...promises their customer by providing them with the best quality new flavored fizzy drinks at the fastest possible time. Our combination of different juices and soft drinks would surely make the drinkers feel fanatical. We have set up our business at different shopping malls and departmental stores. We are also available for weddings and parties. We are a small business who presents the drinks as we receive the customer’s order on the counter. Within no time our customers have their drink in their hands. We have basically focused the youngsters and kids who mostly enjoy fizzy drinks and like to try out new flavors. We have set up our business at the shopping malls and departmental stores as we can receive customers at the hub of the mall. We have done our marketing through flyers, brochures, and most probably word to mouth. We have Our competitors are the other stalls which are the hub of the shopping malls like the gola wala, the magic corn, ice cream, etc. We are currently working 10 hours, seven days a week. We intend to provide customer satisfaction in every possible way. In the near future, we plan to expand our business by introducing new flavors. Moreover we intend to spread out by setting up at other shopping malls and starting something new along with fizzy drinks. The Challenge: The challenge of On the Rocks is to provide the best drinks in town. Our main focus is to gain customers satisfaction. Our basic aim is not only providing our customers with the best drinks...
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...problems faced nowadays in the shopping malls in Malaysia. An idea (smartphone application) will be proposed for customers to book parking space before going to the shopping mall, check the availability of parking spaces for certain shopping malls pay the parking and enhance the payment for the parking facilities, to overcome the parking problems. This application will integrate the parking facilities, where drivers can book the parking space, pay the parking fees, avoid from wasting time and petrol in searching optimal parking space. The application is to benefits the drivers to shopping malls and also enhance the service quality of a shopping mall. Contents Title: Integrated Smart Phone Apps for Shopping Mall Parking 3 1.0 Introduction 4 2.0 Problem Statement 5 2.1 Insufficient of parking spaces respond to the growth of population 5 2.2 Distance of parking spaces to the entrance shopping mall 5 2.3 Time consuming in searching parking space 5 2.4 Common issues on the Kiosk machine 6 3.0 Aim 7 3.1 Objective 7 4.0 Research Questions 8 4.1 Domain Questions 8 4.2 Technical questions 8 5.0 Research design 9 5.1 Observation 9 5.1.1 Sample questions for questionnaire 9 5.2 Observation 13 5.2.1 Process of observation 13 5.2.2 Observation details 13 5.2.3 Observation Checklist 15 6.0 Personal Reflection & Conclusion 16 7.0 References 17 Title: Integrated Smart Phone Apps for Shopping Mall Parking 1.0 Introduction This...
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...1. Why has the Mall of America been such a marketing success so far? Mall of America has been such a marketing success so far because it presents a unique shopping experience while also offering exciting entertainment. Mall of America is completely different than any other mall in the country. It is more than just a mall. Mall of America is a destination. Because of the uniqueness of this mall it attracts more than 40 million visitors a year. With the mix of retail and entertainment Mall of America really become a destination. Mall of America is 4.2 million square feet. But the architecture was built in a way where each street is a different architecture. So you really walk from street to street and you experience a different feel each avenue. It is the one-stop complex offering retail shopping, guest service, convenience, a huge variety of entertainment and fun for all. Guest services include high school, hospital and a wedding chapel. This mall has something to offer for everyone. 2. What (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans? Mall of America team is constantly looking at what attracts people and adding to that. They are constantly looking at new stores, new attractions, and new events. For example, the Mall of America holds more than 400 events each year including book signings, an inventors fair, fashion shows, and live Cirque du Soleil performances. However, I...
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...Research Paper Shopping Malls have been around for centuries their ancestor were enclosed such as the agora of ancient Greece or the Palais Royal of prerevolutionary Paris, and covered like the Jerusalem bazaar and the famous Istanbul’s Grand Bazaar. There are much closer ancestors but as famous as the old ones, the Galleria Vittorio Emanuele II in Milan built in 1867 is well known as it is a covered prolongation of the street with its shops, café and restaurants on two levels. The mall that we know nowadays was introduced by Victor Gruen, who designed the first famous modern mall, the indoor version of the traditional marketplace; it was an enclosed climate-controlled indoor mall in Minnesota in 1956. Since then malls have been around us and are now part of our culture. This paper will argue that malls play significant roles in suburban life. Some people believe that malls are destructive towards our life style. In some ways this is true. Malls do standardize the way of shopping by bringing all the wants and need of our society together but people forget that malls implements their own positive lifestyle. I will highlight three main arguments to demonstrate that malls represent well our culture and play a significant role in the suburban life. First by their design as there are nowadays not only places to shop but are artistic structures, secondly by the way they serve socials functions and finally that they provide a safe environment. Shopping malls are originally designed...
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...Malls and Hypermarkets: Perspectives of Contemporary Shopping CHAPTER – 1 INTRODUCTION 18 School of Management Studies, Punjabi University, Patiala Malls and Hypermarkets: Perspectives of Contemporary Shopping 1.1 INTRODUCTION The last decade has witnessed dynamism in Indian retail sector. Various urban areas have been at the center of attraction with emergence of different kinds of organized retail formats gaining momentum. It is largely due to rising income, increasing purchasing power, credit facilities, changing pattern of consumer behaviour and increased consumer awareness. Retailing has emerged as one of the most important sectors of Indian economy beyond the 90s. A large number of retail model retail formats have come in force offering a wide spectrum of merchandise and services. The professional orientation and incorporation of various technology–enabled softwares has offered these retailers better customer relationship management, merchandise offering, store atmosphere and inventory management. There’s a flurry of activity as a revolution sweeps through small town India, with intimidating Malls, Hip stores, looming Hypermarkets & hangouts mushrooming all over the place, apart from a perceptible lifestyle change, breathing fire into these cities (Agarwal, 2006). And it is happening not just in one or two cities, but across all major Tier – II & III cities of India, and in a spectrum of sectors – booming real estate, malls, multiplexes and cinemas, global...
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...local station to London with a reasonable journey of only 40 minutes. This is good news for the store as the proximity to London can mean an increased footfall, as more customers are in the capital of England. The store is positioned within the M25 where the current population inside the M25 is estimated to be around 7,800 people in 2011 (GLA Intelligence Update, 2009 Round Demographic Projections for the London Plan (Revised)). This means that there are a lot of people living locally and they are currently going to the competition to shop. Being located on a high street is an advantage for the store because of the regular footfall as well as the great amount of parking options for customers. The only disadvantage here is that the nearby shopping centre may be taking some customers away from the high street, especially in the UK where our weather may be cold and wet, customers may wish to stay inside the centre if they can purchase everything they require from the competition. The store has a semi-unique position as a store at a mid-price range, in a town where the other stores are mainly in the lower price bracket. There are no top end retailers in the town other than a few concessions within department stores. This could be seen as a positive because there is less competition within this particular price bracket, although this may be because the customers in this area are unable...
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...towards the objective 4. Formation of action plans 5. Steps to monitor progress 6. Suggestion of optional changes to maintain flexibility 7. Conclusion ATTACHMENT 1.0 Introduction I work as an operation manager in a musical instrument retailing company; my company has a few branches in Klang Valley. The main objective for my company of year 2012 is to increase the image and exposure of the company, thus improve the position of the company in the same industry. Here is my planning: "To establish a flagship store cum customer and product services center at one of the 5 mega shopping mall centres within Klang Valley that provide widest selection of merchandise and high quality of service before 2nd quarter year of 2012" 2.0 Introduction on the goal/objective to be achieved 1) Expand market share Opening a flagship store in one of the 5 mega shopping mall will definitely increase the exposure of the company due to the population. Furthermore, flagship store in Malaysia is not too common, this will attracted public curiosity. Then the public will come to visit the store; virtually will increase the company's level of awareness in the market. Then naturally will increase the business, thereby expanding the market share. 2) Improve company image and build up the brand. We are the first in these industries to set up a flagship store, this not only improve the company's image but also allows the consumer feel more confident about our company and...
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...'million sq.ft. malls' where every second developer wants to make one of the biggest malls in India? Do you support this trend? I support this unprecedented wave of million sq ft mall as with multiple demands on limited time, shoppers carefully choreograph their shopping trips. Mn sq ft size and prominence means that, for good or ill, these malls have a significant impact on a place and its character There is growing acceptance that as long as Big malls are well designed ,made, leased , and suitably located, they can accelerate retail growth in our country In broader perspective Million sq ft malls are signs of growing economic development and prosperity and the desire of the investor and builders to invest in these mega projects -- which means more choice for retailers , shoppers and increasing employment opportunities for catchment population. A large Mall is an indicator that a Industry is moving toward the future. Large malls require plenty of investment, more time and labor to construct , lease and operate but they also have long- and short term advantage . How sustainable will this trend be considering the economic condition of the country? Sustaining a successful retail development in India requires a high level of expertise, proactive management, and innovation. In the near term, the robust consumer demand will mask the lack of experience of these new developers. Over the longer term, however, it will be important for even developer of smaller malls to step...
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...building a retail park. One of the disadvantages is that it is hard to find a big enough space for it to be built in, also it takes a lot of money to build a retail park as you have to have a big enough car park to get a profit. If there wasn’t a big enough car park then people would shop in the retail park as they you have to talk with their shopping and people would get fed up. When thinking about building a retail park you need to think about the future for the business. You need to take into consideration a lot of things, for example, if there is enough land, if you are going to make a decent profit when it’s all finished, and is it going to be a good process. Superstore Tesco’s extra is an example of a super store. Superstore is a retail environment, a superstore is a large retailer who stocks and sells a wide variety of merchandise including groceries, clothing and general supplies, or a large store that sells a massive quantity of goods in one product line such as electronics or shoes. A superstore needs a big car park that is close to it so people who do a large shop they don’t have to walk miles with the shopping. Also having a large car park nearby will attract older people who may not be able to walk far will be able to park...
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... De Guzman, Laurence Nepomuceno, Jeremy LOCAL AUTHORS Advantages of Going to a Shopping Mall Author: Juan (not indicated) http://shoppingwithjuan.com/advantages-shopping-mall.html All under one roof and special offer is the idea that jumps to mind when you think of a shopping mall. Today, shopping malls are the trend and if you ask people the benefits that they enjoyed going to a mall, they will give so many of them. However, today, shopping is funnier than ever before. You can eat as you shop and you can get the widest variety of services and products in a mall. If you would like a big experience, the mall is the way to go. You can give your children the best experience, the mall is the way to go. You can give your children the best experience by taking them along. Shopping malls also have financial benefits. For example, you can save on the expense of going from one place to another looking for different products. Whomever the genius was who came up with the idea of all under one roof, he really had convenience in mind. Why burn fuel driving all over town while you can just buy everything at one place? The mall is also very social place...
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...2007 Mall Management – A Growing Phenomenon in Indian Retail Industry ExEcutivE Summary • The Indian retail market is expected to continue its growth trajectory into 2010. • Mall management has been identified as a critical factor for the success of malls and the retail industry across the world. • Mall management broadly includes mall positioning, zoning, tenant mix, promotions/ marketing and facility/finance management. • Currently, the Indian retail market lacks designated mall management firms. Large real estate developers and retail chains either have their own mall management arms operating as subsidiaries or have contractual agreements with international property consultants. • Till recently, mall management was limited to facility management by a majority of developers in India, leading to gaps in mall management practices. • Given the high future supply of malls and increasing competitiveness within the Indian retail market, developers must correctly address these gaps to ensure success. Mall Management – A Growing Phenomenon in Indian Retail Industry introduction Organised retailing in India witnessed a gross turnover of USD 320 billion1 in 2006. Although this figure is low compared with other developed economies, industry experts expect the growth rate of this sector at 35%2 until 2010. At present, about 100 malls are operational at a Pan-India level with a total area of 19 million sq ft. As per the current estimates, about 3003 additional malls are expected...
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...General Growth Properties Christina Dukes (CD) Pamela Davis (PD) Claudia Botello (CB) Edgar Garcia (EG) June 28, 2011 Table of ContentS EXECUTIVE SUMMARY (CD) 1 INTRODUCTION (CB) 2 Background / History (of the Company) (CB) 2 Mission Statement (CB) 3 Mission (CB) 3 Business (CB) 3 Major Goals (CB) 4 Corporate Philosophy (PD) 4 Strategic Evolution (PD) 4 Intended Strategies (PD) 5 Emergent Strategies (PD) 6 Stakeholders (EG) 6 Internal (EG) 7 External (EG) 7 Purpose of the Report (CD) 8 Chart for Team Activities (CD) 10 EXTERNAL ANALYSIS (EG) 11 Industry Profits (EG): 12 Industry Segments (EG): 13 Industry Analysis/Porter’s Five Forces (EG) 13 Risk of Entry by Potential Competitors (EG) 14 Entry Barriers (EG): 14 Economies of scale (EG) 15 Product Differentiation (EG): 15 Capital Requirements (EG): 16 Switching Costs (EG): 16 Cost Disadvantages Independent of Scale (CD) 17 Government Policy (CD) 17 Expected Retaliation (CD) 18 Power of Buyers (CD) 18 Power of Suppliers (CD) 18 Threat of Substitutes (CD) 19 Intensity of Rivalry among Established Firms (CD) 19 Industry Attractiveness/Profitability (CD) 19 Summary (Results) of Five Forces (CD) 20 Economic (CB): 22 Technological (CB): 23 Political/Legal (CB): 24 Global (CB): 25 Summary of Analyses and Impact (CB): 25 Strategic Group (PD) 26 Assumptions (PD): 27 Capabilities (PD): 28 Competitive Advantages (PD): 28 Current Strategies...
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...Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu, Ka-wai; Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights, (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Master of Housing Management The University of Hong Kong December 2009 DECLARATION I declare that this dissertation, entitled A study of marketing strategy of shopping centre for customer retention in Hong Kong, represents my own work, except where due acknowledgement is made, and that is has not been previously included in a thesis, dissertation or report submitted to this University or other institution for a degree, diploma or other qualification. CHU KA WAI ii ACKNOWLEDGEMENT I wish to express my sincere gratitude to my supervisor, Dr. Eddie Hui, for his professional guidance and support. He has provided many valuable advices and opinions during my preparation of this research paper. Moreover, I would like to thank my interviewees for their valuable time to fill in the questionnaire. They made a lot of contributions in my data collection. I also want to take this opportunity to thank my friends, family and colleagues for their unfaltering...
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...WHITEFIELD Until the late 1980s, Whitefield was a small village. It has since become a major hub for the Indian technology industry. The Export Promotion Industrial Park (EPIP) at Whitefield of one of the country's first information technology parks - International Tech Park, Bangalore (ITPB) which houses offices of many IT and ITES companies. One of the oldest establishments is Tata Elxsi which came to Whitefield around the late 80s. The EPIP zone has offices of other IT and R&D giant like TCS, Accenture, UTL, Symbian, General Electric, SOA IT Solutions, Wipro, GE Medical Systems, iGate Global Solutions, Sapient, Manhattan Associates, SAP Labs, Dell Services (former Perot Systems), Dell, IBM, Intel, Mindtree Ltd, Sabre Holdings, CapeGemini, ABB and Oracle. INTERNATIONAL TECH PARK BANGALORE or simply ITPB (earlier known as ITPL), in Whitefield, is India’s first hi-tech park of its kind designed to provide a complete "work and play" environment for IT and technology-related businesses opened in 1998. It is unique in its 'work and play' concept, offering high-quality infrastructure combined with extensive amenities and recreational facilities and activities. ITPB has a built-up area of over 2,000,000 sq ft (190,000 m2) with more than 233 companies and over 320,000 people comprised by the community working out of ITPB. There are six buildings, named Discoverer, "Innovator”, Inventor, Explorer,Navigator, Creator, and Pioneer. In addition to this, ITPB also boasts of its own five-star...
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...Research Journal of Management Sciences _____________________________________ Res. J. Management Sci. Vol. 1(1), 7-13, August (2012) Effect of Orgenised retail on Unorgenised retail in Indian retail market Gupta Himanshu1 Dubey Neetu2 and Patani Pawan3 2 1 Pioneer Institute of Professional Studies, Indore, INDIA Institute of Management and research, IPS Academy, Indore, INDIA 3 Pioneer Institute of Professional Studies, Indore, INDIA Available online at: www.isca.in Received 25th May 2012, revised 28th June 2012, accepted 30th June 2012 Abstract Retail is currently the flourishing sector of the Indian economy. This trend is expected to continue for at least the next twothree decades, and it is attracting huge attention from all entrepreneurs, business heads, investors as well as real estate owners and builders. Availability of quality, retail space, wider availability of products and brand communication are some of the factors that are driving the retail in India Retail sector is also supporting to create huge employment while a new form of organized retail sector has emerged within the retail industry and it gave speedy phase to Indian retail sector. The rationale of the study is twofold: First, to examine the nature of changes in the retail sector taking place due to organized form of retailing and implications of shift to this new form of retailing. Secondly, this area has remained largely an unexplored part of research till date especially in the Indian context...
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