Free Essay

Functional Foods

In: Religion Topics

Submitted By Jobzzes
Words 1243
Pages 5
NAME: | Jobs Jacobs Zuma Biolae | COURSE | INTERMEDIARY METABOLISM | COURSE CODE | BCH 803 | | |

Conditions that favor the use of protein as source of energy and how it is achieved.
The fraction of metabolic energy obtained from amino acids, whether they are derived from dietary protein or from tissue protein, varies greatly with the type of organism and with metabolic conditions.
In animals, amino acids undergo oxidative degradation in different metabolic circumstances:
1. During the normal synthesis and degradation of cellular proteins (protein turnover): some amino acids that are released from protein breakdown and are not needed for new protein synthesis undergo oxidative degradation
2. When a diet is rich in protein and the ingested amino acids exceed the body’s needs for protein: synthesis, the surplus is catabolised; amino acids cannot be stored.
3. During starvation or in uncontrolled diabetes mellitus: when carbohydrates are either unavailable or not properly utilized, cellular proteins are used as fuel.
4. Cachexia: wasting of body tissues as seen in cancer and other chronic illnesses
Under all these metabolic conditions, amino acids lose their amino groups to form alpha-keto acids, the carbon skeletons of amino acids. The alpha-keto acids undergo oxidation to CO2 and H2O or, often more importantly, provide three- and four-carbon units that can be converted by gluconeogenesis into glucose, the fuel for brain, skeletal muscle, and other tissues.

One important feature distinguishing amino acid degradation from other catabolic processes is that every amino acid contains an amino group, and the pathways for amino acid degradation therefore include a key step in which the alpha-amino group is separated from the carbon skeleton and shunted into the pathways of amino group metabolism.

An overview of amino acid catabolism in mammals.
The key functional amino acids necessary for amino acid metabolism are:
*Glutamine
*Glutamate
*Alanine
*Aspartate

Glutamate and glutamine play especially critical roles in nitrogen metabolism, acting as a kind of general collection point for amino groups. In the cytosol of hepatocytes, amino groups from most amino acids are transferred to alpha-ketoglutarate to form glutamate, which enters mitochondria and gives up its amino group to form NH4+.
Excess ammonia generated in most other tissues is converted to the amide nitrogen of glutamine, which passes to the liver, then into liver mitochondria. Glutamine or glutamate or both are present in higher concentrations than other amino acids in most tissues. In skeletal muscle, excess amino groups are generally transferred to pyruvate to form alanine, another important molecule in the transport of amino groups to the liver.

STARVATION
Starvation is a condition in which there is depletion or unavailability of vital nutrients for optimal health. In normal physiologic state, carbohydrates serve primarily as energy source especially since they are readily oxidized to yield high-energy compounds such as adenine triphosphate, ATP and other high-energy phosphate molecules.
Secondary to carbohydrates as energy source is the oxidation of lipids through lipolysis to provide substrate which are invariably fed into the Kreb’s Cycle to yield energy. Proteins serve as last resort alternatives in being oxidized having first undergone deamination to give rise to short-chain carbon skeletons which are used as fuel or used in the synthesis of glucose (gluconeogenesis) during starvation.

Metabolic Adaptation
This involves the process of taking on alternative sources of fuel to sustain physiological processes. In starvation and other stress-inducing conditions listed above, alternative pathways are harnessed to yield glucose especially for organs that greatly depend on it like the brain.
The activation of these pathways is a function of the interplay between hormones, enzymes and substrates. Thus, the following metabolic priorities are considered:
*Gluconeogenesis
*Transamination and Deamination

Gluconeogenesis, derivation from tissue proteins
In starvation glucose concentration is markedly decreased and invariably results in a drop of the plasma concentration of insulin which is secreted by the β-islets cells of the pancreas. Since insulin influences the presentation of glucose transporters on the surface of most tissues, these transporters (GLUT 4) are resorped into intracellular vesicles.
By reason of the reciprocal correlation between insulin and glucagon, glucagon is secreted to counter the hypoglycemic state of plasma by inhibiting glycogen synthetase while activating glycogen phosphorylase in the liver. The resulting glucose 6 phosphate is hydrolysed by glucose 6 phosphatase, releasing glucose into the blood stream.
Glucagon also inactivates pyruvate kinase and activates phosphoenol pyruvate carboxykinase in the liver to facilitate gluconeogenesis.
Muscle glycogen cannot contribute directly to plasma glucose since it lacks glucose-6-phosphatase. To therefore supply glucose to the blood, it makes use of an indirect energy-saving process employing the inhibitory action of accumulated pyruvate in the muscle consequent to the inhibition of pyruvate dehydrogenase by a buildup of acetyl CoA due to fatty acid oxidation. This pyruvate is transaminated to Alanine at the expense of amino acids from muscle tissue. The Alanine and keto-acids resulting from this is exported from the muscle and taken up by the liver, where the Alanine is transaminated to yield pyruvate. Thus, this cycle continues at the expense of muscle tissue protein. This is a similar process found in other tissues during starvation.

METABOLISM IN DIABETES MELLITUS TYPE 1
Insulin deficiency is a protein catabolic state. Insulin enhances short-side-chain amino acid intracellular uptake, stimulates transcription and translation of RNA, increases the gene expression of albumin and other proteins and inhibits liver protein breakdown enzymes. In insulin-dependent diabetes mellitus (IDDM) patients most of the whole-body protein turnover studies have shown that insulin deficiency increases protein breakdown and increases amino acid oxidation and that these effects are reversed by insulin treatment. Recent studies have demonstrated that a substantial increase in leucine transamination during insulin deprivation contributes to leucine catabolism in IDDM patients. Protein synthesis in the insulin-deprived state is also increased although to a lesser extent than protein breakdown, and this increased whole-body protein synthesis is reduced with an insulin infusion; thus the effects of insulin are largely mediated through its effects on protein breakdown. The metabolic derangements in diabetes frequently involve disturbances in substrates and hormones other than insulin

Conditions that favor the use of Ketone bodies as energy source.
In adipose tissue the decrease in insulin and increase in glucagon results in inhibition of lipogenesis, inactivation of lipoprotein lipase and activation of intracellular hormone-sensitive lipase. The overall result of this is the increased amount of glycerol (a substrate for gluconeogenesis) and free fatty acids used by heart, liver and skeletal muscles as their preferred metabolic fuel, and at the same time sparring glucose.
Although muscles preferentially take up and metabolise free fatty acids in the fasting state, this cannot meet all its energy requirements by β oxidation. Contrastingly, the liver has a better capacity for β oxidation than it requires to meet its own energy needs, and as fasting is prolonged, it forms more acetyl CoA than can be oxidized. This acetyl CoA is used to synthesize the ketone bodies which are used as major fuels for skeletal and heart muscles, and still also meet some of the brain’s energy needs.
In prolonged starvation, glucose may represent less than 10% of whole body energy-yielding metabolism.
As fasting is prolongedthe plasma concentration of ketone bodies increase markedly as shown in the graph below using the relative changes of metabolic parameters during the onset of starvation:

This also reveals the influence of hormones such as insulin and glucagon relative to the ketone body and free fatty acid concentration in plasma

Similar Documents

Free Essay

Blooming Prospects of Functional Foods

...BLOOMING PROSPECTS OF FUNCTIONAL FOODS Ashish Mishra1, T.R. Genitha2 1. B. Tech. Food Tech Student, 2. Assistant Professor, Dept. of Food Process Engg, Sam Higginbottom Institute of Agriculture, Technology & Sciences, Allahabad 211007 Corresponding author: genithaimmanuel@yahoo.co.in Introduction The tenet "Let food be thy medicine and medicine be thy food," espoused by Hippocrates nearly 2,500 years ago, is receiving renewed interest, now popularly used for Functional foods. The term functional foods was first introduced in Japan in the mid-1980s and refers to processed foods containing ingredients that aid specific bodily functions in addition to being nutritious. The Institute of Medicine's Food and Nutrition Board (IOM/FNB, 1994), Japan defined functional foods as "any food or food ingredient that may provide a health benefit beyond the traditional nutrients it contains." Functional foods are foods that provide health benefits beyond basic nutrition due to certain physiologically active components, which may or may not have been manipulated or modified to enhance their bioactivity. These foods may help prevent disease, reduce the risk of developing disease, or enhance health. Rapid advances in food science and technology, an aging population, the rapid rise in health care costs, and changing government marketing and labeling regulations have also had an impact on the functional foods market. Functional foods have......

Words: 3151 - Pages: 13

Premium Essay

Functional Assessment

...Comprehensive geriatric assessment is defined as a multidisciplinary diagnostic and treatment process that identifies medical. Psychological and functional limitations of a frail older person in order to develop a coordinated medical management of illness. It requires evaluation of multiple issues including physical, cognitive, affective, social, financial, environmental and spiritual components that influences an older persons by a team of health professionals may identify a variety of treatable health problems and lead to a better outcome. However, it is initiated through the primary care clinician or by a clinician caring for a patient in the hospital setting. The content of assessment varies depending on the settings of care. CGA is not available in all settings due to issues related to the tie required for evaluation, need for coordination of multidisciplinary specialties and lack of reimbursement for some components. Overall elements of comprehensive geriatric assessment includes: Physical Health-This focuses on medication use and the risk for malnutrition, falling, incontinence and immobility. The physical examination seeks to identify specific diseases or conditions for which curative, restorative, palliative or preventive treatment may be available. Special attention is directed towards visual or hearing impairment, nutritional status and conditions that may contribute to frailty and falling or difficulty in ambulation. Mental Health-Cognitive, behavioral and......

Words: 623 - Pages: 3

Premium Essay

Functional Roles

...Every manager regardless of the nature of the organization or the functional area, in which they operate, executes their work in four key roles. According to the Henri Fayol’s functional approach, all managers plan, organize, command, coordinate and control. These traditional functions have been curtailed to reflect four major roles of a manager. (Robbins & Coulter, 2012). My paper will analyze these four roles of a manager within the functional areas of business. Planning Planning is the bedrock on which the other managerial functions operate. In order for a manager to create an environment where individuals are working together to achieve the organizational success, there must be planning. A manager’s job is to ensure that everyone understands the team’s goals and objectives and how to achieve them. Managers must establish the organization’s goals which outline what is needed, how to accomplish the company’s objectives and provide the allocated time to arrive at the stated goals. In addition managers are also required to provide the necessary steps in which to effectively implement the goals of the company. The final step in the planning role of a manager, is the evaluation process where they are able to assess the success of their plans and take corrective action when necessary. (Carpenter, Bauer & Erdogan, 2009). One of the most important planning processes of a company is the strategic planning concept, which is vital to the company’s survival, because...

Words: 1060 - Pages: 5

Premium Essay

Spanish Consumers' Perception of Functional Foods

... Oisin Halpin Leyre Santana León Universidad Carlos III Madrid 8.11.2013 Spanish Consumers‘ Perception of Functional Foods – A case study of Puleva Omega-3 Spanish Consumers‘ Perception of Functional Foods – A case study of Puleva Omega-3 Table of Contents 1. Introduction 2 1.1. Presentation of the Problem 2 1.1.1. Focus of our Study 2 1.2. Purpose of the Thesis 3 1.2.1. Research Question 3 1.3. Clarification of the Main Concepts 3 1.4. Structure of the Thesis 4 2. Methodology and Theory 5 2.1. Methodology 5 2.1.1. Research Design 5 2.2. Method 8 2.3. Research Techniques 8 2.3.1. Laddering 8 2.3.2. Questionnaire 10 3. Potential Conclusions 14 3.1. Recommendations to the Ebro Puleva Company 16 Appendices 17 Appendix 1 – Types of functional food. 17 Appendix 2 – SWOT Analysis of PO-3. 17 Appendix 3 – Purposes of Mixed Methods Research. 18 Appendix 4 – Hypothetical Laddering Interview + MEC 19 Appendix 5 – The Questionnaire Design. 20 Bibliography 32 1. ------------------------------------------------- Introduction Consumers increasingly believe that what they eat directly affects their state of health (Mollet and Rowland, 2002). Foods are no longer intended to only satisfy hunger and provide vital nutrients; they are also called upon to improve the general condition of the body (e.g. pre- and probiotics) and mental well-being,...

Words: 8078 - Pages: 33

Premium Essay

Functional Organization

...communication, product understanding, profitability management and account planning.” (The Results Companies, 2011) The organizational structures that companies use are The Functional Organization, The Divisional Organization, The Matrix Organization, and The Network Organization. The Results Companies use The Functional Organization. They have used this since they started growing, because of the duties and the departments they can be monitored more efficiently, the lines of communication and decision making are clear. They do not have too many lines of departments where everyone is out of the loop on what other departments are doing. The Organization chart starts with the Site Director at the top, the Training Professional, Program Manager, Recruiter, Human Resources, Sales Manager, Local Resource Planner, and Site IT report to the Site Director. The next level down, which is Team Leaders and Grad School Dean, report to the Program Manager. The LRP Mentor reports to Local Resource Planner, and the IT Mentor reports to the Site IT. The next level is the Mentors, and each Mentor reports to a Team Leader, which they have three Team Leaders, so there is three Mentors. Another Mentor reports to the Grad School Dean. As the company has grown it has changed a little bit of who reports to whom, but they have always used the functional organization. The way this company works so well together is that they keep each department in the know of things to expect and how to do their job.......

Words: 796 - Pages: 4

Premium Essay

Functional Area Interrelationships

...Functional Area Interrelationships This paper will state the primary reasons for our organization, Kudler Fine Food’s existence as it relates to their mission, vision, values, and goals. We will examine the organizational structure employed by Kudler Fine Foods, and identify the key positions that supports their structure. Identify and explain the steps of the collaboration process among the functional areas that must be employed to achieve organizational goals, and prepare an action plan to implement the collaboration process. Also, we will identify and provide an example of the use of lateral collaboration and vertical collaboration within Kudler, and prepare an action plan to use lateral and vertical collaboration. As well as recognize the key stakeholders and their roles needed to achieve the organizational goals, and recommend the collaborative interactions among the key stakeholders to facilitate the organization’s success. Kudler Fine Foods is an upscale specialty food store located in the San Diego metropolitan area. Because of the pressure on Kathy Kudler due to much traveling and the corporate life, Kathy decided to seek out other opportunities. Kathy found that cooking gourmet meals was a way that she would relieve stress, this sparked and opportunity that lead to the opening of the first Kudler Fine Foods 1998. Because of Kathy Kudler’s vision Kudler Fine Foods now operates out of three locations; Del Mar, La Jolla, and Encinitas. Kudler’s mission, “We......

Words: 1589 - Pages: 7

Premium Essay

Functional Managers

...Considering the operational management framework as the business setting, the internal processes of the functional management would be inclusive of the location of the business, logistical aspects of the business and services (Chase, Jacobs and Acquilano, 2006). The administrative position associates itself with the expected actions of the manager in the diverse situational leadership conditions. The leadership position of the managerial responsibility is with the inclusion of managerial training, excellent motivational and public speaking tactics used by top performing managers as a tool to influence the performance of their employees. Most peer-reviewed scholarly journals explain that the functional managers need to ensure that the employees under their command receive accurate training and perform as expected. A decision role of the manager pertains the choices the manager makes regarding leadership given a dilemmatic situation (Daft, 2012). The decisions made impact on the amount of resources the functional manager gets for the project he/she is in-charge. Consequently, the manager has an array of decision-making authority over the other managers in the same referent category. In the practical case, the functional manager has the rule of thumb over the other managers and in some instances; his/her mentorship is be required by the other managers regarding the allocation of resources to finalize projects under their responsibility (Pitagorsky, 1998). The actions taken......

Words: 550 - Pages: 3

Free Essay

Functional Decomposition

...Section 4.3 Switching Algebra Functional Decomposition Alfredo Benso Politecnico di Torino, Italy Alfredo.benso@polito.it Why? Goal: • Translate a large and complex circuit into a network of small and simple circuits • Express a switching function of n variables as a composition of switching functions of less than n variables Motivation: • Reduce the complexity of simplification • Reduce the size of a circuit by finding common circuit elements Theoretical background: • Shannon’s Expansion Theorem (SET): – Simple type of decomposition – f(x1, x 2, ..., xn) = x 1f(1, x 2, ..., xn) + x’1 f(0, x 2, ..., xn) 1 Residues • The function that is obtained from setting one of the variables, say xi, equal to 1 is called xiresidue. If xi is set to 0, the resulting function is called xi’-residue. • The notation for the xi–residue function is fi(1); for the x’i–residue is fi(0). Boolean Difference • The “Boolean Difference” (or Boolean Derivative) indicates whether f is sensitive to changes in the value of xi and is defined as: ∂f = fi (0) ⊕ f i (1) ∂xi Example • f(w,x,y,z) = wx + w′ z′ , find values of x and z to sensitize circuit to changes in w. fw = x , fw′ = z′ ∂f = z′ ⊕ x = z′x′ + zx ∂w z=x=1 o r z=x=0 will sensitize circuit to changes in w 2 Simple Disjoint Decomposition Definition: • A switching function f(x1, ..., xn) is functionally decomposable iff there exists switching functions G and H (simple) x1 f xn A G B H where A ∪ B = {x 1...

Words: 596 - Pages: 3

Premium Essay

Functional Areas

...0800513 Outcome 2 Functional Area of Business DV6J 34 Lisa-Marie Newlands Introduction This report has been conducted to show how Motorola's functional areas all work within the organisation. Contents Page Page 1 - Front cover Page 2 - Introduction Page 3 - Contents page Page 4 and 5 - The functional areas within Motorola Page 6 - How functional areas relate to each other Page 7 - Conflict with the functional areas within Motorola Page 8 - Internal and external stakeholders Page 9 - Coordination Page 10 - Conclusion The Functions within Motorola Operations The Operations department within an organisation will have the role of making sure the company is running the way it should be, The main key decisions are based on Operations, they are responsible for the purchasing of raw materials and making sure they have enough storage for them, they are also responsible for the production and storage of the finished goods and making sure the finished goods are delivered correctly. Sales and Marketing The sales and marketing within an organisation has the role of anticipating the customer's needs and wants and then providing them, but they will have to find out whether a profitable opportunity exists. It is their job to find new customer's and keep existing customer's by improving product appeal and performance they will do that by keeping up with the consumer trends. There job is also to build a good relationship with the consumers by providing great......

Words: 2085 - Pages: 9

Premium Essay

Functional Req

...data base of the system will help you to check a particular one. The system will help you to check the mess bills of every student and the student’s hostel dues. The students of the hostel will be recognized from the ID number allocated at the room rental time. Product Functions  Make Reservations  Search Rooms  Add Payment  Issue Bills  Manage Guest (Add, Update Guest)  Manage Room Details (Add, Update, Delete)  Manage Staff (Add, Update, Delete, View)  Manage Inventory (Add, Edit, Delete)  Set Rates  Retrieve Reports (Staff payment, Income)  Manage Users (Add, Update, Delete)  Taking Backups  E-mail notification Functional Requirements Functional requirements define the fundamental actions that system must perform. The functional requirements for the system are divided into three main categories, Reservation/Booking, Food, and Management. For further details, refer to the use cases. 1. Reservation/Booking 2.1. The system shall record reservations. 2.2. The system shall record the customer’s first name. 2.3. The system shall record the customer’s last name. 2.4. The system shall record the number of occupants. 2.5. The system shall record the room number. 2.6. The system shall display the default room rate. 2.7.1. The system shall allow the default room rate to be changed. 2.7.2. The system shall require a comment to be entered, describing the reason for......

Words: 1292 - Pages: 6

Premium Essay

Functional Interrelationships

...Running Head: Functional Functional Area Interrelationships By Karen Bishop, Dawn Cooper, Matt Desales, Janet Garza, Latrina Saunders BUS/475 July 25, 2011 Dr. Leah Raby The Kudler Fine Foods or KFF for short is an existing gourmet shop in which handles specialty items. Owner of these establishments is Kathy Kudler. She is the one who is responsible for the hiring, firing, inventory, and all managers, or assistant managers. Since 1988, Kudler Fine Foods is in the processes of rapid expansion. Kudler currently has three locations in different areas of California. The stores are carrying the finest of cheeses, meats, produces, and wines. This inventory is set for knowledgeable shoppers and particular customers. However, there needs to be resolutions made because of the costly payroll, inventory loss to employees, and the value vision and strategies for the customers, which is lost. Kudler Fine Foods is enthusiastic to offer individuals products to satisfy everyone’s needs for fine dining. The organization is known as an upscale food store offering many products from bakery items, meats, seafood’s, cheese, dairy products, produce, and packaged foods, and condiments. Kudler Fine Foods value all customers with prices that will meet the needs or wallet of anyone. Kudler Fine Foods has something for everyone whether shopping for personal, business, or party needs. The organization’s mission is to offer service at high quality because Kudler’s shops......

Words: 1681 - Pages: 7

Free Essay

Food

...Dealing with food adulteration problem Muhammad Mustafa Posted: 28 Mar, 2015 00:00:00 Source : http://www.thefinancialexpress-bd.com/2015/03/28/86548 The adulteration or contamination of food is an alarming problem in Bangladesh. It affects the life of each and every person irrespective of gender, age or economic status. It poses serious threat to the development of the growing children – even when a child is still in the womb of the mother. The number of disabled and autistic children in the country is around 1.5 million, according to child health specialists. Access to pure and safe food is a fundamental right of every citizen of the country but unfortunately adulteration of food with toxic chemicals has reached such a level that pure and safe food is hardly available in the market. So, knowingly or unknowingly, people have to buy poisonous adulterated food with their hard-earned money to eat and to feed their children. The media, particularly the newspapers, have raised the awareness of the people about food adulteration. They have been writing how food grains, vegetables, fruits, fish, meat, milk, bakery products, sweetmeats,  ice-cream and  soft drink are  being adulterated. Recently, it was published in many dailies that poultry, dairy and fish feed  are produced from the waste of tannery factories, which  are contaminated  with heavy metals like cadmium, chromium, lead, etc. These harmful heavy metals are entering our body through consumption of fish, meat, chicken......

Words: 812 - Pages: 4

Free Essay

Food

...Food Food is any substance[1] consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essentialnutrients, such as fats, proteins, vitamins, or minerals. The substance is ingested by an organism and assimilated by the organism's cellsto provide energy, maintain life, or stimulate growth. Historically, people secured food through two methods: hunting and gathering and agriculture. Today, the majority of the food energyrequired by the ever increasing population of the world is supplied by the food industry. * 15Further reading * 16External links ------------------------------------------------- Food sources Tractor and Chaser bin Main articles: Agriculture, Food industry and Genetically modified food Most food has always been obtained through agriculture. With increasing concern over both the methods and products of modernindustrial agriculture, there has been a growing trend toward sustainable agricultural practices. This approach, partly fueled by consumer demand, encourages biodiversity, local self-reliance and organic farming methods.[10] Major influences on food production include international organizations (e.g. the World Trade Organization and Common Agricultural Policy), national government policy (or law), and war.[11] In popular culture, the mass production of food, specifically meats such as chicken and beef, has come under fire from variousdocumentaries, most recently Food, Inc, documenting the......

Words: 507 - Pages: 3

Premium Essay

Functional Writing

...FUNCTIONAL WRITING 1 – LEVEL 3 QUESTION 1: E-mail On 15 May 2015 the manager of Capricorn TVET soccer team sends an e-mail to Mr K Baloyi to thank him and the staff for the lovely evening they spent at Industrial Chesanyama. He mentions the delicious food, excellent service and the beautiful live jazz band. He promises to bring the team back next year. Write this email in 80 – 100 words and address it to www.info@mag.net.Use the attached ADDENDUM to answer this question. Question 2: Notice and agenda You are senior administrator of the office of Mall of the North in Polokwane. Mr T. Nkosi is the Manager of the Mall. The next monthly meeting of all shop owners in the Mall is on Friday 10 June 2015 at 19:00. Mr Nkosi asked you to compile the notice and agenda for this meeting which is usually held in the boardroom. Include the following matters on your agenda: * Mall renovations * Additional recycling banks * Upgrading of emergency evacuation measures Question 3: Accident report You work for MABOBO INC. as a secretary. On 10 May 2015, during lunch break, you and two colleagues, Jane Langa and Thandi Cheune, an admin clerk, were walking back from Wimpy. Two boys were skateboarding on the pavement outside the shop. Thandi collided with one of the boys, who could not slow down in time. She sustained a sprained ankle, several cuts and bruises. Jane and you tried to help Thandi. One of the Wimpy workers brought an ice pack to put on her ankle. You phoned......

Words: 321 - Pages: 2

Premium Essay

Functional Modeling

...Kudler Fine Foods Shopper Program Name(s) University of Phoenix BSA/375 Fundamentals of Business Systems Development Faculty Date Introduction Kudler Fine Food is a local upscale specialty food store. Kudler fine food opened their doors in 1998 and was profitable within the first year. In 2000 the second store opened in De Mar and three years later their third shop opened in Encinitas (Kudler Fine Foods. 2005, 2007). Each store is similarly sized at 8,000 square feet, all in fashionable shopping centers. Their menu includes bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged food, and cheese and specialty dairy products. Kudler Fine Foods has experienced success in its stores and now wants to expand on its business processes to include a Frequent Shopper Program. According to the press release located on Kudler’s website, the program will include several benefits for customers. Scope and Goals Customers who elect to participate in the frequent shopper program will receive event notifications, featured product notifications, sale notifications, exclusive offers on different merchandise, and discounts on the cooking and wine classes held by Kudler. Benefits for Kudler will include a better overall pictures of products their most frequent customers are interested in as well as increased revenue because they will have inventory more customized to their customers. Kudler’s overall goal......

Words: 4154 - Pages: 17