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Fundamentals of E-Commerce Business Plan Project

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Fundamentals of E-Commerce
Devry University | Course Project: Final Draft |

BEST FRIENDS
PET CARE

Table of Contents I. Executive Summary………………………………………………………………….3 II. Business Description………………………………………………………………....3 a. Products/Services Offered……………………………………………………….4 b. Mission Statement……………………………………………………………….4 c. Industry…………………………………………………………………………..5 d. Business Goals and Objectives…………………………………………………..5 e. Business Models-Revenue and Payment Models………………………………..6 III. Marketing…………………………………………………………………………….7 a. Market Analysis/Market Forecast………………………………………………..8 b. Target Markets…………………………………………………………………...8 c. Marketing Strategy……………………………………………………………….9 IV. Competitor Analysis……………………………………………………………….9 a. Competition……………………………………………………………………..10 b. Strengths and Weaknesses……………………………………………………...10 c. Competitive Advantage………………………………………………………...10 V. Conclusion………………………………………………………………………….11

Executive Summary As animals become a larger part of our lives, professional and working people are choosing to create a suitable life style for their pets. Best Friends Pet Care is currently a facility that caters to those working people and professionals who have a disposable income to provide care to their pet while they are at work. We create a home-like environment that your pet will grow to love. Loving families with pets are always on the search to find comforts and amenities for their pet. They want their pet to have the same comforts as they would have at home. With the use of technology today, we hope to not only keep our current clientele but to expand to the average working person that has the access of a computer so they too can search for such a place. I want to be able to showcase what Best Friends

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