3 Projected Profit and Loss 13 Table: Profit and Loss 13 Chart: Profit Monthly 14 Chart: Profit Yearly 14 Chart: Gross Margin Monthly 15 Chart: Gross Margin Yearly 15 7.4 Projected Cash Flow 16 Table: Cash Flow 16 Chart: Cash 17 7.5 Projected Balance Sheet 18 Table: Balance Sheet 18 Table: Sales Forecast 1 Table: General Assumptions 3 Table: Profit and Loss 4 Table: Cash Flow 5 1.0 Executive Summary Introduction Fayetteville Salon is a hair salon that specializes in braids and hair extensions for African American women in Fayetteville, North Carolina. Other salons of this nature only provide the minimum services, whereas the upscale salons can be inconvenient due to scheduling requirements and cost. Fayetteville Salon will satisfy...
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...Product and service description………………………………………………………………………Page No. 1.1 Service………………………………………………………………………………………………………………. 1.2 Product……………………………………………………………………………………………………………… 1.3 Pricing………………………………………………………………………………………………………………… 2.0 The Market Plan………………………………………………………………………………………………… 3.1 Competitive Summary…………………………………………………………………………………. 3.2 Advertising……………………………………………………………………………………………. 3.3 Customer Profile……………………………………………………………………………………. 3.0 Operation Summary…………………………………………………………………………………………. 4.4 Supplier Summary………………………………………………………………………………… 4.5 Location………………………………………………………………………………………………… 4.6 Employment Summary…………………………………………………………………………… 4.7 Regulations………………………………………………………………………………………….. 4.8 Insurance Coverage……………………………………………………………………………….. 4.0 Management Summary……………………………………………………………………………………… 5.0 Action Plan………………………………………………………………………………………………………… 6.0 Financial Information………………………………………………………………………………………… 7.9 Financing Summary…………………………………………………………………………………….. 7.10 Project Costs…………………………………………………………………………………………… 7.11 Sales Forecast……………………………………………………………………………………….. 7.12 Cashflow Forecast…………………………………………………………………………………. 7.0 Executive Summary……………………………………………………………………………………………. 1.0 Products and Services Claire’s Hair Salon will be providing both services and products to better meet our customers’ needs. 1.1 Services Penny’s...
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...Table of Contents 1. Executive Summary……………………………………..……………………………………………………2 2. Introduction…...………………..……………………………………………………………………….……3 3. Case Study………………………….................................................................................................................4 4. Situation Analysis………………………………………………………………………………………….…6 4.1 Historical Context……..…………..………………………………………………………………6 4.2 Industry Analysis………………………………….………………………………………………7 4.3 Market Analysis………………………………………………….……………………………….7 4.4 Competitor Analysis…………………………………………………………….………………..8 5 Objectives and Measurement of success………………………………………………………….….……..9 5.1 Communicating Objectives ……………………………………………………………..………9 5.2 Quantitative Benchmarks ………………………………………………………………….…..10 5.3 Measurement Analysis/Criteria for Success…………………………………………………..13 5.4 Time Frame……………………………………………………………………………………..13 6.0 Budgeting ……………………………………………………..………………………………………….13 7.0 Proposed Strategy …………………………………………………..……………………………….….16 7.1 Performance ……………………………………………………….…………………………..17 7.2 Assessment …………………………………………………………..………………..……….18 8.0 Advertising Campaign Proposal …………………………………………….…………………………19 8.1 General Objectives……………………………………..……………………………..………...19 8.2 Specific Objectives…………………………………………………………………..………….19 8.3 Media Strategy…………………………………………………………………………………..20 8.3.1 Flyers…………………………………………………………………………………20 8.3.2 Newspaper Advertisement………………………………………………………….26 8.3.3 Business Cards………………………………………………………………………28 ...
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