...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...MBA630 February 7th 2016 Case 6-4: China and India: Opportunities and Challenges Overtime, China and India have developed some capabilities, which have affected developed nations like U.S, Germany, Japan and so on. The rising capability that the two countries possess is as a result of their ability to assign their available resources (factor conditions) to specific productive areas to yield viable outcome. Rarely has the economic ascent of two still relatively poor nations been watched with such a mixture of awe, opportunism, and trepidation. The postwar era witnessed economic miracles in Japan and South Korea. But neither was populous enough to power worldwide growth or change the game in a complete spectrum of industries. China and India, by contrast, possess the weight and dynamism to transform the 21st century global economy. Never has the world seen the simultaneous, sustained takeoffs of two nations that together account for one-third of the planet’s population. For the past two decades, China has been growing at an astounding 9.5% a year, and India by 6%. Given their young populations, high savings, and the sheer amount of catching they still have to do, most economist figure China and India possess the fundamentals to keep growing in the 7% to 8% ranges for decades. (Cravens, 2013) Barring cataclysm, within three decades India should have vaulted over Germany as the world’s third-biggest economy. By mid-century, China should have overtaken the U.S as No. 1. By then...
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...MKG631 Strategic Marketing Abstract This paper takes a closer look on the brand Starbucks, a world-wide known brand in the coffee industry. The Starbucks brand, which also stands for a certain lifestyle, will be analyzed and broken into three different parts. The first part of the paper will create a brand personality profile for the brand Starbucks. The second part will focus on the brand mantra of the product. The last part will analyze the brand equity. Brand Personality Starbucks is a company started in 1971 in Seattle, Washington by Jerry Baldwin, Zev Siegel and Gordon Bowker. They named it “Starbucks Coffee, Tea and Spice”. Their main product was to offer exceptional coffee drinks, coffee beans and coffee related equipment. As of today Starbucks is represented in over 60 countries with more than 20,000 stores. Starbucks runs with their mission statement: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Before analyzing the brand Starbucks this paper takes a look at how Starbucks sees themselves first. According to their website Starbucks offers main priority in offering coffee is quality. Their passion is about ethically sourcing out the finest coffee beans, roasting them with great care and improving the lives of people who grow them. Starbucks does not just care about the coffee product itself but also what is around it. For Starbucks, they start interacting with the customer with a promise of a perfectly made...
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...Information Technology Act Paper Shirley Richardson BIS/220 July 7, 2013 David Martin Children’s Internet Protection Act, 2000 As the internet grows and become a vast part of how the world communicates. The world is bombarded with the existence of the dangers and threats, especially involving the younger generation. Because of the vast danger and threats, a great need for filtering software has become the center of attraction, world-wide concerning the debate about children, sex, and the internet. In December 2000, Congress passed the Children’s Internet Protection Act (CIPA), which is a law that places a demand on every school, library, museum, and all public related facilities to ensure there are some form of filtering application in place so, that they can continue receiving Federal funding for computers and internet accessibility. Entangled within the vast talked about dilemma of the internet and its dangers, as it pertains to children’s sexuality, internet filtering software takes up a wide spread of issues resulting in anxiety and fear. The matter that pose a major issue to parents are what the children are being exposed too, such as pornography, sexual images, sexual experience and sexual information, all of these things and more are discovered. The only way to protect the children from these obscenities and the dangers that the children are faced with, will be to educate our children, the responsibility does not fall on the distributors alone but the parents...
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...Review of 《The Goal》 1. What are the methods described in The Goal for identifying a bottleneck? ‘A bottleneck is any resource which is equal to or less than the market demand placed on it.’ To find out the bottleneck in the case, they’ve tried different ways. At first they tried to look at all the resources and compare them with market demand. They believed the one in which demand is greater than capacity is the bottleneck. Soon they found this method was too complicated and time-consuming to execute, not to mention the inaccuracy of data. Then they figured out that they could talk to expediters to find out the parts most frequently in short supply, which were probably the ones passing through a bottleneck. Building on this method, they finally found out the most efficient method: the bottleneck would have the biggest pile of work-in-process inventory sitting in front of it. Finally they found out two bottlenecks. The first was a machine: NCX-10. The second was the heat-treat department. 2. After bottlenecks have been identified, what are the concrete factory floor-level actions described in the book for improving overall system performance? They’ve executed a series of actions to increase the productivity at the bottleneck so that to improve the system performance. 1) Moving quality control inspection first. Checking parts before they go to bottlenecks. And dedicating an inspector checking pre-bottleneck parts. 2) Implementing new rules for lunch break. 3)...
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...In every step Alex and his team took, they needed to seek help and support from other stakeholders, such as the union, sales team, marketing team, finance department. Among these, the most important is upper management team. Without a power support, it’s hard to carry out any changes. Fourth, challenge the old mindset. As Alex and his team deep dived into the issues, they found out a lot of flaws in the old policies, such as the cost-calculation model, the accounting policies. In the fast changing world, we always need to deal with new challenges and adjust our mindset to adapt to new situations. Last but not the least, learn to communicate, no answers, only questions. Johan used 'Socratic approach' to inspire Alex. That is, leading to the answers through asking questions. Instead of forcing others to accept one’s idea, this is very effective at peeling away the thick layers...
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...1. Introduction This paper is a case study of BOL.com Netherlands. BOL.com is founded by the German company Bertelsmann in 1999. Bertelsmann saw an opportunity in selling books and CD’s through the internet. BOL.com was the first-mover in this new and developing market. The case study starts with the emergence of BOL.com, this will give a historical overview of the growth of BOL.com. Next the current situation of BOL.com will be described and the implementation of the organizational structure. This will continue with the growth and expansion in relation with a SWOT analysis and Porter fiveforces to elaborate on the company’s profile and market. In relation to both analysis the strategy of BOL.com will be discussed. The financial analysis gives an overview of the financial events of BOL.com in the last 10 years. The major events and reflection of BOL.com will give an operational insight of BOL.com. Finally the conclusion and recommendation for BOL.com. 2. The Emergence of BOL.com in the Netherlands BOL.com was founded by the German company Bertelsmann in 1999, they launched the online web shop in fourteen countries. The products sold in these shops were books and compact discs. In the Netherlands the company started with 15 employees (Mini tijdlijn). BOL.com was the first-mover in a new market, before this time no internet retailers existed. BOL.com was the abbreviation of ‘Bertelsmann on-line’. Daniel Ropers became the Managing Director since mid-2000 after...
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...The Lincoln Electric Company The Lincoln electric, founded by John C. Lincoln is now an American multinational manufacturer of welding products. Over the course of decades, it has obtained outstanding growth in all fronts; target markets, market share, production quantity, firm size, production variety etc. It has become a well-known and widely worked on case study, especially due to the firms policies and incentive systems. Rewarding its employees handsomely for the productivity, high quality, cost reduction ideas etc. James F. Lincoln`s philosophy of “Incentive management” with tree policies employment guarantee, yearend bonus and piecework based wages became company`s core strategy. Lincoln electric is a firm with strong fundaments and healthy business values. Then after the death of John and James Lincoln came the hard times in 1980`s. Due to effects of inflation, higher costs, recession etc. Lincoln Electric (with George E. Wills as the firm president) faced a 40% drop in sales. Even through this management held its ground, no employees were laid off and no policies were altered. Nevertheless, sharing reward, equality for everyone, belief in the individual these shared values gave result and repaid over the next years, especially in 1993. When employees voluntarily postponed 614 weeks of vacation to meet customer demand In order to evaluate the exportability outside the US, of Lincoln`s approach to the organization and motivation of employees, we need to first understand...
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...2) Analysis of Strategies: BNP Paribas has four core values in which it instills in each aspect of its business. The first is Responsiveness, this signifies the speed in the assessment of new developments, identifying opportunities and risks and efficiency in decision making. The second is Creativity this encourages new initiatives and recognizes contributions. The third is Commitment to clients and shareholders with exemplary behavior. The fourth is Ambition, to aspire for leadership and challenges with the desire to obtain group success. BNP implements an integrated cost-leadership/differentiation business level strategy. They do not only offer the widest array of products but the most cost efficient as well. The firm is focused on increasing customer satisfaction, matching client needs, and developing customer loyalty offering services to individuals, families, small businesses and large corporations. In regards to the firm’s corporate level strategy, BNP Paribas has three highly diversified business units; Retail-banking, Corporate & Investment Banking and Investment Solutions. Retail-banking is the largest. It constitutes 45% of their revenues and employs 59% of their 200,000+ employees. It includes personal savings/checking accounts, online banking, etc. The main needs of clients satisfied by this division are guarding their money with a competitive interest rate, providing them with credit, managing investment portfolios and retirement funds etc. Corporate &...
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...INDEX Strategic Marketing Management Papers 1. Decision making 1-1 Mizik, N. (2010) The theory and practice of Myopic Management. 1-2 Slater, S.F. and Narver, J.C. (1995). Marketing orientation and the learning process. 2. Innovation 2-1 Mahajan, V., Muller. E. and Bass, F.M. (1990). New product diffusion models in Marketing. A Review and directions for research. 3. Turbulence 3-1 De Meyer, A., Loch, C.H. and Pich, M.T. (2002). Managing Project Uncertainty: From variation to chaos. 4. Service 4-1 Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1985). A conceptual Model of Service Quality and its implications for future research. 4-2 Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1985). Problems and strategies in Service Marketing. 5. Connected Customer 5-1 Dye, R. (2000). The buzz on buzz 5-2 Van den Bulte, C. (2010). Opportunities and Challenges in studying customer networks. 1-1 Mizik, N. (2010) The theory and practice of Myopic Management. Het artikel bespreekt de theorie en het empirische bewijs van myopic management (MM) met betrekking tot het uitvoeren van marketingactiviteiten. Het bewijst het onvermogen van de aandelenmarkt om marketing en innovatieactiviteiten juist te waarderen. De auteur beoordeelt de totale financiële consequenties van MM (bezuinigen op marketing en research-and-development uitgaven om winsten op te blazen) en is van mening dat myopia op lange termijn een negatieve invloed heeft op de waarde van het...
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...Consumer Behaviour Theory Analysis In Nokia And Motorola Marketing Essay ukessays.com /essays/marketing/consumer-behaviour-theory-analysis-in-nokia-and-motorolamarketing-essay.php The company manufactures mobile devices for almost every key market segment and protocol that also involves GSM, CDMA, and W-CDMA. In addition to manufacturing mobile devices the company also offers various internet services like applications, maps, games, media, music and messaging (Nokia Looks Beyond, 2004). The company’s subsidiary “Nokia Siemens Networks” manufactures telecommunications network equipment, resolutions and services. Moreover, the company also serves its customers with free digital map information and navigation services (About Nokia, 2010). The company operates as a leader in the mobile telecommunications and this competency of the company depends upon its abundant experience, technology invention and precise marketing strategy. In the product category of mobile-phone brand, Nokia has attained number one position and it is all due to its approach towards its customers. In this project the product category selected for the discussion is “mobile phones” in which Nokia has established itself as leading brand in comparison to any other mobile phone manufacturer. With its advanced technologies and features the company has established itself a well-known brand in the mobile phone category (About Nokia, 2010). The company believes in offering handsets with attractive designs, advanced applications...
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...Bus 763: Managing in Organisation Assignment 2 Due Date – 25 March 2016 Student Name: Simrat Pal Singh Student ID: TIZ00001KI Submitted To: Mariana Morrison Theory This porter five forces was introduced by Michel e porter who was from Harvard business school in 1979, [ (porter five forces , 2016) ] these are about to find what level of competition in the industry and how we can develop our business, Porter five forces give us analysis what is the competition in the market and how market is influence by this porter five forces and these five forces helps us to find the position of that factors which influences the market These five forces can forecast about what profit organisation can achieve and how much success it will get, [ (model of five forces , 2016) ] The porter five forces are as follows 1. Suppliers power = if the supplier want to reduce the profit of the organisation then supplies increases the prices of product , suppliers can also effect the availability & reduce the quality of the product , [ (supplier power, 2016) ] if there is monopoly created by supplier in the market that it’s major factor to effect the costs of product [ (poertersupplier buyer, 2016) ] 2. Buyers power = customer is king , [ (bargaining-power-of-buyers-porters-five-forces-model, 2016) ] a buyers can force to businessman to reduce their product price and give them a good customer service , as per porter five forces analysis customer [ (buyer power, 2016)...
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...1.0 Executive Summary The concept of soft skills is about all the qualities and social attitudes proper of human beings, characterised by the difficulty to define and quantify them, such as listen to other people capacity, kindness, and responsibility sense, capacity to overcome conflicts and avoid the frustration. 1.1 Purpose The aim of this work is the demonstration of the acknowledgment through experience, that lead efficiently to the training course of an organizations, particularly in the purchasing and developing “transversal competences” defined by the Institute for Development of Vocational Training for Workers as a “wide whole of person’s skills, not linked to a particular process or job placement, but to the cognitive and thinking processes, in the procedures of behaviours in social and work environment, and consequently to the ability to reflect and use learning strategies and auto correction of conduct”. The transversal competences include the ability of diagnose, relations, communication, problem solving and decision; in general they can include all the personal attitudes of an individual that play when he meets the requirements of work environment, that both with the technical skills are indispensable to reach an efficacy performance. The difference between the personal attitudes and the technical ones are that the first cannot be acquired for from the extern through academic and scholastic process, but they are an intrinsic characteristic of an individual...
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...Contents How has Web 2.0 influenced the changes in websites and their use in the last 10 years? 1 Introduction 1 History of the Web 1 Decline of Web 1.0 and Rise of Web 2.0 1 Difference between Web 1.0 and Web 2.0 1 What is Web 2.0? 2 Characteristics 2 Technologies Used in Web 2.0 3 Use of Web 2.0 3 Forthcoming Websites 4 Marketing for forthcoming websites and businesses 4 Future of Web 2.0 and Introduction to Web 3.0 6 How has Web 2.0 Impacted on Society? 6 Negatives of Web 2.0 and possible decline 7 Rise of Web 3.0 7 References 8 How has Web 2.0 influenced the changes in websites and their use in the last 10 years? Introduction Web 1.0 is the brain child of Tim Berners Lee. It was an amazing standard that has led to the Web as we know it today. Although it was incredibly rough around the edges, it had massive amounts of potential that with the right structure would allow it to become something great. History of the Web Decline of Web 1.0 and Rise of Web 2.0 The web as we know it began as Web 1.0. It was an early design that was seen more as an incredibly rough and un-appealing draft than the innovative intricate design that we see today. As suggested by Cormode and Krishnamurthy “content creators were few in Web 1.0 with the vast majority of users simply acting as consumers of content.” [1] This is incredibly accurate. The truth is, as we previously stated, Web 1.0 was rough around the edges and didn’t exactly welcome visitors with...
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...Marketing Plan for the Sale of Greek Yogurt in France Table of Contents: Introduction 2 A. Country outlook A.1. Cultural Environment 2 A.2. Economic Environment 3 A.3. Legal/Political Risk 5 A.4. Relevant Data on Communications and Transportation 6 A.5. Country Fit 7 B. Market Analysis B.1.1. Market Description 8 B.1.2. Profile of Prospective Buyers 10 B.1.3. Market Trends 11 B.1.4. Distribution 11 B.2. Competition 12 C. Marketing Mix C.1. Strengths and Weaknesses 13 C.2. Marketing Objectives 13 C.3. Product 14 C.4. Price 14 C.5. Promotion 15 C.6. Place/Distribution 15 Conclusion 15 References 16 Introduction In this course, we are called to develop an international marketing plan to export a product produced in Greece and specifically greek yogurt in France. We should study the procedures that a manager should follow in order to organize this plan. At first, it is important to evaluate the outlook of France, focusing on cultural and economic environment, relations between Greece and France, legal and political risks and forms under which trade could be performed. The examination of country – product fit, is followed by market analysis, meaning the...
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