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Future of Public Relations in Turkey

In: Business and Management

Submitted By mehmetkilimci
Words 322
Pages 2
Future expectations of public relations industry in Turkey relies on the global trends as well as the dynamics of the market. When we have a look at the future of public relations and social media, we can see the industry has a new opportunity to expand. Social media with all its features enabling the publics and the company communicate freely and easily will provide a big lift to the industry. Erica Swallow lists some aspects of social media in relation to public relations in mashable.com, subjects including the evolution of interactive press releases and social platforms, connecting with other PR professionals and cutting the PR budget while maintaining a better communication overall.
When we take a local approach, we can see that Turkey is seen as an emerging market in the world and this grants a good future for Pr industry as well. Danny Rogers in PRWeek reports that agency bosses see explosive growth patterns in parts of EMEA countries, especially the likes of Bulgaria, Germany, Norway and Turkey. Turkey is also seen as a “whole new motor for the global company” with various other countries including Mexico, Taiwan and Argentina. Jean Wyllie, EMEA President of Porter Novelli, sees Turkey as a more interesting market the more it gets closer to EU accession, indicating the location as a strategic one in marketing and the demographic of the country being Muslim in general requiring a different approach to marketing and PR.
All in all, we can say that with the emergence of new technologies and Turkey as a good market for any industry, PR industry will surely boom in the future as well.

Sources --- http://mashable.com/2010/08/16/pr-social-media-future/ http://www.prweek.com/news/1055086/Danny-Rogers-Emerging-markets-offer-global-incentives
http://www.prweek.com/news/1009950/Public-Relations-Strategy-Engaging-Global-Audiences-Bridging-Borders

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