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Functional Modeling

In: Computers and Technology

Submitted By steph1701
Words 4154
Pages 17
Kudler Fine Foods Shopper Program
University of Phoenix
BSA/375 Fundamentals of Business Systems Development

Introduction Kudler Fine Food is a local upscale specialty food store. Kudler fine food opened their doors in 1998 and was profitable within the first year. In 2000 the second store opened in De Mar and three years later their third shop opened in Encinitas (Kudler Fine Foods. 2005, 2007). Each store is similarly sized at 8,000 square feet, all in fashionable shopping centers. Their menu includes bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged food, and cheese and specialty dairy products. Kudler Fine Foods has experienced success in its stores and now wants to expand on its business processes to include a Frequent Shopper Program. According to the press release located on Kudler’s website, the program will include several benefits for customers.
Scope and Goals Customers who elect to participate in the frequent shopper program will receive event notifications, featured product notifications, sale notifications, exclusive offers on different merchandise, and discounts on the cooking and wine classes held by Kudler. Benefits for Kudler will include a better overall pictures of products their most frequent customers are interested in as well as increased revenue because they will have inventory more customized to their customers. Kudler’s overall goal for an increase in revenue is based off of the Frequent Shopper Program and is between 4 and 5 percent (Kudler Fine Foods. 2005, 2007). The system will need to have a database capable of storing data for the customers who elect to participate in the program. This data will need to include the name and address of each customer, as well as their purchase history. Additionally, every product...

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