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Full View of Amway

In: Business and Management

Submitted By gb89
Words 663
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Amway is a direct selling company. Amway originally established at Michigan, United States. It was founded on 1959 year by Jay Van Andel and Rich DeVos. The founder’s fundamental are freedom, family, hope and reward. There are six enduring values as Amway visions to help maintain on the business has been built on. The six values are partnership, integrity, personal worth, achievement, personal responsibility, and free enterprise. They launched their first product, Liquid Organic Cleaner – one of the world’s first bio-degradable, concentrated multi-purpose cleaners. This product had become a high seller during year of 1959 and begins the inheritance of taking our stewardship for the earth seriously. After that, Amway business starts to develop, in geography, sales and product offering.
The company had achieved $50 million during 60’s to 70’s years. Amway produced the brand of Artistry which debuts with 11 products and 37 shades. This product has grown to become one of the top five selling premium skin care brands. Another famous brand which is Nutrilite, which is belongs to Amway had developed their product line into home, beauty and nutrition sections. Nutrilite had grown to become the world’s leading brand of vitamin, mineral and dietary supplements.
In Amway 80’s to 90’s century, it reaches an additional 20 countries through the power of more than one million distributors, included in Malaysia. The founder, Jay Van Andel had proudly announced that Amway had surpassing the $1 Billion sales mark. The company develops into 33 other markets in the region of the world, including Malaysia, China and South Africa. Amway would in excess of double in size during the decade; this is the result of hardworking by our distributors, employees and partners around the world.
In Malaysia, Amway is the leading direct selling company. The company established during 1976 year, started with five employees, a small office and warehouse facility. Today, they have a core distributor force of 208,000 from all over the Malaysia and they achieved the sales turnover of RM663.9 million for the financial year ended 31 December 2009. Amway Malaysia is a founder member of the Direct Selling Association of Malaysia (DSAM). Their representatives have all the time actively involved in different industry committees. Currently, the chairman of Amway Malaysia is Dato’ Abdul Halim bin Mohyiddin.
Amway also manufactures its own products and sells it through network marketing. All their products are marketed solely through independent Amway distributors. There are 12 Regional Distribution Centers (RDCs) & Shops located at Malaysia, where it is at Butterworth, Kota Kinabalu, Miri, Sibu, Ipoh, Kuching, Petaling Jaya, Melaka, Johor Bahru, Kuantan, Sandakan, Alor Setar. Another one was located at Bandar Seri Begawan, the country of Brunei Darusaalam.
Amway specialized in variety of products. There are five core product lines, which are Nutrition & Wellness (NUTRILITE), Skin Care & Cosmetics (ARTISTRY), Personal Care (GLISTER and SATINIQUE), Home Care, and Home Tech (ATMOSPHERE). All nutrition products are certified Halal by the Islamic Food & Nutrition Council of America (IFANCA). IFANCA is identified by Jabatan Kemajuan Islam Malaysia (JAKIM, Pusat Islam) as an Islamic body that concerns requirements of Halal Certification for meats and products for export into Malaysia. Additionally, The Personal Shoppers Catalogue Programmer promotes a broad assortment of consumer products sourced or manufactured locally together with food and beverage, personal accessories, garments and household appliances.
Amway Malaysia has focuses on creating a healthier minds and happy childhood amongst children through its One By One Campaign. One of the projects is Happy Healthy Wards Project, the objective of the project is to build a more conducive and happy upbringing for recovering children at general hospitals. Besides that, workshops, camps, seminars, education programmer have been brought out to reach children and parents too. Amway Distributors and employees are encouraged to give out their contributions to the community by volunteering their time at cheerfulness activities which is created by Amway at the redecorated pediatric facilities under the Happy Healthy Wards Project.

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